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Australia B2C Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2022 Update

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    Report

  • 110 Pages
  • July 2022
  • Region: Australia
  • PayNXT360
  • ID: 5648288
According to the Q2 2022 B2C Ecommerce Survey, the market in Australia is expected to grow by 11.66% on annual basis to reach US$52.3 billion in 2022. The medium to the long-term growth story of the B2C Ecommerce industry in Australia promises to be attractive . The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 11.14% during 2022-2026. The country's B2C Ecommerce Gross Merchandise Value will increase from US$46.8 billion in 2021 to reach US$79.7 billion by 2026.

In Australia, the B2C e-commerce sector has been picking up the pace for years. While the global pandemic outbreak has accelerated the shift online, the trend has been increasing for the last four to five years. New shopping habits that have been formed over the last two years are now firmly ingrained.

Looking ahead, the publisher expects the B2C e-commerce industry to continue to grow much faster than physical retail in Australia.

Regarding e-commerce marketplaces, Amazon is leading the growth in the B2C e-commerce segment. As much as 55% of the buyers use Amazon to browse products in Australia.
Alongside Amazon, MyDeal, an e-commerce marketplace focused on selling bulkier physical products such as sofas and tables, is also quite popular among consumers. Products sold on the MyDeal e-commerce platform are exposed to an audience of more than 1 million per month.

Regarding social media marketing, e-commerce brands widely use Facebook's Shop feature. Other channels such as Pinterest and TikTok are also gaining a strong foothold among e-commerce brands in Australia. The publisher expects further competition among players over the next three to four years as the market continues to evolve and grow.

E-commerce retailers are focusing on customer experience to gain market share in Australia

In response to the increased need for better customer experiences, online retailers focus on improving customer experience to acquire market share and enhance revenues. For instance,
  • Designerex, the peer-to-peer designer dress sharing platform, knew they needed to deliver a great customer experience to gain market share in Australia. Because of their peer-to-peer business model, the e-commerce marketplace could not control the inventory. Consequently, the firm worked on perfecting everything from payment solutions to shipping. Since the pandemic outbreak started in Australia, Designerex has recorded a growth of 650% in its active monthly users as of December 2021. Moreover, the e-commerce marketplace expects over A$50 million worth of dresses to be booked on its platform over the next 18 months.

Marketplaces are integrating innovative payment solutions to drive their growth in Australia

With the global pandemic outbreak, the purchasing power of consumers reduced significantly. Consequently, consumers were looking for innovative payment methods that could help them increase their spending power while not affecting their cash flows.
  • Amazon Australia, one of the leading e-commerce marketplace, integrated the BNPL service offered by Zip, thereby allowing the consumers in the country to pay for their purchases in installments. The adoption of the BNPL service has surged significantly since the global pandemic outbreak. Consequently, many online retailers have integrated the BNPL payment option at their checkout pages in Australia.
The integration of such innovative payment options has helped online retailers not only to attract new shoppers but also to experience increased sales. The widespread adoption and use of BNPL services are among the major factors that have supported the growth of the B2C e-commerce industry in Australia over the last two years.

Social media firms are launching e-commerce capabilities allowing retailers to sell directly to consumers in Australia

Amid the rising number of shoppers shifting to online channels to complete their purchases in Australia, social media firms are also looking to capitalize on the growing trend to diversify their revenue stream. Moreover, with the e-commerce market expected to record strong growth over the next three to four years in the country, social networking firms are aiming to capture market share. For instance,
  • Instagram, Facebook, and TikTok are social media platforms that have entered the social commerce arena. In May 2020, Facebook launched the Shops marketplace, allowing shops in Australia to sell products directly to consumers via the social media site. Instagram also launched a Shop tab on its mobile application in November 2020.
  • With the growing trend for social shopping among consumers in Australia, TikTok also entered the market through a strategic collaboration with Shopify to launch a product that allows consumers to discover and shop for items through the platform. In addition, TikTok allows businesses and retailers to create Business accounts, allowing them to access value-added functions and data analytics.

