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US Augmented and Virtual Reality in Healthcare Market (2022-2027) by Components, Device Type, Technology, Application, End User., Competitive Analysis and the Impact of Covid-19 with Ansoff Analysis

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  • 177 Pages
  • March 2022
  • Region: United States
  • Infogence Global Research
  • ID: 5585514
The US Augmented and Virtual Reality in Healthcare Market is estimated to be USD 421.9 Mn in 2022 and is projected to reach USD 2047.33 Mn by 2027, growing at a CAGR of 37.15%.

Market dynamics are forces that impact the prices and behaviors of the US Augmented and Virtual Reality in Healthcare Market stakeholders. These forces create pricing signals which result from the changes in the supply and demand curves for a given product or service. Forces of Market Dynamics may be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand, and supply. Human emotions can also drive decisions, influence the market, and create price signals.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Market Segmentations

The US Augmented and Virtual Reality in Healthcare Market is segmented based on Components, Device Type, Technology, Application, and End User.
  • By Components, the market is classified into Hardware, Software, and Services.
  • By Device Type, the market is classified into AR Healthcare and VR Healthcare.
  • By Technology, the market is classified into AR Technology and VR Technology.
  • By Application, the market is classified into Surgery, Fitness Management, Patient Care Management, Pharmacy Management, and Medical Training and Education.
  • By End User, the market is classified into Hospitals, Clinics, and Surgical Centers, Research Organizations and Pharma Companies, Government and Defense Institutions, and Research and Diagnostics Laboratories.

Company Profiles

The report provides a detailed analysis of the competitors in the market. It covers the financial performance analysis for the publicly listed companies in the market. The report also offers detailed information on the companies' recent development and competitive scenario. Some of the companies covered in this report are Augmedics, Daqri, EchoPixel, Firsthand Technology, Google, ImmersiveTouch, Intel, Karuna Labs, Microsoft, Osso VR, Proprio, Qualcomm, SentiAR, Siemens, SyncThink, Touch Surgery, Vicarious Surgical, XR Health, etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Ansoff Analysis

The report presents a detailed Ansoff matrix analysis for the US Augmented and Virtual Reality in Healthcare Market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design strategies for the growth of the company. The matrix can be used to evaluate approaches in four strategies viz. Market Development, Market Penetration, Product Development and Diversification. The matrix is also used for risk analysis to understand the risk involved with each approach.

The analyst analyses the US Augmented and Virtual Reality in Healthcare Market using the Ansoff Matrix to provide the best approaches a company can take to improve its market position.

Based on the SWOT analysis conducted on the industry and industry players, The analyst has devised suitable strategies for market growth.

Why buy this report?

  • The report offers a comprehensive evaluation of the US Augmented and Virtual Reality in Healthcare Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
  • The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
  • The report includes an in-depth market analysis using Porter's 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
  • The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
  • The report also contains the competitive analysis using Positioning Quadrants, the analyst's Proprietary competitive positioning tool.

Report Highlights:

  • A complete analysis of the market, including parent industry
  • Important market dynamics and trends
  • Market segmentation
  • Historical, current, and projected size of the market based on value and volume
  • Market shares and strategies of key players
  • Recommendations to companies for strengthening their foothold in the market

