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Global E-Commerce Market: Analysis By Product Categories, By Model Type (Business to Business and Business to Consumers, By Region Size and Trends with Impact of COVID-19 and Forecast up to 2027

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    Report

  • 165 Pages
  • August 2022
  • Region: Global
  • Daedal Research
  • ID: 5641177

The global e-commerce market in 2021 was valued at US$14.30 trillion, and is likely to reach US$52.06 trillion by 2027. In the past few years, the sale via e-commerce platforms has been increasingly very rapidly. E-commerce has evolved dramatically throughout the years. The advancement of both tech hardware and the internet over the last decade has had a direct association with e-commerce. E-commerce has developed to rival traditional shopping in many respects, much as the internet has become the preferred medium for marketing, advertising, and purchase of products, goods, and services.

E-commerce is a platform for buyers and sellers to engage in order to buy or sell goods and services online. The online platforms are accessible over the internet and can be accessed via a mobile phone, laptop, or computer. The ongoing rise of e-commerce is inevitable, driven by the proliferation of mobile and ubiquitous internet. Traditional brick-and-mortar categories are seeing a rapid shift to online. The global e-commerce market is projected to grow at a CAGR of 26.55% during the forecast period of 2022-2027.

Market Segmentation Analysis:

  • By Product Categories: The market report has segmented the global e-commerce market into six segments on the basis of product categories: fashion, toys, hobby and DIY, electronic & media, food & personal care, furniture & appliances and others. The fashion segment held more than 15% of the share in e-commerce market in 2021, owing to digital innovation, increased online access and smartphone penetration, and emerging global middle classes with disposable income.
  • By Model Type: The report splits the global e-commerce market into two different segments: business to business (B2B) and business to consumers (B2C). The Business to Business (B2B) segment is the fastest growing segment with a CAGR of around 27% during forecast period, owing to the growing importance of technologies, such as AI, AR, and VR, in influencing consumer purchase decisions.
  • By Region: According to this report, the global market can be divided into four major regions: Asia Pacific (China, India, Japan, South Korea, and Rest of Asia Pacific), North America (The US, Mexico, and Canada), Europe (UK, Germany, France, Spain, and Rest of Europe), and Rest of the World (ROW). Asia Pacific is the world's largest e-commerce market. The region's growing middle class, combined with higher levels of disposable income, has increased internet access and smartphone ownership, resulting in enormous growth in the Asia Pacific region's e-commerce sector in recent years. Until now, the story of e-commerce has been one of regional disparities. The Asian markets’ penetration far outstripped that of Western economies, and while differences in penetration remain, COVID-19 has caused a dramatic surge in e-commerce across markets. China has seen the most significant growth, as China is one of the world's biggest e-commerce marketplaces and digital technology users, with massive sales volumes, high innovation, and a thriving social and mobile commerce ecosystem.

Global E-commerce Market Dynamics:

  • Growth Drivers: Young consumers, mainly millennials and Gen Z, are digital natives, both familiar and comfortable with using technology in their everyday lives. Further, they shop online because of the factors such as low prices, flexible returns, and same delivery. Further, the market is expected to increase due to increasing internet connectivity, rising penetration of smartphones, increasing adoption of m-commerce, rapid urbanization, growing acceptance of digital transactions, expansion in regional localization of internet content, elevating shopping experience, etc., in recent years.
  • Challenges: The e-commerce industry is known to be the highest vulnerable industry in terms of cybersecurity. Malware attacks hijack the targeted user’s system, web server, and all the confidential data for some time and demand a certain amount of money in exchange for returning the user’s data. It is a threat for e-commerce websites as it loses the trust of customers. Therefore, the rising malware applications would negatively impact the growth of the e-commerce market. Additionally, other factors like ambiguity with cross border trade, asymmetry in information (virtual v/s reality), etc. are some challenges to the market.
  • Trends: The advent of 5G technology would provide potential opportunity to enhance the shopping experience of consumers and to ease application in many different industries. 5G network is considered a powerful tool to support applications such as VR and AR in the e-commerce industry. Hence, it can be expected that the potential of 5G would further create significant synergies that yield digital transformation in e-commerce in the coming years. More trends in the market are believed to grow the e-commerce market during the forecasted period, which may include growing influence of social media, expansion of e-commerce share in total retail sales, escalating use of search engine optimization, rising popularity of self-service platforms, rising adoption of omnichannel platforms, growing trend of green consumerism, technological innovations, integrating augmented reality and virtual reality in e-commerce industry, etc.

