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Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

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    Report

  • 60 Pages
  • April 2022
  • Region: Brazil
  • PayNXT360
  • ID: 5585263
According to the Q1 2022 Global Loyalty Programs Survey, Loyalty Programs Market in Brazil is expected to grow by 14.1% on annual basis to reach US$3058.4 million in 2022.
In value terms, the Loyalty Programs Market in Brazil has recorded a CAGR of 14.4% during 2017-2021. The Loyalty Programs Market in Brazil will continue to grow over the forecast period and is expected to record a CAGR of 13.8% during 2022-2026. Loyalty Programs Market in the country will increase from US$2679.9 million in 2021 to reach US$5132.6 million by 2026.

The loyalty and rewards programs market is majorly driven by mass merchants and international brands in Brazil, with local business loyalty programs being a rarity in the country. However, as the demand among consumers for local business loyalty programs continues to rise, the publisher expects more and more local businesses to invest in developing and launching loyalty programs over the next two to three years in Brazil.

According to the Q1 2022 Loyalty and Rewards Market Survey, credit card firms have the majority of the market share in the Brazilian loyalty and rewards program industry, with nearly 60% of the consumers being enrolled in loyalty programs offered by credit card firms. Apart from the credit card firms, banks and mass merchants also have a substantial share with nearly 40% and 32%, respectively. This is followed by online-only stores and airline programs. In contrast, around 15% of the consumers are enrolled in loyalty programs offered by local retail stores in Brazil.

However, with consumers largely invested in local commerce along with the growing preference for local loyalty and rewards programs, the publisher expects the market share to shift significantly towards the local retail store category over the next three to four years in Brazil. Overall, the publisher expects the loyalty and rewards programs market to grow significantly from the short to medium-term perspective in Brazil.

One of the common strategies adopted by businesses seeking to provide loyalty and rewards programs to their customers in Brazil is to partner with leading loyalty program providers in the country. Some of the major players driving the growth of the loyalty and rewards programs industry in Brazil include SMILES, Dotz, and Livelo.

Apart from these loyalty program providers, international foodservice providers such as Starbucks have launched and rebranded their loyalty schemes for consumers in Brazil, thereby driving the industry growth over the last three to four quarters. As the demand for such programs continues to grow among consumers, the publisher expects more new players to enter the segment from the short to medium-term perspective.

Brazilian fintech companies are targeting bridge millennials to expand their business in the country


With the rising income level among bridge millennials (population between 32 and 41 years), spending behavior is also changing in the country. The publisher expects consumers of this demographics to make for the perfect target market for small and medium-sized merchants seeking to launch their loyalty and rewards programs in the country.

The publisher in its recent survey, found that the Brazilian bridge millennials have a better spending power compared to other consumer demographics. This makes bridge millennials a more powerful consumer segment for small and medium-sized businesses who are considering designing their loyalty programs and attracting higher spending power consumer groups to boost their growth and revenue.

Loyalty program firms are launching initial public offerings to raise funding and boost their growth in Brazil


Over the next two years, the loyalty and rewards programs market is expected to grow significantly in Brazil. Consequently, to tap into this growing loyalty and rewards programs market, firms are taking the route of the initial public offering to raise funds to accelerate their growth in the country from the short to medium-term perspective. For instance,
  • Dotz, one of the leading loyalty program firms in Brazil, launched its initial public offering of nearly 815 million reais or US$146 million. As of April 2021, the company had more than 20 million active users in the country. According to the company, the fund will be used for its expansion in the Brazilian market.

Moreover, the firm also partnered with global technology firms to raise funds and explore new opportunities for digital financial services in Brazil.
  • In April 2021, the firm announced that it had entered into a strategic agreement with Ant Group. Under the partnership, Ant Group had acquired a 5% stake in Dotz. Through strategic collaboration, both the firms will explore opportunities for digital financial services in the country. Notably, Ant Group has an option to buy an additional 10% stake in Dotz up to two years after the initial public offering.

As the loyalty and rewards programs market continues to mature and grow in Brazil over the next four to six quarters, the publisher expects more firms to raise funds through an initial public offering or through strategic partnerships with global players.

