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Global Marketing Automation Market: Analysis By Deployment Type, By Channel, By Enterprise Size, By Solution, By Application, By Region, Size and Trends with Impact of COVID-19 and Forecast up to 2026

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    Report

  • 177 Pages
  • May 2022
  • Region: Global
  • Daedal Research
  • ID: 5591752
In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026. Marketing Automation is software that automates the marketing process. In other words, marketing automation enables marketers to send customers automated messaging. The main goal of marketing automation software is to automate repetitive processes and improve the entire marketing process' efficiency.

Marketing teams generally utilize marketing automation software to create sales leads across many channels, including email, websites, social media, and text messages. Marketing automation is thought to benefit the entire company and, in particular, the marketing team. Reduced staffing costs, increased revenue and average deal size, improved accountability, and improved efficacy are all advantages of marketing automation to the company. The marketing automation market is expected to grow at a CAGR of 9.49% over the years 2022-2026.

Market Segmentation Analysis:

  • By Deployment Type: The report identifies two segments on the basis of deployment type: Cloud and On-premise. Among the deployment type, cloud deployment dominated the market, with a share of around 58%. Cloud technology's scalability and flexibility, as well as data center control, are some of the primary characteristics that are expected to increase the usability of cloud technology in the marketing automation market.
  • By Channel: The report provides the bifurcation of marketing automation market into eight segments on the basis of channel: E-mail Marketing, Social Media Marketing, Inbound Marketing, Mobile Application, Lead Nurturing & Lead Scoring, Campaign Management, Reporting & Analytics and Others. Among channel, due to the widespread usage of email promotions across industries and the growing use of mobile devices, email marketing channel dominated the market in 2021 with a share of 17%. However, reporting and analytics channel is expected to be the fastest-growing segment in the coming years.
  • By Enterprise Size: The report identifies two segments on the basis of enterprise size: Large Enterprises and Small and Medium Enterprises (SMEs). Marketing automation had few uses in the early stages of technological spread, and it was mostly used by large enterprises. With the digitalization of sectors and the increasing rate of internet and mobile device penetration, as well as the necessity to successfully engage consumers, a considerable number of SMEs have begun incorporating automation solutions into their existing systems.
  • By Solution: The report provides the bifurcation of marketing automation market into six segments on the basis of solution: Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA). Content Marketing Platform is predicted to be the fastest growing segment, growing at a CAGR of around 17% during the forecasted period. Some of the key driving factors supporting the segment’s growth include a growing focus on improving customer experience, rising acceptance of new and emerging technologies and rising demand for analytics-based content marketing software.
  • By Application: The report provides the bifurcation of marketing automation market into eight segments on the basis of application: Retail, BFSI, Advertising & Design, Manufacturing & Distribution, Academic & Education, Healthcare, Media & Entertainment and Others. Many professionals in the healthcare industry have already implemented marketing automated strategies in order to save a great deal of time and resources. Improved customer service, consistent messaging, personalised connections, and analysis and improvement of in-depth customer and campaign data are just a few of the primary benefits of marketing automation in the healthcare sector. The aforementioned benefits are the key factors expected to make healthcare sector a fastest growing segment, increasing at a CAGR of 12.5% during the forecasted period.
  • By Region: In the report, the global marketing automation market is divided into four regions: North America, Europe, APAC and ROW. North America accounted for the largest share of 34.3% in the global marketing automation market in 2021. Because of the early adoption of marketing solutions, North America and Europe are projected to be major markets over the forecast period. The adoption of marketing automation technologies is being impacted significantly by increased regulatory pressure in the European region and improvements in EU data protection standards for protecting enterprise data. The Asia Pacific region is expected to be the fastest-growing market, because of rising knowledge of advertising methods, increased internet penetration, and increased mobile device usage. Furthermore, in the coming years, the significant growth of manufacturing businesses in countries such as China and India would boost the usability of marketing automation systems.