Impact Analysis of COVID-19 and Way Forward:

The global e-commerce market was impacted in many ways by the COVID-19 pandemic. The COVID-19 brought in many changes in the world, digital transformation of economic activities was seen taking place rapidly, in addition to this the world witnessed limiting shopping (but purchase of only essential goods or services), growing startups entering online business, major jump in its purchases in hardware and sporting goods, and greater reliance on real-time and digital payments. The changes brought in by COVID-19, such as rapid shift to online, mobile first, omnichannel, etc., are looked to have long term impact in the post COVID era.

Competitive Landscape and Recent Developments:

When compared to a past few years ago, today's e-commerce world is nearly unrecognizable. Due to the pandemic, online retail has risen to prominence and become a requirement for many companies. As a result, the market is considered as fragmented, and strong rivalry is likely in the upcoming years. Many companies are employing various techniques to maintain their position in the e-commerce market.

Further, key players in the e-commerce market are:

  • Walmart Inc.
  • The Home Depot, Inc.
  • Zalando SE
  • Rakuten Group, Inc.
  • Shopify Inc.
  • Wayfair Inc.
  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • eBay Inc.
  • JD.com, Inc.
  • Apple Inc.
  • Meituan

Due to a boom in innovation, an active community of new entrants, and a proliferation of innovative shopping and payment experiences, today's e-commerce competitive landscape is more dynamic than ever before. The coronavirus epidemic increased e-commerce growth. Various new entrants into the global e-commerce sector, such as Snackpass, HungryPanda, OnBuy, and others, have established themselves rather well in the post-COVID era. Consumer behavior is rapidly shifting as e-commerce grows. Online merchants are taking a proactive approach to responding to changing consumer expectations, making the customer experience more personalized and convenient. E-commerce companies aiming to expand their digital capabilities are contemplating M&A deals, often with an emphasis on improving the consumer experience. As an example, Shopify Inc. announced in May 2022 that the company had struck an agreement to acquire Deliverr for US$2.1 billion. The largest acquisition in Shopify's history would result in an end-to-end logistics platform that would enable millions of merchants to deliver orders quickly and easily.  

Frequently Asked Questions about the Global E-Commerce Market

What is the estimated value of the Global E-Commerce Market?

The Global E-Commerce Market was estimated to be valued at $14.3 Trillion in 2021.

What is the growth rate of the Global E-Commerce Market?

The growth rate of the Global E-Commerce Market is 24.0%, with an estimated value of $52.06 Trillion by 2027.

What is the forecasted size of the Global E-Commerce Market?

The Global E-Commerce Market is estimated to be worth $52.06 Trillion by 2027.

Who are the key companies in the Global E-Commerce Market?

Key companies in the Global E-Commerce Market include Walmart Inc., The Home Depot, Inc., Zalando SE, Rakuten Group, Inc., Shopify Inc., Wayfair Inc., Amazon.com, Inc., Alibaba Group Holding Limited and JD.com, Inc..

