Europe Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2024 Update

According to the publisher, the loyalty market in the region is expected to grow by 10.7% on an annual basis to reach US$46.79 billion in 2024.

In value terms, the loyalty market in the region has recorded a CAGR of 12.0% during 2019-2023. The loyalty market in the country region will continue to grow over the forecast period and is expected to record a CAGR of 9.4% during 2024-2028. The loyalty market in the region will increase from US$42.27 billion in 2023 to reach US$66.91 billion by 2028.

The adoption of loyalty programs has increased at a significant rate across Europe in 2023, and the trend is projected to continue further over the medium term. As a result, the publisher expects the market to record steady growth over the next three to four years. Food inflation, in the United Kingdom, will continue to drive more shoppers to adopt supermarket loyalty programs.

In Germany, too, supermarkets are leveraging loyalty programs to accelerate their business growth. Retailers, across Europe, are also stepping up their rewards to help shoppers navigate inflation. The trend is projected to continue further in 2024. Overall, the publisher maintains a positive growth outlook for the European loyalty program industry over the next three to four years.

French supermarkets are launching digital loyalty cards to help consumers beat high food inflation

Food inflation has reached multi-year highs across many European nations, and France is no different. Consumers, throughout 2023, have been reeling under the impact of higher inflation and food prices. Consequently, to drive consumer spending, supermarkets have been leveraging loyalty programs.

• Netto, the France-based supermarket chain, announced the launch of a digital loyalty card in September 2023. The digital loyalty card provides access to offers and electronic vouchers. The launch is part of the firm’s strategy to lessen the impact of higher food prices faced by consumers.

The strategy has been adopted by many of the leading supermarket chains across the region. Tesco and Sainsbury’s have made changes to their loyalty program to better meet the demands of their consumers. These programs have also resulted in higher sales numbers for firms like Tesco. Nearly, 21 million households have a Tesco Clubcard in the United Kingdom. For Tesco, these 21 million households are responsible for 80% of the sales. Tesco holds a significant 27.4% of the market share. More than 8,000 products are offered under its Clubcard Prices scheme. Sainsbury’s, on the other hand, offers 6,000 products under its loyalty scheme.

Firms are looking to integrate loyalty programs and NFTs to create innovative experiences for members

Many leading corporations have integrated NFTs (non-fungible tokens) and loyalty over the last two years. The trend is also picking up pace in the German market, with businesses seeking to leverage NFTs and loyalty programs to drive innovative experiences for customers.

• Lufthansa, the German airline carrier, entered into a strategic partnership with Polygon in September 2023. As part of the collaboration, the airline aims to launch an NFT-powered loyalty program, which will gamify the flight experience for flyers. Notably, the airline carrier will enable flyers to collect NFTs, which can be utilized for rewards like accumulating miles and accessing the lounge. Lufthansa has partnered with Polygon Blockchain for its speed and low fees.

From the short to medium-term perspective, the publisher expects more firms in the German market to power their loyalty programs using NFTs and other Web3 applications. This will drive innovation in the sector, which is expected to grow at a steady pace over the next three to four years.

New loyalty program launches to support industry growth over the medium term in the United Kingdom

Amid higher adoption and the fact that more and more consumers are seeking to leverage loyalty programs to lessen the impact of worsening economic conditions, the number of new program launches has been rising.

• JD Sports, the sports retailer, announced the launch of a loyalty app in the United Kingdom in October 2023. The program aims to deliver rewards to shoppers on purchases made across all of its stores in England, Wales, and Scotland. After the nationwide rollout in October 2023, the retailer is now planning to launch the loyalty program in more European nations in 2024.

In the United Kingdom, the trend of new loyalty program launches is projected to continue in 2024. Domino's, for instance, is planning to launch a loyalty scheme in the United Kingdom in 2024. In the United States, Domino’s has been able to increase the purchase frequency by 1.7 times in the first year of the program launch. The QSR aims to replicate the success in the United Kingdom too. These new loyalty scheme launches will further support the growth of the industry over the short to medium-term perspective.

This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

This title is a bundled offering provides detailed 17 reports, covering regional insights along with data centric analysis at regional and country level:

1. Europe Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. France Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
10. Israel Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
11. Italy Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
12. Netherlands Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
13. Poland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
14. Russia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
15. Spain Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
16. Switzerland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
17. United Kingdom Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)

Scope

Country reports in this bundled offering provide in-depth analysis of loyalty programs. Below is a summary of key market segments:

Retail Sector Spend Value Trend Analysis

• Ecommerce Spend
• POS Spend

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators

Value Accumulated and Value Redemption Rate of Loyalty programs in

Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains

• Loyalty Schemes
• Loyalty Platforms

Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type

• Points programs
• Tier-based programs
• Mission-driven programs
• Spend-based programs
• Gaming programs
• Free perks programs
• Subscription programs
• Community programs
• Refer a friend program
• Paid programs
• Cashback programs

Loyalty Spend Market Size and Future Growth Dynamics by Channel

• In-Store
• Online
• Mobile

Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model

• Seller Driven
• Payment Instrument Driven
• Others

Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by online

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App

• Retail
• Financial Services
• Healthcare & Wellness
• Restaurants & Food Delivery
• Travel & Hospitality (Cabs, Hotels, Airlines)
• Telecoms
• Media & Entertainment
• Others

Loyalty Spend Market Size and Future Growth Dynamics by Retail

• Diversified Retailers
• Department Stores
• Specialty Stores
• Clothing, Footwear & Accessories
• Toy & Hobby Shops
• Supermarket and Convenience Store
• Home Merchandise
• Other

Loyalty Spend Market Size and Future Growth Dynamics by Accessibility

• Card Based Access
• Digital Access

Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type

• B2C Consumers
• B2B Consumers

Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type

• Free
• Free + Premium
• Premium

Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case

• Analytics and AI Driven
• Management Platform

Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner

• In House
• Third Party Vendor

Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment

• Cloud
• On-Premise

Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms

• Software
• Services

Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms

• Custom Built Platform
• Off the Shelf Platform

Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour

• By Age Group
• By Income Level
• By Gender

Reasons to buy

• Gain insights into the loyalty spend market: The report provides a comprehensive overview of the loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
• Benchmark your business against competitors: The report provides a competitive analysis of the loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.