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Global Online Classified Ad Platform Market 2023-2027

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    Report

  • 156 Pages
  • April 2023
  • Region: Global
  • TechNavio
  • ID: 5591874
1h Free Analyst Time
Description Jump to:

The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising

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The online classified ad platform market is forecast to grow by $23,116.33 million during 2022-2027, accelerating at a CAGR of 10.7% during the forecast period. This report on the online classified ad platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing internet and smartphone penetration, growing demand for convenience and cost-effectiveness, and improved user experience.

The analyst's online classified ad platform market is segmented as below:

By Type

  • Free type
  • Pay type

By Business

  • Horizontal
  • Vertical

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • Middle East and Africa
  • South America
This study identifies the increased focus on localized content as one of the prime reasons driving the online classified ad platform market growth during the next few years. Also, integration of AI and machine learning and use of video ads will lead to sizable demand in the market.

This report on the online classified ad platform market covers the following areas:

  • Online classified ad platform market sizing
  • Online classified ad platform market forecast
  • Online classified ad platform market industry analysis
The analyst's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online classified ad platform market vendors that include Adpost.com Classifieds, ADvendio Europe Ltd., Backpage Classifieds, Craigslist Inc., eBay Inc., freeclassifieds.com, Geebo Inc., Hoobly classifieds, LIFULL CONNECT S.L., OLX Global BV, Oodle Holdings LLC, Premier World Ltd., Publishing Properties Ltd., Quikr India Pvt. Ltd., SaleSpider Media Inc., Softfornet Solutions Ltd., USNetAds LLC, WantedWants.com, Wilshire Classifieds LLC, and Yalwa GmbH. Also, the online classified ad platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The analyst presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The analyst's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Exhibit 01: Executive Summary - Chart on Market Overview
  • Exhibit 02: Executive Summary - Data Table on Market Overview
  • Exhibit 03: Executive Summary - Chart on Global Market Characteristics
  • Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibit 05: Executive Summary - Chart on Market Segmentation by Business Segment
  • Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
  • Exhibit 07: Executive Summary - Chart on Incremental Growth
  • Exhibit 08: Executive Summary - Data Table on Incremental Growth
  • Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
  • Exhibit 10: Parent market
  • Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
  • Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
  • Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
  • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
  • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
  • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global online classified ad platform market 2017 - 2021
  • Exhibit 18: Historic Market Size - Data Table on global online classified ad platform market 2017 - 2021 ($ million)
4.2 Business Segment Segment Analysis 2017 - 2021
  • Exhibit 19: Historic Market Size - Business Segment Segment 2017 - 2021 ($ million)
4.3 Type Segment Analysis 2017 - 2021
  • Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
  • Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.5 Country Segment Analysis 2017 - 2021
  • Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
  • Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
  • Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
  • Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
  • Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
  • Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
  • Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
  • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Business Segment
6.1 Market segments
  • Exhibit 30: Chart on Market Segmentation by Business Segment - Market share 2022-2027 (%)
  • Exhibit 31: Data Table on Market Segmentation by Business Segment - Market share 2022-2027 (%)
6.2 Comparison by Market Segmentation by Business Segment
  • Exhibit 32: Chart on Comparison by Market Segmentation by Business Segment
  • Exhibit 33: Data Table on Comparison by Market Segmentation by Business Segment
6.3 Horizontal - Market size and forecast 2022-2027
  • Exhibit 34: Chart on Horizontal - Market size and forecast 2022-2027 ($ million)
  • Exhibit 35: Data Table on Horizontal - Market size and forecast 2022-2027 ($ million)
  • Exhibit 36: Chart on Horizontal - Year-over-year growth 2022-2027 (%)
  • Exhibit 37: Data Table on Horizontal - Year-over-year growth 2022-2027 (%)
6.4 Vertical - Market size and forecast 2022-2027
  • Exhibit 38: Chart on Vertical - Market size and forecast 2022-2027 ($ million)
  • Exhibit 39: Data Table on Vertical - Market size and forecast 2022-2027 ($ million)
  • Exhibit 40: Chart on Vertical - Year-over-year growth 2022-2027 (%)
  • Exhibit 41: Data Table on Vertical - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Market Segmentation by Business Segment
  • Exhibit 42: Market opportunity by Market Segmentation by Business Segment ($ million)
  • Exhibit 43: Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)
7 Market Segmentation by Type
7.1 Market segments
  • Exhibit 44: Chart on Type - Market share 2022-2027 (%)
  • Exhibit 45: Data Table on Type - Market share 2022-2027 (%)
7.2 Comparison by Type
  • Exhibit 46: Chart on Comparison by Type
  • Exhibit 47: Data Table on Comparison by Type
7.3 Free type - Market size and forecast 2022-2027
  • Exhibit 48: Chart on Free type - Market size and forecast 2022-2027 ($ million)
  • Exhibit 49: Data Table on Free type - Market size and forecast 2022-2027 ($ million)
  • Exhibit 50: Chart on Free type - Year-over-year growth 2022-2027 (%)
  • Exhibit 51: Data Table on Free type - Year-over-year growth 2022-2027 (%)
7.4 Pay type - Market size and forecast 2022-2027
  • Exhibit 52: Chart on Pay type - Market size and forecast 2022-2027 ($ million)
  • Exhibit 53: Data Table on Pay type - Market size and forecast 2022-2027 ($ million)
  • Exhibit 54: Chart on Pay type - Year-over-year growth 2022-2027 (%)
  • Exhibit 55: Data Table on Pay type - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by Type
  • Exhibit 56: Market opportunity by Type ($ million)
  • Exhibit 57: Data Table on Market opportunity by Type ($ million)
8 Customer Landscape
8.1 Customer landscape overview
  • Exhibit 58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
