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Dairy Products and Alternatives in Japan

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    Report

  • 78 Pages
  • September 2023
  • Region: Japan
  • Euromonitor International
  • ID: 5616117
Dairy products and alternatives is set to continue to grow in current value terms in Japan in 2023, largely driven by unit price increases, due to inflation and increases in production costs. Most of the categories within dairy products and alternatives, except for cheese, which heavily relies on imports, had not experienced high unit price increases until 2022, as there had been no supply chain issues for dairy products such as fresh milk and yoghurt, which are locally sourced.

The Dairy Products and Alternatives in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2018-2022, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2023 directly informs the forecasts to 2027, clearly indicating how the market is expected to change.

Product coverage: Baby Food, Dairy, Plant-based Dairy.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dairy Products and Alternatives market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, The analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2023: The big picture
  • Key trends in 2023
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 1 Sales of Dairy Products and Alternatives by Category: Value 2018-2023
  • Table 2 Sales of Dairy Products and Alternatives by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Dairy Products and Alternatives: % Value 2019-2023
  • Table 4 LBN Brand Shares of Dairy Products and Alternatives: % Value 2020-2023
  • Table 5 Penetration of Private Label by Category: % Value 2018-2023
  • Table 6 Distribution of Dairy Products and Alternatives by Format: % Value 2018-2023
  • Table 7 Forecast Sales of Dairy Products and Alternatives by Category: Value 2023-2028
  • Table 8 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BABY FOOD IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Declining birth rate continues to negatively affect milk formula
  • Parents look for convenience in baby food
  • Asahi and Meiji maintain the top positions in baby food, thanks to strong brand loyalty
PROSPECTS AND OPPORTUNITIES
  • Liquid milk formula continues to hold potential
  • Increasing demand expected due to changing perceptions of baby food
CATEGORY DATA
  • Table 9 Sales of Baby Food by Category: Volume 2018-2023
  • Table 10 Sales of Baby Food by Category: Value 2018-2023
  • Table 11 Sales of Baby Food by Category: % Volume Growth 2018-2023
  • Table 12 Sales of Baby Food by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Baby Food: % Value 2019-2023
  • Table 14 LBN Brand Shares of Baby Food: % Value 2020-2023
  • Table 15 Distribution of Baby Food by Format: % Value 2018-2023
  • Table 16 Forecast Sales of Baby Food by Category: Volume 2023-2028
  • Table 17 Forecast Sales of Baby Food by Category: Value 2023-2028
  • Table 18 Forecast Sales of Baby Food by Category: % Volume Growth 2023-2028
  • Table 19 Forecast Sales of Baby Food by Category: % Value Growth 2023-2028
BUTTER AND SPREADS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Butter sees volume decline due to both price increases and diminishing interest in home cooking and baking
  • Margarine and spreads struggles due to the negative image of trans fatty acids
  • Megmilk Snow Brand and Meiji continue to invest in revitalising margarine and spreads
PROSPECTS AND OPPORTUNITIES
  • Butter expected to maintain a positive performance due to Westernisation
  • Manufacturers likely to focus on creating new value for margarine
CATEGORY DATA
  • Table 20 Sales of Butter and Spreads by Category: Volume 2018-2023
  • Table 21 Sales of Butter and Spreads by Category: Value 2018-2023
  • Table 22 Sales of Butter and Spreads by Category: % Volume Growth 2018-2023
  • Table 23 Sales of Butter and Spreads by Category: % Value Growth 2018-2023
  • Table 24 NBO Company Shares of Butter and Spreads: % Value 2019-2023
  • Table 25 LBN Brand Shares of Butter and Spreads: % Value 2020-2023
  • Table 26 Distribution of Butter and Spreads by Format: % Value 2018-2023
  • Table 27 Forecast Sales of Butter and Spreads by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Butter and Spreads by Category: Value 2023-2028
  • Table 29 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Butter and Spreads by Category: % Value Growth 2023-2028
CHEESE IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Retail volume consumption of cheese decreases due to price rises
  • The price gap between domestically sourced cheese and imported cheese narrows
  • Wide product variety helps Megmilk Snow Brand maintain its lead in cheese
PROSPECTS AND OPPORTUNITIES
  • Cheese has growth potential due to increasing usage occasions, as well as increasing health awareness
  • Plant-based cheese has growth potential, as a more affordable and sustainable alternative
CATEGORY DATA
  • Table 31 Sales of Cheese by Category: Volume 2018-2023
  • Table 32 Sales of Cheese by Category: Value 2018-2023
  • Table 33 Sales of Cheese by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Cheese by Category: % Value Growth 2018-2023
  • Table 35 Sales of Spreadable Processed Cheese by Type: % Value 2018-2023
  • Table 36 Sales of Soft Cheese by Type: % Value 2018-2023
  • Table 37 Sales of Hard Cheese by Type: % Value 2018-2023
  • Table 38 NBO Company Shares of Cheese: % Value 2019-2023
  • Table 39 LBN Brand Shares of Cheese: % Value 2020-2023
