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Global Toys & Games Market (by Product Type, Age Group, Retail Channel & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)

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    Report

  • 112 Pages
  • August 2022
  • Region: Global
  • Koncept Analytics
  • ID: 5643289
UP TO OFF until Dec 31st 2022
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The global toys and games market is expected to record a value of US$141.16 billion by 2026, witnessing growth at a CAGR of 5.40%, over the period 2022-2026. Growth in the toys and games market has accrued due to an upsurge in kids population, inflating disposable income levels, mounting obesity rates among children, urging proliferation of toy subscription services and increasing commercialization of renowned movie and cartoon characters. However, the growth of the market would be challenged by accelerating penetration of smartphones & tablets, availability of counterfeit products and seasonal demand & short life of merchandise and collectibles. A few notable trends may include thriving e-commerce industry, growing use of social media, surging millennial spending, integration of technology and rising popularity of innovative toy packaging.

The global toys and games market has been segmented on the basis of product type, age group and retail channel. According to product type, the market can be bifurcated into dolls & action Tables, games and puzzles, infant & preschool toys, outdoor & sports toys, building sets and others. On the basis of mode of operation, the global market can be split into 0-8 years, 9-15 years and 15 years & above. Whereas, in terms of retail channel, the toys and games market can be categorized into non-store retailing (i.e., internet retailing), specialty retailers, grocery retailers and mixed retailers.

The fastest growing regional market is North America due to high expendable incomes, growing awareness of the educational and developmental benefits of toys, increasing adult population and their inclination towards the indoor board and card games and significant presence of major players in the region.

Scope of the report

  • The report provides a comprehensive analysis of the global toys and games market segmented on the basis of product type, age group, retail channel and region with potential impact of COVID-19.
  • The major regional and country markets (North America, Asia Pacific, Europe, Latin America, Middle East & Africa) along with the country coverage of the U.S. and China have been analyzed.
  • The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
  • The competitive landscape of the market, along with the company profiles of leading players (The Lego Group, Bandai Namco Holdings Inc., Hasbro Inc., Mattel, Inc., Tomy Company, Ltd. and Funko Inc.) are also presented in detail.

Key Target Audience

  • Toys & Games Manufacturers, Suppliers & Distributors
  • Raw Material Suppliers
  • End Users
  • Investing Companies & Banks
  • Government Bodies such as Regulating Authorities and Policy Makers
Frequently Asked Questions about the Global Toys & Games Market

What is the estimated value of the Global Toys & Games Market?

The Global Toys & Games Market was estimated to be valued at $114.38 Billion in 2022.

What is the growth rate of the Global Toys & Games Market?

The growth rate of the Global Toys & Games Market is 5.4%, with an estimated value of $141.16 Billion by 2026.

What is the forecasted size of the Global Toys & Games Market?

The Global Toys & Games Market is estimated to be worth $141.16 Billion by 2026.

Who are the key companies in the Global Toys & Games Market?

Key companies in the Global Toys & Games Market include Bandai Namco Holdings Inc., Funko Inc., Hasbro Inc., Mattel, Inc. and Tomy Company, Ltd..