E-commerce startups raising big investment rounds in Australia

The retail shopping landscape has changed significantly over the last two years, ever since the global Covid-19 outbreak. With more and more consumers shopping online, new and innovative startups have emerged in the market. These startups are looking to provide consumers with personalized shopping offers and deals. To launch and scale their services, these startups are raising funding rounds in the country. For instance,
  • In May 2021, Little Birdie, an Australian e-commerce startup, announced that the firm had raised A$30 million in pre-launch funding from one of the largest banks in the country, Commonwealth Bank of Australia. The e-commerce aggregates more than 70 million products from a host of different brands and online stores, intending to become the first thing when consumers in Australia think of shopping.

Food delivery providers are adopting a subscription-based strategy to differentiate their product offering

Several players in Australia have entered the online food delivery segment amid the growing demand during the global pandemic outbreak. With the market becoming overly crowded, firms are now adopting a subscription-based strategy to differentiate their product offering. For instance,
  • My Foodie Box, the online food delivery provider in Australia, offers meal kits on a weekly subscription-based model. Its price per meal ranges from A$8 to A$13 plus delivery charges. Notably, the firm also allows consumers to add staple pantry items and fruits and snack boxes as needed to their delivery.
  • The number of active subscribers had surpassed 2,000 as of May 2022, with the company hoping to treble its subscriber base by the end of 2022. Currently, the firm is generating an average revenue of A$132,000 per week, which results in an annualized run rate of A$6.5 million. By the end of 2022, the firm is expecting an annual revenue of A$13 million.
  • The firm also raised A$6 million through an initial public offering which closed on 7 January 2022.

Grocery giant acquires online marketplace to compete with big players in the B2C e-commerce segment

With the e-commerce transactions representing an increased percentage of total retail sales in Australia over the last two years, more players are seeking to enter the online retail market and gain market share while diversifying their revenue streams. As a result, companies in Australia are engaging in mergers and acquisitions. For instance,
  • Woolworths, the supermarket giant that allows consumers to buy groceries online, announced its plans to buy online marketplace MyDeal for A$243 million. In May 2022, the firm told its shareholders that it had agreed to purchase an 80% majority stake in MyDeal for A$1.05 per share.
  • Through the acquisition of MyDeal, the firm aims to compete with big players Amazon and Kogan in Australia. The addition of MyDeal to the Woolworths Group represents the firm's vision to deliver a more holistic experience to consumers in terms of food and everyday needs.
This report provides a detailed data-centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Australia. It details market opportunities across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Australia.

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition, to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Australia.

Scope

This report provides a detailed data-driven look at the Australia B2C Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Australia B2C Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Australia User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • B2C Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Australia B2C Ecommerce Market Share by Key Players

  • Australia Retail Shopping Ecommerce Market Share by Key Players (Amazon, Coles, Kmart, Myer, Woolworths)
  • Australia Travel Ecommerce Market Share by Key Players (Expedia, Lux Group, Shebah, Uber Taxi, Webjet )
  • Australia Food Service Ecommerce Market Share by Key Players (Deliveroo, Doordash, Menulog, OpenTable, Uber Eats)

Australia B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Australia B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Australia B2C Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Australia B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Australia B2C Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Website Based
  • Live Streaming

Australia B2C Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Cross Border
  • Domestic

Australia B2C Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Mobile
  • Desktop