  • Exhibit 59: Chart on Market share By Geographical Landscape 2022-2027 (%)
  • Exhibit 60: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
  • Exhibit 61: Chart on Geographic comparison
  • Exhibit 62: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
  • Exhibit 63: Chart on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 64: Data Table on North America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 65: Chart on North America - Year-over-year growth 2022-2027 (%)
  • Exhibit 66: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 APAC - Market size and forecast 2022-2027
  • Exhibit 67: Chart on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 68: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
  • Exhibit 69: Chart on APAC - Year-over-year growth 2022-2027 (%)
  • Exhibit 70: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.5 Europe - Market size and forecast 2022-2027
  • Exhibit 71: Chart on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 72: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
  • Exhibit 73: Chart on Europe - Year-over-year growth 2022-2027 (%)
  • Exhibit 74: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.6 Middle East and Africa - Market size and forecast 2022-2027
  • Exhibit 75: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 76: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
  • Exhibit 77: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • Exhibit 78: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.7 South America - Market size and forecast 2022-2027
  • Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ million)
  • Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
  • Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
  • Exhibit 83: Chart on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 84: Data Table on US - Market size and forecast 2022-2027 ($ million)
  • Exhibit 85: Chart on US - Year-over-year growth 2022-2027 (%)
  • Exhibit 86: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
  • Exhibit 87: Chart on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 88: Data Table on China - Market size and forecast 2022-2027 ($ million)
  • Exhibit 89: Chart on China - Year-over-year growth 2022-2027 (%)
  • Exhibit 90: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 UK - Market size and forecast 2022-2027
  • Exhibit 91: Chart on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 92: Data Table on UK - Market size and forecast 2022-2027 ($ million)
  • Exhibit 93: Chart on UK - Year-over-year growth 2022-2027 (%)
  • Exhibit 94: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.11 Japan - Market size and forecast 2022-2027
  • Exhibit 95: Chart on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 96: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
  • Exhibit 97: Chart on Japan - Year-over-year growth 2022-2027 (%)
  • Exhibit 98: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.12 Germany - Market size and forecast 2022-2027
  • Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
  • Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
  • Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
  • Exhibit 103: Market opportunity By Geographical Landscape ($ million)
  • Exhibit 104: Data Tables on Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
  • Exhibit 105: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
  • Exhibit 106: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
  • Exhibit 107: Overview on factors of disruption
11.4 Industry risks
  • Exhibit 108: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
  • Exhibit 109: Vendors covered
12.2 Market positioning of vendors
  • Exhibit 110: Matrix on vendor position and classification
12.3 Adpost.com Classifieds
  • Exhibit 111: Adpost.com Classifieds - Overview
  • Exhibit 112: Adpost.com Classifieds - Product / Service
  • Exhibit 113: Adpost.com Classifieds - Key offerings
12.4 Backpage Classifieds
  • Exhibit 114: Backpage Classifieds - Overview
  • Exhibit 115: Backpage Classifieds - Product / Service
  • Exhibit 116: Backpage Classifieds - Key offerings
12.5 Craigslist Inc.
  • Exhibit 117: Craigslist Inc. - Overview
  • Exhibit 118: Craigslist Inc. - Product / Service
  • Exhibit 119: Craigslist Inc. - Key offerings
12.6 eBay Inc.
  • Exhibit 120: eBay Inc. - Overview
  • Exhibit 121: eBay Inc. - Product / Service
  • Exhibit 122: eBay Inc. - Key news
  • Exhibit 123: eBay Inc. - Key offerings
12.7 freeclassifieds.com
  • Exhibit 124: freeclassifieds.com - Overview
  • Exhibit 125: freeclassifieds.com - Product / Service
  • Exhibit 126: freeclassifieds.com - Key offerings
12.8 LIFULL CONNECT S.L.
  • Exhibit 127: LIFULL CONNECT S.L. - Overview
  • Exhibit 128: LIFULL CONNECT S.L. - Product / Service
  • Exhibit 129: LIFULL CONNECT S.L. - Key offerings
12.9 OLX Global BV
  • Exhibit 130: OLX Global BV - Overview
  • Exhibit 131: OLX Global BV - Product / Service
  • Exhibit 132: OLX Global BV - Key offerings
12.10 Oodle Holdings LLC
  • Exhibit 133: Oodle Holdings LLC - Overview
  • Exhibit 134: Oodle Holdings LLC - Product / Service
  • Exhibit 135: Oodle Holdings LLC - Key offerings
12.11 Premier World Ltd.
  • Exhibit 136: Premier World Ltd. - Overview
  • Exhibit 137: Premier World Ltd. - Product / Service
  • Exhibit 138: Premier World Ltd. - Key offerings
12.12 Publishing Properties Ltd.
  • Exhibit 139: Publishing Properties Ltd. - Overview
  • Exhibit 140: Publishing Properties Ltd. - Product / Service
  • Exhibit 141: Publishing Properties Ltd. - Key offerings
12.13 SaleSpider Media Inc.
  • Exhibit 142: SaleSpider Media Inc. - Overview
  • Exhibit 143: SaleSpider Media Inc. - Product / Service
  • Exhibit 144: SaleSpider Media Inc. - Key offerings
12.14 Softfornet Solutions Ltd.
  • Exhibit 145: Softfornet Solutions Ltd. - Overview
  • Exhibit 146: Softfornet Solutions Ltd. - Product / Service
  • Exhibit 147: Softfornet Solutions Ltd. - Key offerings
12.15 USNetAds LLC
  • Exhibit 148: USNetAds LLC - Overview
  • Exhibit 149: USNetAds LLC - Product / Service
  • Exhibit 150: USNetAds LLC - Key offerings
12.16 Wilshire Classifieds LLC
  • Exhibit 151: Wilshire Classifieds LLC - Overview
  • Exhibit 152: Wilshire Classifieds LLC - Product / Service
  • Exhibit 153: Wilshire Classifieds LLC - Key offerings
12.17 Yalwa GmbH
  • Exhibit 154: Yalwa GmbH - Overview
  • Exhibit 155: Yalwa GmbH - Product / Service
  • Exhibit 156: Yalwa GmbH - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
  • Exhibit 157: Inclusions checklist
  • Exhibit 158: Exclusions checklist
13.3 Currency conversion rates for US$
  • Exhibit 159: Currency conversion rates for US$
13.4 Research methodology
  • Exhibit 160: Research methodology
  • Exhibit 161: Validation techniques employed for market sizing
  • Exhibit 162: Information sources
13.5 List of abbreviations
  • Exhibit 163: List of abbreviations