Table of Contents


1. Executive Summary
2. Introduction
2.1 E-Commerce: An Overview
2.1.1 Definition of E-Commerce
2.1.2 Elements of E-Commerce
2.2 E-Commerce Segmentation: An Overview
2.2.1 E-Commerce Segmentation
3. Global Market Analysis
3.1 Global E-Commerce Market: An Analysis
3.1.1 Global E-Commerce Market: An Overview
3.1.2 Global E-Commerce Market by Value
3.1.3 Global E-Commerce Market by Product Categories (fashion, toys, hobby and DIY, electronic & media, food & personal care, furniture & appliances and others)
3.1.4 Global E-Commerce Market by Model Type (business to business (B2B) and business to consumers (B2C))
3.1.5 Global E-Commerce Market by Region (Asia Pacific, North America, Europe, and Rest of the World (ROW))
3.2 Global E-Commerce Market: Product Categories Analysis
3.2.1 Global E-Commerce Market by Product Categories: An Overview
3.2.2 Global Fashion E-Commerce Market by Value
3.2.3 Global Toys, Hobby & DIY E-Commerce Market by Value
3.2.4 Global Electronics & Media E-Commerce Market by Value
3.2.5 Global Food & Personal Care E-Commerce Market by Value
3.2.6 Global Furniture and Appliances E-Commerce Market by Value
3.2.7 Global Others E-Commerce Market by Value
3.3 Global E-Commerce Market: Model Type Analysis
3.3.1 Global E-Commerce Market by Model Type: An Overview
3.3.2 Global B2B E-Commerce Market by Value
3.3.3 Global B2C E-Commerce Market by Value
4. Regional Market Analysis
4.1 Asia Pacific E-Commerce Market: An Analysis
4.1.1 Asia Pacific E-Commerce Market: An Overview
4.1.2 Asia Pacific E-Commerce Market by Value
4.1.3 Asia Pacific E-Commerce Market by Model Type (business to business (B2B) and business to consumers (B2C))
4.1.4 Asia Pacific B2B E-Commerce Market by Value
4.1.5 Asia Pacific B2C E-Commerce Market by Value
4.1.6 Asia Pacific E-Commerce Market by Region (China, India, Japan, South Korea, and Rest of Asia Pacific)
4.1.7 China E-Commerce Market by Value
4.1.8 Japan E-Commerce Market by Value
4.1.9 India E-Commerce Market by Value
4.1.10 South Korea E-Commerce Market by Value
4.1.11 Rest of Asia Pacific E-Commerce Market by Value
4.2 North America E-Commerce Market: An Analysis
4.2.1 North America E-Commerce Market: An Overview
4.2.2 North America E-Commerce Market by Value
4.2.3 North America E-Commerce Market by Model Type (business to business (B2B) and business to consumers (B2C))
4.2.4 North America B2B E-Commerce Market by Value
4.2.5 North America B2C E-Commerce Market by Value
4.2.6 North America E-Commerce Market by Region (The US, Mexico, and Canada)
4.2.7 The US E-Commerce Market by Value
4.2.8 Mexico E-Commerce Market by Value
4.2.9 Canada E-Commerce Market by Value
4.3 Europe E-Commerce Market: An Analysis
4.3.1 Europe E-Commerce Market: An Overview
4.3.2 Europe E-Commerce Market by Value
4.3.3 Europe E-Commerce Market by Region (UK, Germany, France, Spain, and Rest of Europe)
4.3.4 UK E-Commerce Market by Value
4.3.5 Germany E-Commerce Market by Value
4.3.6 France E-Commerce Market by Value
4.3.7 Spain E-Commerce Market by Value
4.3.8 Rest of Europe E-Commerce Market by Value
4.4 Rest of the World E-Commerce Market: An Analysis
4.4.1 Rest of the World E-Commerce Market: An Overview
4.4.2 Rest of the World E-Commerce Market by Value
5. Impact of COVID
5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on E-Commerce Market
5.1.2 Impact of COVID-19 on E-Commerce Product Categories
5.1.3 Impact of COVID-19 on Digital Transactions
5.1.4 Retail Megatrends Post COVID-19
6. Market Dynamics
6.1 Growth Driver
6.1.1 Increasing Internet Connectivity
6.1.2 Surging Gen Z and Millennial Population
6.1.3 Rising Penetration of Smartphones
6.1.4 Increasing Adoption of M-Commerce
6.1.5 Rapid Urbanization
6.1.6 Growing Acceptance of Digital Transactions
6.1.7 Expansion in Regional Localization of Internet Content
6.1.8 Elevating Shopping experience
6.2 Challenges
6.2.1 Rising Malware Applications
6.2.2 Ambiguity with Cross Border Trade
6.2.3 Asymmetry in Information (Virtual vs Reality)
6.3 Market Trends
6.3.1 Increase in Mobile 5G Subscriptions
6.3.2 Growing Influence of social media
6.3.3 Expansion of E-commerce Share in Total Retail Sales
6.3.4 Escalating Use of Search Engine Optimization
6.3.5 Rising Popularity of Self-Service Platforms
6.3.6 Rising Adoption of Omnichannel Platforms
6.3.7 Growing Trend of Green Consumerism
6.3.8 Technological Innovations
6.3.9 Integrating Augmented Reality and Virtual Reality in E-commerce Industry
