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Japan Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

  • ID: 5585243
  • Report
  • April 2022
  • Region: Japan
  • 60 Pages
  • PayNXT360
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Japan is expected to grow by 12.6% on annual basis to reach US$10160.8 million in 2022.
In value terms, the Loyalty Programs Market in Japan has recorded a CAGR of 13.0% during 2017-2021. The Loyalty Programs Market in Japan will continue to grow over the forecast period and is expected to record a CAGR of 11.9% during 2022-2026. Loyalty Programs Market in the country will increase from US$9024.8 million in 2021 to reach US$15936.7 million by 2026.

Point cards and loyalty programs are everywhere in Japan. For several years, the rewards system has been a popular way for brands and retailers to encourage customers to become frequent shoppers. No matter what form it took - plastic card, stamp card, or a digital app - most merchants and retailers in the country are using some kind of loyalty and rewards program. This has resulted in consistent growth for the loyalty and rewards programs industry in Japan over the last three to four years, and the publisher expects the trend to further continue from the short to medium-term perspective.

From telecom providers to e-commerce platforms and convenience stores, all are taking advantage of the growing preference for loyalty programs among consumers to drive their growth and incremental revenue in Japan. Notably, hospitality groups are entering into strategic partnerships with loyalty program providers to gain direct access to members, which will subsequently help them in increasing their market share in the country.

In Japan, retailers across categories, including restaurants, coffee shops, clothing stores, rental car agencies, and many more, like to offer their customers a loyalty program. Moreover, customers in Japan want to earn points and rewards regardless of where they shop in the country.

Consequently, the publisher expects retailers to record strong growth which continues to increase their network of retailers. Notably, this has been one of the major reasons why the T-Point Program, which was one of the top loyalty programs in the country a few years back, has fallen back in the rankings. The T-Point Program was dropped by several retailers in Japan, whereas new loyalty programs, such as the one offered by Rakuten, have been able to record strong growth over the last three to four years because it has continued to increase its partner network.

Moreover, the differentiated approach to loyalty programs has also helped Rakuten in becoming the most preferred loyalty program among Japanese consumers. The publisher, therefore, expects that increasing the partner network and offering differentiated loyalty programs will help the providers in driving their growth over the next four to eight quarters.

Loyalty program providers are increasing their partner network to further boost their growth in Japan


To further make their program attractive to consumers and offer them more choices to earn and spend their loyalty points, loyalty program providers are entering into strategic partnerships with more and more brands. For instance,
  • In July 2021, Rakuten announced that the firm has entered into a strategic partnership with Marriott International. Under the strategic collaboration, members of the Rakuten loyalty program will get more benefits such as discounted member rates, the opportunity to earn more points, and other member-only benefits. On the other hand, the strategic collaboration with Rakuten will allow Marriott to gain direct access to the more than 100 million members of the Rakuten loyalty program.

The publisher expects more such strategic collaborations over the next four to eight quarters, which will further boost the popularity of the loyalty programs in Japan from the short to medium-term perspective.

Global players are launching their rewards program to gain market share in Japan


As the loyalty and rewards programs market continues to grow year on year in Japan, global rewards platforms are expanding their footprint in the country to gain more market share in the global industry. For instance,
  • In October 2021, Miles, one of the leading rewards platforms globally, announced that the firm is expanding its presence in the international market by launching its service in Japan. Notably, the launch of Miles in Japan further builds on the rapid growth achieved by the platform, which now offers members 500 personalized rewards from 360 brands.
  • In Japan, the marketplace has partnered with leading national brands such as Garmin, Hulu, Japan Airlines, Under Armour, Family Mart, and Red Bull, among several others. Building on its success in the United States market, Miles is allowing Japanese people to earn miles for all their travel, which can then be redeemed at partner stores across the country.

