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Europe Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 1020 Pages
  • April 2022
  • Region: Europe
  • PayNXT360
  • ID: 5585239
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Europe is expected to grow by 12.4% on annual basis to reach US$41410.1 million in 2022.
In value terms, the Loyalty Programs Market in Europe has recorded a CAGR of 12.9% during 2017-2021. The Loyalty Programs Market in Europe will continue to grow over the forecast period and is expected to record a CAGR of 11.9% during 2022-2026. Loyalty Programs Market in the country will increase from US$36830.3 million in 2021 to reach US$64922.8 million by 2026.

In Europe, the loyalty and rewards market witnessed significant growth in the last two years. Changes in demand, inability to cope with qualitative development and growth in supply, customized and unpredictable purchasing and consumption behavior have compelled many businesses to develop strong competitive advantage against their competitors. Notably, loyalty and rewards has emerged as a tool to identify, maintain and expand market share in the European region in the last eight quarters.

The loyalty and rewards programs industry in the United Kingdom is one of the most diverse and sophisticated globally. The evolving loyalty program landscape in the country has resulted in significant changes in most of the big loyalty programs over the last three to four years. There has been an explosion in the launch of new loyalty and rewards program launches, and the number is expected to surge even further from the short to medium-term perspective amid the growing demand among consumers in the United Kingdom.

Financial firms are entering into strategic partnerships to create customer loyalty program solutions


Amid the growing demand for innovative loyalty programs among consumers in the United Kingdom, financial firms are entering into strategic partnerships to create customer loyalty program solutions. For instance,
  • In March 2022, Lloyds Banking Group, one of the leading financial service providers, announced that the firm had entered into a strategic collaboration with Bink, a loyalty app in the United Kingdom. The loyalty solution developed in collaboration will be rolled out to the retail banking customer of Lloyds later in 2022, which will therefore allow retailers to connect their loyalty programs to millions of customers.
  • Notably, the technology developed by Bink links the payment cards of consumers to participating retailers’ loyalty and customer engagement programs. This ensures that customers get rewarded by retailers every time they make purchases with their cards. This strategic partnership between Lloyds and Bink is expected to further assist the growth in the number of loyalty program customers over the next four to eight quarters.
  • In January 2022, Lloyds Banking Group also acquired a minority stake in Bink when the loyalty app start-up raised a funding round to further assist its growth in the United Kingdom. The investment from Lloyds in Bink follows the US$12.9 million funding round from Barclays in 2019.

The publisher expects more firms, especially in the financial sector, to enter into strategic collaborations to launch innovative loyalty program solutions for customers in the United Kingdom over the next four to eight quarters. Additionally, the publisher also expects loyalty start-ups to raise funding rounds from the short to medium-term perspective as they continue to expand and grow their market share.

There is a growing interest in loyalty and rewards programs among internet users across European markets. While some countries such as the United Kingdom and Germany have greater adoption of loyalty programs, markets such as France are also showing strong adoption among internet users. According to the Q1 2022 Loyalty and Rewards Market Survey, nearly 30.5% of the internet users make use of loyalty programs in France.

Start-ups in the French loyalty and rewards programs industry are raising funds to drive their growth


With the growing loyalty and rewards program industry in France, start-ups in the segment are looking to disrupt the growth of the market through their innovative business models while gaining increasing market share. Consequently, these start-ups are raising funding rounds to boost their growth in the country. For instance,
  • In October 2020, Joko, the loyalty cards and cashback app that offers rewards announced that the firm had raised €10 million. The funding round in October 2020 brings the total amount raised by the firm to €12 after its launch in 2018. Notably, the firm is planning to use the funding round to further scale its team, operations, and growth.
  • From the short to medium-term perspective, the firm is also planning to expand into other European markets. As of October 2020, the firm had distributed over €1 million in rewards through its cashback app. The firm had partnered with more than 1,000 retailers, and over 500,000 consumers joined the app as of October 2020.

