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China Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 60 Pages
  • April 2022
  • Region: China
  • PayNXT360
  • ID: 5585260
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in China is expected to grow by 13.5% on annual basis to reach US$17821.7 million in 2022.
In value terms, the Loyalty Programs Market in China has recorded a CAGR of 13.7% during 2017-2021. The Loyalty Programs Market in China will continue to grow over the forecast period and is expected to record a CAGR of 13.0% during 2022-2026. Loyalty Programs Market in the country will increase from US$15702.3 million in 2021 to reach US$29105.5 million by 2026.

In the last two to three years, the e-commerce market experienced rapid growth in China, and along with the growth of the online market, the loyalty and rewards programs industry also surged significantly in the country. Notably, e-commerce platforms across different product categories started offering loyalty programs to gain increasing market share and revenue. These programs provided good results to e-commerce players when compared to western standards.

As the trend in online shopping continued to gain momentum during the last decade, the adoption of loyalty and rewards programs also gained widespread popularity in the country. This trend is expected to continue as global and local brands continue to seek loyalty and rewards programs as a differentiation factor in their strategy further.

In China, the rising adoption of loyalty and rewards programs from different industries is also driving market growth. From retailers to quick-service restaurants and airline providers are all offering loyalty and rewards programs to attract new customers while driving their growth in the country. Notably, global brands, such as KFC and Starbucks, have also launched their loyalty programs to compete with local brands in China.

Moreover, global payment provider such as Visa is also one of the key players in the Chinese loyalty and rewards programs industry. Apart from these, global loyalty and rewards program providers such as My Rewards are looking to expand their footprint in China. The publisher expects the entry of such global loyalty and rewards program providers to further intensify competition in the Chinese market from the short to medium-term perspective.

Quick-service restaurants are launching green rewards programs to expand their market share in China


To promote a more sustainable lifestyle and attract consumers who are driven by eco-friendly brands, quick-service restaurants are launching green rewards programs that incentivize consumer behaviors. For instance,
  • In December 2021, KFC China announced that it is launching a three-week green rewards program that encourages and incentivizes the behavior of consumers that helps in reducing carbon reduction. Some of the actions for which KFC China is rewarding customers include mobile ordering, opting out of using disposable cutlery, waste ordering, reducing food waste, and in-store pickup.
  • For these actions, KFC China is offering green points that customers can use for receiving special coupons. Notably, the quick-service restaurant launched the rewards program in all of the 7,900 stores across China and was accessible to the more than 320 million KFC members in the country. During the three-week campaign in December 2021, over 28 million members participated in the rewards program, which helped in a total carbon reduction of 145 tons of CO2 equivalent.

Chinese airline service providers are launching loyalty programs globally


The global pandemic outbreak has severely affected the aviation industry in the last two years. However, as the impact of the pandemic starts to diminish around the world, providers are looking to capitalize on the pent-up demand to drive recovery and growth in China. Consequently, airline service providers in the country are launching loyalty programs globally. For instance,
  • In September 2021, China Eastern Airlines announced that it is launching a new loyalty program, the Eastern Miles membership. Under the new loyalty program, the firm is offering flyers with a membership upgrade offer, new points accumulation system, a new point exchange method, a new product series, and a new service platform.
  • Moreover, the new loyalty program launched by China Eastern Airlines also addresses the most common concern that travelers have globally - the validity of their accumulated points. Notably, the loyalty program will extend their points’ validity from the initial three years to long-term rolling effective. The points will be invalid only after being dormant consecutively for over three years. During this period, the points accumulated by flyers will remain valid and can be redeemed as required by the traveler.

Chinese consumers are comfortable sharing their data compared to consumers in other markets


While consumers are increasingly becoming wary of how brands and businesses use their data in countries such as Australia, Brazil, the United States, and the United Kingdom, consumer behavior in China is more opposite.

