Generation Z in Consumer Goods - Thematic Research

This report analyzes the impact of strategies implemented by consumer goods companies on Generation Z. These feature: personalization, convenience, digital solutions, and hyper-targeted products. All of these are strategies that attract Generation Z consumers and makes them desire products from particular brands. This report also assesses M&A deals and industry analysis relating to this cohort in the consumer goods industry.

Generation Z are vital consumers in the market as they are driving the future of change and have different needs/demands to previous generations as consumers. Digital strategies have had a huge impact on their spending habits, as well as this, price and sustainability credentials also influence their choices.

Scope

• Generation Z are diversifying the consumer goods sector.
• Sustainability is key to this generation in the consumer goods industry.
• Online purchases are increasingly popular with Generation Z as they have grown up with these being easily accessible to them.

Reasons to Buy

• Gain broader knowledge on the preferences of Gen Z and how companies can target them.
• Explore the reasons why this generation make purchasing decisions that other generations do not.
• Explore companies that have targeted this generation successfully.