Executive Summary

The analyst recognizes the following companies as the key players in the global online classified ad platform market: Adpost.com Classifieds, ADvendio Europe Ltd., Backpage Classifieds, Craigslist Inc., eBay Inc., freeclassifieds.com, Geebo Inc., Hoobly classifieds, LIFULL CONNECT S.L., OLX Global BV, Oodle Holdings LLC, Premier World Ltd., Publishing Properties Ltd., Quikr India Pvt. Ltd., SaleSpider Media Inc., Softfornet Solutions Ltd., USNetAds LLC, WantedWants.com, Wilshire Classifieds LLC, and Yalwa GmbH.

Commenting on the report, one of the analysts from the research team said: "The latest trend gaining momentum in the market is increased focus on localized content."

According to the report, one of the major drivers for this market is the increasing internet and smartphone penetration.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adpost.com Classifieds
  • ADvendio Europe Ltd.
  • Backpage Classifieds
  • Craigslist Inc.
  • eBay Inc.
  • freeclassifieds.com
  • Geebo Inc.
  • Hoobly classifieds
  • LIFULL CONNECT S.L.
  • OLX Global BV
  • Oodle Holdings LLC
  • Premier World Ltd.
  • Publishing Properties Ltd.
  • Quikr India Pvt. Ltd.
  • SaleSpider Media Inc.
  • Softfornet Solutions Ltd.
  • USNetAds LLC
  • WantedWants.com
  • Wilshire Classifieds LLC
  • Yalwa GmbH

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