Table of Contents

1. Market Overview
1.1 Introduction
1.2 Different Kinds of Toys
1.3 Benefits of Toys and Games
1.4 Technological Toys vs. Traditional Toys
1.5 Value Chain of Toy Industry
1.6 Toys & Games Market Segmentation
2. Impact of COVID-19
2.1 Decline in Industrial Production
2.2 Rise in Toy Imports in the U.S.
2.3 Growth in Major Companies’ Brand Values
3. Global Market Analysis
3.1 Global Toys & Games Market by Value
3.2 Global Toys & Games Market Forecast by Value
3.3 Global Toys & Games Market by Product Type
3.3.1 Global Dolls & Action Figures Market by Value
3.3.2 Global Dolls & Action Figures Market Forecast by Value
3.3.3 Global Games & Puzzles Market by Value
3.3.4 Global Games & Puzzles Market Forecast by Value
3.3.5 Global Infant & Preschool Toys & Games Market by Value
3.3.6 Global Infant & Preschool Toys & Games Market Forecast by Value
3.3.7 Global Outdoor & Sports Toys and Games Market by Value
3.3.8 Global Outdoor & Sports Toys and Games Market Forecast by Value
3.3.9 Global Building Sets Toys and Games Market by Value
3.3.10 Global Building Sets Toys and Games Market Forecast by Value
3.4 Global Toys & Games Market by Age Group
3.4.1 Global Toys & Games Age Group Market by Value
3.4.2 Global Toys & Games Age Group Market Forecast by Value
3.5 Global Toys & Games Market by Retail Channel
3.5.1 Global Toys & Games Retail Channel Market by Value
3.5.2 Global Toys & Games Retail Channel Market Forecast by Value
3.6 Global Toys & Games Market by Region
4. Regional Market
4.1 North America
4.1.1 North America Toys & Games Market by Value
4.1.2 North America Toys & Games Market Forecast by Value
4.1.3 The U.S. Toys & Games Market Forecast by Value
4.1.4 The U.S. Toys & Games Market by Product Type
4.1.5 The U.S. Toys & Games Market by Retail Channel
4.2 Asia Pacific
4.2.1 Asia Pacific Toys & Games Market by Value
4.2.2 Asia Pacific Toys & Games Market Forecast by Value
4.2.3 China Toys & Games Market Forecast by Value
4.2.4 China Toys & Games Market by Retail Channel
4.3 Europe
4.3.1 Europe Toys & Games Market by Value
4.3.2 Europe Toys & Games Market Forecast by Value
4.3.3 Europe Toys & Games Market by Country
4.4 Latin America, Middle East & Africa
4.4.1 LAMEA Toys & Games Market by Value
4.4.2 LAMEA Toys & Games Market Forecast by Value
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Upsurge in the Kids Population
5.1.2 Inflating Disposable Income Levels
5.1.3 Mounting Obesity Rates among Children
5.1.4 Surging Proliferation of Toy Subscription Services
5.1.5 Escalating Number of Children’s Programs & TV Channels
5.1.6 Increasing Commercialization of Renowned Movie and Cartoon Characters
5.2 Key Trends & Developments
5.2.1 Thriving E-Commerce Industry
5.2.2 Growing Usage of Social Media
5.2.3 Surging Millennial Spending
5.2.4 Integration of Technology
5.2.5 Rising Popularity of Innovative Toy Packaging
5.3 Challenges
5.3.1 Accelerating Penetration of Smartphones & Tablets
5.3.2 Availability of Counterfeit Products
5.3.3 Seasonal Demand & Short Life of Merchandise and Collectibles
6. Competitive Landscape
6.1 Global Market
6.1.1 Revenue Comparison of Key Players
6.1.2 Market Capitalization Comparison of Key Players
6.1.3 R&D Comparison of Key Players
6.1.4 Global Toys & Games Market Share by Key Players
6.2 North America Market
6.2.1 North America Toys & Games Market Share by Key Players
6.3 China Market
6.3.1 China Toys & Games Market Share by Key Players
7. Company Profiles
7.1 The Lego Group
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategies
7.2 Bandai Namco Holdings Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategies
7.3 Hasbro Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategies
7.4 Mattel, Inc.
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategies
7.5 Tomy Company, Ltd.
7.5.1 Business Overview
7.5.2 Financial Overview
