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Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 60 Pages
  • April 2022
  • Region: Philippines
  • PayNXT360
  • ID: 5585254
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Philippines is expected to grow by 14.3% on annual basis to reach US$726.2 million in 2022.
In value terms, the Loyalty Programs Market in Philippines has recorded a CAGR of 14.6% during 2017-2021. The Loyalty Programs Market in Philippines will continue to grow over the forecast period and is expected to record a CAGR of 13.8% during 2022-2026. Loyalty Programs Market in the country will increase from US$635.5 million in 2021 to reach US$1219.5 million by 2026.

Southeast Asia is one of the fastest-growing loyalty and rewards programs markets globally. The growing demand among consumers across the region, along with the rising adoption of loyalty programs among merchants as a tool to retain and attract new customers, has driven the industry's growth. A large part of this growth in the Southeast Asian loyalty and rewards programs industry is driven by the market in the Philippines.

There is a growing trend among consumers to shop from brands and merchants that provide loyalty and rewards programs. This consumer behavior has prompted several brands, even small merchants, to launch loyalty and rewards programs to expand their businesses in the country. As the awareness regarding loyalty and rewards programs continue to grow in the Philippines, the publisher expects the market to record strong growth from the short to medium-term perspective.

Moreover, the growing digitalization and number of online shoppers have also resulted in the rise of loyalty program members. While the global pandemic propelled the growth of online shopping, the trend is expected to continue from the short to medium-term perspective in the country. Consequently, the publisher expects e-commerce platforms, including niche-based players, to launch more loyalty programs while rebranding and revamping their existing loyalty programs in the Philippines over the forecast period.

The Filipino loyalty and rewards programs industry has the presence of both global as well as regional players. Global players such as Comarch and Capillary Technologies have forged several strategic alliances to power the growth of the loyalty programs industry, as well as boost their own growth.

On the other hand, regional players such as ZAP Philippines and Go Rewards are also among the key players in the country, driving the industry growth over the last three to four years. Apart from this, some of the other players that are assisting market growth include e-commerce platforms such as Shopee. As the industry continues to gain more traction from consumers over the next four to eight quarters, the publisher expects more big and small players to enter the market from the short to medium-term perspective.

Global loyalty program providers are forging alliances to expand their market share in the Philippines


The constant surge in demand for innovative and personalized loyalty programs among consumers has made the Philippines market attractive for global players to expand their market share in the global industry. Consequently, firms are forging strategic alliances with businesses in the country. For instance,
  • In January 2022, Comarch announced that the firm had entered into a strategic partnership with Globe Telecom, one of the leading telecommunications service providers in the Philippines. As the new loyalty technology partner of Globe Telecom, Comarch will provide the 90 million Globe Rewards members with a highly immersive digital experience. This partnership with Globe Telecom is expected to help Comarch in strengthening its position both in the Philippines region as well as on the global scale over the next four to eight quarters.
  • In November 2021, Capillary Technologies, one of the leading firms in the customer loyalty solutions business, announced that the firm had entered into a strategic collaboration with Petron Corporation, the largest oil refining and marketing firm in the Philippines. Under the strategic alliance, Capillary Technologies is expected to transform the loyalty program offered by Petron.

While card-based loyalty programs have been prevalent in the retail fuel market, the changing landscape demands more digitalized loyalty programs. Consequently, through this partnership with Capillary Technologies, Petron Corporation is aiming to create and provide a more engaging and digitalized customer experience. Notably, this deal with Petron is also the first step for Capillary Technologies in the Philippines loyalty space as it seeks to gain market share in the country.

Loyalty program providers are raising funds to expand their reach in the Philippines


With the loyalty and rewards programs industry gaining strong growth momentum, providers are looking to capitalize on the high-growth potential of the Philippines market. Consequently, loyalty program providers are raising funding rounds to further expand and accelerate their growth in the country. For instance,
  • In January 2022, ZAP announced that the firm had raised an investment round under its Series A funding from True Digital Group (TDG). Notably, the firm is planning to use the funding round to further scale its E-Store services which it launched in June 2020 in partnership with Shopify.- Apart from scaling the business in the Philippines, both ZAP and TDG are expected to launch E-Store services across Southeast Asia. Since its launch, the E-Store business has grown five times. Aimed at F&B entrepreneurs, the E-Store streamlines the order fulfillment process of restaurants in the country. As of August 2021, ZAP is servicing 483 F&B companies in the Philippines.

