Argentina E-commerce - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

The argentina e-commerce market size is expected to grow from USD 22.87 billion in 2025 to USD 25.72 billion in 2026 and is forecast to reach USD 46.31 billion by 2031 at 12.48% CAGR over 2026-2031. This report is Segmented by Business Model (B2C, B2B), Device Type (Smartphone / Mobile, Desktop and Laptop, Other Device Types), Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other Payment Method), B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverages, and More). The Market Forecasts are Provided in Terms of Value (USD).

Argentina E-commerce Market Trends and Insights

Peso Devaluation Bargain-Hunting From Overseas Consumers

A 54% peso adjustment in December 2023 positioned Argentine goods as global bargains, triggering a spike in foreign orders for electronics, footwear and digital services. The April 2025 lifting of most capital controls simplified currency settlement and invited a new cohort of international sellers to the Argentina e-commerce market. Narrower gaps between official and parallel exchange rates are reducing FX risk, and cross-border volumes through courier channels doubled in Q1 2025. Although currency effects gradually normalize, the short-term lift contributes the single-largest driver to forecast growth.

Fintech “Cuotas” Installment Plans Expanding Average Basket Values

The national appetite for deferred payments has deep roots, but platform-level integration of 3- to 12-month “cuotas” plans now embeds financing directly at checkout. Merchants report 35-45% higher ticket sizes and materially lower cart abandonment. Mercado Pago, MODO and bank wallets route real-time approval decisions, while BNPL specialists extend credit to thin-file consumers. Rising adoption beyond Buenos Aires is expected to support medium-term growth as economic stabilization eases default risk and speeds regulatory clearance for new credit products.

Logistics Bottlenecks Beyond AMBA Elevating Reverse-Logistics Cost

Forty-six percent of national roads rate as poor, causing delivery windows in Tucumán or Salta to extend well past the 48-hour benchmark reached in the capital. Higher return freight for fashion and footwear erodes margins by up to 20%. Providers like Cabify Logistics are widening depot networks, yet meaningful cost parity with AMBA hinges on multiyear public infrastructure upgrades.

Other drivers and restraints analyzed in the detailed report include:

• Same-Day Delivery Networks in Buenos Aires & Córdoba Enhancing Reliability
• Micro-Import Duty Exemptions Fueling Cross-Border Orders
• Inflation-Indexed Price Volatility Hindering Inventory Hedging

Segment Analysis

The B2C segment controlled 87.62% of the Argentina e-commerce market in 2025, anchored by marketplace leaders and high consumer internet penetration. In contrast, B2B turnover is projected to climb at 15.6% CAGR, pushing its slice of Argentina e-commerce market size from single digits toward a material share by 2031. Mandatory e-invoicing and VAT transparency rules that took effect in 2025 are nudging procurement online, while SMEs adopt digitally integrated sourcing portals that compress lead times and lower administrative overhead.

Platform providers are adding credit terms, bulk pricing and ERP connectors tailored for distributors and manufacturers. Mercado Libre Business and Tiendanube Empresas target Argentina e-commerce industry buyers with catalog management tools and Argentina payments financing that extends up to 90-day payment windows. Government promotion of supply-chain digitization under the MiPyME initiative further underpins adoption across the country’s 1.1 million small firms.

Mobile accounted for 67.35% of sales in 2025 and is advancing 15.2% CAGR, widening its lead within the Argentina e-commerce market. Young shoppers complete entire journeys - discovery, comparison, payment - on low-bandwidth progressive web apps optimized for prepaid data plans. Biometric log-in elevates perceived security and shaves checkout friction.

Desktop remains relevant in higher-ticket B2B carts where buyers download spec sheets and compare financing options. Yet share migration is clear: super-app ecosystems bundle rides, food delivery and retail into unified interfaces, further embedding shopping into daily mobile routines. This structural tilt supports a rising mobile component of Argentina e-commerce market size across the forecast horizon.

Complete Report Scope:

• By Business Model
  • B2C
  • B2B
• By Device Type
  • Smartphone / Mobile
  • Desktop and Laptop
  • Other Device Types
• By Payment Method
  • Credit / Debit Cards
  • Digital Wallets
  • BNPL
  • Other Payment Method
• By B2C Product Category
  • Beauty and Personal Care
  • Consumer Electronics
  • Fashion and Apparel
  • Food and Beverages
  • Furniture and Home
  • Toys, DIY and Media
  • Other Product Categories

List of Companies Covered in this Report:

• Mercado Libre Argentina S.R.L.
• Grupo Carrefour Argentina S.A.
• Amazon.com Inc.
• Frávega S.A.C.I. e I.
• Cencosud S.A.
• Musimundo S.A.
• Companía Financiera Coppel S.A.
• Tiendamia LLC
• Easy.com
• Garbarino S.A.
• Falabella Retail S.A. (Falabella.com)
• Adidas Argentina
• PedidosYa Argentina S.R.L.
• Rappi Argentina S.A.S.
• Despegar.com Corp.
• Farmacity S.A.
• Dafiti Argentina S.A.
• Nike Argentina S.R.L.
• Walmart Argentina S.R.L. (Changomás Online)
• YPF S.A. (Full E-Shop)

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support