7. Competitive Landscape
7.1 Global E-commerce Players by Market Share
7.2 The US E-commerce Players by Market Share
7.3 Global E-commerce Players by Share of Visits
8. Company Profiles
8.1 Amazon.com, Inc.
8.1.1 Business Overview
8.1.2 Operating Segment
8.1.3 Business Strategy
8.2 eBay Inc.
8.2.1 Business Overview
8.2.2 Operating Region
8.2.3 Business Strategy
8.3 Alibaba Group Holding Limited
8.3.1 Business Overview
8.3.2 Operating Segment
8.3.3 Business Strategy
8.4 Walmart Inc.
8.4.1 Business Overview
8.4.2 Operating Segment
8.4.3 Business Strategy
8.5 Rakuten Group, Inc.
8.5.1 Business Overview
8.5.2 Operating Segment
8.5.3 Business Strategy
8.6 JD.com, Inc.
8.6.1 Business Overview
8.6.2 Operating Segment
8.6.3 Business Strategy
8.7 The Home Depot, Inc.
8.7.1 Business Overview
8.7.2 Net Sales by Product Lines
8.7.3 Business Strategy
8.8 Zalando SE
8.8.1 Business Overview
8.8.2 Operating Segment
8.8.3 Business Strategy
8.9 Shopify Inc.
8.9.1 Business Overview
8.9.2 Operating Region
8.9.3 Business Strategy
8.10 Wayfair Inc.
8.10.1 Business Overview
8.10.2 Operating Segment
8.10.3 Business Strategy
8.11 Apple Inc.
8.11.1 Business Overview
8.11.2 Operating Segment
8.11.3 Business Strategy
8.12 Meituan
8.12.1 Business Overview
8.12.2 Operating Segment
List of Figures
Figure 1: Elements of E-Commerce
Figure 2: E-Commerce Segmentation
Figure 3: Global E-Commerce Market by Value; 2017-2021 (US$ Trillion)
Figure 4: Global E-Commerce Market by Value; 2022-2027 (US$ Trillion)
Figure 5: Global E-Commerce Market by Product Categories; 2021 (Percentage, %)
Figure 6: Global E-Commerce Market by Model Type; 2021 (Percentage, %)
Figure 7: Global E-Commerce Market by Region; 2021 (Percentage, %)
Figure 8: Global Fashion E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 9: Global Fashion E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 10: Global Toys, Hobby & DIY E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 11: Global Toys, Hobby & DIY E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 12: Global Electronics & Media E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 13: Global Electronics & Media E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 14: Global Food & Personal Care E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 15: Global Food & Personal Care E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 16: Global Furniture and Appliances E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 17: Global Furniture and Appliances E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 18: Global Others E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 19: Global Others E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 20: Global B2B E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 21: Global B2B E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 22: Global B2C E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 23: Global B2C E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 24: Asia Pacific E-Commerce Market by Value; 2017-2021 (US$ Trillion)
Figure 25: Asia Pacific E-Commerce Market by Value; 2022-2027 (US$ Trillion)
Figure 26: Asia Pacific E-Commerce Market by Model Type; 2021 (Percentage, %)
Figure 27: Asia Pacific B2B E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 28: Asia Pacific B2B E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 29: Asia Pacific B2C E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 30: Asia Pacific B2C E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 31: Asia Pacific E-Commerce Market by Region; 2021 (Percentage, %)
Figure 32: China E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 33: China E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 34: Japan E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 35: Japan E-Commerce Market by Value, 2022-2027 (US$ Billion)
Figure 36: India E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 37: India E-Commerce Market by Value, 2022-2027 (US$ Billion)
Figure 38: South Korea E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 39: South Korea E-Commerce Market by Value, 2022-2027 (US$ Billion)
Figure 40: Rest of Asia Pacific E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 41: Rest of Asia Pacific E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 42: North America E-Commerce Market by Value; 2017-2021 (US$ Trillion)
Figure 43: North America E-Commerce Market by Value; 2022-2027 (US$ Trillion)
