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France Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 60 Pages
  • April 2022
  • Region: France
  • PayNXT360
  • ID: 5585253
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in France is expected to grow by 13.3% on annual basis to reach US$5523.7 million in 2022.
In value terms, the Loyalty Programs Market in France has recorded a CAGR of 13.8% during 2017-2021. The Loyalty Programs Market in France will continue to grow over the forecast period and is expected to record a CAGR of 12.9% during 2022-2026. Loyalty Programs Market in the country will increase from US$4873.5 million in 2021 to reach US$8973.0 million by 2026.

There is a growing interest in loyalty and rewards programs among internet users across European markets. While some countries such as the United Kingdom and Germany have greater adoption of loyalty programs, markets such as France are also showing strong adoption among internet users. According to the Q1 2022 Loyalty and Rewards Market Survey, nearly 30.5% of the internet users make use of loyalty programs in France.

While France is not the front-runner in the loyalty and rewards programs industry in the European market yet, it has shown significant growth momentum over the last three to four years. Brands across industries are developing and launching innovative loyalty and rewards programs to drive further growth in their respective businesses. From quick-service restaurants to supermarkets and airline carriers, businesses have increasingly adopted the loyalty program strategy to attract more consumers to their products and services.

Loyalty programs and customer experience with brands are correlated. As consumers seek more personalized loyalty and rewards programs, brands are expected to use emerging technologies such as artificial intelligence and machine learning to predict consumer behavior through advanced algorithms. Notably, the use of artificial intelligence and machine learning in loyalty programs can enhance the consumer experience while also influencing their purchasing pattern.

In addition to this, brands are also expected to use artificial intelligence for monitoring loyalty point accounts and to keep a check on fraudulence. Notably, these benefits offered by artificial intelligence and machine learning are expected to drive market growth from the short to medium-term perspective. Moreover, by offering a personalized experience for consumers, brands can increase customer loyalty, sales, and online traffic. Consequently, the publisher expects brands to adopt and launch personalized loyalty programs, which will further drive the overall market growth over the next four to six quarters.

Startups in the French loyalty and rewards programs industry are raising funds to drive their growth


With the growing loyalty and rewards program industry in France, startups in the segment are looking to disrupt the growth of the market through their innovative business models while gaining increasing market share. Consequently, these startups are raising funding rounds to boost their growth in the country. For instance,
  • In October 2020, Joko, the loyalty cards and cashback app that offers rewards announced that the firm had raised €10 million. The funding round in October 2020 brings the total amount raised by the firm to €12 after its launch in 2018. Notably, the firm is planning to use the funding round to further scale its team, operations, and growth.
  • From the short to medium-term perspective, the firm is also planning to expand into other European markets. As of October 2020, the firm had distributed over €1 million in rewards through its cashback app. The firm had partnered with more than 1,000 retailers, and over 500,000 consumers joined the app as of October 2020.

International discount retailers are launching loyalty programs to expand their market in France


In the midst of the growing adoption and trend of loyalty programs among consumers in the country, international discount retailers operating in France are launching their loyalty programs to attract more consumers to their supermarkets. For instance,
  • In October 2021, Lidl, the Germany-based discount retailer, announced that it is launching a new loyalty program for consumers in France. Notably, the launch of the loyalty program comes after 32 years without the firm having a loyalty card. The fully dematerialized loyalty program, Lidl Plus, is available to consumers through an application.
  • Apart from France, the loyalty program is also active in Germany, Belgium, and Spain. Notably, the consumers are required to select their country and the branch they shop from to create an account and to benefit from the loyalty program. After the process is completed, consumers are able to receive the discounts that they are eligible for in France.

