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21st Edition Consumer Report, 2021 Health & Wellness Trends in America

  • Report

  • 146 Pages
  • December 2021
  • Region: Global
  • Natural Marketing Institute
  • ID: 5615349
The publisher is pleased to present its 2021 Health and Wellness in America, Consumer Insights and Trends Report. This report, now in its 21st year, provides insights into how today’s consumer is confronting their own health and wellness, uncovers factors that are creating health challenges, and reveals underlying dynamics that help to provide a glimpse into what lies ahead.
The year 2020 introduced a variable into the health landscape which no one could predict. When viewing trends within this report, it is important to note that the current 2020 study was fielded in December of 2020. Therefore, the data collected in 2020, compared to previous years, may reflect changes due to the impact of the COVID-19/Coronavirus pandemic. Many of these changes may be permanent shifts in consumers’ attitudes, while some may be temporary.

This report reveals which shifts may have staying power and how the events of the past year have altered consumer, industry and retailer perspectives. In addition, it provides a comprehensive overview of where the current health & wellness marketplace stands and uncovers emerging opportunities in this ever-evolving market.

A glimpse into the report…

  • Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new health leaders
  • Emerging immunity opportunities
  • The future of e-commerce/online ordering
  • The growing role of sustainability toward product purchase
  • The new shifts in shopping patterns
  • The effect of COVID-19 on consumer behavior
  • Plus much more….

