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Australia Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 54 Pages
  • April 2022
  • Region: Australia
  • PayNXT360
  • ID: 5578592
According to Q1 2022 Social Commerce Survey, social commerce industry in Australia is expected to grow by 14.1% on annual basis to reach US$1447.2 million in 2022.

The social commerce industry is expected to grow steadily over the forecast period, recording a CAGR of 14.2% during 2022-2028. The social commerce GMV in the country will increase from US$1447.2 million in 2022 to reach US$3212.0 million by 2028.

The appetite for shopping through social media channels is growing in popularity among consumers in Australia. According to Q1 2022 Global Social Commerce Survey, nearly 6 million consumers aged 14 or older were expected to make a purchase through the social network in 2021. This represents a whopping 30.2% of all internet users in the country, which is also one of the highest in the world.

In line with the global trend, e-commerce sales surged significantly in Australia in 2020, partly because of the global pandemic outbreak and the resulting disruptions in traditional brick-and-mortar retail. Notably, social commerce, which was already on the path to becoming mainstream in Australia by 2019, also came along for the ride. According to the publisher, in-app spending on social media platforms surged nearly ten times in 2021 as compared to 2019.

Moreover, the number of social commerce buyers increased significantly in Australia over the next four to eight quarters, and the publisher expects this number to rise substantially from the short to medium-term perspective. With big players, such as Facebook and Instagram, driving the market growth in the country, the publisher expects emerging startups to raise big funding rounds over the next four to six quarters to compete with big players.

Social commerce companies are also expected to forge strategic alliances with small and big retailers to further drive sales through their social commerce platforms in the country. As the sector continues to record strong growth, the publisher also expects more investment from private equity and venture capital firms in the social commerce industry in Australia. Overall, the publisher expects the Australian social commerce industry to record strong growth from the short to medium-term perspective.

Startups are raising funds to compete with giant social media platforms in the Australian social commerce market


As the social commerce industry continues to record strong growth, new firms are entering the market to gain market share for themselves in Australia. Notably, these startups are also raising large funding rounds to compete with big players such as Facebook and Instagram. For instance,
  • In May 2021, Carted, an Australian social shopping startup, announced that the firm had raised A$13 million in a funding round, which was led by Blackbird Ventures. Notably, the firm is planning to use the funding round to compete with other players in the social shopping space.
  • The firm developed a universal commerce tool that seeks to provide infrastructure for creators and developers to sell other people's products. Notably, the firm also claims that its product has solved a problem that Instagram has been trying to solve for the last five years.
  • For integrating the Instagram shopping platform, the team at Instagram has to sign on each and every individual business one by one. However, this is not an issue that the firm has to face. Its infrastructure is designed to be directly accessible to creators and developers, thereby connecting them with billions of sellable products or goods through a single API. Notably, the Carted API allows businesses or creators to generate additional revenue by selling products or goods from other brands without the need for any intermediaries such as affiliate links.

TikTok is looking to replicate its US and UK social commerce success in Australia


TikTok, the video-sharing platform, already drives a significant amount of sales in Europe, the United States, and China, with brands such as Dior and Gucci. The firm used the global pandemic as an opportunity to reach shoppers directly on social apps. Now, the firm is looking to replicate its success in these regions in the Australian social commerce market. For instance,
  • At the Melbourne Fashion Festival 2021 Australian Fashion Summit, TikTok announced that the firm looks at Australia as the next major market for growth in the social commerce space. Similar to its strategy in other markets, the firm is expected to conduct livestream shopping events in Australia.
  • Retailers in the country are also expected to partner with TikTok over the next four to eight quarters to boost their sales numbers, a strategy similar to what retailers adopted in the United States. Notably, in March 2021, TikTok held the first shop-along event with Walmart in the United States, where creators and influencers joined the stream to demonstrate products. The event garnered more than seven times more views than Walmart anticipated and also grew its follower base by 25%.

Strategic partnerships to further penetrate and grow market share in Australia


While Facebook continues to roll out new shopping features and increase its investment in the social commerce space, other firms are entering into a strategic partnership to further penetrate and grow their market share in the industry. Pinterest, for instance, has partnered with Shopify, allowing Shopify merchants to sell products on Pinterest in a more seamless and convenient manner. Moreover, TikTok is expected to forge alliances with major retailers in the fashion category to replicate its social commerce success in other markets in Australia. The firm is expected to conduct livestream shopping events to attract more and more shoppers to its platform in the country over the next four to eight quarters.

Scope


This report provides in-depth, data-centric analysis of social commerce in Australia. Below is a summary of key market segments:

Australia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Australia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2019-2028


Australia Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2019-2028

  • Clothing & Footwear
  • Beauty and Personal Care
  • Food & Grocery
  • Appliances and Electronics
  • Home Improvement
  • Others

Australia Social Commerce Industry Market Size and Forecast by End Use Segment, 2019-2028

  • B2B
  • B2C
  • C2C

Australia Social Commerce Industry Market Size and Forecast by End Use Device, 2019-2028

  • Mobile
  • Desktop

Australia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Domestic
  • Cross Border

Australia Social Commerce Industry Market Size and Forecast by Location, 2019-2028

  • Tier-1 Cities
  • Tier-2 Cities
  • Tier-3 Cities

Australia Social Commerce Industry Market Size and Forecast by Payment Method, 2019-2028