Market Dynamics:

  • Growth Drivers: The market has been growing over the past few years, due to factors such as increasing number of Gmail users, surging adoption of cloud computing technology, growing social media usage, escalating e-commerce adoption, and growing trend of mobile marketing. Consumers all across the world have changed how they perceive information, share ideas, and investigate products and services before buying them. They are now well-versed in the classic sales and marketing approaches and have devised strategies to evade them. They've grown smarter as a result of technological advancements, and they rely largely on information found on search engines, blogs, and other social media sites.
  • Challenges: However, some challenges are also impeding the growth of the market such as data quality issues, problem of cyber security and high initial implementation cost. The increasing use of digital technologies, such as the cloud, mobile, Internet of Things (IoT) and artificial intelligence in more areas of business and the growing connectivity of everything depict greater challenges on the level of security, compliance and data protection.
  • Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as integration of artificial intelligence (AI) with marketing automation software, increasing focus on personalized marketing, growing use of predictive analytics, growing shift towards multi-channel marketing and introduction of chatbots. AI combined with marketing automation software, can empower businesses to better understand customer needs, translate data into decisions, interact with potential customers, and positively impact business outcomes. In fact, use of AI enables better personalization of offers, analysis of customer behavior and offers data to build mailing campaigns.

Impact Analysis of COVID-19 and Way Forward:


Digital solutions for marketing and sales automation are fast gaining traction. Marketing automation enables businesses to optimize their marketing campaigns, track their customers' journeys, and create real-time information so they can respond to customers more quickly and effectively. The COVID-19 pandemic has highlighted the need of marketing automation, since people have transferred their interactions with businesses and purchases to digital media. The pandemic has increased the importance of marketing automation as customers have massively shifted towards digital channels to interact with businesses and purchase products and services.

The pandemic has sparked a new e-commerce and internet marketing trend, which is expected to persist during the post-COVID period, propelling market growth. Furthermore, the growing demand for personalization and the incorporation of AI into marketing automation are expected to drive market growth in the post-COVID timeframe.

Competitive Landscape:

The global marketing automation market is moderately concentrated. Because of the increased need for promotional services and automation solutions, the marketing automation industry is seeing massive investments. As consumers prefer products with the most advanced features, market innovation is critical. The capital expenditure is likewise high, allowing enterprises with strong competitive strategies to advance quickly.

The key players of the global marketing automation market are:

  • IBM Corporation
  • HubSpot, Inc.
  • Microsoft Corporation Adobe Inc.
  • Oracle Corporation
  • Salesforce Inc.
  • SAP
  • Teradata
  • Act On
  • SAS Institute
Collaborations, new product development, investments connected to growing capabilities, mergers and acquisitions, partnerships and agreements, and investments in research and development are just a few of the major strategies used by the players.