In Germany, with the onset of the pandemic, customers were and are more interested than ever in savings opportunities and coupons. According to PAYBACK, Germany’s one of the leading bonus program providers, customers of the company collected points worth EUR473 million in 2020 as compared to EUR20 million more than in the previous year. The high rate of redemption reveals that Germans got benefitted from the rewards and the coupons among its wide network of partners during the time of the pandemic.

Germany-based neobank providers are expanding their cashback rewards programs for their United States clients


In order to help out its mobile banking American clients during the pandemic, challenger banks are expanding their rewards program. For instance,
  • In March 2021, German neobank N26 expanded its cashback rewards program called Perks in partnership with a card-linked rewards platform, Dosh, for its United States-based mobile banking clients.- The bank customers will be able to earn cashback while making purchases at participating merchants such as local shops, big-box retail, and national quick-service restaurants (QSRs).
  • Therefore, through the usage of N26 cards, customers will be able to earn cashback directly in their accounts for the purchase of essential everyday items like gas and groceries.- Notably, all the customers of the neobank will be automatically be enrolled in the program, and this program will also notify the future vendors about the customer’s spending activity.- Furthermore, the neobank added features to help the customers save money or allocate resources as they wish.

Since the bank expanded the Perk program to curb the impact of the pandemic on the finances of millions of Americans, the publisher expects this loyalty program will not only help the bank to attract new customers but also help retain the existing ones.

Scope


Country reports in this bundled offering provide in-depth analysis of loyalty programs. Below is a summary of key market segments:

Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

This tittle is a bundled offering provides detailed 17 reports, covering regional insights along with data centric analysis at regional and country level:
1. Europe Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
2. Austria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
3. Belgium Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
4. Denmark Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
5. Finland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
6. France Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
7. Germany Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
8. Greece Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
9. Ireland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
10. Israel Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
11. Italy Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
12. Netherlands Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
13. Poland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
14. Russia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
15. Spain Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
16. Switzerland Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
17. United Kingdom Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
All the regional and country sections above follow the following table of contents covering 36 charts and 29 tables for each country/region:
1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026
3 Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
3.1 Loyalty Spend Share by Functional Domains, 2017-2026
3.2 Loyalty Spend Value by Loyalty Schemes, 2017-2026
3.3 Loyalty Spend Value by Loyalty Platforms, 2017-2026
4 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
4.1 Loyalty Spend Share by Loyalty Program Type, 2021 Vs 2026
4.2 Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
4.3 Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
4.4 Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
4.5 Loyalty Spend Value by Perks Loyalty Program, 2017-2026
4.6 Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
4.7 Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
5 Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
5.1 Loyalty Spend Share by Channel, 2017-2026
5.2 Loyalty Spend Value by In-Store, 2017-2026
5.3 Loyalty Spend Value by Online, 2017-2026
5.4 Loyalty Spend Value by Mobile, 2017-2026
6 Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
6.1 Loyalty Spend Share by Key Sectors, 2021 Vs 2026
6.2 Loyalty Spend Value in Retail, 2017-2026
6.3 Loyalty Spend Value in Financial Services, 2017-2026
6.4 Loyalty Spend Value in Healthcare & Wellness, 2017-2026
6.5 Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
6.6 Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
6.7 Loyalty Spend Value in Telecoms, 2017-2026
6.8 Loyalty Spend Value in Media & Entertainment, 2017-2026
6.9 Loyalty Spend Value in Others, 2017-2026
7 Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
7.1 Loyalty Spend Share by Retail Segments, 2021 Vs 2026
7.2 Loyalty Spend Value by Diversified Retailers, 2017-2026
7.3 Loyalty Spend Value by Department Stores, 2017-2026
7.4 Loyalty Spend Value by Specialty Stores, 2017-2026
7.5 Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
7.6 Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
7.7 Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
7.8 Loyalty Spend Value by Home Merchandise, 2017-2026
7.9 Loyalty Spend Value by Other, 2017-2026
8 Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
8.1 Loyalty Spend Share by Accessibility, 2021 Vs 2026
8.2 Loyalty Spend Value by Card Based Access, 2017-2026
8.3 Loyalty Spend Value by Digital Access, 2017-2026
9 Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
9.1 Loyalty Spend Share by Consumer Type, 2021 Vs 2026
9.2 Loyalty Spend Value by B2C Consumers, 2017-2026
9.3 Loyalty Spend Value by B2B Consumers, 2017-2026
10 Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
10.1 Loyalty Spend Share by Loyalty Platform, 2021 Vs 2026
10.2 Loyalty Spend Value by Software, 2017-2026
10.3 Loyalty Spend Value by Services, 2017-2026
11 Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
11.1 Loyalty Spend Share by Software Platforms, 2021 Vs 2026
11.2 Loyalty Spend Value by Custom Built Platform, 2017-2026
11.3 Loyalty Spend Value by Off the Shelf Platform, 2017-2026
12 Further Reading
12.1 About the Publisher