Figure 44: North America E-Commerce Market by Model Type; 2021 (Percentage, %)
Figure 45: North America B2B E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 46: North America B2B E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 47: North America B2C E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 48: North America B2C E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 49: North America E-Commerce Market by Region; 2021 (Percentage, %)
Figure 50: The US E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 51: The US E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 52: Mexico E-Commerce Market by Value, 2017-2021 (US$ Trillion)
Figure 53: Mexico E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 54: Canada E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 55: Canada E-Commerce Market by Value, 2022-2027 (US$ Billion)
Figure 56: Europe E-Commerce Market by Value; 2017-2021 (US$ Trillion)
Figure 57: Europe E-Commerce Market by Value; 2022-2027 (US$ Trillion)
Figure 58: Europe E-Commerce Market by Region; 2021 (Percentage, %)
Figure 59: UK E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 60: UK E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 61: Germany E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 62: Germany E-Commerce Market by Value, 2022-2027 (US$ Billion)
Figure 63: France E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 64: France E-Commerce Market by Value, 2022-2027 (US$ Billion)
Figure 65: Spain E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 66: Spain E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 67: Rest of Europe E-Commerce Market by Value, 2017-2021 (US$ Billion)
Figure 68: Rest of Europe E-Commerce Market by Value, 2022-2027 (US$ Trillion)
Figure 69: Rest of the World E-Commerce Market by Value; 2017-2021 (US$ Billion)
Figure 70: Rest of the World E-Commerce Market by Value; 2022-2027 (US$ Billion)
Figure 71: Global Monthly Online Shopping Activity, January 2020- June 2020 (Percentage, %)
Figure 72: Global Order Count by Product Category; 2020 (Percentage, %)
Figure 73: India Coronavirus (COVID-19) Impact on digital payments by Type of Purchase; April 2020 (Percentage, %)
Figure 74: Retail Megatrends Post COVID-19
Figure 75: Global Number of Internet Users; 2017-2022 (Billion)
Figure 76: Global Young Population by Age Group; 2019-2021 (Million)
Figure 77: Global Number of Smartphone Subscriptions; 2017-2027 (Billion)
Figure 78: Global M-commerce Share in E-commerce Industry; 2017-2021 (Percentage, %)
Figure 79: Global Share of Urban Population by Region; 1950 and 2020 (Percentage, %)
Figure 80: Global Value of Digital Payment Transactions; 2017-2023 (US$ Trillion)
Figure 81: Global Cumulative Detections of Newly-developed Malware Applications; 2016-2020 (Million)
Figure 82: Global Number Of Mobile 5G Subscriptions; 2021-2027 (Billion)
Figure 83: Global Social Network Users; 2017-2022 (Billion)
Figure 84: Global E-commerce Share of Total Retail Sales; 2020-2025 (Percentage,%)
Figure 85: Global E-commerce Players by Market Share, 2021 (Percentage, %)
Figure 86: The US E-commerce Players by Market Share, 2021 (Percentage, %)
Figure 87: Most Popular e-commerce and Shopping Websites; 2022 (Percentage, %)
Figure 88: Amazon.com, Inc. Net Sales by Segments; 2021 (Percentage, %)
Figure 89: eBay Inc. Revenues by Region; 2021 (Percentage, %)
Figure 90: Alibaba Group Holding Limited Revenue by Segment; 2021 (Percentage, %)
Figure 91: Walmart Inc. Net Sales by Segment; 2022 (Percentage, %)
Figure 92: Rakuten Group, Inc. Revenue by Segment; 2021 (Percentage, %)
Figure 93: JD.com, Inc. Net Revenues by Segments; 2021 (Percentage, %)
Figure 94: The Home Depot, Inc. Net Sales by Product Lines; 2021 (Percentage, %)
Figure 95: The Home Depot, Inc. Net Sales by Product Lines; 2021 (Percentage, %)
Figure 96: Shopify Inc. Revenues by Region; 2021 (Percentage, %)
Figure 97: Wayfair Inc. Net Revenue by Segment; 2021 (Percentage, %)
Figure 98: Apple Inc. Net Sales by Segment; 2021 (Percentage, %)
Figure 99: Meituan Revenues by Segment; 2021 (Percentage, %)

Companies Mentioned

  • Walmart Inc.
  • The Home Depot, Inc.
  • Zalando SE
  • Rakuten Group, Inc.
  • Shopify Inc.
  • Wayfair Inc.
  • Amazon.com, Inc.
  • Alibaba Group Holding Limited
  • eBay Inc.
  • JD.com, Inc.
  • Apple Inc.
  • Meituan

Methodology

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