+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Global Influencer Marketing Platform Market 2024-2028

  • PDF Icon

    Report

  • 163 Pages
  • January 2024
  • Region: Global
  • TechNavio
  • ID: 5606289
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The influencer marketing platform market is forecasted to grow by USD 52.23 bn during 2023-2028, accelerating at a CAGR of 32.07% during the forecast period. The report on the influencer marketing platform market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing partnerships and mergers and acquisitions among vendors, raising demand for effective marketing strategies, and provides a huge list of influencers with their statistics.

The influencer marketing platform market is segmented as below:

By End-user

  • Large enterprise
  • Small and medium enterprise

By Application

  • Fashion and lifestyle
  • Food and entertainment
  • Travel and holiday
  • Sports and fitness
  • Others

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • Middle East and Africa
  • South America
This study identifies the influencer marketing platforms gain customer trust and create the brand image as one of the prime reasons driving the influencer marketing platform market growth during the next few years. Also, increasing interest in video-based content among the potential target audience and increasing use of AI with influencer marketing platforms will lead to sizable demand in the market.

The report on the influencer marketing platform market covers the following areas:

  • Influencer marketing platform market sizing
  • Influencer marketing platform market forecast
  • Influencer marketing platform market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading influencer marketing platform market vendors that include AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc.. Also, the influencer marketing platform market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Application
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 Global influencer marketing platform market 2018 - 2022
Exhibit 18: Historic Market Size - Data Table on global influencer marketing platform market 2018 - 2022 ($ billion)
4.2 End-user Segment Analysis 2018 - 2022
Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
4.3 Application Segment Analysis 2018 - 2022
Exhibit 20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
4.4 Geography Segment Analysis 2018 - 2022
Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
4.5 Country Segment Analysis 2018 - 2022
Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
6.1 Market segments
Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
6.2 Comparison by End-user
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
6.3 Large enterprise - Market size and forecast 2023-2028
Exhibit 34: Chart on Large enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibit 35: Data Table on Large enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibit 36: Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
Exhibit 37: Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
6.4 Small and medium enterprise - Market size and forecast 2023-2028
Exhibit 38: Chart on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibit 39: Data Table on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibit 40: Chart on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
Exhibit 41: Data Table on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by End-user
Exhibit 42: Market opportunity by End-user ($ billion)
Exhibit 43: Data Table on Market opportunity by End-user ($ billion)
7 Market Segmentation by Application
7.1 Market segments
Exhibit 44: Chart on Application - Market share 2023-2028 (%)
Exhibit 45: Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
Exhibit 46: Chart on Comparison by Application
Exhibit 47: Data Table on Comparison by Application
7.3 Fashion and lifestyle - Market size and forecast 2023-2028
Exhibit 48: Chart on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
Exhibit 49: Data Table on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
Exhibit 50: Chart on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
Exhibit 51: Data Table on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
7.4 Food and entertainment - Market size and forecast 2023-2028
Exhibit 52: Chart on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibit 53: Data Table on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibit 54: Chart on Food and entertainment - Year-over-year growth 2023-2028 (%)
Exhibit 55: Data Table on Food and entertainment - Year-over-year growth 2023-2028 (%)
7.5 Travel and holiday - Market size and forecast 2023-2028
Exhibit 56: Chart on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
Exhibit 57: Data Table on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
Exhibit 58: Chart on Travel and holiday - Year-over-year growth 2023-2028 (%)
Exhibit 59: Data Table on Travel and holiday - Year-over-year growth 2023-2028 (%)
7.6 Sports and fitness - Market size and forecast 2023-2028
Exhibit 60: Chart on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
Exhibit 61: Data Table on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
Exhibit 62: Chart on Sports and fitness - Year-over-year growth 2023-2028 (%)
