Understand how to improve the innovation process to keep your organization growing.
Creative thinking is a skill, not a gift. It’s the starting point for the innovation process. But many companies struggle with innovation simply because they don’t know how to generate high-quality, novel ideas for their business. This course will introduce a method of creativity called Systematic Inventive Thinking. It’s based on patterns that have been used for thousands of years. These patterns are like the DNA of a product or service, and they can be reapplied to any product, process, or service to create growth and competitiveness.
The material will emphasize real-world examples from global firms such as Johnson & Johnson, GE, and Procter & Gamble.
It will outline additional resources to continue learning this method so you can sustain organization growth.
Creative thinking is a skill, not a gift. It’s the starting point for the innovation process. But many companies struggle with innovation simply because they don’t know how to generate high-quality, novel ideas for their business. This course will introduce a method of creativity called Systematic Inventive Thinking. It’s based on patterns that have been used for thousands of years. These patterns are like the DNA of a product or service, and they can be reapplied to any product, process, or service to create growth and competitiveness.
The material will emphasize real-world examples from global firms such as Johnson & Johnson, GE, and Procter & Gamble.
It will outline additional resources to continue learning this method so you can sustain organization growth.
Agenda
Systematic Inventive Thinking
The Subtraction Technique
The Task Unification Technique
Speakers
Mr Drew Boyd,
Author ,
DrewBoyd.com- A global leader in creativity and innovation, international public speaker, award-winning author, innovation podcaster, blogger, and live streamer.
- A leading practitioner in the use of systematic innovation methods.
- Teaches teams, businesses, and governments how to solve tough problems to create a culture of innovation and a flowing pipeline.
- Associate Professor of Marketing and Innovation, University of Cincinnati
- Graduate, U.S. Air Force Academy; M.B.A. degree, University of Chicago.
