The global online video platform market reached a value of US$ 792 Million in 2021. Looking forward, the publisher expects the market to reach US$ 1,613 Million by 2027, exhibiting a CAGR of 12.59% during 2021-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.
The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth.
The publisher provides an analysis of the key trends in each sub-segment of the global online video platform market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on model type, application and product type.
The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions, etc.
An online video platform (OVP) enables a user to stream video content and upload self-produced material over the cloud or the internet. It is primarily used to achieve and manage the uninterrupted delivery of content to the audience around the world. At present, a significant amount of OVP viewership is generated through devices such as smartphones and tablets that use a dynamic HTML player allowing the viewers to access live or pre-uploaded material at any point of time. OVPs are also extensively being used by brands to create a market presence worldwide and provide information to their customers in an interactive manner.
The increase in internet penetration rate as well as the usage of smartphones, smart televisions (TVs), tablets and personal computers (PCs) along with the rising expenditure on online advertisements are the key factors driving the market growth. Furthermore, the inclination of the market leaders to utilize online videos as a medium for content marketing and stakeholder communication is also driving the demand for OVPs. The shift of consumer viewership from conventional video platforms such as cable television (TV) to OVPs has positively influenced the market growth. Additionally, the ever-growing popularity and continuously increasing global viewership of market players such as YouTube, Dalet Digital Media Systems USA Inc, MediaMelon and Limelight Networks is also contributing to the market growth.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global online video platform market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on model type, application and product type.
Breakup by Model Type:
- UGC Model
- DIY Model
- SaaS Model
Breakup by Application:
- Media & Entertainment Industry
- Enterprises
- Others
Breakup by Product Type:
- Software
- Services
Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Dalet Digital Media Systems USA Inc., MediaMelon, INC., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc., Frame.io, Inc., Limelight Networks Inc., YouTube and Comcast Technology Solutions, etc.
Key Questions Answered in This Report:
- How has the global online video platform market performed so far and how will it perform in the coming years?
- What are the key regional markets in the global online video platform industry?
- What has been the impact of COVID-19 on the global online video platform industry?
- What is the breakup of the market based on the model type?
- What is the breakup of the market based on the application?
- What is the breakup of the market based on the product type?
- What are the various stages in the value chain of the global online video platform industry?
- What are the key driving factors and challenges in the global online video platform industry?
- What is the structure of the global online video platform industry and who are the key players?
- What is the degree of competition in the global online video platform industry?
- What are the profit margins in the online video platform industry?
Frequently Asked Questions about the Global Online Video Platform Market
What is the estimated value of the Global Online Video Platform Market?
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Who are the key companies in the Global Online Video Platform Market?
| Report Attribute | Details |
|---|---|
| No. of Pages | 145 |
| Published | June 2022 |
| Forecast Period | 2021 - 2027 |
| Estimated Market Value ( USD
| USD 792 Million |
| Forecasted Market Value ( USD
| USD 1613 Million |
| Compound Annual Growth Rate | 12.5% |
| Regions Covered | Global |
| No. of Companies Mentioned | 9 |
Table of Contents
1 Preface3 Executive Summary11 Value Chain Analysis13 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Online Video Platform Market
6 Market Breakup by Model Type
7 Market Breakup by Application
8 Market Breakup by Product Type
9 Market Breakup by Region
10 SWOT Analysis
12 Porters Five Forces Analysis
14 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Dalet Digital Media Systems USA Inc.
- MediaMelon Inc.
- Akamai Technologies
- Kaltura Inc.
- Panopto
- Brightcove Inc.
- Frame.io Inc.
- Limelight Networks Inc.
- YouTube and Comcast Technology Solutions
Methodology
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