  • Table 40 Distribution of Cheese by Format: % Value 2018-2023
  • Table 41 Forecast Sales of Cheese by Category: Volume 2023-2028
  • Table 42 Forecast Sales of Cheese by Category: Value 2023-2028
  • Table 43 Forecast Sales of Cheese by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Cheese by Category: % Value Growth 2023-2028
DRINKING MILK PRODUCTS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Price increases negatively impact the retail volume consumption of milk
  • Flavoured milk drinks continues to face competition from other beverages
  • High quality, and sustainability initiatives help Meiji maintain its lead in drinking milk products
PROSPECTS AND OPPORTUNITIES
  • Slow volume decline expected to continue for drinking milk products due to price rises
  • Increasing popularity of powder milk targeting older consumers and other adults will mitigate the category decline
CATEGORY DATA
  • Table 45 Sales of Drinking Milk Products by Category: Volume 2018-2023
  • Table 46 Sales of Drinking Milk Products by Category: Value 2018-2023
  • Table 47 Sales of Drinking Milk Products by Category: % Volume Growth 2018-2023
  • Table 48 Sales of Drinking Milk Products by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Drinking Milk Products: % Value 2019-2023
  • Table 50 LBN Brand Shares of Drinking Milk Products: % Value 2020-2023
  • Table 51 Distribution of Drinking Milk Products by Format: % Value 2018-2023
  • Table 52 Forecast Sales of Drinking Milk Products Products by Category: Volume 2023-2028
  • Table 53 Forecast Sales of Drinking Milk Products Products by Category: Value 2023-2028
  • Table 54 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2023-2028
  • Table 55 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2023-2028
YOGHURT AND SOUR MILK PRODUCTS IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Continued retail volume decline due to unit price increases and competition with other healthy foods
  • Yoghurt with a high protein content performs well
  • Yakult and Meiji maintain their leading positions in yoghurt
PROSPECTS AND OPPORTUNITIES
  • Innovation in health oriented products will be necessary to compete with other healthy foods and drinks
  • Sleep quality set to gain traction as a functional claim
CATEGORY DATA
  • Table 56 Sales of Yoghurt and Sour Milk Products by Category: Volume 2018-2023
  • Table 57 Sales of Yoghurt and Sour Milk Products by Category: Value 2018-2023
  • Table 58 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2018-2023
  • Table 59 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2018-2023
  • Table 60 Sales of Flavoured Yoghurt by Flavour: Rankings 2018-2023
  • Table 61 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2019-2023
  • Table 62 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2020-2023
  • Table 63 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2023-2028
  • Table 65 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2023-2028
  • Table 66 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2023-2028
  • Table 67 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2023-2028
OTHER DAIRY IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Other dairy negatively impacted by both normalising lifestyles and inflationary pressures
  • Morinaga Milk Industry remains the leader in other dairy, with Ezaki Glico leading chilled dairy desserts
PROSPECTS AND OPPORTUNITIES
  • Other dairy set to see steady growth thanks to chilled dairy desserts
  • Branded players in chilled dairy desserts face competition from convenience stores
CATEGORY DATA
  • Table 68 Sales of Other Dairy by Category: Volume 2018-2023
  • Table 69 Sales of Other Dairy by Category: Value 2018-2023
  • Table 70 Sales of Other Dairy by Category: % Volume Growth 2018-2023
  • Table 71 Sales of Other Dairy by Category: % Value Growth 2018-2023
  • Table 72 Sales of Cream by Type: % Value 2018-2023
  • Table 73 NBO Company Shares of Other Dairy: % Value 2019-2023
  • Table 74 LBN Brand Shares of Other Dairy: % Value 2020-2023
  • Table 75 Distribution of Other Dairy by Format: % Value 2018-2023
  • Table 76 Forecast Sales of Other Dairy by Category: Volume 2023-2028
  • Table 77 Forecast Sales of Other Dairy by Category: Value 2023-2028
  • Table 78 Forecast Sales of Other Dairy by Category: % Volume Growth 2023-2028
  • Table 79 Forecast Sales of Other Dairy by Category: % Value Growth 2023-2028
PLANT-BASED DAIRY IN JAPANKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The maturity of soy drinks negatively impacts overall growth
  • Rising product variety drives other plant-based milk to post the strongest performance
  • Products with no sugar perform well, along with increasing awareness of health
PROSPECTS AND OPPORTUNITIES
  • Slow value growth expected in plant-based dairy, limited by maturity of soy drinks
  • Other plant-based milk set to be a key growth driver due to health benefits
  • Foodservice channel will be key to expansion for other plant-based milk
CATEGORY DATA
  • Table 80 Sales of Plant-Based Dairy by Category: Value 2018-2023
  • Table 81 Sales of Plant-Based Dairy by Category: % Value Growth 2018-2023
  • Table 82 Sales of Other Plant-Based Milk by Type: % Value 2020-2023
  • Table 83 NBO Company Shares of Plant-Based Dairy: % Value 2019-2023
  • Table 84 LBN Brand Shares of Plant-Based Dairy: % Value 2020-2023
  • Table 85 Distribution of Plant-Based Dairy by Format: % Value 2018-2023
  • Table 86 Forecast Sales of Plant-Based Dairy by Category: Value 2023-2028
  • Table 87 Forecast Sales of Plant-Based Dairy by Category: % Value Growth 2023-2028