BNPL platforms are launching loyalty programs to target a large consumer base in France


Over the last four to eight quarters, consumer adoption of innovative payment solutions such as buy now pay later (BNPL) has surged significantly in the global market. While the BNPL firms have enjoyed exponential growth since the global pandemic outbreak, these firms are now seeking to drive the next growth phase through loyalty programs. For instance,
  • In February 2022, Klarna, the Sweden-based buy now pay later FinTech firm, announced that it is launching a rewards program in France. Notably, consumers that use the BNPL product offered by Klarna to make purchases either online or in-store in France receive points under the new loyalty and rewards program.- These points can then be redeemed by the consumers at various brands such as H&M, Walmart, Amazon, and many more. In addition to France, the BNPL firm has launched its loyalty and rewards program in eight other markets such as the United Kingdom, Poland, Portugal, Spain, Italy, Ireland, New Zealand, and Canada.- Along with Klarna, Clearpay, also known as Afterpay outside Europe, has launched a loyalty program for consumers in the United Kingdom. The publisher expects Clearpay to expand its loyalty program for consumers in France from the short to medium-term perspective.

Scope


This report provides in-depth, data-centric analysis of loyalty programs in France. Below is a summary of key market segments:

France Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


France Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

France Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

France Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

France Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

France Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

France Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

France Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

France Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

France Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

France Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 France Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3 France Key Market Insight and Innovation
3.1 France Consumer Behavior
3.2 France Competitive Landscape and Growth Strategies
3.3 France Regulation Trends
4 France Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 France Loyalty Spend Share by Functional Domains, 2017-2026
4.2 France Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 France Loyalty Spend Value by Loyalty Platforms, 2017-2026
5 France Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 France Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 France Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 France Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 France Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 France Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 France Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 France Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
6 France Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 France Loyalty Spend Share by Channel, 2017-2026
6.2 France Loyalty Spend Value by In-Store, 2017-2026
6.3 France Loyalty Spend Value by Online, 2017-2026
6.4 France Loyalty Spend Value by Mobile, 2017-2026
7 France Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 France Loyalty Spend Share by Key Sectors, 2017-2026
7.2 France Loyalty Spend Value in Retail, 2017-2026
7.3 France Loyalty Spend Value in Financial Services, 2017-2026
7.4 France Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 France Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 France Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 France Loyalty Spend Value in Telecoms, 2017-2026
7.8 France Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 France Loyalty Spend Value in Others, 2017-2026
8 France Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 France Loyalty Spend Share by Retail Segments, 2017-2026
8.2 France Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 France Loyalty Spend Value by Department Stores, 2017-2026
8.4 France Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 France Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 France Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 France Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 France Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 France Loyalty Spend Value by Other, 2017-2026
9 France Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 France Loyalty Spend Share by Accessibility, 2017-2026
9.2 France Loyalty Spend Value by Card Based Access, 2017-2026
9.3 France Loyalty Spend Value by Digital Access, 2017-2026
10 France Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 France Loyalty Spend Share by Consumer Type, 2017-2026
10.2 France Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 France Loyalty Spend Value by B2B Consumers, 2017-2026
11 France Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 France Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 France Loyalty Spend Value by Software, 2017-2026
11.3 France Loyalty Spend Value by Services, 2017-2026
12 France Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 France Loyalty Spend Share by Software Platforms, 2017-2026
12.2 France Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 France Loyalty Spend Value by Off the Shelf Platform, 2017-2026
13 France Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 France Loyalty Spend Share by Age Group, 2021
13.2 France Loyalty Spend Share by Income Level, 2021
13.3 France Loyalty Spend Share by Gender, 2021
14 Further Reading
14.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: France Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: France Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: France Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: France Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: France Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: France Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: France Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: France Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: France Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: France Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: France Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: France Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: France Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: France Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: France Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: France Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: France Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: France Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: France Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: France Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: France Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: France Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: France Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: France Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: France Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: France Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: France Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: France Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: France Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: France Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: France Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: France Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: France Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: France Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: France Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: France Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: France Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: France Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: France Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: France Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: France Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: France Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: France Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: France Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: France Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: France Loyalty Spend Share by Age Group (%), 2021
Figure 48: France Loyalty Spend Share by Income Level (%), 2021
Figure 49: France Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: France Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: France Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: France Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: France Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: France Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: France Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: France Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: France Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: France Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: France Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: France Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: France Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: France Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: France Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: France Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: France Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: France Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: France Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: France Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: France Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: France Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: France Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: France Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: France Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: France Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: France Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: France Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: France Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: France Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: France Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: France Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: France Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: France Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: France Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: France Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: France Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

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