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Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 60 Pages
  • April 2022
  • Region: Indonesia
  • PayNXT360
  • ID: 5585248
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Indonesia is expected to grow by 13.9% on annual basis to reach US$883.7 million in 2022.
In value terms, the Loyalty Programs Market in Indonesia has recorded a CAGR of 14.3% during 2017-2021. The Loyalty Programs Market in Indonesia will continue to grow over the forecast period and is expected to record a CAGR of 13.6% during 2022-2026. Loyalty Programs Market in the country will increase from US$775.5 million in 2021 to reach US$1470.9 million by 2026.

With the global shakeups due to Covid-19, many businesses had to embrace different strategies to retain their customers and expand their market share in Indonesia. Moreover, According to the Q1 2022 Global Loyalty and Rewards Market Survey, around 60% of these businesses invested substantially in their digital transformation and customer retention strategies in Indonesia. Consequently, loyalty and programs became one of the most used techniques during this period. Additionally, loyalty programs also went through a digital transformation over the last two years, just like the businesses.

In order to be competitive, companies are building relevant and successful loyalty programs identifying the important trends in the Indonesian market, thereby increasing customer engagement. Additionally, these loyalty programs are also employed to work as an incentive to generate more sales and also to actively seek ways to have more touchpoints with the customers.

The publisher expects the marketers in Indonesia to navigate through the populous region and design strategies to ensure that, their marketing strategies led to an increase in overall brand revenue. In particular, businesses and brands entering this region need to prioritize instant gratification since the trend is now on the rise. Therefore, Indonesian brands are developing loyalty programs to catch up with this fast-paced trend and meet customer expectations.

Super apps are partnering up with QSRs to integrate loyalty programs in their platforms in Indonesia


In Indonesia, quick service restaurants (QSRs) are expanding their services to provide consumers with the convenience of food delivery together in-store dining experience. Therefore, QSRs are partnering up with super apps to elevate the customer experience through their reward programs. For instance,
  • In March 2022, Starbucks announced to partner with superapp Grab across six countries in Southeast Asia, including Indonesia, the Philippines, Thailand, Singapore, Malaysia, and Vietnam.- Through this partnership, customers can enjoy Starbucks Rewards benefits on purchases through Grab. Also, customers will be able to order and pay in stores via GrabPay e-wallets for both in-store and in-app, allowing them to earn GrabRewards as well as Starbucks Rewards Stars and also order Starbucks products with last-mile delivery fulfillment through Grab.- Notably, the QSR is planning to merge Starbucks Rewards with the Grab app to enable the customers to enjoy more ways to earn rewards on their Starbucks orders in Southeast Asia. Specifically, the Starbucks Rewards members will be able to link their accounts with GrabRewards and will be able to earn both Stars and GrabRewards points for orders through GrabFood.- Additionally, the customers will be able to get the benefits of personalized and convenient experiences that will strengthen the customer relationship with Starbucks through GrabPay, GrabRewards, GrabFood, GrabExpress, and GrabGifts.

Starbucks, which has 1,882 stores across the Southeast Asia region, the partnership is expected to attract a significant customer base. Furthermore, customers will also have the option to sign up for a Starbucks Rewards membership through the Grab app and redeem free beverages and birthday treats.

Indonesian B2B rewards and loyalty providers are attracting investments


With the businesses seeing all-time lows, companies are hyper-focused on loyalty programs to capture new customers and retain the existing customers. Therefore, loyalty and CRM management companies are attracting funds in the country. For instance,- In March 2022, Aldmic Technology, an Indonesia-based digital voucher startup, raised Series A funding from South Korea-based Coop Marketing, the company behind Kakao Gift.- Notably, the company provides gifts vouchers that can be purchased by companies and distributed to their employees as part of a loyalty program. Specifically, this company, through its expertise, helped develop Samsung Gifts Indonesia, the rewards program of the company.

With the loyalty programs helping keep customers engaged and turning positive ROI for companies, the publisher expects these B2B loyalty companies to attract more investments over the next four to eight quarters in the country.