Japanese luxury carmakers are introducing new buyback and loyalty programs for overseas customers


The demand for loyalty programs is increasing globally, and not just in Japan. In the midst of these growing trends, Japanese luxury carmakers are launching new buyback and loyalty programs for their Indian customers. For instance,
  • In March 2022, Lexus, celebrating its 5th anniversary in India, announced that the firm is launching a new buyback and loyalty program for its customers in the country. Notably, the program is part of the firm’s anniversary celebrations in India, as it completes five years since its arrival in the country.

The publisher expects more such loyalty program launches by Japanese brands in the global market in 2022 and beyond.

Scope


This report provides in-depth, data-centric analysis of loyalty programs in Japan. Below is a summary of key market segments:

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


Japan Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Japan Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Japan Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Japan Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

Japan Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

Japan Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3 Japan Key Market Insight and Innovation
3.1 Japan Consumer Behavior
3.2 Japan Competitive Landscape and Growth Strategies
3.3 Japan Regulation Trends
4 Japan Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Japan Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Japan Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Japan Loyalty Spend Value by Loyalty Platforms, 2017-2026
5 Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Japan Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Japan Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Japan Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Japan Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Japan Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Japan Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Japan Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
6 Japan Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Japan Loyalty Spend Share by Channel, 2017-2026
6.2 Japan Loyalty Spend Value by In-Store, 2017-2026
6.3 Japan Loyalty Spend Value by Online, 2017-2026
6.4 Japan Loyalty Spend Value by Mobile, 2017-2026
7 Japan Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Japan Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Japan Loyalty Spend Value in Retail, 2017-2026
7.3 Japan Loyalty Spend Value in Financial Services, 2017-2026
7.4 Japan Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Japan Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Japan Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Japan Loyalty Spend Value in Telecoms, 2017-2026
7.8 Japan Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Japan Loyalty Spend Value in Others, 2017-2026
8 Japan Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Japan Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Japan Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Japan Loyalty Spend Value by Department Stores, 2017-2026
8.4 Japan Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Japan Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Japan Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Japan Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Japan Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Japan Loyalty Spend Value by Other, 2017-2026
9 Japan Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Japan Loyalty Spend Share by Accessibility, 2017-2026
9.2 Japan Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Japan Loyalty Spend Value by Digital Access, 2017-2026
10 Japan Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Japan Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Japan Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Japan Loyalty Spend Value by B2B Consumers, 2017-2026
11 Japan Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Japan Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Japan Loyalty Spend Value by Software, 2017-2026
11.3 Japan Loyalty Spend Value by Services, 2017-2026
12 Japan Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Japan Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Japan Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Japan Loyalty Spend Value by Off the Shelf Platform, 2017-2026
13 Japan Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Japan Loyalty Spend Share by Age Group, 2021
13.2 Japan Loyalty Spend Share by Income Level, 2021
13.3 Japan Loyalty Spend Share by Gender, 2021
14 Further Reading
14.1 About the Publisher
14.2 Related Researc

List of Figures

Figure 1: Methodology Framework
Figure 2: Japan Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Japan Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Japan Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Japan Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Japan Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Japan Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Japan Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Japan Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Japan Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Japan Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Japan Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Japan Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Japan Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Japan Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Japan Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Japan Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Japan Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Japan Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Japan Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Japan Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Japan Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Japan Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Japan Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Japan Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Japan Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Japan Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Japan Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Japan Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Japan Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Japan Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Japan Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Japan Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Japan Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Japan Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Japan Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Japan Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Japan Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Japan Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Japan Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Japan Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Japan Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Japan Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Japan Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Japan Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Japan Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Japan Loyalty Spend Share by Age Group (%), 2021
Figure 48: Japan Loyalty Spend Share by Income Level (%), 2021
Figure 49: Japan Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: Japan Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Japan Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Japan Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Japan Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Japan Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Japan Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Japan Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Japan Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Japan Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Japan Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Japan Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Japan Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Japan Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Japan Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Japan Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Japan Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Japan Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Japan Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Japan Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Japan Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Japan Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Japan Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Japan Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Japan Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Japan Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Japan Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Japan Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Japan Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Japan Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Japan Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Japan Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Japan Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Japan Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Japan Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Japan Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Japan Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

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