Table of Contents

1 Report Description
1.1 Study Objectives
1.2 Market Definition
1.3 Currency
1.4 Years Considered
1.5 Language
1.6 Key Stakeholders
2 Research Methodology
2.1 Research Process
2.2 Data Collection and Validation
2.2.1 Secondary Research
2.2.2 Primary Research
2.2.3 Models
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Assumptions of the Study
2.5 Limitations of the Study
3 Executive Summary
3.1 Introduction
3.2 Market Size, Segmentations and Outlook
4 Market Dynamics
4.1 Drivers
4.1.1 Growing Need to Reduce the Healthcare Costs
4.1.2 Increasing Usage of Augmented Reality and Virtual Reality in a Fitness
4.1.3 Increasing Penetration of Connected Devices in the Healthcare Sector
4.1.4 Increasing Investment in the Healthcare AR and VR
4.2 Restraints
4.2.1 Lack of Expertise Among Medical Practitioners
4.3 Opportunities
4.3.1 Ongoing Reseach of VR in Dentistry and Cancer Therapies
4.3.2 Technological Advancements and Digitalization in Healthcare
4.4 Challenges
4.4.1 Concerns Regarding Data Privacy
4.4.2 Lack of Compatibility and Interoperability Between AR and VR Solutions Offered By Different Vendors
5 Market Analysis
5.1 Regulatory Scenario
5.2 Porter's Five Forces Analysis
5.3 Impact of COVID-19
5.4 Ansoff Matrix Analysis
6 US Augmented and Virtual Reality in Healthcare Market, By Components
6.1 Introduction
6.2 Hardware
6.2.1 Sensors Accelerometer Gyroscope Magnetometer Proximity Sensor
6.2.2 Semiconductor Component Controller/Processor Integrated Circuits
6.2.3 Displays and Projectors
6.2.4 Position Tracker Cameras
6.2.5 Others
6.3 Software
6.3.1 Software Development Kits
6.3.2 Cloud-Based Services
7 US Augmented and Virtual Reality in Healthcare Market, By Device Type
7.1 Introduction
7.2 AR Healthcare
7.2.1 Head-Mounted Display
7.2.2 Handheld Device
7.3 VR Healthcare
7.3.1 Head-Mounted Display
7.3.2 Gesture-Tracking Device Data Gloves Others
7.3.3 Projectors and Display Walls
8 US Augmented and Virtual Reality in Healthcare Market, By Technology
8.1 Introduction
8.2 AR Technology
8.3 1 Marker-Based AR
8.4 a Passive Marker
8.5 b Active Marker
8.6 2 Markerless AR
8.7 a Model-Based Tracking
8.8 b Image Processing-Based Tracking
8.9 VR Technology
8.10 1 Nonimmersive Technology
8.11 2 Semi-Immersive and Fully Immersive Technologies
9 US Augmented and Virtual Reality in Healthcare Market, By Application
9.1 Introduction
9.2 Surgery
9.3 Fitness Management
9.4 Patient Care Management
9.5 Pharmacy Management
9.6 Medical Training and Education
10 US Augmented and Virtual Reality in Healthcare Market, By End User
10.1 Introduction
10.2 Hospitals, Clinics, and Surgical Centers
10.3 Research Organizations and Pharma Companies
10.4 Government and Defense Institutions
10.5 Research and Diagnostics Laboratories
11 Competitive Landscape
11.1 Competitive Quadrant
11.2 Market Share Analysis
11.3 Strategic Initiatives
11.3.1 M&A and Investments
11.3.2 Partnerships and Collaborations
11.3.3 Product Developments and Improvements
12 Company Profiles
12.1 Augmedics
12.2 Daqri
12.3 EchoPixel
12.4 Firsthand Technology
12.5 Google
12.6 ImmersiveTouch
12.7 Intel
12.8 Karuna Labs
12.9 Microsoft
12.10 Osso VR
12.11 Proprio
12.12 Qualcomm
12.13 SentiAR
12.14 Siemens
12.15 SyncThink
12.16 Touch Surgery
12.17 Vicarious Surgical
12.18 XR Health
13 Appendix
13.1 Questionnaire

Companies Mentioned

  • Augmedics
  • Daqri
  • EchoPixel
  • Firsthand Technology
  • Google
  • ImmersiveTouch
  • Intel
  • Karuna Labs
  • Microsoft
  • Osso VR
  • Proprio
  • Qualcomm
  • SentiAR
  • Siemens
  • SyncThink
  • Touch Surgery
  • Vicarious Surgical
  • XR Health

Table Information