Table of Contents

1. Executive Summary
2. Introduction
2.1 Marketing Automation: An Overview
2.1.1 Benefits of Marketing Automation
2.2 Marketing Automation Segmentation: An Overview
2.2.1 Marketing Automation Segmentation
3. Global Market Analysis
3.1 Global Marketing Automation Market: An Analysis
3.1.1 Global Marketing Automation Market by Value
3.1.2 Global Marketing Automation Market by Deployment Type (Cloud and On-premise)
3.1.3 Global Marketing Automation Market by Channel (E-mail Marketing, Social Media Marketing, Inbound Marketing, Mobile Application, Lead Nurturing & Lead Scoring, Campaign Management, Reporting & Analytics and Others)
3.1.4 Global Marketing Automation Market by Enterprise Size (Large Enterprises and Small and Medium Enterprises (SMEs))
3.1.5 Global Marketing Automation Market by Solution (Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA))
3.1.6 Global Marketing Automation Market by Application (Retail, BFSI, Advertising & Design, Manufacturing & Distribution, Academic & Education, Healthcare, Media & Entertainment and Others)
3.1.7 Global Marketing Automation Market by Region (North America, Europe, APAC and ROW)
3.2 Global Marketing Automation Market: Deployment Type Analysis
3.2.1 Global Cloud Marketing Automation Market by Value
3.2.2 Global On-premise Marketing Automation Market by Value
3.3 Global Marketing Automation Market: Channel Analysis
3.3.1 Global E-mail Marketing Automation Market by Value
3.3.2 Global Social Media Marketing Automation Market by Value
3.3.3 Global Inbound Marketing Automation Market by Value
3.3.4 Global Mobile Application Marketing Automation Market by Value
3.3.5 Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value
3.3.6 Global Campaign Management Marketing Automation Market by Value
3.3.7 Global Reporting & Analytics Marketing Automation Market by Value
3.4 Global Marketing Automation Market: Enterprise Size Analysis
3.4.1 Global Large Enterprises Marketing Automation Market by Value
3.4.2 Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value
3.5 Global Marketing Automation Market: Solution Analysis
3.5.1 Global Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
3.5.2 Global Real-time Interaction Management (RTIM) Marketing Automation Market by Value
3.5.3 Global Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
3.5.4 Global Marketing Resource Management (MRM) Marketing Automation Market by Value
3.5.5 Global Content Marketing Platform (CMP) Marketing Automation Market by Value
3.5.6 Global Through-channel Marketing Automation (TCMA) Market by Value
3.6 Global Marketing Automation Market: Application Analysis
3.6.1 Global Retail Marketing Automation Market by Value
3.6.2 Global BFSI Marketing Automation Market by Value
3.6.3 Global Advertising & Design Marketing Automation Market by Value
3.6.4 Global Manufacturing & Distribution Marketing Automation Market by Value
3.6.5 Global Academic & Education Marketing Automation Market by Value
3.6.6 Global Healthcare Marketing Automation Market by Value
3.6.7 Global Media & Entertainment Marketing Automation Market by Value
4. Regional Market Analysis
4.1 North America Marketing Automation Market: An Analysis
4.1.1 North America Marketing Automation Market by Value
4.1.2 North America Marketing Automation Market by Region (The US and Canada)
4.1.3 The US Marketing Automation Market by Value
4.1.4 Canada Marketing Automation Market by Value
4.2 Europe Marketing Automation Market: An Analysis
4.2.1 Europe Marketing Automation Market by Value
4.2.2 Europe Marketing Automation Market by Region (UK, Germany, Spain and Rest of Europe)
4.2.3 UK Marketing Automation Market by Value
4.2.4 Germany Marketing Automation Market by Value
4.2.5 Spain Marketing Automation Market by Value
4.2.6 Rest of Europe Marketing Automation Market by Value
4.3 APAC Marketing Automation Market: An Analysis
4.3.1 APAC Marketing Automation Market by Value
4.3.2 APAC Marketing Automation Market by Solution (Cross Channel Campaign Management (CCCM), Real-time Interaction Management (RTIM), Lead-to-revenue Management (L2RM), Marketing Resource Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA))
4.3.3 APAC Cross Channel Campaign Management (CCCM) Marketing Automation Market by Value
4.3.4 APAC Real-time Interaction Management (RTIM) Marketing Automation Market by Value
4.3.5 APAC Lead-to-revenue Management (L2RM) Marketing Automation Market by Value
4.3.6 APAC Marketing Resource Management (MRM) Marketing Automation Market by Value
4.3.7 APAC Through-channel Marketing Automation (TCMA) Market by Value
4.3.8 APAC Content Marketing Platform (CMP) Marketing Automation Market by Value
4.3.9 APAC Marketing Automation Market by Region (China, India, Japan, South Korea and Australia)
4.3.10 China Marketing Automation Market by Value
4.3.11 India Marketing Automation Market by Value
4.3.12 Japan Marketing Automation Market by Value
4.3.13 South Korea Marketing Automation Market by Value
4.3.14 Australia Marketing Automation Market by Value
4.4 ROW Marketing Automation Market: An Analysis
4.4.1 ROW Marketing Automation Market by Value
5. Impact of COVID-19
5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on Global Marketing Automation Market
5.1.2 Post COVID-19 Scenario
6. Market Dynamics
6.1 Growth Driver
6.1.1 Increasing Number of Gmail Users
6.1.2 Surging Adoption of Cloud Computing Technology
6.1.3 Growing Social Media Usage
6.1.4 Escalating E-commerce Adoption
6.1.5 Growing Trend of Mobile Marketing
6.2 Challenges
6.2.1 Data Quality Issues
6.2.2 Problem of Cyber Security
6.2.3 High Initial Implementation Cost
6.3 Market Trends
6.3.1 Integration of Artificial Intelligence (AI) with Marketing Automation Software
6.3.2 Increasing Focus on Personalized Marketing
6.3.3 Growing Use of Predictive Analytics
5.3.4 Growing Shift towards Multi-channel Marketing
6.3.5 Introduction of Chatbots
7. Competitive Landscape
7.1 Global Marketing Automation Players by Market Share
7.2 The US Marketing Automation Players by Market Share
8. Company Profiles
8.1 IBM Corporation
8.1.1 Business Overview
8.1.2 Operating Segments
8.1.3 Business Strategy
8.2 HubSpot, Inc.
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy
8.3 Microsoft Corporation
8.3.1 Business Overview
8.3.2 Operating Segments
8.3.3 Business Strategy
8.4 Adobe Inc.
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy
8.5 Oracle Corporation
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy
8.6 Salesforce Inc.
8.6.1 Business Overview
8.6.2 Operating Segments
8.6.3 Business Strategy
8.7 SAP
8.7.1 Business Overview
8.7.2 Operating Segments
8.7.3 Business Strategy
8.8 Teradata
8.8.1 Business Overview
8.8.2 Operating Segments
8.8.3 Business Strategy
8.9 Act On
8.9.1 Business Overview
8.9.2 Business Strategy
8.10 SAS Institute
8.10.1 Business Overview
8.10.2 Business Strategy
List of Figures
Figure 1: Benefits of Marketing Automation
Figure 2: Marketing Automation Segmentation
Figure 3: Global Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 5: Global Marketing Automation Market by Deployment Type; 2021 (Percentage, %)
Figure 6: Global Marketing Automation Market by Channel; 2021 (Percentage, %)
Figure 7: Global Marketing Automation Market by Enterprise Size; 2021 (Percentage, %)
Figure 8: Global Marketing Automation Market by Solution; 2021 (Percentage, %)
Figure 9: Global Marketing Automation Market by Application; 2021 (Percentage, %)
Figure 10: Global Marketing Automation Market by Region; 2021 (Percentage, %)