All country reports mentioned above will have the following figures

Figure 1: Methodology Framework
Figure 2: Ecommerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 3: Ecommerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 4: Ecommerce - Transaction Volume (Million), 2019-2028
Figure 5: Social Commerce - Gross Merchandise Value (US$ Million), 2019-2028
Figure 6: Social Commerce - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: Social Commerce - Transaction Volume (Million), 2019-2028
Figure 8: Social Commerce Market Share by Retail Product Categories (%), 2021 Vs. 2028
Figure 9: Social Commerce Clothing & Footwear - Gross Merchandise Value (US$ Million), 2019-2028
Figure 10: Social Commerce Beauty and Personal Care - Gross Merchandise Value (US$ Million), 2019-2028
Figure 11: Social Commerce Food & Grocery - Gross Merchandise Value (US$ Million), 2019-2028
Figure 12: Social Commerce Appliances and Electronics - Gross Merchandise Value (US$ Million), 2019-2028
Figure 13: Social Commerce Home Improvement - Gross Merchandise Value (US$ Million), 2019-2028
Figure 14: Social Commerce Other - Gross Merchandise Value (US$ Million), 2019-2028
Figure 15: Social Commerce Market Share by End Use Segment (%), 2021 Vs. 2028
Figure 16: Social Commerce B2B Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 17: Social Commerce B2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 18: Social Commerce C2C Segment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 19: Social Commerce Market Share by End Use Device (%), 2021 Vs. 2028
Figure 20: Social Commerce by Mobile - Gross Merchandise Value (US$ Million), 2019-2028
Figure 21: Social Commerce by Desktop - Gross Merchandise Value (US$ Million), 2019-2028
Figure 22: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 23: Social Commerce by Cross Border - Gross Merchandise Value (US$ Million), 2019-2028
Figure 24: Social Commerce by Domestic - Gross Merchandise Value (US$ Million), 2019-2028
Figure 25: Social Commerce Market Share by Location (%), 2021 Vs. 2028
Figure 26: Social Commerce by Tier-1 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 27: Social Commerce by Tier-2 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 28: Social Commerce by Tier-3 Cities - Gross Merchandise Value (US$ Million), 2019-2028
Figure 29: Social Commerce Market Share by Payment Method (%), 2021 Vs. 2028
Figure 30: Social Commerce Payment by Credit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 31: Social Commerce Payment by Debit Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 32: Social Commerce Payment by Bank Transfer - Gross Merchandise Value (US$ Million), 2019-2028
Figure 33: Social Commerce Payment by Prepaid Card - Gross Merchandise Value (US$ Million), 2019-2028
Figure 34: Social Commerce Payment by Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2019-2028
Figure 35: Social Commerce Payment by Other Digital Payment - Gross Merchandise Value (US$ Million), 2019-2028
Figure 36: Social Commerce Payment by Cash - Gross Merchandise Value (US$ Million), 2019-2030

All country reports mentioned above will have the following tables

Table 1: Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

Methodology

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