United States Smart Home: Consumer Purchases and Preferences

Report
81 Pages
October 2021
Region: United States
Parks Associates
ID: 5639027

This consumer study provides the latest data on smart home trends influencing consumer purchase behavior and preferences that provide critical intelligence for smart home business strategies. Topics include smart product adoption and purchase intention across multiple product categories, segmentation profiles, purchase channels and installation preferences, voice and control platforms, app engagement, reliability and satisfaction scores by category, product feature interests, and attitudes about data security, interoperability, and support.

Q4 2020 Core Demographic Distribution: Age, 2019 HH Income, Education Completed, Gender

Executive Summary

Smart Home Device Ownership
Likely to purchase in the next 6 months
# of Smart Home Devices Owned
% of Buyers Purchasing Device
Residence Type Among All BB HHs
Smart Home Device Ownership by Type of Residence

Smart Home Device Adoption

Smart Home Device Ownership
Average Smart Home Devices Owned
Number of Smart Home Devices Owned
Smart Home Device Ownership Segments
Super Power Users (Own 10+ Smart Home Devices)
Technology Adoption Segments by Smart Home Device Ownership & Intention Segments
Smart Home Device Ownership by Type of Residence
Smart Safety & Security Device Ownership
Smart Energy, Lighting, Water Device Ownership
Smart Appliance Ownership
Select Smart Home Device Adoption, by Select Residence Types
Age of Smart Safety & Security Device
Age of Smart Energy Device
Age of Smart Appliances and Smart Control Device

Smart Home Device Purchases

Smart Security & Safety Device Purchases
Smart Energy, Lighting, Water Device Purchases
Smart Appliance Purchases
Smart Home Product Purchase Channel
Smart Home Devices: Type of Purchase
Smart Home Devices: Paid Purchases
Average Selling Price (ASP): Select Smart Home Devices

Smart Home Buyer Journey

Smart Security & Safety Devices: Professional Installation
Smart Energy Devices: Professional Installation
Installation Method, by Tech Affinity
Top Brands Considered: Smart Door Locks and Cameras
Top Devices: Consideration & Purchase
Smart Home Product Purchase Considerations
Smart Speaker/Display Ownership, by Smart Home Owners, Purchase Intenders
Smartphone OS by Smart Home Owner, Purchase Intenders
Triggers for Purchasing Smart Home Devices
Purchase Triggers by Device
Factors Encouraging Active Smart Home Shoppers to Purchase

Smart Home Purchase Intentions

Purchase Intention: Smart Safety & Security Devices
Purchase Intention: Smart Energy, Lighting, Water Device
Purchase Intention: Smart Appliances
Smart Home Device Purchase Intentions
Intention to Purchase Smart Home Devices by Smart Device Ownership
U.S. Broadband Households Not Intending To Move In The Next 12 Months
Smart Home Device Purchase Inhibitors
Smart Home Device Purchase Incentives for Non-Owners/Non-Intenders

Impact of COVID-19

Actions Taken Since the Emergence of COVID-19
Actions Taken Since the Emergence of COVID-19 Among Smart Home Device Buyers
Likelihood of Taking Home Improvement Actions
Home Renovation Plans, Among Smart Home Device Intenders
Home Improvement Areas

User Experience and Control Preferences

Smart Safety & Security Device Favorability Scores
Smart Energy Device Owner Favorability Scores
Smart Water Product and Lighting Control System Favorability Scores
Smart Appliance Favorability Scores
Home Control App Usage
Platforms Used to Control Smart Home Devices
Control Method of Smart Safety & Security Device
Control Method of Smart Energy Device
Control Method of Smart Appliances and Smart Control Device
Preferred Method of Controlling Smart Lighting Device
Smart Lighting Device: Frequency of Interaction

Appendix: Smart Home Buyer Journey by Device Category

Smart Home Device: Top 5 Brands Considered vs. Brand Purchased
Smart Energy Devices: Channel Purchase Location (2015 - 2020)
Smart Safety & Security Devices: Channel Purchase Location (2015 - 2020)

Appendix: Research Notes

Defining Heads of Broadband Households

Table of Contents

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