+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Generation Z in Consumer Goods - Thematic Research

  • PDF Icon


  • 27 Pages
  • April 2022
  • Region: Global
  • GlobalData
  • ID: 5624829
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Generation Z consumers and makes them desire products from particular brands. This report also assesses M&A deals and industry analysis relating to this cohort in the consumer goods industry.

Generation Z are vital consumers in the market as they are driving the future of change and have different needs/demands to previous generations as consumers. Digital strategies have had a huge impact on their spending habits, as well as this, price and sustainability credentials also influence their choices.


  • Generation Z are diversifying the consumer goods sector.
  • Sustainability is key to this generation in the consumer goods industry.
  • Online purchases are increasingly popular with Generation Z as they have grown up with these being easily accessible to them.

Reasons to Buy

  • Gain broader knowledge on the preferences of Gen Z and how companies can target them.
  • Explore the reasons why this generation make purchasing decisions that other generations do not.
  • Explore companies that have targeted this generation successfully.

Table of Contents

  • Executive Summary
  • Players
  • Thematic Briefing
  • Trends
  • Industry Analysis
  • Companies
  • Sector Scorecards
  • Glossary
  • Further Reading
  • Our Thematic Research Methodology
  • About the Publisher
  • Contact US

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Coca-Cola
  • Hershey
  • Heineken
  • L'Oreal
  • McDonald's
  • Mondelez International
  • PepsiCo
  • Restaurant Brands International
  • Starbucks