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Australia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour,2021

  • By Age
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Social Commerce Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate social commerce strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Social Commerce Definitions
1.4 Disclaimer
2 Australia Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
2.1 Australia Ecommerce - Gross Merchandise Value Trend Analysis, 2019-2028
2.2 Australia Ecommerce - Average Value Per Transaction Trend Analysis, 2019-2028
2.3 Australia Ecommerce - Transaction Volume Trend Analysis, 2019-2028
3 Australia Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators
3.1 Australia Social Commerce - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 Australia Social Commerce - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 Australia Social Commerce - Transaction Volume Trend Analysis, 2019-2028
4 Australia Social Commerce Key Market Insight and Innovation
4.1 Australia Social Commerce Key Trends and Drivers
4.2 Australia Social Commerce Competitive Landscape and Growth Strategies
4.3 Australia Social Commerce Market Share Analysis by Key Players
5 Australia Social Commerce Industry Market Size and Forecast by Retail Product Categories
5.1 Australia Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
5.2 Australia Social Commerce Clothing & Footwear - Gross Merchandise Value Trend Analysis, 2019-2028
5.3 Australia Social Commerce Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2019-2028
5.4 Australia Social Commerce Food & Grocery - Gross Merchandise Value Trend Analysis, 2019-2028
5.5 Australia Social Commerce Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2019-2028
5.6 Australia Social Commerce Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
5.7 Australia Social Commerce Other - Gross Merchandise Value Trend Analysis, 2019-2028
6 Australia Social Commerce Industry Market Size and Forecast by End Use Segment
6.1 Australia Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
6.2 Australia Social Commerce B2B Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.3 Australia Social Commerce B2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
6.4 Australia Social Commerce C2C Segment - Gross Merchandise Value Trend Analysis, 2019-2028
7 Australia Social Commerce Industry Market Size and Forecast by End Use Device
7.1 Australia Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
7.2 Australia Social Commerce by Mobile - Gross Merchandise Value Trend Analysis, 2019-2028
7.3 Australia Social Commerce by Desktop - Gross Merchandise Value Trend Analysis, 2019-2028
8 Australia Social Commerce Industry Market Size and Forecast by Location
8.1 Australia Social Commerce Market Share by Location (%), 2021 Vs. 2028
8.2 Australia Social Commerce by Cross Border - Gross Merchandise Value Trend Analysis, 2019-2028
8.3 Australia Social Commerce by Domestic - Gross Merchandise Value Trend Analysis, 2019-2028
9 Australia Social Commerce Industry Market Size and Forecast by Location
9.1 Australia Social Commerce Market Share by Location (%), 2021 Vs. 2028
9.2 Australia Social Commerce by Tier-1 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.3 Australia Social Commerce by Tier-2 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
9.4 Australia Social Commerce by Tier-3 Cities - Gross Merchandise Value Trend Analysis, 2019-2028
10 Australia Social Commerce Industry Market Size and Forecast by Payment Method
10.1 Australia Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
10.2 Australia Social Commerce Payment by Credit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.3 Australia Social Commerce Payment by Debit Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.4 Australia Social Commerce Payment by Bank Transfer - Gross Merchandise Value Trend Analysis, 2019-2028
10.5 Australia Social Commerce Payment by Prepaid Card - Gross Merchandise Value Trend Analysis, 2019-2028
10.6 Australia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2019-2028
10.7 Australia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value Trend Analysis, 2019-2028
10.8 Australia Social Commerce Payment by Cash - Gross Merchandise Value Trend Analysis, 2019-2028
11 Australia Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behavior
11.1 Australia Social Commerce Spend Share by Age Group, 2021
11.2 Australia Social Commerce Share by Income Level, 2021
11.3 Australia Social Commerce Share by Gender, 2021
12 Further Reading
12.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Australia Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Australia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Australia Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Australia Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Australia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Australia Social Commerce - Transaction Volume (Million), 2019-2028
Figure 8: Australia Social Commerce - Market Share Analysis by Key Players (%), 2021
Figure 9: Australia Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 10: Australia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Australia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Australia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Australia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Australia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Australia Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Figure 16: Australia Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 17: Australia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Australia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Australia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 20: Australia Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 21: Australia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Australia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 23: Australia Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 24: Australia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Australia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 26: Australia Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 27: Australia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Australia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Australia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 30: Australia Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 31: Australia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Australia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Australia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Australia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Australia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Australia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 37: Australia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028
Figure 38: Australia Social Commerce Share by Age Group (%), 2021
Figure 39: Australia Social Commerce Share by Income Level (%), 2021
Figure 40: Australia Social Commerce Share by Gender (%), 2021

List of Tables

Table 1: Australia Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 2: Australia Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: Australia Ecommerce - Transaction Volume (Million), 2019-2028
Table 4: Australia Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Table 5: Australia Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 6: Australia Social Commerce - Transaction Volume (Million), 2019-2028
Table 7: Australia Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Table 8: Australia Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Table 9: Australia Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Table 10: Australia Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Table 11: Australia Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Table 12: Australia Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Table 13: Australia Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 14: Australia Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 15: Australia Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Table 16: Australia Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Table 17: Australia Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Table 18: Australia Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Table 19: Australia Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Table 20: Australia Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 21: Australia Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 22: Australia Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Table 23: Australia Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 24: Australia Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 25: Australia Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Table 26: Australia Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Table 27: Australia Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Table 28: Australia Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Table 29: Australia Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2028

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