Figure 11: Global Cloud Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 12: Global Cloud Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 13: Global On-premise Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 14: Global On-premise Marketing Automation Market by Value; 2022-2026 (US$ Billion)v Figure 15: Global E-mail Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 16: Global E-mail Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 17: Global Social Media Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 18: Global Social Media Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 19: Global Inbound Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 20: Global Inbound Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 21: Global Mobile Application Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 22: Global Mobile Application Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 23: Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 24: Global Lead Nurturing & Lead Scoring Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 25: Global Campaign Management Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 26: Global Campaign Management Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 27: Global Reporting & Analytics Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 28: Global Reporting & Analytics Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 29: Global Large Enterprises Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 30: Global Large Enterprises Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 31: Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 32: Global Small and Medium Enterprises (SMEs) Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 33: Global CCCM Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 34: Global CCCM Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 35: Global RTIM Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 36: Global RTIM Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 37: Global L2RM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 38: Global L2RM Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 39: Global MRM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 40: Global MRM Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 41: Global CMP Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 42: Global CMP Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 43: Global TCMA Market by Value; 2017-2021 (US$ Million)
Figure 44: Global TCMA Market by Value; 2022-2026 (US$ Million)
Figure 45: Global Retail Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 46: Global Retail Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 47: Global BFSI Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 48: Global BFSI Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 49: Global Advertising & Design Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 50: Global Advertising & Design Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 51: Global Manufacturing & Distribution Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 52: Global Manufacturing & Distribution Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 53: Global Academic & Education Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 54: Global Academic & Education Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 55: Global Healthcare Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 56: Global Healthcare Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 57: Global Media & Entertainment Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 58: Global Media & Entertainment Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 59: North America Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 60: North America Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 61: North America Marketing Automation Market by Region; 2021 (Percentage, %)
Figure 62: The US Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 63: The US Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 64: Canada Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 65: Canada Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 66: Europe Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 67: Europe Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 68: Europe Marketing Automation Market by Region; 2021 (Percentage, %)
Figure 69: UK Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 70: UK Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 71: Germany Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 72: Germany Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 73: Spain Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 74: Spain Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 75: Rest of Europe Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 76: Rest of Europe Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 77: APAC Marketing Automation Market by Value; 2017-2021 (US$ Billion)
Figure 78: APAC Marketing Automation Market by Value; 2022-2026 (US$ Billion)
Figure 79: APAC Marketing Automation Market by Solution; 2021 (Percentage, %)
Figure 80: APAC CCCM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 81: APAC CCCM Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 82: APAC RTIM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 83: APAC RTIM Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 84: APAC L2RM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 85: APAC L2RM Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 86: APAC MRM Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 87: APAC MRM Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 88: APAC TCMA Market by Value; 2017-2021 (US$ Million)
Figure 89: APAC TCMA Market by Value; 2022-2026 (US$ Million)
Figure 90: APAC CMP Marketing Automation Market by Value; 2018-2021 (US$ Million)
Figure 91: APAC CMP Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 92: APAC Marketing Automation Market by Region; 2021 (Percentage, %)
Figure 93: China Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 94: China Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 95: India Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 96: India Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 97: Japan Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 98: Japan Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 99: South Korea Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 100: South Korea Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 101: Australia Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 102: Australia Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 103: ROW Marketing Automation Market by Value; 2017-2021 (US$ Million)
Figure 104: ROW Marketing Automation Market by Value; 2022-2026 (US$ Million)
Figure 105: Global Number of Active Email Users; 2020-2024 (Billion)
Figure 106: Global Cloud Computing Market by Value; 2019-2024 (US$ Billion)
Figure 107: Global Number of Social Media Users; Jan, 2018-Jan, 2022 (Billion)
Figure 108: Global Retail E-commerce Sales; 2015-2021 (US$ Trillion and Percentage, %)
Figure 109: Global Mobile Marketing Market by Value; 2020-2025 (US$ Billion)
Figure 110: Global Artificial Intelligence Software Market Revenue; 2021-2025 (US$ Billion)
Figure 111: Global Marketing Automation Players by Market Share; 2021 (Percentage, %)
Figure 112: The US Marketing Automation Players by Market Share; 2021 (Percentage, %)
Figure 113: IBM Corporation Revenue by Segments; 2021 (Percentage, %)
Figure 114: HubSpot, Inc. Total Revenue by Segments; 2021 (Percentage, %)
Figure 115: Microsoft Corporation Revenue by Segments; 2021 (Percentage, %)
Figure 116: Adobe Inc. Revenue by Segments; 2021 (Percentage, %)
Figure 117: Oracle Corporation Revenue by Segments; 2021 (Percentage, %)
Figure 118: Salesforce Inc. Revenues From Sources; 2021 (Percentage, %)
Figure 119: SAP Revenue by Segments; 2021 (Percentage, %)
Figure 120: Teradata Revenue by Segments; 2021 (Percentage, %)

