Cross Border Business-to-Consumer (B2C) E-Commerce Market Report 2025

The cross border business-to-consumer (B2C) e-commerce market size has grown exponentially in recent years. It will grow from $1.45 trillion in 2024 to $1.82 trillion in 2025 at a compound annual growth rate (CAGR) of 25.5%. Growth in the historic period was supported by the rise in internet penetration, increasing use of smartphones for shopping, wider availability of international shipping options, the expansion of global payment gateways, and greater consumer awareness of foreign brands.

The cross border business-to-consumer (B2C) e-commerce market size is expected to see exponential growth in the next few years. It will grow to $4.48 trillion in 2029 at a compound annual growth rate (CAGR) of 25.1%. Growth in the forecast period is expected to be driven by the rising adoption of localized payment solutions, increasing demand for same-day or faster international delivery, growing interest in personalized shopping experiences, greater use of multilingual customer support, and a stronger focus on sustainability in packaging and shipping. Key trends projected for this period include advancements in cross-border logistics tracking, innovations in AI-powered product recommendations, the development of virtual try-on and augmented reality shopping, research and progress in automated customs clearance systems, and improvements in data analytics for understanding global consumer behavior.

The growing use of smartphones is expected to drive the growth of the cross-border business-to-consumer (B2C) e-commerce market in the coming years. Smartphones are portable electronic devices that combine communication, internet access, and computing capabilities, allowing users to perform a wide range of digital tasks. Their adoption is rising due to the expansion of mobile internet connectivity, enabling consumers to shop globally at any time and from any location. Cross-border B2C e-commerce platforms support this trend by offering mobile-friendly apps and websites that let consumers browse, compare, and purchase products from international sellers with ease. This increases shopping accessibility and convenience, leading to higher global adoption. For example, in October 2023, the GSM Association reported that nearly 4.3 billion people, or 53% of the global population, accessed the internet using smartphones, with about 80% of mobile internet users on 4G or 5G devices, an increase of 330 million people compared to 2022. This surge in smartphone usage is fueling the expansion of cross-border B2C e-commerce.

Companies in the market are launching innovative programs to help small and medium enterprises (SMEs) expand internationally and reach wider consumer bases. One such initiative is the development of digital brand launchpads, which provide tailored support, marketing strategies, and regulatory guidance to help businesses succeed in international markets. In July 2023, Amazon Global Selling, a US-based e-commerce company, launched the Singapore Cross-border Brand Launchpad program in collaboration with Enterprise Singapore and the Singapore Business Federation. The program is designed to equip entrepreneurs with essential cross-border e-commerce skills and support more than 100 local MSMEs in launching and scaling their brands globally. It also aims to enhance cross-border e-commerce knowledge among at least 300 Singaporean companies through knowledge-sharing efforts, expanding opportunities for sustainable international growth.

In June 2022, Global-e Online Ltd., an Israel-based e-commerce service provider, acquired Borderfree Inc. from Pitney Bowes for an undisclosed sum. The acquisition allows Global-e to integrate Borderfree’s technology and expertise into its own platform, enhancing capabilities for international shopping. This move is expected to improve delivery systems, streamline customs processes, and create more seamless cross-border e-commerce experiences for merchants and consumers worldwide. Borderfree Inc., based in the US, specializes in solutions that facilitate cross-border B2C e-commerce.

Major players in the cross border business-to-consumer (b2c) e-commerce market are Walmart Inc., Amazon.com Inc., JD Worldwide, Alibaba Group Holding Limited, Coupang Inc., Pinduoduo Inc., DPDgroup S.A., Otto GmbH & Co KG, Rakuten Inc., Zalando SE, MercadoLibre Inc., eBay Inc., Shopify Inc., Lazada Group Holding Limited, Newegg Commerce Inc., Shenzhen Globalegrow E-commerce Co. Ltd., iHerb Inc., ContextLogic Inc., LightInTheBox Holding Co. Ltd., Fruugo International Ltd.

Asia-Pacific was the largest region in the cross border business-to-consumer (B2C) e-commerce market in 2024. The regions covered in cross border business-to-consumer (B2C) e-commerce report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cross border business-to-consumer (B2C) e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the retail and wholesale sector, particularly in sourcing, inventory management, and pricing strategies. Higher duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have raised procurement costs for retailers and wholesalers, compelling many to either increase prices for end consumers or absorb losses. Small and mid-sized businesses with limited pricing power are especially vulnerable, often facing squeezed margins and reduced competitiveness. Inventory cycles are also disrupted as firms grapple with delays and uncertainty in international supply chains. Additionally, retaliatory tariffs in foreign markets have curtailed export opportunities for U.S. brands, limiting revenue growth. In response, companies are shifting toward domestic and regional suppliers, investing in supply chain resilience, and adopting data-driven demand forecasting to navigate cost volatility and maintain customer satisfaction.

Cross-border business-to-consumer (B2C) e-commerce refers to online transactions where businesses sell goods or services directly to consumers in different countries through digital platforms. It allows customers to access a broader range of products at competitive prices beyond their domestic markets. The purpose is to extend market reach, increase sales opportunities, and provide consumers with more product choices.

The main product categories in cross-border B2C e-commerce include apparel and accessories, consumer electronics, personal care and beauty, food and beverages, and others. Apparel and accessories cover clothing and complementary items designed to complete or enhance an outfit. These include a mix of in-house and branded offerings, accessible through multiple device types such as desktops, smartphones, tablets, and others. Payment options include credit and debit cards, digital wallets, bank transfers, and more, with key end users comprising adults, teenagers or millennials, senior citizens, and others.

The cross border business-to-consumer (B2C) e-commerce market research report is one of a series of new reports that provides cross border business-to-consumer (B2C) e-commerce market statistics, including the cross border business-to-consumer (B2C) e-commerce industry global market size, regional shares, competitors with the cross border business-to-consumer (B2C) e-commerce market share, detailed cross border business-to-consumer (B2C) e-commerce market segments, market trends, and opportunities, and any further data you may need to thrive in the cross border business-to-consumer (B2C) e-commerce industry. This cross border business-to-consumer (B2C) e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cross border business-to-consumer (B2C) e-commerce market includes revenues earned by entities through payment processing services, customs clearance, customer support, and data analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.