Swimwear Global Market Report 2024

The swimwear market size has grown strongly in recent years. It will grow from $22.72 billion in 2023 to $24.39 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The growth observed in the historic period can be attributed to several factors, including the rise in beach tourism driving the demand for swimwear, the influence of the body positivity movement impacting fashion choices, cultural influences shaping swimwear designs, seasonal variations in demand for swimwear, and effective marketing campaigns promoting swimwear products. These elements collectively contributed to the growth and evolution witnessed in the swimwear industry during that period.

The swimwear market size is expected to see strong growth in the next few years. It will grow to $32.1 billion in 2028 at a compound annual growth rate (CAGR) of 7.1%. The anticipated growth in the forecast period is expected due to a heightened focus on sustainability practices within the swimwear industry, the integration of resort wear elements into swimwear designs, an emphasis on inclusive sizing and body-positive approaches, increased customization and personalization options, and the influence of athleisure on swimwear fashion.

The swimwear market is expected to witness growth propelled by the growing consumer inclination towards water activities. Increasing popularity of water sports for health reasons and the surge in international water sporting events have encouraged consumer participation in water-related recreational activities. Notably, in October 2023, data from the Livestrong Foundation, a US-based nonprofit organization, indicated that over 91 million Americans, or 31% of the population, engage in swimming in natural bodies of water annually. This surge in outdoor swimming for health and recreation is a significant contributor to the growth of the swimwear market.

The burgeoning e-commerce sector is poised to propel the swimwear market's growth. The convenience, accessibility, size guidance, reviews, and tracking facilities offered by e-commerce platforms foster consumer engagement and drive swimwear sales. The United States Census Bureau reported a 7.5% increase in e-commerce estimates for the second quarter of 2023 compared to 2022, surpassing the overall retail sales rise of 0.6%. This escalating presence in the e-commerce landscape significantly boosts the swimwear market.

Innovating fabric to enhance elasticity and performance stands as a pivotal trend in the swimwear market. Elasticity plays a vital role in swimwear, contouring the body and ensuring a snug fit during wear, resilient against chlorinated or saltwater exposure and sun exposure. Manufacturers in the swimwear domain are crafting inventive fabrics to cater to consumer-centric demands and elevate comfort. For example, in May 2021, MeUndies, a U.S.-based activewear manufacturer, launched a swimwear collection utilizing recycled plastic bottles and nylon material, offering eco-friendly, soft, super-elastic, and ocean-safe fabric.

Major players in the swimwear sector are forging partnerships to drive product innovation and bolster their market positions. Collaborations and partnerships in this domain drive innovation, harness synergies, and expedite the development and commercialization of advanced solutions by pooling resources and capabilities. For example, in June 2021, Adidas AG partnered with IVY PARK, a US-based fashion and activewear brand, to unveil a swimwear capsule collection named flex park. This collection features performance materials with at least 85% recycled content and encompasses various swimwear styles, cover-ups, and complementary accessories, emphasizing empowerment and self-expression.

In March 2022, Victoria’s Secret & Co., an American lingerie, clothing, and beauty retailer, acquired a minority interest in Frankies Bikinis, LLC for an undisclosed amount. Through this acquisition, Victoria’s Secret & Co. is focused on expanding its product portfolio and enter the beachwear market. Frankies Bikinis LLC is a US-based manufacturer of swimwear, apparel and other clothing products.

Major companies operating in the swimwear market report are PVH Corp., Pentland Group, Wacoal, Perry Ellis International, Quiksilver Inc., American Apparel Inc., Speedo International Limited, Arena S.p.A, Arena Italia S.p.A., Platypus Australia Swimwear, La Perla Group, PARA S.p.A., Hosa Industrial Co.Ltd., TYR Sport Inc., Seafolly, Jantzen Inc., Gottex Swimwear, Moeva Swimwear, Diana Sport, Eveden Group, Dolfin Swimwear, Calzedonia Group, Zoke, Seaspray Swimwear, NOZONE, LIVIN' SWIMWEAR, ND Swimwear, Derong Group, David Mare.

Asia-Pacific was the largest region in the swimwear market in 2023. The regions covered in the swimwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the swimwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Swimwear predominantly encompasses women’s swimwear, men’s swimwear, and accessories such as goggles and swim caps. Women’s swimwear includes garments and accessories specifically designed for women participating in water-based activities. Manufacturing typically involves fabrics such as nylon, polyester, spandex, and others, catering to men, women, and kids. Distribution of these products occurs through both online and offline channels.

The swimwear market research report is one of a series of new reports that provides swimwear market statistics, including swimwear industry global market size, regional shares, competitors with a swimwear market share, detailed swimwear market segments, market trends, and opportunities, and any further data you may need to thrive in the swimwear industry. This swimwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The swimwear market consists of sales of boardshorts, jammers, swim trunks, briefs, thongs, G-strings, one-piece, and bikinis. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.