Exhibit 63: Data Table on Sports and fitness - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
Exhibit 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibit 66: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibit 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Application
Exhibit 68: Market opportunity by Application ($ billion)
Exhibit 69: Data Table on Market opportunity by Application ($ billion)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
9.2 Geographic comparison
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2023-2028
Exhibit 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibit 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
9.4 Europe - Market size and forecast 2023-2028
Exhibit 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibit 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
9.5 APAC - Market size and forecast 2023-2028
Exhibit 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibit 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
9.6 Middle East and Africa - Market size and forecast 2023-2028
Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
9.7 South America - Market size and forecast 2023-2028
Exhibit 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibit 93: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibit 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
9.8 US - Market size and forecast 2023-2028
Exhibit 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibit 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2023-2028 (%)
9.9 Germany - Market size and forecast 2023-2028
Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
9.10 UK - Market size and forecast 2023-2028
Exhibit 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibit 105: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibit 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
9.11 China - Market size and forecast 2023-2028
Exhibit 107: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 108: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibit 109: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibit 110: Data Table on China - Year-over-year growth 2023-2028 (%)
9.12 Japan - Market size and forecast 2023-2028
Exhibit 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibit 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibit 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 115: Market opportunity By Geographical Landscape ($ billion)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 117: Impact of drivers and challenges in 2023 and 2028
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 119: Overview on factors of disruption
11.4 Industry risks
Exhibit 120: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 121: Vendors covered
12.2 Market positioning of vendors
Exhibit 122: Matrix on vendor position and classification
12.3 AspireIQ Inc.
Exhibit 123: AspireIQ Inc. - Overview
Exhibit 124: AspireIQ Inc. - Product / Service
Exhibit 125: AspireIQ Inc. - Key offerings
12.4 Cision US Inc.
Exhibit 126: Cision US Inc. - Overview
Exhibit 127: Cision US Inc. - Product / Service
Exhibit 128: Cision US Inc. - Key offerings
12.5 CreatorIQ
Exhibit 129: CreatorIQ - Overview
Exhibit 130: CreatorIQ - Product / Service
Exhibit 131: CreatorIQ - Key offerings
12.6 Emplifi Inc
Exhibit 132: Emplifi Inc - Overview
Exhibit 133: Emplifi Inc - Product / Service
Exhibit 134: Emplifi Inc - Key offerings
12.7 Estalea
Exhibit 135: Estalea - Overview
Exhibit 136: Estalea - Product / Service
Exhibit 137: Estalea - Key offerings
12.8 ExpertVoice Inc.
Exhibit 138: ExpertVoice Inc. - Overview
Exhibit 139: ExpertVoice Inc. - Product / Service
Exhibit 140: ExpertVoice Inc. - Key offerings
12.9 Fashion GPS Inc.
Exhibit 141: Fashion GPS Inc. - Overview
Exhibit 142: Fashion GPS Inc. - Product / Service
Exhibit 143: Fashion GPS Inc. - Key offerings
12.10 IZEA Worldwide Inc.
Exhibit 144: IZEA Worldwide Inc. - Overview
Exhibit 145: IZEA Worldwide Inc. - Product / Service
Exhibit 146: IZEA Worldwide Inc. - Key offerings
12.11 JuliusWorks Inc.
Exhibit 147: JuliusWorks Inc. - Overview
Exhibit 148: JuliusWorks Inc. - Product / Service
Exhibit 149: JuliusWorks Inc. - Key offerings
12.12 Linqia Inc.
Exhibit 150: Linqia Inc. - Overview
Exhibit 151: Linqia Inc. - Product / Service
Exhibit 152: Linqia Inc. - Key offerings
12.13 Lumanu Inc.
Exhibit 153: Lumanu Inc. - Overview
Exhibit 154: Lumanu Inc. - Product / Service
Exhibit 155: Lumanu Inc. - Key offerings
12.14 Mavrck LLC
Exhibit 156: Mavrck LLC - Overview
Exhibit 157: Mavrck LLC - Product / Service
Exhibit 158: Mavrck LLC - Key offerings
12.15 Meltwater NV
Exhibit 159: Meltwater NV - Overview
Exhibit 160: Meltwater NV - Product / Service
Exhibit 161: Meltwater NV - Key offerings
12.16 Quotient Technology Inc.
Exhibit 162: Quotient Technology Inc. - Overview
Exhibit 163: Quotient Technology Inc. - Product / Service
Exhibit 164: Quotient Technology Inc. - Key offerings
12.17 Upfluence Inc.
Exhibit 165: Upfluence Inc. - Overview
Exhibit 166: Upfluence Inc. - Product / Service
Exhibit 167: Upfluence Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 168: Inclusions checklist
Exhibit 169: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 170: Currency conversion rates for US$
13.4 Research methodology
Exhibit 171: Research methodology
Exhibit 172: Validation techniques employed for market sizing