Loyalty and rewards program providers are boosting their partner network to grow and expand their market share in the Philippines


In the Philippines, consumers want more brands and merchants to offer them loyalty points and rewards. Leveraging this consumer behavior to gain more market share and increase their user base, loyalty and rewards programs providers are boosting their partner network in the Philippines. For instance,
  • Go Rewards, previously known as Robinsons Rewards, is constantly increasing its partner network to allow its members more ways to earn and enjoy rewards in the Philippines. As of October 2021, Go Rewards has a partner network of 2,000 stores nationwide, which virtually makes every purchase a points-earning transaction for consumers.
  • Consumers not only earn points when shopping through Robinsons stores. But they also get points when completing purchases through The Marketplace, Rose Pharmacy, Caltex, Handyman, True Value, Shopwise, and many more. Moreover, Filipinos can also earn points for every flight booked with Cebu Pacific. Apart from this, the firm also provides members with hundreds of other offers and vouchers.

Scope


This report provides in-depth, data-centric analysis of loyalty programs in Philippines. Below is a summary of key market segments:

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


Philippines Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

Philippines Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

Philippines Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

Table of Contents

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3 Philippines Key Market Insight and Innovation
3.1 Philippines Consumer Behavior
3.2 Philippines Competitive Landscape and Growth Strategies
3.3 Philippines Regulation Trends
4 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Philippines Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Philippines Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Philippines Loyalty Spend Value by Loyalty Platforms, 2017-2026
5 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Philippines Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Philippines Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Philippines Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Philippines Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Philippines Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Philippines Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Philippines Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
6 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Philippines Loyalty Spend Share by Channel, 2017-2026
6.2 Philippines Loyalty Spend Value by In-Store, 2017-2026
6.3 Philippines Loyalty Spend Value by Online, 2017-2026
6.4 Philippines Loyalty Spend Value by Mobile, 2017-2026
7 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Philippines Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Philippines Loyalty Spend Value in Retail, 2017-2026
7.3 Philippines Loyalty Spend Value in Financial Services, 2017-2026
7.4 Philippines Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Philippines Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Philippines Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Philippines Loyalty Spend Value in Telecoms, 2017-2026
7.8 Philippines Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Philippines Loyalty Spend Value in Others, 2017-2026
8 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Philippines Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Philippines Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Philippines Loyalty Spend Value by Department Stores, 2017-2026
8.4 Philippines Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Philippines Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Philippines Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Philippines Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Philippines Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Philippines Loyalty Spend Value by Other, 2017-2026
9 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Philippines Loyalty Spend Share by Accessibility, 2017-2026
9.2 Philippines Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Philippines Loyalty Spend Value by Digital Access, 2017-2026
10 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Philippines Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Philippines Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Philippines Loyalty Spend Value by B2B Consumers, 2017-2026
11 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Philippines Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Philippines Loyalty Spend Value by Software, 2017-2026
11.3 Philippines Loyalty Spend Value by Services, 2017-2026
12 Philippines Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Philippines Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Philippines Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Philippines Loyalty Spend Value by Off the Shelf Platform, 2017-2026
13 Philippines Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Philippines Loyalty Spend Share by Age Group, 2021
13.2 Philippines Loyalty Spend Share by Income Level, 2021
13.3 Philippines Loyalty Spend Share by Gender, 2021
14 Further Reading
14.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Philippines Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Philippines Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Philippines Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Philippines Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Philippines Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Philippines Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Philippines Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Philippines Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Philippines Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Philippines Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Philippines Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Philippines Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Philippines Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Philippines Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Philippines Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Philippines Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Philippines Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Philippines Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Philippines Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Philippines Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Philippines Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Philippines Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Philippines Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Philippines Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Philippines Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Philippines Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Philippines Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Philippines Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Philippines Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Philippines Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Philippines Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Philippines Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Philippines Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Philippines Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Philippines Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Philippines Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Philippines Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Philippines Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Philippines Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Philippines Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Philippines Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Philippines Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Philippines Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Philippines Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Philippines Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Philippines Loyalty Spend Share by Age Group (%), 2021
Figure 48: Philippines Loyalty Spend Share by Income Level (%), 2021
Figure 49: Philippines Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: Philippines Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Philippines Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Philippines Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Philippines Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Philippines Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Philippines Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Philippines Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Philippines Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Philippines Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Philippines Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Philippines Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Philippines Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Philippines Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Philippines Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Philippines Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Philippines Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Philippines Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Philippines Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Philippines Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Philippines Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Philippines Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Philippines Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Philippines Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Philippines Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Philippines Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Philippines Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Philippines Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Philippines Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Philippines Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Philippines Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Philippines Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Philippines Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Philippines Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Philippines Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Philippines Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Philippines Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

Methodology

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