Western Europe Bakery and Cereals Market Size and Analysis by Region, Health and Wellness, Distribution Channel and Packaging Formats; Competitive Landscape and Forecast, 2016-2026

This report brings together multiple data sources to provide a comprehensive overview of the Western European Bakery & Cereals sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Western Europe was the second-largest market for bakery & cereal products, after the Americas. In 2021, Western Europe registered value sales of $170,727.4 million and volume sales of 33,672.2 million kg. The region is forecast to grow at a value CAGR of 3.9% and a volume CAGR of 0.6% during 2021-2026. Western Europe registered the highest per capita expenditure of any region in 2021, with $400.4, as well as the second-highest per capita consumption rate, of 79kg. The Western European bakery & cereals sector is fragmented, with the top five companies making up a value share of 10.7% in 2021. In the Western European market, bakery & cereal products with health & wellness (H&W) attributes accounted for 27.6% of overall sales in 2021, higher than the global share of 25%. Food & drinks specialists was the leading distribution channel in the Western European bakery & cereals sector in 2021, with a value share of 40.1%. In 2021, flexible packaging was the most used pack material in the Western European bakery & cereals sector, accounting for a volume share of 82.3%.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European bakery & cereals sector, analyzing data from 19 countries in the region. It includes analysis on the following:

• Market environment: Includes sector size, market size, and growth analysis by category.
• High-potential countries’ analysis: Indicates changing share of value consumption in the various bakery & cereals categories across high-potential countries in Western Europe. It also provides Risk-Reward analysis of four countries across Western Europe based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
• Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
• Success stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in Western Europe. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
• Competitive environment: Provides an overview of leading companies in Western Europe, besides analyzing the growth of private label in the region.
• Health & wellness analysis*: Provides insights on health & wellness (H&W) products in terms of value and percentage share in the overall bakery & cereals sector during 2016-2021. The analysis includes key H&W attributes and consumer benefits driving sales of the bakery & cereals sector in 2021. It also covers the market share of leading companies offering bakery & cereal products with H&W attributes.
• Distribution analysis: Provides analysis on the leading distribution channels in the Western European bakery & cereals sector in 2021. It covers food & drinks specialists, e-retailers, cash & carries & warehouse clubs, convenience stores, hypermarkets & supermarkets, department stores, “dollar stores”, variety stores & general merchandise retailers, vending machines, drugstores & pharmacies, and others.
• Packaging analysis*: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of bakery & cereal products.
• Challenges and future outlook: Provides the challenges and future outlook pertaining to the Western European bakery & cereals sector.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.