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Augmented Reality in Healthcare - Thematic Research

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  • 59 Pages
  • March 2024
  • Region: Global
  • GlobalData
  • ID: 5610487
Augmented reality (AR) is a technology that allows the user to see the real world overlaid with digital data. According to the publisher's forecasts, the AR market will be worth $100 billion by 2030, up from $22 billion in 2022. Rather than enable entirely new processes, healthcare companies should use AR to improve existing processes. AR has uses in healthcare professional training, R&D, manufacturing, and sales and marketing. The COVID-19 pandemic pushed the healthcare industry to rapid digitalization. Emerging technologies such as AR and VR are becoming increasingly routine for professional training, surgical assistance, and treatment of psychological and neurological disorders. In the pharma and medical devices industries, AR, VR, and AI are rapidly accelerating drug discovery and manufacturing and generating supply chain efficiencies. However, affordability is a limiting factor to widespread adoption.

This report provides an in-depth look in the augmented reality theme in the healthcare sector, covering industry challenges, how AR helps tackles the challenges, AR investment matrix, case studies, value chain, market forecast, industry signals and more.


  • This report is a thematic brief, which identifies those companies most likely to succeed in a world filled with disruptive threats. Inside, we predict how each theme will evolve and identify the leading and disrupting companies.
  • The report covers the augmented reality theme.

Reasons to Buy

  • The thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.
  • Develop and design your corporate strategies through an in-house expert analysis of augmented reality by understanding the primary ways in which this theme is impacting the healthcare industry.
  • Stay up to date on the industry’s major players and where they sit in the value chain.
  • Identify emerging industry trends to gain a competitive advantage.

Table of Contents

  • Executive Summary
  • Players
  • Healthcare Challenges
  • The Impact of AR on healthcare
  • Case Studies
  • Market Size and Growth Forecasts
  • Signals
  • AR Value Chain
  • Companies
  • Glossary
  • Further Reading
  • Thematic Research Methodology
  • About the Publisher
  • Contact the Publisher

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Alibaba
  • Alphabet
  • Amazon
  • Apple
  • ByteDance
  • Magic Leap
  • Meta
  • Microsoft
  • Niantic
  • Qualcomm
  • Samsung Electronics
  • Snap
  • Tencent
  • Unity Technologies
  • Vuvix
  • AccuVein
  • Augmedics
  • Complete Anatomy
  • Know My Beat
  • MediView
  • SentiAr
  • GE HealthCare
  • Nihon Kohden
  • Philips
  • Thermo Fisher Scientific
  • Zimmer Biomet