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Augmented Reality (AR) in Packaging - Thematic Research

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  • 48 Pages
  • April 2022
  • Region: Global
  • GlobalData
  • ID: 5600004
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Augmented Reality in Packaging:Thematic Research explores what the publisher's Augmented Reality theme means for players in the packaging industry.

Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. From aerospace to consumer goods, various industries use AR technology.


  • Packaging leaders Tetra Pak and Elopak have adopted AR in their packaging labels
  • One of the most popular consumer applications of AR to date is Pokémon Go, a game that tech experts credit for catapulting AR into the mainstream
  • Several packaging companies and retailers have adopted AR in packaging to raise awareness of environmental, social, and governance (ESG) issues by integrating QR codes into products’ outer packaging

Reasons to Buy

  • Position yourself for success by understanding the ways in which AR can help to solve the major challenges for the packaging industry such as ESG, Covid-19, digitalization, quality control, and the rise of ecommerce
  • Identify the leading, and specialist vendors of AR technologies for the packaging industry. Discover what each vendor offers, and who some of their existing clients are
  • Quickly identify attractive investment targets in the packaging industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard
  • Gain a competitive advantage in the packaging industry over your competitors by understanding the potential of AR technologies in the future

Table of Contents

Executive Summary
  • Augmented Reality Value Chain
  • Packaging Challenges
  • The Impact of Augmented Reality on Packaging
  • Case Studies
  • Data Analysis
  • Companies
  • Sector Scorecard
  • Glossary
  • Further Reading
  • Our Thematic Research Methodology
  • About the Publisher
  • Contact the Publisher