Scope


This report provides in-depth, data-centric analysis of loyalty in Brazil. Below is a summary of key market segments:

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators, 2017-2026


Brazil Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains, 2017-2026

  • Loyalty Schemes
  • Loyalty Platforms

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type, 2017-2026

  • Point-based Loyalty Program
  • Tiered Loyalty Program
  • Subscription Loyalty Program
  • Perks Loyalty Program
  • Coalition Loyalty Program
  • Hybrid Loyalty Program

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Channel, 2017-2026

  • In-Store
  • Online
  • Mobile

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors, 2017-2026

  • Retail
  • Financial Services
  • Healthcare & Wellness
  • Restaurants & Food Delivery
  • Travel & Hospitality (Cabs, Hotels, Airlines)
  • Telecoms
  • Media & Entertainment
  • Others

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Retail, 2017-2026

  • Diversified Retailers
  • Department Stores
  • Specialty Stores
  • Clothing, Footwear & Accessories
  • Toy & Hobby Shops
  • Supermarket and Convenience Store
  • Home Merchandise
  • Other

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Accessibility, 2017-2026

  • Card Based Access
  • Digital Access

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type, 2017-2026

  • B2C Consumers
  • B2B Consumers

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms, 2017-2026

  • Software
  • Services

Brazil Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms, 2017-2026

  • Custom Built Platform
  • Off the Shelf Platform

Brazil Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior, 2021

  • By Age Group
  • By Income Level
  • By Gender

Reasons to buy

  • In-depth Understanding of Loyalty Programs Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026).
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate loyalty strategy; assess market specific key trends, drivers, and risks in the industry.

1 About this Report
1.1 Summary
1.2 Methodology
1.3 Loyalty Definitions
1.4 Disclaimer
2 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
3 Brazil Key Market Insight and Innovation
3.1 Brazil Consumer Behavior
3.2 Brazil Competitive Landscape and Growth Strategies
3.3 Brazil Regulation Trends
4 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
4.1 Brazil Loyalty Spend Share by Functional Domains, 2017-2026
4.2 Brazil Loyalty Spend Value by Loyalty Schemes, 2017-2026
4.3 Brazil Loyalty Spend Value by Loyalty Platforms, 2017-2026
5 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
5.1 Brazil Loyalty Spend Share by Loyalty Program Type, 2017-2026
5.2 Brazil Loyalty Spend Value by Point-based Loyalty Program, 2017-2026
5.3 Brazil Loyalty Spend Value by Tiered Loyalty Program, 2017-2026
5.4 Brazil Loyalty Spend Value by Subscription Loyalty Program, 2017-2026
5.5 Brazil Loyalty Spend Value by Perks Loyalty Program, 2017-2026
5.6 Brazil Loyalty Spend Value by Coalition Loyalty Program, 2017-2026
5.7 Brazil Loyalty Spend Value by Hybrid Loyalty Program, 2017-2026
6 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Channel
6.1 Brazil Loyalty Spend Share by Channel, 2017-2026
6.2 Brazil Loyalty Spend Value by In-Store, 2017-2026
6.3 Brazil Loyalty Spend Value by Online, 2017-2026
6.4 Brazil Loyalty Spend Value by Mobile, 2017-2026
7 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
7.1 Brazil Loyalty Spend Share by Key Sectors, 2017-2026
7.2 Brazil Loyalty Spend Value in Retail, 2017-2026
7.3 Brazil Loyalty Spend Value in Financial Services, 2017-2026
7.4 Brazil Loyalty Spend Value in Healthcare & Wellness, 2017-2026
7.5 Brazil Loyalty Spend Value in Restaurants & Food Delivery, 2017-2026
7.6 Brazil Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines), 2017-2026
7.7 Brazil Loyalty Spend Value in Telecoms, 2017-2026
7.8 Brazil Loyalty Spend Value in Media & Entertainment, 2017-2026
7.9 Brazil Loyalty Spend Value in Others, 2017-2026
8 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Retail
8.1 Brazil Loyalty Spend Share by Retail Segments, 2017-2026
8.2 Brazil Loyalty Spend Value by Diversified Retailers, 2017-2026
8.3 Brazil Loyalty Spend Value by Department Stores, 2017-2026
8.4 Brazil Loyalty Spend Value by Specialty Stores, 2017-2026
8.5 Brazil Loyalty Spend Value by Clothing, Footwear & Accessories, 2017-2026
8.6 Brazil Loyalty Spend Value by Toy & Hobby Shops, 2017-2026
8.7 Brazil Loyalty Spend Value by Supermarket and Convenience Store, 2017-2026
8.8 Brazil Loyalty Spend Value by Home Merchandise, 2017-2026
8.9 Brazil Loyalty Spend Value by Other, 2017-2026
9 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
9.1 Brazil Loyalty Spend Share by Accessibility, 2017-2026
9.2 Brazil Loyalty Spend Value by Card Based Access, 2017-2026
9.3 Brazil Loyalty Spend Value by Digital Access, 2017-2026
10 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
10.1 Brazil Loyalty Spend Share by Consumer Type, 2017-2026
10.2 Brazil Loyalty Spend Value by B2C Consumers, 2017-2026
10.3 Brazil Loyalty Spend Value by B2B Consumers, 2017-2026
11 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
11.1 Brazil Loyalty Spend Share by Loyalty Platform, 2017-2026
11.2 Brazil Loyalty Spend Value by Software, 2017-2026
11.3 Brazil Loyalty Spend Value by Services, 2017-2026
12 Brazil Loyalty Spend Market Size and Future Growth Dynamics by Software Platforms
12.1 Brazil Loyalty Spend Share by Software Platforms, 2017-2026
12.2 Brazil Loyalty Spend Value by Custom Built Platform, 2017-2026
12.3 Brazil Loyalty Spend Value by Off the Shelf Platform, 2017-2026
13 Brazil Loyalty Spend Market Size and Forecast by Consumer Demographics & Behavior
13.1 Brazil Loyalty Spend Share by Age Group, 2021
13.2 Brazil Loyalty Spend Share by Income Level, 2021
13.3 Brazil Loyalty Spend Share by Gender, 2021
14 Further Reading
14.1 About the Publisher

