Fortified Foods Market - Forecasts from 2022 to 2027

Fortified foods are those that have nutrients and vitamins added to them. These foods are intended to boost nutrition and provide additional health advantages. The children and geriatric population depend primarily on these types of food for their need for extra nutrients. Fortification of food is an effective solution adopted by the national governments across the world to improve the nutritional status of the population, and it is closely associated with the economic benefits of the country.



Fortified foods have yielded benefits to older adults, pregnant ladies, and lactating mothers. Malnourishment, rickets, and pellagra are commonly seen among children, especially in the less developed nations. These enriched foods have shown positive results in eliminating these diseases substantially. Additionally, the iron, zinc, and B vitamins required for child development are provided by these sources. These advantages are some of the critical drivers operating in the market. Moreover, the growing incidences of diabetes, adoption of a vegan lifestyle, and specialized diet plans are furthering the market ahead. Several research studies indicating the importance of breakfast have led to the wide adoption of fortified breakfast cereals and juices in the developed nations of the world.

Geographically, North America holds the largest share due to the high purchasing power of the population and the presence of key market players. However, the market in the Asia Pacific is expected to rise significantly owing to rapid urbanization and changing lifestyles of people, especially in countries like China and India. By method, bio-fortification is the most accepted method of incorporating nutrients into food. By distribution channel, people rely mainly on supermarkets and hypermarkets to consume fortified foods as they house several brands under one roof.

Market Drivers

Healthy lifestyle choices

The market is primarily being driven by an increase in consumer health consciousness. People across the countries are improving their lifestyles as it tends to benefit them over the long run by improving their immune systems and making them less prone to disease. According to WHO mortality data, around 0.8 million deaths (1.5 percent of the total) can be attributed to iron deficiency each year, a similar number to vitamin A deficiency, and contributes to a significant number of lives lost. The presence of a wide range of products and advancements in food products will continue to generate new opportunities for the fortified food market. The increasing prevalence of obesity among the young population has also propelled the market. People consciously try to change their eating habits, often pushed by nutritionists and dieticians and the growth of health-related web content.

Economic and social policies

Government organizations’ assistance has also fostered market growth. Food fortification, for example, has been acknowledged by the Food and Agricultural Organization (FAO) and the World Health Organization (WHO) as one of the important ways to eliminate widespread malnutrition, particularly in developing countries. Less developed nations from the regions of East Africa, India, Bangladesh, and Pakistan, to name a few, have adopted national policies for nutrition to reduce their mortality rates. Iodized salts and fortified crops are some of the common examples. Moreover, the right to food is also recognized in the 1948 Universal Declaration of Human Rights and is enshrined in the 1966 International Covenant on Economic, Social, and Cultural Rights. These plans and policies are a major growing force behind the fortified food market.

Impact of COVID-19 on the Fortified Foods Market:

The COVID-19 epidemic has had a detrimental impact on the food sector due to the immobility of production elements on the supply side and a lack of raw materials. Due to the lockdowns enforced in various countries, the distribution channels also experienced lags. However, studies urging people to minimize the pandemic’s risks by ingesting zinc and vitamin C have resulted in a dramatic shift in eating patterns. A considerable increase in demand for enhanced foods is expected over the forecast period.

Competitive Insights

The market leaders for the Global Fortified Food Market are Mother Dairy, BASF, Nestle, Kellogg Company, Danone, Cargill, Inc., Koninklijke DSM NV, General Mills, Inc., Tata Group, and Bunge Limited.

• In 2019 BASF acquired Isobionics, a biotechnology firm serving the global market for natural flavors and fragrances (F&F), and through a cooperation agreement with Conagen, a biotechnology research firm, through which BASF entered the market for natural F&F ingredients.
• Nestle acquired a food fortification technology named Ferri Pro in 2019 to strengthen the fight against iron deficiency. In 2018, Nestle India increased the fortification of its mass consumption products like Maggi and Milo with micronutrients.
• Danone SA announced plans to offer new plant-based milk and dairy-like technology under Silk NextMilk, So Delicious Wondermilk, and Alpro Not Milk alternatives with improved taste and texture in 2021.
• In October 2019, Cargill collaborated with the World Food Programme (WFP) Innovation Accelerator to aid fortified food-based enterprises such as BioAnalyst and Sanku. Cargill has invested US$550,000 to assist the collaboration. BioAnalyt is a portable gadget that analyses the nutritional content of fortified foods to ensure that important nutrients are delivered to persons, whereas Sanku is a non-profit social venture that gives smart technology to small-scale corn millers in Africa for them to strengthen their flour without passing the expenses on to customers.

Segmentation

By Method

• Bio-fortification
• Microbial- Enhanced
• Home Fortification

By Micronutrient

• Iron
• Vitamin
• Iodine
• Calcium
• Zinc
• Others

By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Retailers
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• Indonesia
• Taiwan
• Thailand
• Others