Australia B2C Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Australia B2C Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Australia B2C Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Australia B2C Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • In-depth Understanding of B2C Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by B2C Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key B2C ecommerce verticals.
  • Insights into Opportunities across key B2C verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a B2C ecommerce strategy; assess market-specific key trends, drivers, and risks in the B2C ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key B2C ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 B2C Ecommerce Definitions
1.4 Disclaimer
2. Australia B2C Ecommerce Market Size and Future Growth Dynamics
2.1 Australia B2C Ecommerce - Gross Merchandise Value Trend Analysis, 2017-2026
2.2 Australia B2C Ecommerce - Average Value Per Transaction Trend Analysis, 2017-2026
2.3 Australia B2C Ecommerce - Gross Merchandise Volume Trend Analysis, 2017-2026
3. Australia Social Commerce Market Size and Forecast
3.1 Australia Social Commerce - Gross Merchandise Value Trend Analysis, 2017-2026
3.2 Australia Social Commerce - Average Value Per Transaction Trend Analysis, 2017-2026
3.3 Australia Social Commerce - Gross Merchandise Volume Trend Analysis, 2017-2026
4. Australia User Statistics and Ratios Of Key Performance Indicators
4.1 Australia User Statistics, 2021
4.2 Australia User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Australia B2C Ecommerce Per Capita and GDP Per Capita, 2021
4.4 Australia GDP Per Capita Trend Analysis, 2017-2026
5. Australia B2C Ecommerce Market Share by Key Players, 2021
5.1 Australia Retail Shopping Ecommerce Market Share by Key Players, 2021
5.2 Australia Travel Ecommerce Market Share by Key Players, 2021
5.3 Australia Food Service Ecommerce Market Share by Key Players, 2021
6. Australia B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments
6.1 Australia B2C Ecommerce Market Share by B2C Ecommerce Segments, 2021
6.2 Australia B2C Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2017-2026
6.3 Australia Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2017-2026
6.4 Australia Online Food Service - Gross Merchandise Value Trend Analysis, 2017-2026
6.5 Australia Media and Entertainment - Gross Merchandise Value Trend Analysis, 2017-2026
6.6 Australia Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2017-2026
6.7 Australia Technology Products and Services - Gross Merchandise Value Trend Analysis, 2017-2026
6.8 Australia Other segment Gross Merchandise Value Trend Analysis, 2017-2026
7. Australia B2C Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Australia B2C Ecommerce Market Share by Retail Shopping Categories, 2021
7.2 Australia Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2017-2026
7.3 Australia Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2017-2026
7.4 Australia Food & Beverage - Gross Merchandise Value Trend Analysis, 2017-2026
7.5 Australia Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2017-2026
7.6 Australia Home Improvement - Gross Merchandise Value Trend Analysis, 2017-2026
7.7 Australia Books, Music & Video - Gross Merchandise Value Trend Analysis, 2017-2026
7.8 Australia Toys & Hobby - Gross Merchandise Value Trend Analysis, 2017-2026
7.9 Australia Auto - Gross Merchandise Value Trend Analysis, 2017-2026
7.10 Australia B2C Ecommerce Other - Gross Merchandise Value Trend Analysis, 2017-2026
8. Australia B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Australia B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2021 vs. 2026
8.2 Australia B2C Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
8.3 Australia B2C Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
8.4 Australia B2C Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
9. Australia B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Australia B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
9.2 Australia Air Travel - Gross Merchandise Value Trend Analysis, 2017-2026
9.3 Australia Train & Bus - Gross Merchandise Value Trend Analysis, 2017-2026
9.4 Australia Taxi Service - Gross Merchandise Value Trend Analysis, 2017-2026
9.5 Australia Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2017-2026
9.6 Australia Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2017-2026
10. Australia B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Australia B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Australia B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021 vs. 2026
10.1.2 Australia B2C Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.1.3 Australia B2C Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.2 Australia Air Travel Market Share by Sales Channel
10.2.1 Australia Air Travel Market Share by Sales Channel, 2021 vs. 2026
10.2.2 Australia Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.2.3 Australia Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.3 Australia Hotels & Resorts Market Share by Sales Channel
10.3.1 Australia Hotels & Resorts Market Share by Sales Channel, 2021 vs. 2026
10.3.2 Australia Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.3.3 Australia Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.4 Australia Taxi Service Market Share by Sales Channel
10.4.1 Australia Taxi Service Market Share by Sales Channel, 2021 vs. 2026
