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Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 60 Pages
  • April 2022
  • Region: Nigeria
  • PayNXT360
  • ID: 5585255
Loyalty Programs market in Nigeria has recorded strong growth over the last four quarters, supported by brands and retailers focusing on the customer retention.

According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Nigeria is expected to grow by 13.8% on annual basis to reach US$418.9 million in 2022.
In value terms, the Loyalty Programs Market in Nigeria has recorded a CAGR of 14.1% during 2017-2021. The Loyalty Programs Market in Nigeria will continue to grow over the forecast period and is expected to record a CAGR of 13.5% during 2022-2026. Loyalty Programs Market in the country will increase from US$368.1 million in 2021 to reach US$696.2 million by 2026.

Scope


This report provides in-depth, data-centric analysis of loyalty programs in Nigeria. Below is a summary of key market segments:

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026
3 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026
3.1 Nigeria Loyalty Spend Share by Functional Domains, 2017-2026
3.2 Nigeria Loyalty Spend Value by Loyalty Schemes, 2017-2026
3.3 Nigeria Loyalty Spend Value by Loyalty Platforms, 2017-2026
4 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026
4.1 Nigeria Loyalty Spend Share by Loyalty Program Type, 2021 Vs 2026
4.2 Nigeria Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
4.3 Nigeria Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
4.4 Nigeria Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
4.5 Nigeria Loyalty Spend Value by Perks Loyalty Program, 2017-2026
4.6 Nigeria Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
4.7 Nigeria Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
5 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026
5.1 Nigeria Loyalty Spend Share by Channel, 2017-2026
5.2 Nigeria Loyalty Spend Value by In-Store, 2017-2026
5.3 Nigeria Loyalty Spend Value by Online, 2017-2026
5.4 Nigeria Loyalty Spend Value by Mobile, 2017-2026
6 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026
6.1 Nigeria Loyalty Spend Share by Key Sectors, 2021 Vs 2026
6.2 Nigeria Loyalty Spend Value in Retail, 2017-2026
6.3 Nigeria Loyalty Spend Value in Financial Services, 2017-2026
6.4 Nigeria Loyalty Spend Value in Healthcare & Wellness, 2017-2026
6.5 Nigeria Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
6.6 Nigeria Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
6.7 Nigeria Loyalty Spend Value in Telecoms, 2017-2026
6.8 Nigeria Loyalty Spend Value in Media & Entertainment, 2017-2026
6.9 Nigeria Loyalty Spend Value in Others, 2017-2026
7 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026
7.1 Nigeria Loyalty Spend Share by Retail Segments, 2021 Vs 2026
7.2 Nigeria Loyalty Spend Value by Diversified Retailers, 2017-2026
7.3 Nigeria Loyalty Spend Value by Department Stores, 2017-2026
7.4 Nigeria Loyalty Spend Value by Specialty Stores, 2017-2026
7.5 Nigeria Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
7.6 Nigeria Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
7.7 Nigeria Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
7.8 Nigeria Loyalty Spend Value by Home Merchandise, 2017-2026
7.9 Nigeria Loyalty Spend Value by Other, 2017-2026
8 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026
8.1 Nigeria Loyalty Spend Share by Accessibility, 2021 Vs 2026
8.2 Nigeria Loyalty Spend Value by Card Based Access, 2017-2026
8.3 Nigeria Loyalty Spend Value by Digital Access, 2017-2026
9 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026
9.1 Nigeria Loyalty Spend Share by Consumer Type, 2021 Vs 2026
9.2 Nigeria Loyalty Spend Value by B2C Consumers, 2017-2026
9.3 Nigeria Loyalty Spend Value by B2B Consumers, 2017-2026
10 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026
10.1 Nigeria Loyalty Spend Share by Loyalty Platform, 2021 Vs 2026
10.2 Nigeria Loyalty Spend Value by Software, 2017-2026
10.3 Nigeria Loyalty Spend Value by Services, 2017-2026
11 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026
11.1 Nigeria Loyalty Spend Share by Software Platforms, 2021 Vs 2026
11.2 Nigeria Loyalty Spend Value by Custom Built Platform, 2017-2026
11.3 Nigeria Loyalty Spend Value by Off the Shelf Platform, 2017-2026
12 Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021
12.1 Nigeria Loyalty Spend Share by Age Group, 2021
12.2 Nigeria Loyalty Spend Share by Income Level, 2021
12.3 Nigeria Loyalty Spend Share by Gender, 2021
13 Further Reading
13.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Nigeria Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Nigeria Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Nigeria Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Nigeria Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Nigeria Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Nigeria Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Nigeria Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Nigeria Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Nigeria Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Nigeria Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Nigeria Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Nigeria Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Nigeria Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Nigeria Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Nigeria Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Nigeria Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Nigeria Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Nigeria Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Nigeria Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Nigeria Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Nigeria Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Nigeria Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Nigeria Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Nigeria Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Nigeria Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Nigeria Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Nigeria Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Nigeria Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Nigeria Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Nigeria Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Nigeria Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Nigeria Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Nigeria Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Nigeria Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Nigeria Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Nigeria Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Nigeria Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Nigeria Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Nigeria Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Nigeria Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Nigeria Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Nigeria Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Nigeria Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Nigeria Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Nigeria Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Nigeria Loyalty Spend Share by Age Group (%), 2021
Figure 48: Nigeria Loyalty Spend Share by Income Level (%), 2021
Figure 49: Nigeria Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: Nigeria Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Nigeria Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Nigeria Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Nigeria Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Nigeria Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Nigeria Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Nigeria Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Nigeria Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Nigeria Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Nigeria Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Nigeria Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Nigeria Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Nigeria Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Nigeria Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Nigeria Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Nigeria Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Nigeria Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Nigeria Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Nigeria Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Nigeria Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Nigeria Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Nigeria Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Nigeria Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Nigeria Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Nigeria Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Nigeria Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Nigeria Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Nigeria Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Nigeria Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Nigeria Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Nigeria Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Nigeria Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Nigeria Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Nigeria Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Nigeria Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Nigeria Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

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