E-commerce companies are launching innovative tools to streamline customer management and retention


With the booming e-commerce industry, merchants are increasingly facing intense competition to hold on to their customers. Therefore, e-commerce platforms are launching innovative tools for the brands to build deeper connections with potential and existing customers. For instance,
  • In July 2021, Shopee launched the Shopee Mall Brand Memberships, a tool that will help brands on Shopee Mall retain their existing customers. This tool had been rolled out in Indonesia and six other markets, such as Singapore, Malaysia, Thailand, Taiwan, Vietnam, and the Philippines.- Through this tool, brands will be able to customize their own membership program, such as introducing a welcome gift, deciding on the number of membership tiers, and also brand loyalty points rewarded against every purchase of the shoppers.- Furthermore, the customers will be able to collect and use these points for redeeming benefits such as getting vouchers and gifts with purchases. Additionally, these Shopee Mall Brand Memberships vouchers can also be accumulated with other Shopee vouchers.- Notably, the brands will be able to identify and manage various customer segments through data analysis of customers’ profiles, spending habits, and preferences through this tool.- Moreover, the company plan to add new features to this tool to enable brands can merge their offline and online CRM systems and loyalty programs with this loyalty program.

Since most of the customers are spending a huge part of their income on online shopping, this unique product of the company is likely to see growth with brand partners achieving more sustainable growth by driving conversion and higher spending in the meantime delivering greater value to shoppers.

Scope


This report provides in-depth, data-centric analysis of loyalty programs in Indonesia. Below is a summary of key market segments:

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

Indonesia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3 Indonesia Key Market Insight and Innovation
3.1 Indonesia Consumer Behavior
3.2 Indonesia Competitive Landscape and Growth Strategies
3.3 Indonesia Regulation Trends
4 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Indonesia Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Indonesia Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Indonesia Loyalty Spend Value by Loyalty Platforms, 2017-2026
5 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Indonesia Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Indonesia Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Indonesia Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Indonesia Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Indonesia Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Indonesia Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Indonesia Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
6 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Indonesia Loyalty Spend Share by Channel, 2017-2026
6.2 Indonesia Loyalty Spend Value by In-Store, 2017-2026
6.3 Indonesia Loyalty Spend Value by Online, 2017-2026
6.4 Indonesia Loyalty Spend Value by Mobile, 2017-2026
7 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Indonesia Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Indonesia Loyalty Spend Value in Retail, 2017-2026
7.3 Indonesia Loyalty Spend Value in Financial Services, 2017-2026
7.4 Indonesia Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Indonesia Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Indonesia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Indonesia Loyalty Spend Value in Telecoms, 2017-2026
7.8 Indonesia Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Indonesia Loyalty Spend Value in Others, 2017-2026
8 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Indonesia Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Indonesia Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Indonesia Loyalty Spend Value by Department Stores, 2017-2026
8.4 Indonesia Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Indonesia Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Indonesia Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Indonesia Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Indonesia Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Indonesia Loyalty Spend Value by Other, 2017-2026
9 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Indonesia Loyalty Spend Share by Accessibility, 2017-2026
9.2 Indonesia Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Indonesia Loyalty Spend Value by Digital Access, 2017-2026
10 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Indonesia Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Indonesia Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Indonesia Loyalty Spend Value by B2B Consumers, 2017-2026
11 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Indonesia Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Indonesia Loyalty Spend Value by Software, 2017-2026
11.3 Indonesia Loyalty Spend Value by Services, 2017-2026
12 Indonesia Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Indonesia Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Indonesia Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Indonesia Loyalty Spend Value by Off the Shelf Platform, 2017-2026
13 Indonesia Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Indonesia Loyalty Spend Share by Age Group, 2021
13.2 Indonesia Loyalty Spend Share by Income Level, 2021
13.3 Indonesia Loyalty Spend Share by Gender, 2021
14 Further Reading
14.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Indonesia Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Indonesia Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Indonesia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Indonesia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Indonesia Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Indonesia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Indonesia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Indonesia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Indonesia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Indonesia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Indonesia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Indonesia Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Indonesia Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Indonesia Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Indonesia Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Indonesia Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Indonesia Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Indonesia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Indonesia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Indonesia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Indonesia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Indonesia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Indonesia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Indonesia Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Indonesia Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Indonesia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Indonesia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Indonesia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Indonesia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Indonesia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Indonesia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Indonesia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Indonesia Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Indonesia Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Indonesia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Indonesia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Indonesia Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Indonesia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Indonesia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Indonesia Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Indonesia Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Indonesia Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Indonesia Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Indonesia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Indonesia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Indonesia Loyalty Spend Share by Age Group (%), 2021
Figure 48: Indonesia Loyalty Spend Share by Income Level (%), 2021
Figure 49: Indonesia Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: Indonesia Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Indonesia Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Indonesia Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Indonesia Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Indonesia Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Indonesia Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Indonesia Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Indonesia Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Indonesia Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Indonesia Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Indonesia Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Indonesia Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Indonesia Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Indonesia Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Indonesia Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Indonesia Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Indonesia Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Indonesia Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Indonesia Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Indonesia Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Indonesia Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Indonesia Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Indonesia Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Indonesia Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Indonesia Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Indonesia Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Indonesia Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Indonesia Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Indonesia Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Indonesia Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Indonesia Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Indonesia Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Indonesia Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Indonesia Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Indonesia Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Indonesia Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

Methodology

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