According to the Q1 2022 Global Loyalty and Rewards Market Survey, Chinese consumers are comfortable sharing personal data with brands and businesses. This is primarily due to consumers seeking a more personalized loyalty program based on their transactional data. Notably, brands and businesses can leverage this consumer behavior to offer a more seamless and personalized loyalty program to meet the expectations of Chinese consumers, thereby allowing them to boost their growth in the country further.

Scope


This report provides in-depth, data-centric analysis of loyalty programs in China. Below is a summary of key market segments:

China Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


China Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

China Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

China Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

China Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

China Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

China Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

China Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

China Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

China Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

China Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 China Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3 China Key Market Insight and Innovation
3.1 China Consumer Behavior
3.2 China Competitive Landscape and Growth Strategies
3.3 China Regulation Trends
4 China Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 China Loyalty Spend Share by Functional Domains, 2017-2026
4.2 China Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 China Loyalty Spend Value by Loyalty Platforms, 2017-2026
5 China Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 China Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 China Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 China Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 China Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 China Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 China Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 China Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
6 China Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 China Loyalty Spend Share by Channel, 2017-2026
6.2 China Loyalty Spend Value by In-Store, 2017-2026
6.3 China Loyalty Spend Value by Online, 2017-2026
6.4 China Loyalty Spend Value by Mobile, 2017-2026
7 China Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 China Loyalty Spend Share by Key Sectors, 2017-2026
7.2 China Loyalty Spend Value in Retail, 2017-2026
7.3 China Loyalty Spend Value in Financial Services, 2017-2026
7.4 China Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 China Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 China Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 China Loyalty Spend Value in Telecoms, 2017-2026
7.8 China Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 China Loyalty Spend Value in Others, 2017-2026
8 China Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 China Loyalty Spend Share by Retail Segments, 2017-2026
8.2 China Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 China Loyalty Spend Value by Department Stores, 2017-2026
8.4 China Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 China Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 China Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 China Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 China Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 China Loyalty Spend Value by Other, 2017-2026
9 China Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 China Loyalty Spend Share by Accessibility, 2017-2026
9.2 China Loyalty Spend Value by Card Based Access, 2017-2026
9.3 China Loyalty Spend Value by Digital Access, 2017-2026
10 China Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 China Loyalty Spend Share by Consumer Type, 2017-2026
10.2 China Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 China Loyalty Spend Value by B2B Consumers, 2017-2026
11 China Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 China Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 China Loyalty Spend Value by Software, 2017-2026
11.3 China Loyalty Spend Value by Services, 2017-2026
12 China Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 China Loyalty Spend Share by Software Platforms, 2017-2026
12.2 China Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 China Loyalty Spend Value by Off the Shelf Platform, 2017-2026
13 China Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 China Loyalty Spend Share by Age Group, 2021
13.2 China Loyalty Spend Share by Income Level, 2021
13.3 China Loyalty Spend Share by Gender, 2021
14 Further Reading
14.1 About the Publisher
14.2 Related Researc

List of Figures

Figure 1: Methodology Framework
Figure 2: China Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: China Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: China Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: China Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: China Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: China Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: China Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: China Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: China Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: China Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: China Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: China Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: China Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: China Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: China Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: China Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: China Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: China Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: China Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: China Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: China Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: China Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: China Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: China Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: China Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: China Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: China Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: China Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: China Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: China Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: China Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: China Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: China Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: China Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: China Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: China Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: China Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: China Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: China Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: China Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: China Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: China Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: China Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: China Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: China Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: China Loyalty Spend Share by Age Group (%), 2021
Figure 48: China Loyalty Spend Share by Income Level (%), 2021
Figure 49: China Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: China Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: China Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: China Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: China Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: China Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: China Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: China Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: China Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: China Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: China Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: China Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: China Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: China Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: China Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: China Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: China Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: China Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: China Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: China Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: China Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: China Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: China Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: China Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: China Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: China Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: China Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: China Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: China Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: China Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: China Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: China Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: China Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: China Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: China Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: China Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: China Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

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