The Latin America, Middle East and Africa Hard Tea Market is expected to witness market growth of 27.3% CAGR during the forecast period (2022-2028).
Hard tea is an alcoholic tea made with malt, well-selected teas, and natural tastes. Hard tea is a product in the flavored malt beverages (FMB) class made from a blend of tea and alcohol. Because of the sweetness and a small rush it provides, hard tea consumption is on the rise. In addition, hard tea also has various other health benefits, which is boosting its rise in specific areas. Tea is the world's second most popular beverage, after water. Canada has a very progressive tea-drinking population that predominantly influences the alcoholic tea business, with the average tea user having a number of different varieties in their kitchen cupboards. Due to a developing on-trade desire for tea cocktails and beers, alcoholic ice tea was one of the first alcoholic teas to hit the market in recent years.
The production and trade of tea is massive in this region. According to data provided by the African Growth and Opportunity Act, Kenya exported tea goods to the United States valued at around 26 million dollars in 2016. The large number of teas produced in this region is a primary factor encouraging the production of hard tea in this area. Furthermore, as the region becomes more industrialized, more people is expected to be able to switch to better nutritional beverages rather than harmful drinks.
Moreover, there is also a robust prevalence of obesity-related disorders in this region. According to the National Health Survey 2017-2018 of the Ministry of Health & Prevention, the rate of obesity among adults in the UAE is 27.8%. According to the most recent statistics on school students' periodic examinations, the prevalence of obesity among adolescents and children aged 5 to 17 years was 17.35%. In collaboration with local health departments and authorities, the ministry is working in order to develop a national action plan with time periods and performance metrics. The purpose is to establish a healthy environment and promotes individuals and families to adopt a healthy lifestyle in order to combat the obesity epidemic, so achieving the national initiative's goals of promoting awareness of healthy lifestyles.
The Brazil market dominated the LAMEA Hard Tea Market by Country in 2021, and is expected to continue to be a dominant market till 2028; thereby, achieving a market value of $182.4 million by 2028. The Argentina market is experiencing a CAGR of 27.9% during (2022-2028). Additionally, The UAE market is expected to exhibit a CAGR of 25.5% during (2022-2028).
Based on ABV (%), the market is segmented into 2%-5% and More than 5.1%. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Online, and Others. Based on Flavor, the market is segmented into Lemon, Raspberry, Peach, Orange, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Egypt, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Robert Bosch GmbH, Honda Motor Co. Ltd., Deere & Company, The Toro Company, Fiskars Brands, Inc., Husqvarna Group, MTD Products, Inc., Falcon Garden Tools Pvt. Ltd., AriensCo, and Briggs & Stratton, LLC.
By ABV (%)
Hard tea is an alcoholic tea made with malt, well-selected teas, and natural tastes. Hard tea is a product in the flavored malt beverages (FMB) class made from a blend of tea and alcohol. Because of the sweetness and a small rush it provides, hard tea consumption is on the rise. In addition, hard tea also has various other health benefits, which is boosting its rise in specific areas. Tea is the world's second most popular beverage, after water. Canada has a very progressive tea-drinking population that predominantly influences the alcoholic tea business, with the average tea user having a number of different varieties in their kitchen cupboards. Due to a developing on-trade desire for tea cocktails and beers, alcoholic ice tea was one of the first alcoholic teas to hit the market in recent years.
The production and trade of tea is massive in this region. According to data provided by the African Growth and Opportunity Act, Kenya exported tea goods to the United States valued at around 26 million dollars in 2016. The large number of teas produced in this region is a primary factor encouraging the production of hard tea in this area. Furthermore, as the region becomes more industrialized, more people is expected to be able to switch to better nutritional beverages rather than harmful drinks.
Moreover, there is also a robust prevalence of obesity-related disorders in this region. According to the National Health Survey 2017-2018 of the Ministry of Health & Prevention, the rate of obesity among adults in the UAE is 27.8%. According to the most recent statistics on school students' periodic examinations, the prevalence of obesity among adolescents and children aged 5 to 17 years was 17.35%. In collaboration with local health departments and authorities, the ministry is working in order to develop a national action plan with time periods and performance metrics. The purpose is to establish a healthy environment and promotes individuals and families to adopt a healthy lifestyle in order to combat the obesity epidemic, so achieving the national initiative's goals of promoting awareness of healthy lifestyles.
The Brazil market dominated the LAMEA Hard Tea Market by Country in 2021, and is expected to continue to be a dominant market till 2028; thereby, achieving a market value of $182.4 million by 2028. The Argentina market is experiencing a CAGR of 27.9% during (2022-2028). Additionally, The UAE market is expected to exhibit a CAGR of 25.5% during (2022-2028).
Based on ABV (%), the market is segmented into 2%-5% and More than 5.1%. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Online, and Others. Based on Flavor, the market is segmented into Lemon, Raspberry, Peach, Orange, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Egypt, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Robert Bosch GmbH, Honda Motor Co. Ltd., Deere & Company, The Toro Company, Fiskars Brands, Inc., Husqvarna Group, MTD Products, Inc., Falcon Garden Tools Pvt. Ltd., AriensCo, and Briggs & Stratton, LLC.
Scope of the Study
Market Segments Covered in the Report:
By ABV (%)
- 2%-23.7%
- More than 5.1%
- Supermarket/Hypermarket
- Online
- Others
- Lemon
- Raspberry
- Peach
- Orange
- Others
- Brazil
- Argentina
- UA
- Egypt
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Molson Coors Beverage Company
- The Boston Beer Company, Inc.
- The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC)
- Two Chicks Drinks, LLC
- Blue Point Brewing Company (Anheuser-Busch InBev SA/NV)
- Loverboy, Inc.
- Bold Rock Hard Cider (Craft Revolution LLC)
- Crook & Marker LLC
- Nude Beverages
- Cisco Brewers, Inc.
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 4. LAMEA Hard Tea Market by ABV (%)
Chapter 5. LAMEA Hard Tea Market by Distribution Channel
Chapter 6. LAMEA Hard Tea Market by Flavor
Chapter 7. LAMEA Hard Tea Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Molson Coors Beverage Company
- The Boston Beer Company, Inc.
- The Pabst Brewing Company (Blue Ribbon Intermediate Holdings, LLC)
- Two Chicks Drinks, LLC
- Blue Point Brewing Company (Anheuser-Busch InBev SA/NV)
- Loverboy, Inc.
- Bold Rock Hard Cider (Craft Revolution LLC)
- Crook & Marker LLC
- Nude Beverages
- Cisco Brewers, Inc.
Methodology
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