List of Figures

Figure 1: Methodology Framework
Figure 2: Brazil Total Loyalty Spend Value (US$ Million), 2017-2026
Figure 3: Brazil Loyalty Spend Share By Functional Domains (%), 2017-2026
Figure 4: Brazil Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Figure 5: Brazil Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Figure 6: Brazil Loyalty Spend Share By Loyalty Program Type (%), 2021 Vs 2026
Figure 7: Brazil Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Figure 8: Brazil Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Figure 9: Brazil Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Figure 10: Brazil Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Figure 11: Brazil Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Figure 12: Brazil Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Figure 13: Brazil Loyalty Spend Share by Channel (%), 2017-2026
Figure 14: Brazil Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Figure 15: Brazil Loyalty Spend Value by Online (US$ Million), 2017-2026
Figure 16: Brazil Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Figure 17: Brazil Loyalty Spend Share by Key Sectors (%), 2021 Vs 2026
Figure 18: Brazil Loyalty Spend Value in Retail (US$ Million), 2017-2026
Figure 19: Brazil Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Figure 20: Brazil Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Figure 21: Brazil Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Figure 22: Brazil Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Figure 23: Brazil Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Figure 24: Brazil Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Figure 25: Brazil Loyalty Spend Value in Others (US$ Million), 2017-2026
Figure 26: Brazil Loyalty Spend Share by Retail Segments (%), 2021 Vs 2026
Figure 27: Brazil Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Figure 28: Brazil Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Figure 29: Brazil Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Figure 30: Brazil Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Figure 31: Brazil Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Figure 32: Brazil Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Figure 33: Brazil Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Figure 34: Brazil Loyalty Spend Value by Other (US$ Million), 2017-2026
Figure 35: Brazil Loyalty Spend Share by Accessibility (%), 2021 Vs 2026
Figure 36: Brazil Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Figure 37: Brazil Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Figure 38: Brazil Loyalty Spend Share by Consumer Type (%), 2021 Vs 2026
Figure 39: Brazil Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Figure 40: Brazil Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Figure 41: Brazil Loyalty Spend Share by Loyalty Platform (%), 2021 Vs 2026
Figure 42: Brazil Loyalty Spend Value by Software (US$ Million), 2017-2026
Figure 43: Brazil Loyalty Spend Value by Services (US$ Million), 2017-2026
Figure 44: Brazil Loyalty Spend Share by Software Platforms (%), 2021 Vs 2026
Figure 45: Brazil Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Figure 46: Brazil Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026
Figure 47: Brazil Loyalty Spend Share by Age Group (%), 2021
Figure 48: Brazil Loyalty Spend Share by Income Level (%), 2021
Figure 49: Brazil Loyalty Spend Share by Gender (%), 2021