Exhibit 173: Information sources
13.5 List of abbreviations
Exhibit 174: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 6: Executive Summary - Chart on Market Segmentation by Application
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Vendor Market Positioning
Exhibits 10: Parent market
Exhibits 11: Market Characteristics
Exhibits 12: Offerings of vendors included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
Exhibits 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
Exhibits 18: Historic Market Size - Data Table on global influencer marketing platform market 2018 - 2022 ($ billion)
Exhibits 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
Exhibits 20: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
Exhibits 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
Exhibits 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
Exhibits 23: Five forces analysis - Comparison between 2023 and 2028
Exhibits 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 26: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 27: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 28: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 29: Chart on Market condition - Five forces 2023 and 2028
Exhibits 30: Chart on End-user - Market share 2023-2028 (%)
Exhibits 31: Data Table on End-user - Market share 2023-2028 (%)
Exhibits 32: Chart on Comparison by End-user
Exhibits 33: Data Table on Comparison by End-user
Exhibits 34: Chart on Large enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibits 35: Data Table on Large enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibits 36: Chart on Large enterprise - Year-over-year growth 2023-2028 (%)
Exhibits 37: Data Table on Large enterprise - Year-over-year growth 2023-2028 (%)
Exhibits 38: Chart on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibits 39: Data Table on Small and medium enterprise - Market size and forecast 2023-2028 ($ billion)
Exhibits 40: Chart on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
Exhibits 41: Data Table on Small and medium enterprise - Year-over-year growth 2023-2028 (%)
Exhibits 42: Market opportunity by End-user ($ billion)
Exhibits 43: Data Table on Market opportunity by End-user ($ billion)
Exhibits 44: Chart on Application - Market share 2023-2028 (%)
Exhibits 45: Data Table on Application - Market share 2023-2028 (%)
Exhibits 46: Chart on Comparison by Application
Exhibits 47: Data Table on Comparison by Application
Exhibits 48: Chart on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
Exhibits 49: Data Table on Fashion and lifestyle - Market size and forecast 2023-2028 ($ billion)
Exhibits 50: Chart on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
Exhibits 51: Data Table on Fashion and lifestyle - Year-over-year growth 2023-2028 (%)
Exhibits 52: Chart on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits 53: Data Table on Food and entertainment - Market size and forecast 2023-2028 ($ billion)
Exhibits 54: Chart on Food and entertainment - Year-over-year growth 2023-2028 (%)
Exhibits 55: Data Table on Food and entertainment - Year-over-year growth 2023-2028 (%)
Exhibits 56: Chart on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
Exhibits 57: Data Table on Travel and holiday - Market size and forecast 2023-2028 ($ billion)
Exhibits 58: Chart on Travel and holiday - Year-over-year growth 2023-2028 (%)
Exhibits 59: Data Table on Travel and holiday - Year-over-year growth 2023-2028 (%)
Exhibits 60: Chart on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
Exhibits 61: Data Table on Sports and fitness - Market size and forecast 2023-2028 ($ billion)
Exhibits 62: Chart on Sports and fitness - Year-over-year growth 2023-2028 (%)
Exhibits 63: Data Table on Sports and fitness - Year-over-year growth 2023-2028 (%)
Exhibits 64: Chart on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits 65: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
Exhibits 66: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 67: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 68: Market opportunity by Application ($ billion)
Exhibits 69: Data Table on Market opportunity by Application ($ billion)
Exhibits 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 71: Chart on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 72: Data Table on Market share By Geographical Landscape 2023-2028 (%)
Exhibits 73: Chart on Geographic comparison
Exhibits 74: Data Table on Geographic comparison
Exhibits 75: Chart on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 76: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
Exhibits 77: Chart on North America - Year-over-year growth 2023-2028 (%)
Exhibits 78: Data Table on North America - Year-over-year growth 2023-2028 (%)
Exhibits 79: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 80: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
Exhibits 81: Chart on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 82: Data Table on Europe - Year-over-year growth 2023-2028 (%)
Exhibits 83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
Exhibits 85: Chart on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
Exhibits 87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
Exhibits 89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