10.4.2 Australia Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.4.3 Australia Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.5 Australia Other Segment Market Share by Sales Channel
10.5.1 Australia Other Segment Market Share by Sales Channel, 2021 vs. 2026
10.5.2 Australia Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.5.3 Australia Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
11. Australia B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Australia Market Share by Online Food Service Sales Channels, 2021 vs. 2026
11.2 Australia Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
11.3 Australia B2C Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2017-2026
12. Australia B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Australia Market Share by Media and Entertainment Sales Channel, 2021
12.2 Australia Streaming Services - Gross Merchandise Value Trend Analysis, 2017-2026
12.3 Australia Movies & Events - Gross Merchandise Value Trend Analysis, 2017-2026
12.4 Australia Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2017-2026
12.5 Australia B2C Ecommerce Other - Gross Merchandise Value Trend Analyses, 2017-2026
13. Australia B2C Ecommerce Market Size and Forecast by Engagement Model
13.1 Australia B2C Ecommerce Market Share by Engagement Model, 2021 vs. 2026
13.2 Australia B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2017-2026
13.3 Australia B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2017-2026
14. Australia B2C Ecommerce Market Size and Forecast by Location
14.1 Australia B2C Ecommerce Market Share by Location, 2021 vs. 2026
14.2 Australia B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2017-2026
14.3 Australia B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2017-2026
15. Australia B2C Ecommerce Market Size and Forecast by Device
15.1 Australia B2C Ecommerce Market Share by Device, 2021 vs. 2026
15.2 Australia B2C Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2017-2026
15.3 Australia B2C Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2017-2026
16. Australia B2C Ecommerce Market Size and Forecast by Operating System
16.1 Australia B2C Ecommerce Market Share by Operating System, 2021 vs. 2026
16.2 Australia B2C Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2017-2026
16.3 Australia B2C Ecommerce Android - Gross Merchandise Value Trend Analysis, 2017-2026
16.4 Australia B2C Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2017-2026
17. Australia B2C Ecommerce Market Size and Forecast by City
17.1 Australia B2C Ecommerce Market Share by City, 2021 vs. 2026
17.2 Australia B2C Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2017-2026
17.3 Australia B2C Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2017-2026
17.4 Australia B2C Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2017-2026
18. Australia B2C Ecommerce Market Size and Forecast by Payment Instrument
18.1 Australia B2C Ecommerce Market Share by Payment Instrument, 2021
18.2 Australia B2C Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.3 Australia B2C Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.4 Australia B2C Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2017-2026
18.5 Australia B2C Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.6 Australia B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2017-2026
18.7 Australia B2C Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2017-2026
18.8 Australia B2C Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2017-2026
19. Australia B2C Ecommerce by Consumer Demographics
19.1 Australia B2C Ecommerce Market Share by Age Group, 2021
19.2 Australia B2C Ecommerce Market Share by Income Level, 2021
19.3 Australia B2C Ecommerce Market Share by Gender, 2021
20. Further Reading
2.1 About the Publisher
List of Figures
Figure 1: Methodology Framework
Figure 2: Australia B2C Ecommerce - Gross Merchandise Value (US$ Million), 2017-2026
Figure 3: Australia B2C Ecommerce - Average Value Per Transaction (US$), 2017-2026
Figure 4: Australia B2C Ecommerce - Gross Merchandise Volume (Million), 2017-2026
Figure 5: Australia Social Commerce - Gross Merchandise Value (US$ Million), 2017-2026
Figure 6: Australia Social Commerce - Average Value Per Transaction (US$), 2017-2026
Figure 7: Australia Social Commerce - Gross Merchandise Volume (Million), 2017-2026
Figure 8: Australia User Statistics (Million), 2021
Figure 9: Australia User Statistics of Card Abandonment Rate and Product Return Rate
Figure 10: Australia B2C Ecommerce Per Capita and GDP Per Capita (US$), 2021
Figure 11: Australia GDP Per Capita (US$), 2017-2026
Figure 12: Australia Retail Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 13: Australia Travel Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 14: Australia Food Service Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 15: Australia B2C Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2017-2026
Figure 16: Australia Travel and Hospitality - Gross Merchandise Value (US$ Million), 2017-2026
Figure 17: Australia Online Food Service - Gross Merchandise Value (US$ Million), 2017-2026
Figure 18: Australia Media and Entertainment - Gross Merchandise Value (US$ Million), 2017-2026
Figure 19: Australia Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2017-2026
Figure 20: Australia Technology Products and Services - Gross Merchandise Value (US$ Million), 2017-2026
Figure 21: Australia Other segment Gross Merchandise Value (US$ Million), 2017-2026
Figure 22: Australia B2C Ecommerce Market Share by Retail Shopping Categories (%), 2021