Table of Contents

1. Database Overview
  • Other Databases Used in Report
  • Definitions of Groups
  • Introduction
  • Overview and Executive Summary
2. Health & Wellness Consumer Segments
  • Five Distinct Segments within the Population
  • Snapshot: WELL BEINGS
  • Snapshot: FOOD ACTIVES
  • Snapshot: MAGIC BULLETS
  • Snapshot: FENCE SITTERS
  • Snapshot: EAT, DRINK & BE MERRYS
  • Changing Segment Composition Over Time
  • Generational Composition of Segments
  • Variations in Influencers and Brand Use
  • WELL BEINGS Overview
  • FOOD ACTIVES Overview
  • MAGIC BULLETS Overview
  • FENCE SITTERS Overview
  • EAT, DRINK & BE MERRYS Overview
  • Emergence of a WELL BEING Leader Group
  • Factors in Maintaining a Healthy Lifestyle: Leaders and Followers
  • Influencing Behaviors: Leaders and Followers
  • Early Adoption Behaviors across Segments
  • Demographic Profile of Health & Wellness Segments
  • Demographic Profile of WELL BEING Leaders and Followers
3. The Changing Health Landscape
  • Importance of Leading a Healthy Lifestyle
  • Search for Self Care Methods
  • Effect of COVID-19 on Health Conscientiousness
  • Personal Responsibility for Health
  • Effect of COVID-19 on State of Health
  • Positive and Negative Effects of COVID-19 on Health
  • Effect of COVID-19 on Environmental and Sustainable Involvement
  • Connection of Personal and Planetary Health
  • Methods to Maintain a Healthy Lifestyle
  • Personal Methods of Maintaining Health
  • Importance of Consuming Nutritious Foods
  • Attitudes Regarding Healthy Eating and Nutrition
  • Challenges of Eating Healthy
  • Healthy Food Choices During COVID-19
  • Relevance of Taste Toward Food Choice
  • Importance of Supplementation
  • Supplement Use Due to COVID-19
  • Importance of Weight Maintenance and Exercise
  • COVID-19 Effect on Weight Gain or Loss
  • COVID-19 Effect on Exercise Frequency
  • Importance of Emotional Factors on Health Maintenance
  • COVID-19 Effect on Emotional Well-Being
  • Alcohol Consumption across Age Groups
  • Tobacco Use across Age Groups
4. Management of Health Issues
  • Condition Management among Population
  • Growth of Condition Management
  • Condition Management across Generations
  • Management of Sleep and Cognition
  • Management of Stress, Anxiety and Depression
  • Condition Management among Stress/Anxiety Managers
  • Management of Immune Issues
  • Attitudes Toward Products That Boost Immunity
  • Management of Inflammation in the Body
  • Condition Management among Immune Managers
  • Importance of Detoxifying the Body
  • Condition Management among Digestive Managers
  • Concern about Condition Prevention
  • Concern about Condition Prevention across Gender
  • Growth in Concern across Conditions
  • Use of Telemedicine
  • Desire for Alternative Healthcare
  • Attitudes Toward Doctor Involvement in Alternative Healthcare
5. Drivers of Nutritional Choice
  • Brand Loyalty
  • Effect of COVID-19 on Brand Choice
  • Perceptions of Store Brands
  • Impact of the Label on Food Choice
  • Influencers of Healthy and Natural Products
  • Preference for Clean Label
  • Label Monitoring of Specific Ingredients
  • Desire for Specific Ingredients in Diet
  • Desire to Avoid Specific Ingredients in Diet
  • Sweetener Monitoring
  • Monitoring Chemical Content
  • Desire for Less Adulterated Foods
  • Use of Organic Foods/Beverages
  • Use of Store Brand Organic Foods/Beverages
  • Growth in Use of Alternative Food/Beverage Categories
6. Alternative Progression
  • Impact of COVID-19 on Meal Preparation
  • Use of Home Meal Delivery Services
  • Number of Meals Made at Home
  • Demographic Profile of Meal Delivery Service Users
  • Specific Diets Followed by Meal Delivery Service Users
  • Important Attributes Toward Food Purchase Decision: Tier 1
  • Important Attributes Toward Food Purchase Decision: Tier 2
  • Growth in Importance of Food Attributes
  • Importance of Sustainable and Regenerative Agriculture
  • Use of E-Friendly and Sustainable Food Types
  • Adherence to a Vegetarian Diet
  • Reduction in Animal-Based Meat Consumption
  • Reasons for Animal-Based Meat Reduction
  • Likelihood to Purchase Plant-Based Meat Products
  • Derived Importance Explanation
  • Derived Importance Quadrant of Important Food/Beverage Attributes
  • Key Influencers and Hidden Opportunities of Plant-Based Meat Products
  • The Impact of Sustainability on Product Purchase
  • Perceptions of Environmental Friendliness of Shopping Methods
  • Increase in Online Shopping due to COVID-19
  • Concern about Wastefulness due to Online Shopping
  • Desire for Lower Plastic Use by Restaurants and Grocery Stores
  • Preference for Other Packaging Besides Plastic
  • Perception of Companies Sustainability Efforts due to COVID-19
  • Impact of COVID-19 on Sustainable Choice
  • Aligning with Companies Based on Their Sustainable Stance
  • Aligning with Companies Based on Their Sustainable Stance by Demographics
  • Understanding of a Circular Economy
  • Involvement with Sustainable and E-Friendly Behaviors
  • Desire for Refillable Shopping
  • Impact of Sustainable Initiatives Toward Retailer Choice
  • Impact of a Company's Sustainable Initiatives
  • Boycotting Behavior
7. Shopping Shifts
  • Frequency of Grocery Shopping in Past 30 Days
  • Attitudes Toward Grocery Shopping
  • Barriers to Visiting a Grocery Store due to COVID-19
  • Online Ordering from a Grocery Store
  • Type of Grocery Shopping in Past and Future
  • Type of Grocery Shopping in Past and Future by Age Groups
  • Shopping Behavior in Next 6 Months
  • Importance of Attributes Across Shopping Methods
  • Importance of Attributes Across Shopping Methods by Age Groups
  • Use of Technology for Grocery Shopping
  • Preference in Method to Solve an Issue with a Company
  • Expectations of In-Store Associates
  • The Relevance of Omnichannel Shopping

Companies Mentioned

  • The Honest Co
  • Active
  • Pepsi
  • Amazon Fresh
  • Kroger
  • The Fresh Market
  • Whole Foods Market
  • Target
  • Walmart
  • Wegmens
  • WFM
  • McDonalds
  • Starbucks