Exhibits 91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
Exhibits 93: Chart on South America - Year-over-year growth 2023-2028 (%)
Exhibits 94: Data Table on South America - Year-over-year growth 2023-2028 (%)
Exhibits 95: Chart on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 96: Data Table on US - Market size and forecast 2023-2028 ($ billion)
Exhibits 97: Chart on US - Year-over-year growth 2023-2028 (%)
Exhibits 98: Data Table on US - Year-over-year growth 2023-2028 (%)
Exhibits 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
Exhibits 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
Exhibits 103: Chart on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 104: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
Exhibits 105: Chart on UK - Year-over-year growth 2023-2028 (%)
Exhibits 106: Data Table on UK - Year-over-year growth 2023-2028 (%)
Exhibits 107: Chart on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 108: Data Table on China - Market size and forecast 2023-2028 ($ billion)
Exhibits 109: Chart on China - Year-over-year growth 2023-2028 (%)
Exhibits 110: Data Table on China - Year-over-year growth 2023-2028 (%)
Exhibits 111: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 112: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
Exhibits 113: Chart on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 114: Data Table on Japan - Year-over-year growth 2023-2028 (%)
Exhibits 115: Market opportunity By Geographical Landscape ($ billion)
Exhibits 116: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits 117: Impact of drivers and challenges in 2023 and 2028
Exhibits 118: Overview on Criticality of inputs and Factors of differentiation
Exhibits 119: Overview on factors of disruption
Exhibits 120: Impact of key risks on business
Exhibits 121: Vendors covered
Exhibits 122: Matrix on vendor position and classification
Exhibits 123: AspireIQ Inc. - Overview
Exhibits 124: AspireIQ Inc. - Product / Service
Exhibits 125: AspireIQ Inc. - Key offerings
Exhibits 126: Cision US Inc. - Overview
Exhibits 127: Cision US Inc. - Product / Service
Exhibits 128: Cision US Inc. - Key offerings
Exhibits 129: CreatorIQ - Overview
Exhibits 130: CreatorIQ - Product / Service
Exhibits 131: CreatorIQ - Key offerings
Exhibits 132: Emplifi Inc - Overview
Exhibits 133: Emplifi Inc - Product / Service
Exhibits 134: Emplifi Inc - Key offerings
Exhibits 135: Estalea - Overview
Exhibits 136: Estalea - Product / Service
Exhibits 137: Estalea - Key offerings
Exhibits 138: ExpertVoice Inc. - Overview
Exhibits 139: ExpertVoice Inc. - Product / Service
Exhibits 140: ExpertVoice Inc. - Key offerings
Exhibits 141: Fashion GPS Inc. - Overview
Exhibits 142: Fashion GPS Inc. - Product / Service
Exhibits 143: Fashion GPS Inc. - Key offerings
Exhibits 144: IZEA Worldwide Inc. - Overview
Exhibits 145: IZEA Worldwide Inc. - Product / Service
Exhibits 146: IZEA Worldwide Inc. - Key offerings
Exhibits 147: JuliusWorks Inc. - Overview
Exhibits 148: JuliusWorks Inc. - Product / Service
Exhibits 149: JuliusWorks Inc. - Key offerings
Exhibits 150: Linqia Inc. - Overview
Exhibits 151: Linqia Inc. - Product / Service
Exhibits 152: Linqia Inc. - Key offerings
Exhibits 153: Lumanu Inc. - Overview
Exhibits 154: Lumanu Inc. - Product / Service
Exhibits 155: Lumanu Inc. - Key offerings
Exhibits 156: Mavrck LLC - Overview
Exhibits 157: Mavrck LLC - Product / Service
Exhibits 158: Mavrck LLC - Key offerings
Exhibits 159: Meltwater NV - Overview
Exhibits 160: Meltwater NV - Product / Service
Exhibits 161: Meltwater NV - Key offerings
Exhibits 162: Quotient Technology Inc. - Overview
Exhibits 163: Quotient Technology Inc. - Product / Service
Exhibits 164: Quotient Technology Inc. - Key offerings
Exhibits 165: Upfluence Inc. - Overview
Exhibits 166: Upfluence Inc. - Product / Service
Exhibits 167: Upfluence Inc. - Key offerings
Exhibits 168: Inclusions checklist
Exhibits 169: Exclusions checklist
Exhibits 170: Currency conversion rates for US$
Exhibits 171: Research methodology
Exhibits 172: Validation techniques employed for market sizing
Exhibits 173: Information sources
Exhibits 174: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global influencer marketing platform market: AspireIQ Inc., Captiv8 Inc., Cision US Inc., CreatorIQ, Emplifi Inc, Estalea, ExpertVoice Inc., Fashion GPS Inc., IZEA Worldwide Inc., JuliusWorks Inc., Linqia Inc., Lumanu Inc., Mavrck LLC, Meltwater NV, Modern Agency SAS, Onalytica Ltd., Quotient Technology Inc., Social Beat Digital Marketing LLP, The W Factory LLC, and Upfluence Inc..

Commenting on the report, an analyst from the research team said: 'The latest trend gaining momentum in the market is influencer marketing platforms gain customer trust and create the brand image.'

According to the report, one of the major drivers for this market is the increasing partnerships and mergers and acquisitions among vendors.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AspireIQ Inc.
  • Captiv8 Inc.
  • Cision US Inc.
  • CreatorIQ
  • Emplifi Inc
  • Estalea
  • ExpertVoice Inc.
  • Fashion GPS Inc.
  • IZEA Worldwide Inc.
  • JuliusWorks Inc.
  • Linqia Inc.
  • Lumanu Inc.
  • Mavrck LLC
  • Meltwater NV
  • Modern Agency SAS
  • Onalytica Ltd.
  • Quotient Technology Inc.
  • Social Beat Digital Marketing LLP
  • The W Factory LLC
  • Upfluence Inc.