Europe Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2023 Update

According to the publisher, the Ecommerce market in Europe is expected to grow by 4.45% on annual basis to reach US$1,205.1 billion in 2023.

Medium to long term growth story of Ecommerce industry in Europe promises to be attractive. The Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 7.24% during 2023-2027. The Ecommerce gross merchandise value in this region will increase from US$1,153.7 billion in 2022 to reach US$1,593.9 billion by 2027.

The European Ecommerce sector is projected to record steady growth over the next three to four years, amid the growing presence of global leaders such as Amazon and TikTok in the region. The investment from these leading platforms in the European market will keep driving the competitive landscape from the short to medium-term perspective while providing growth momentum to the regional market.

Although the long-term outlook of the European Ecommerce sector remains positive, the industry is projected to face growth resistance due to the rising inflation and surging cost of living from the short-term perspective. Consumers have reduced their spending on retail purchases, resulting in a sharp decline in revenue for retailers and marketplaces in the region, during the 2022 year-end shopping season. This trend is expected to further continue in H1 2023.

Amazon is facing increasing competition from regional Ecommerce players in the European market

Over the last few years, Amazon has been expanding its presence in the European market. In October 2022, the firm announced the launch of its Ecommerce marketplace for online shoppers in Belgium. With this, the firm is now operating in major Northern European countries such as Germany, the Netherlands, France, and Belgium. However, its popularity is not evenly dispersed across the region.

• Although Amazon has the majority of the market share in France and Germany, its popularity is relatively less in the Netherlands and Belgium markets, where it is competing with domestic players such as Bol.com, Coolblue, and Mediamarkt. For Amazon to increase its market share in the Netherlands and Belgium markets, the publisher expects the firm to make an investment in its infrastructure capabilities over the next few years.

At present, the firm does not have fulfillment centers in the Netherlands, and therefore, it cannot provide same-day or next-day delivery to its Dutch customers. In addition to its investment in infrastructure and logistic capabilities, the firm also needs to onboard more third-party retailers to compete with local players. In the Netherlands, Amazon has fewer sellers onboard compared to over 50,000 registered with Bol.com.

Chinese tech giants are making a bigger push in the European Ecommerce market

Over the next three to four years, the European Ecommerce industry is projected to record strong growth. To capitalize on the potential growth market, Chinese tech firms are making a bigger push in the European markets. For instance,

• In 2022, TikTok, one of the leading tech giants in the Chinese Ecommerce market, expanded its presence in the European market. The firm launched a fashion online shopping platform If Yooou for shoppers in Europe and is currently shipping products to the United Kingdom, Spain, Germany, France, and Italy. ByteDance, the parent company of TikTok, is relying on cross-border Ecommerce to capture growth in the European market.

From the short to medium-term perspective, more Chinese tech giants such as Pinduoduo are expected to build their presence in the European markets, as part of their strategy to drive growth in the global Ecommerce sector.

German grocery delivery platforms are seeking to narrow losses and achieve profitability in 2023

Grocery and food delivery businesses have been largely affected in 2022 amid the current economic challenges faced by firms. Amid the period of consolidation, there are specific firms that have continued to show strong growth momentum in Germany.

• Flink, for instance, recorded €400 million in sales in 2022 and gave tough competition to other European firms such as Gorillas and Cajoo, among others. The revenue has surged five times for the grocery delivery firm over 12 months. This is an indication of the high growth achieved by Flink at a time when the market entered a period of consolidation. The firm is now targeting to turn profitable in Q4 2023. To achieve its target, Flink might raise another multi-million-dollar funding round from global venture capital and private equity firms in 2023.

As the firm continues its path to profitability, the publisher expects consolidation to continue in the European food and grocery delivery segment, resulting in more mergers and acquisition deals from the short to medium-term perspective.

This report provides a detailed data-centric analysis of Ecommerce market dynamics, covering over 50+ KPIs in Europe. It details market opportunities across key Ecommerce verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Europe.

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the Ecommerce industry in Europe.

This title is a bundled offering, combining 16 reports, covering regional insights along with data-centric analysis at regional and country levels:

1. Europe Ecommerce Market Opportunities Databook (2018-2027)
2. Austria Ecommerce Market Opportunities Databook (2018-2027)
3. Belgium Ecommerce Market Opportunities Databook (2018-2027)
4. Denmark Ecommerce Market Opportunities Databook (2018-2027)
5. Finland Ecommerce Market Opportunities Databook (2018-2027)
6. France Ecommerce Market Opportunities Databook (2018-2027)
7. Ireland Ecommerce Market Opportunities Databook (2018-2027)
8. Italy Ecommerce Market Opportunities Databook (2018-2027)
9. Germany Ecommerce Market Opportunities Databook (2018-2027)
10. Poland Ecommerce Market Opportunities Databook (2018-2027)
11. Greece Ecommerce Market Opportunities Databook (2018-2027)
12. Netherlands Ecommerce Market Opportunities Databook (2018-2027)
13. Russia Ecommerce Market Opportunities Databook (2018-2027)
14. Spain Ecommerce Market Opportunities Databook (2018-2027)
15. Switzerland Ecommerce Market Opportunities Databook (2018-2027)
16. United Kingdom Ecommerce Market Opportunities Databook (2018-2027)

Scope

This report provides a detailed data-driven look at the Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Ecommerce Market Size and Future Growth Dynamics

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Gross Merchandise Volume Trend Analysis

Ecommerce Market Share by Key Players

• Retail Shopping Ecommerce Market Share by Key Players (20+ Players)
• Travel Ecommerce Market Share by Key Players (20+ Players)
• Food Service Ecommerce Market Share by Key Players (20+ Players)

Ecommerce Market Size and Forecast by Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2018-2027)

• Retail Shopping (breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
• Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
• Online Food Service (breakdown by aggregators, direct to consumer)
• Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
• Healthcare and Wellness
• Technology Products and Services
• Other segments

Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

• Platform to Consumer
• Direct to Consumer
• Consumer to Consumer

Ecommerce Market Share by Travel and Hospitality Sales Channel

• Market Share by Travel and Hospitality Sales Channel
• Aggregator App – Gross Merchandise Value Trend Analysis
• Direct to Consumer – Gross Merchandise Value Trend Analysis

Ecommerce Market Size and Forecast by Online Food Service Sales Channel

• Aggregator App
• Direct to Consumer

Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2018-2027)

• Website Based
• Live Streaming

Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2018-2027)

• Cross Border
• Domestic

Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2018-2027)

• Mobile
• Desktop

Ecommerce Market Size and Forecast by Operating System

• iOS/macOS
• Android
• Other Operating Systems

Ecommerce Market Size and Forecast by City

• Tier 1
• Tier 2
• Tier 3

Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2018-2027)

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Cash
• Other Digital Payment

Reasons to buy

• In-depth Understanding of Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2018-2027). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
• Insights into Opportunity by Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
• Detailed analysis of market share by key players across key Ecommerce verticals.
• Insights into Opportunities across key Ecommerce verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
• Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a Ecommerce strategy; assess market-specific key trends, drivers, and risks in the Ecommerce industry.
• Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Ecommerce KPIs, including spend by age, gender, and income level.