Figure 23: Australia Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2017-2026
Figure 24: Australia Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 25: Australia Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 26: Australia Appliances and Electronics - Gross Merchandise Value (US$ Million), 2017-2026
Figure 27: Australia Home Improvement - Gross Merchandise Value (US$ Million), 2017-2026
Figure 28: Australia Books, Music & Video - Gross Merchandise Value (US$ Million), 2017-2026
Figure 29: Australia Toys & Hobby - Gross Merchandise Value (US$ Million), 2017-2026
Figure 30: Australia Auto - Gross Merchandise Value (US$ Million), 2017-2026
Figure 31: Australia B2C Ecommerce Other - Gross Merchandise Value (US$ Million), 2017-2026
Figure 32: Australia B2C Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021 vs. 2026
Figure 33: Australia B2C Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 34: Australia B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 35: Australia B2C Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 36: Australia B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
Figure 37: Australia Air Travel - Gross Merchandise Value (US$ Million), 2017-2026
Figure 38: Australia Train & Bus - Gross Merchandise Value (US$ Million), 2017-2026
Figure 39: Australia Taxi Service - Gross Merchandise Value (US$ Million), 2017-2026
Figure 40: Australia Hotels & Resorts - Gross Merchandise Value (US$ Million), 2017-2026
Figure 41: Australia Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2017-2026
Figure 42: Australia B2C Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021 vs. 2026
Figure 43: Australia B2C Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 44: Australia B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 45: Australia Air Travel Market Share by Sales Channel (%), 2021 vs. 2026
Figure 46: Australia Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 47: Australia Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 48: Australia Hotels & Resorts Market Share by Sales Channel (%), 2021 vs. 2026
Figure 49: Australia Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 50: Australia Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 51: Australia Taxi Service Market Share by Sales Channel (%), 2021 vs. 2026
Figure 52: Australia Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 53: Australia Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 54: Australia Other Segment Market Share by Sales Channel (%), 2021 vs. 2026
Figure 55: Australia Other- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 56: Australia Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 57: Australia Market Share by Online Food Service Sales Channels (%), 2021 vs. 2026
Figure 58: Australia Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 59: Australia Direct to Consumer- Gross Merchandise Value (US$ Million), 2017-2026
Figure 60: Australia Market Share by Media and Entertainment Sales Channel (%), 2021
Figure 61: Australia Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 62: Australia Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 63: Australia Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 64: Australia B2C Ecommerce Other - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 65: Australia B2C Ecommerce Market Share by Engagement Model (%), 2021 vs. 2026
Figure 66: Australia B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 67: Australia B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 68: Australia B2C Ecommerce Market Share by Location (%), 2021 vs. 2026
Figure 69: Australia B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 70: Australia B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 71: Australia B2C Ecommerce Market Share by Device (%), 2021 vs. 2026
Figure 72: Australia B2C Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 73: Australia B2C Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 74: Australia B2C Ecommerce Market Share by Operating System (%), 2021 vs. 2026
Figure 75: Australia B2C Ecommerce by iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 76: Australia B2C Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 77: Australia B2C Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 78: Australia B2C Ecommerce Market Share by City (%), 2021 vs. 2026
Figure 79: Australia B2C Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 80: Australia B2C Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 81: Australia B2C Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 82: Australia B2C Ecommerce Market Share by Payment Instrument (%), 2021
Figure 83: Australia B2C Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 84: Australia B2C Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 85: Australia B2C Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 86: Australia B2C Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 87: Australia B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 88: Australia B2C Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 89: Australia B2C Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 90: Australia B2C Ecommerce Market Share by Age Group (%), 2021
Figure 91: Australia B2C Ecommerce Market Share by Income Level (%), 2021
Figure 92: Australia B2C Ecommerce Market Share by Gender (%), 2021
List of Tables
Table 1: Australia B2C Ecommerce - Gross Merchandise Value (US$ Million), 2017-2026