List of Tables

Table 1: Brazil Total Loyalty Spend Value (US$ Million), 2017-2026
Table 2: Brazil Loyalty Spend Value by Loyalty Schemes (US$ Million), 2017-2026
Table 3: Brazil Loyalty Spend Value by Loyalty Platforms (US$ Million), 2017-2026
Table 4: Brazil Loyalty Spend Value by Point-based Loyalty Program (US$ Million), 2017-2026
Table 5: Brazil Loyalty Spend Value by Tiered Loyalty Program (US$ Million), 2017-2026
Table 6: Brazil Loyalty Spend Value by Subscription Loyalty Program (US$ Million), 2017-2026
Table 7: Brazil Loyalty Spend Value by Perks Loyalty Program (US$ Million), 2017-2026
Table 8: Brazil Loyalty Spend Value by Coalition Loyalty Program (US$ Million), 2017-2026
Table 9: Brazil Loyalty Spend Value by Hybrid Loyalty Program (US$ Million), 2017-2026
Table 10: Brazil Loyalty Spend Value by In-Store (US$ Million), 2017-2026
Table 11: Brazil Loyalty Spend Value by Online (US$ Million), 2017-2026
Table 12: Brazil Loyalty Spend Value by Mobile (US$ Million), 2017-2026
Table 13: Brazil Loyalty Spend Value in Retail (US$ Million), 2017-2026
Table 14: Brazil Loyalty Spend Value in Financial Services (US$ Million), 2017-2026
Table 15: Brazil Loyalty Spend Value in Healthcare & Wellness (US$ Million), 2017-2026
Table 16: Brazil Loyalty Spend Value in Restaurants & Food Delivery (US$ Million), 2017-2026
Table 17: Brazil Loyalty Spend Value in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2017-2026
Table 18: Brazil Loyalty Spend Value in Telecoms (US$ Million), 2017-2026
Table 19: Brazil Loyalty Spend Value in Media & Entertainment (US$ Million), 2017-2026
Table 20: Brazil Loyalty Spend Value in Others (US$ Million), 2017-2026
Table 21: Brazil Loyalty Spend Value by Diversified Retailers (US$ Million), 2017-2026
Table 22: Brazil Loyalty Spend Value by Department Stores (US$ Million), 2017-2026
Table 23: Brazil Loyalty Spend Value by Specialty Stores (US$ Million), 2017-2026
Table 24: Brazil Loyalty Spend Value by Clothing, Footwear & Accessories (US$ Million), 2017-2026
Table 25: Brazil Loyalty Spend Value by Toy & Hobby Shops (US$ Million), 2017-2026
Table 26: Brazil Loyalty Spend Value by Supermarket and Convenience Store (US$ Million), 2017-2026
Table 27: Brazil Loyalty Spend Value by Home Merchandise (US$ Million), 2017-2026
Table 28: Brazil Loyalty Spend Value by Other (US$ Million), 2017-2026
Table 29: Brazil Loyalty Spend Value by Card Based Access (US$ Million), 2017-2026
Table 30: Brazil Loyalty Spend Value by Digital Access (US$ Million), 2017-2026
Table 31: Brazil Loyalty Spend Value by B2C Consumers (US$ Million), 2017-2026
Table 32: Brazil Loyalty Spend Value by B2B Consumers (US$ Million), 2017-2026
Table 33: Brazil Loyalty Spend Value by Software (US$ Million), 2017-2026
Table 34: Brazil Loyalty Spend Value by Services (US$ Million), 2017-2026
Table 35: Brazil Loyalty Spend Value by Custom Built Platform (US$ Million), 2017-2026
Table 36: Brazil Loyalty Spend Value by Off the Shelf Platform (US$ Million), 2017-2026

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