7.5.3 Business Strategies
7.6 Funko Inc.
7.6.1 Business Overview
7.6.2 Financial Overview
7.6.3 Business Strategies
List of Charts
Different Kinds of Toys
Benefits of Toys and Games
Value Chain of Toy Industry
Toys & Games Market Segmentation
Chinese Industrial Production (2018-2021)
Import Value of Toys, Games and Sports Requisites to the U.S. (2019-2020)
Global Toys & Games Market by Value (2017-2021)
Global Toys & Games Market Forecast by Value (2022-2026)
Global Toys & Games Market by Product Type (2021)
Global Dolls & Action Figures Market by Value (2017-2021)
Global Dolls & Action Figures Market Forecast by Value (2022-2026)
Global Games & Puzzles Market by Value (2017-2021)
Global Games & Puzzles Market Forecast by Value (2022-2026)
Global Infant & Preschool Toys & Games Market by Value (2017-2021)
Global Infant & Preschool Toys & Games Market Forecast by Value (2022-2026)
Global Outdoor & Sports Toys and Games Market by Value (2017-2021)
Global Outdoor & Sports Toys and Games Market Forecast by Value (2022-2026)
Global Building Sets Toys and Games Market by Value (2017-2021)
Global Building Sets Toys and Games Market Forecast by Value (2022-2026)
Global Toys & Games Market by Age Group (2021)
Global Toys & Games Age Group Market by Value (2017-2021)
Global Toys & Games Age Group Market Forecast by Value (2022-2026)
Global Toys & Games Market by Retail Channel (2021)
Global Toys & Games Retail Channel Market by Value (2017-2021)
Global Toys & Games Retail Channel Market Forecast by Value (2022-2026)
Global Toys & Games Market by Region (2021)
North America Toys & Games Market by Value (2017-2021)
North America Toys & Games Market Forecast by Value (2022-2026)
The U.S. Toys & Games Market Forecast by Value (2021-2026)
The U.S. Toys & Games Market by Product Type (2021)
The U.S. Toys & Games Market by Retail Channel (2021)
Asia Pacific Toys & Games Market by Value (2017-2021)
Asia Pacific Toys & Games Market Forecast by Value (2022-2026)
China Toys & Games Market Forecast by Value (2021-2026)
China Toys & Games Market by Retail Channel (2021)
Europe Toys & Games Market by Value (2017-2021)
Europe Toys & Games Market Forecast by Value (2022-2026)
Europe Toys & Games Market by Country (2021)
LAMEA Toys & Games Market by Value (2017-2021)
LAMEA Toys & Games Market Forecast by Value (2022-2026)
Global Kids Population by Age Group (2017-2022)
Global GNI per Capita (2017-2021)
Predicted Number of Children/Adolescents Aged 5-19 Living with Obesity Worldwide (2020-2030)
Google Searches for Toy Subscription Services in the U.S. (2019-2021)
Global E-Commerce Sales (2021-2025)
Global Social Media Users (2017-2022)
Global Annual Aggregate Income of Millennials (2020-2035)
Number of Smartphone & Tablet Users Worldwide (2017-2021)
Global Toys & Games Market Share by Key Players (2021)
North America Toys & Games Market Share by Key Players (2021)
China Toys & Games Market Share by Key Players (2021)
The Lego Group Revenue and Profit (2017-2021)
Bandai Namco Holdings Inc. Net Sales and Profit (2017-2021)
Bandai Namco Holdings Inc. Net Sales by Segment (2021)
Bandai Namco Holdings Inc. Net Sales by Region (2021)
Hasbro Inc. Net Revenue and Net Earnings (2017-2021)
Hasbro Inc. Net Revenue by Segment (2021)
Mattel, Inc. Net Sales and Net Income (2017-2021)
Mattel, Inc. Net Sales by Segment (2021)
Mattel, Inc. Net Sales by Region (2021)
Tomy Company, Ltd. Net Sales and Profit (2017-2021)
Tomy Company, Ltd. Net Sales by Region (2021)
Funko Inc. Net Sales and Net Income (2017-2021)
List of Tables
Top 10 Most Valuable Toy Brands (2019 v/s 2020)
Revenue Comparison of Key Players (2021)
Market Capitalization Comparison of Key Players (2021)
R&D Comparison of Key Players (2021)

Companies Mentioned

  • Bandai Namco Holdings Inc. 
  • Funko Inc.
  • Hasbro Inc.
  • Mattel, Inc.
  • The Lego Group
  • Tomy Company, Ltd.