Table 2: Australia B2C Ecommerce - Average Value Per Transaction (US$), 2017-2026
Table 3: Australia B2C Ecommerce - Gross Merchandise Volume (Million), 2017-2026
Table 4: Australia Social Commerce - Gross Merchandise Value (US$ Million), 2017-2026
Table 5: Australia Social Commerce - Average Value Per Transaction (US$), 2017-2026
Table 6: Australia Social Commerce - Gross Merchandise Volume (Million), 2017-2026
Table 7: Australia GDP Per Capita (US$), 2017-2026
Table 8: Australia B2C Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2017-2026
Table 9: Australia Travel and Hospitality - Gross Merchandise Value (US$ Million), 2017-2026
Table 10: Australia Online Food Service - Gross Merchandise Value (US$ Million), 2017-2026
Table 11: Australia Media and Entertainment - Gross Merchandise Value (US$ Million), 2017-2026
Table 12: Australia Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2017-2026
Table 13: Australia Technology Products and Services - Gross Merchandise Value (US$ Million), 2017-2026
Table 14: Australia Other segment Gross Merchandise Value (US$ Million), 2017-2026
Table 15: Australia Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2017-2026
Table 16: Australia Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 17: Australia Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 18: Australia Appliances and Electronics - Gross Merchandise Value (US$ Million), 2017-2026
Table 19: Australia Home Improvement - Gross Merchandise Value (US$ Million), 2017-2026
Table 20: Australia Books, Music & Video - Gross Merchandise Value (US$ Million), 2017-2026
Table 21: Australia Toys & Hobby - Gross Merchandise Value (US$ Million), 2017-2026
Table 22: Australia Auto - Gross Merchandise Value (US$ Million), 2017-2026
Table 23: Australia B2C Ecommerce Other - Gross Merchandise Value (US$ Million), 2017-2026
Table 24: Australia B2C Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 25: Australia B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 26: Australia B2C Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 27: Australia Air Travel - Gross Merchandise Value (US$ Million), 2017-2026
Table 28: Australia Train & Bus - Gross Merchandise Value (US$ Million), 2017-2026
Table 29: Australia Taxi Service - Gross Merchandise Value (US$ Million), 2017-2026
Table 30: Australia Hotels & Resorts - Gross Merchandise Value (US$ Million), 2017-2026
Table 31: Australia Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2017-2026
Table 32: Australia B2C Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 33: Australia B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 34: Australia Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 35: Australia Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 36: Australia Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 37: Australia Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026 63
Table 38: Australia Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 39: Australia Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 40: Australia Other- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 41: Australia Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 42: Australia Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 43: Australia Direct to Consumer- Gross Merchandise Value (US$ Million), 2017-2026
Table 44: Australia Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 45: Australia Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 46: Australia Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 47: Australia B2C Ecommerce Other - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 48: Australia B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 49: Australia B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 50: Australia B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 51: Australia B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 52: Australia B2C Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2017-2026
Table 53: Australia B2C Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2017-2026
Table 54: Australia B2C Ecommerce by iOS/macOS - Gross Merchandise Value (US$ Million), 2017-2026
Table 55: Australia B2C Ecommerce Android - Gross Merchandise Value (US$ Million), 2017-2026
Table 56: Australia B2C Ecommerce by Other Operating Systems - Gross Merchandise Value (US$ Million), 2017-2026
Table 57: Australia B2C Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2017-2026
Table 58: Australia B2C Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2017-2026
Table 59: Australia B2C Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2017-2026
Table 60: Australia B2C Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2017-2026
Table 61: Australia B2C Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2017-2026 97
Table 62: Australia B2C Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2017-2026
Table 63: Australia B2C Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2017-2026
Table 64: Australia B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2017-2026
Table 65: Australia B2C Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2017-2026
Table 66: Australia B2C Ecommerce Cash - Gross Merchandise Value (US$ Million), 2017-2026

Companies Mentioned

  • Amazon
  • Coles
  • Kmart
  • Myer
  • Woolworths
  • Deliveroo
  • Doordash
  • Menulog
  • OpenTable
  • Uber Eats
  • Expedia
  • Lux Group
  • Shebah
  • Uber
  • Webjet

Methodology

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