Executive Summary

The report titled “Global Marketing Automation Market: Analysis By Deployment Type, By Channel, By Enterprise Size, By Solution, By Application, By Region, Size and Trends with Impact of COVID-19 and Forecast up to 2026”, provides an in depth analysis of global marketing automation market by deployment type, by channel, by enterprise size, by solution, by application, by region, etc. The report also provides a detailed analysis of the COVID-19 impact on the marketing automation market, with post-COVID scenario.

Scope of the Report:

The report titled “Global Marketing Automation Market: Analysis By Deployment Type, By Channel, By Enterprise Size, By Solution, By Application, By Region, Size and Trends with Impact of COVID-19 and Forecast up to 2026”, includes:
  • An in-depth analysis of the global marketing automation market by value, by deployment type, by channel, by enterprise size, by solution, by application, by region, etc.
  • The regional analysis of the marketing automation market, including the following regions:
    • North America (The US, and Canada)
    • Europe (UK, Germany, Spain and Rest of Europe)
    • Asia Pacific (China, India, Japan, South Korea and Australia)
    • ROW
  • Comprehensive information about emerging markets. This report analyses the market for various segments across geographies.
  • Provides an analysis of the COVID-19 impact on the global marketing automation market.
  • Assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall marketing automation market has also been forecasted for the period 2022-2026, taking into consideration the previous growth patterns, the growth drivers, and the current and future trends.
  • Evaluation of the potential role of marketing automation to improve the market status.
  • Identification of new technological developments, R&D activities, and product launches occuring in the marketing automation market.
  • In-depth profiling of the key players, including the assessment of the business overview, market strategies, regional and business segments of the leading players in the market.
  • The recent developments, mergers and acquisitions related to mentioned key players are provided in the market report.
  • The in-depth analysis provides an insight into the Market, underlining the growth rate and opportunities offered in the business.

Companies Mentioned

  • SAP
  • Act On
  • Oracle Corporation
  • Adobe Inc.
  • Microsoft Corporation
  • Salesforce Inc.
  • IBM Corporation
  • SAS Institute
  • HubSpot, Inc.
  • Teradata

Methodology

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