This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the analyst's eight focus megatrends, and insights as to how each trend has manifested in China.
The analyst's Megatrends in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Megatrends in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Shenzhen-Jiangmen high-speed railway construction is underway
- Millennials are the most likely to use tech to make life easier
- Consumers want more flexibility
- Shoppers want to see what they buy
- Convenience drives e-commerce demand
- Digital living
- Ride-hailing service DiDi unveils prototype for autonomous passenger car
- Most Chinese regularly order food for delivery
- Internet users are highly protective of their personal data
- Millennials prefer online anonymity
- Friends and family remain the most trusted information source
- Consumers expect more face-to-face activity post-pandemic
- Diversity and inclusion
- Tmall’s senior-led live stream event breaks the traditional mould
- Younger generations are vocal in sharing their opinions online
- Millennials are most eager to help those in need
- Most Chinese feel comfortable expressing their identity
- Gen Z pay the most attention to company practice
- Experience more
- Tims China partners with Easy Joy convenience stores to create new coffee experience
- Online socialising is the top leisure activity as consumers emerge from lockdown
- Chinese are keen to soak up local culture when travelling
- More consumers prefer real world than online experiences
- Personalisation
- Chinese are keen to cultivate an online persona
- Individuals like to stand out from others
- Premiumisation
- Freshippo grows its private label, featuring convenience and premiumisation
- Gen X are the most eager for a simpler life
- Millennials and Gen X are the most confident in their long-term investments
- Consumers prioritise nutrition and quality
- Pursuit of value
- Discounter HotMaxx announces ambitious expansion plans
- Consumers are using technology to enhance the shopping experience
- Most Chinese feel financially secure despite rising costs
- The circular economy has not yet been fully embraced
- Gen Z are the most likely to be planning to save money
- Shopper reinvented
- Sephora’s “Store of the Future” experiential concept opens in Shanghai
- Celebrity brand endorsements hold sway among Chinese consumers
- Consumers still prefer to buy clothes and large appliances in person
- S-commerce is well developed
- Millennials are the most likely to interact with brands online
- Sustainable living
- Alibaba’s Tmall moves to promote sustainability through green labelling
- Most people are concerned about the impact of global warming
- The Chinese lag behind global counterparts when it comes to recycling
- Use of sustainable packaging tops the list of green activities
- Consumers are becoming more aware of brand values
- Recyclable packaging is considered the most sustainable
- Wellness
- YouKuai’s plant-based foods brand Zrou set for expansion
- Consumers turn to sleep aids in times of stress
- Millennials most likely to exercise regularly
- People are concerned about health and safety when out and about
- Leverage the power of megatrends to shape your strategy today
