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Germany B2C Ecommerce Market Opportunities Databook - 100+ KPIs on Ecommerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics - Q2 2022 Update

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    Report

  • 110 Pages
  • July 2022
  • Region: Germany
  • PayNXT360
  • ID: 5648294
According to the Q2 2022 B2C Ecommerce Survey, the market in Germany is expected to grow by 19.97% on annual basis to reach US$56.3 billion in 2022. The medium to the long-term growth story of the B2C Ecommerce industry in Germany promises to be attractive . The B2C Ecommerce is expected to grow steadily over the forecast period, recording a CAGR of 13.62% during 2022-2026. The country's B2C Ecommerce Gross Merchandise Value will increase from US$46.9 billion in 2021 to reach US$93.8 billion by 2026.

In Germany, the B2C e-commerce industry is growing and is expected to perform even better over the next three to four years. One of the channels that brands are using to reach their targeted audience is social media platforms. During the pandemic, shoppers were forced to turn to online shopping channels because physical retail was closed. However, the increased operational efficiency and high-end customer service offered by e-commerce players have resulted in unprecedented satisfaction among German shoppers.

In Germany, the trend of mobile shopping is becoming more dominant, with a significant percentage of overall e-commerce transactions coming through purchases using smartphones and tablets. This trend will likely gain momentum over the next three to four years amid the rise of social commerce in Germany. While online purchases have increased across different product categories, pet supplies, drugstore products, and groceries have recorded strong growth in 2021, following the robust growth experienced in 2020.

E-commerce marketplaces are targeting the high-end fashion segment to drive transaction value and revenue in Germany

Amid the fierce competition in the e-commerce industry in Germany, players are targeting the high-end fashion segment, which is gaining strong popularity among consumers, to drive their transaction value and revenue. For instance,
  • In June 2022, Amazon, one of the leading players in the German e-commerce industry, announced the launch of its Luxury Stores in Germany. The firm plans to drive more transactions on its platform through the Luxury Stores, thereby driving incremental revenue.
  • At the launch, the firm made eight brands available to consumers. These include Dundas, Mira Mikati, Christopher Kane, Elie Saab, Rianna+Nina, Jonathan Cohan and others. With more fashion brands to be added in the future, the launch of its Luxury Stores in Germany is part of the firm's strategy to diversify its product offerings and target fashion-loving customers in Germany.

Global e-commerce players are expanding their footprint in Europe by launching services in Germany

Amid the increasing number of shoppers flocking to e-commerce platforms in Germany, global e-commerce players are launching their platforms in Germany to expand their footprint in Europe. For instance,
  • In June 2022, JohnBeerens.com, the Netherlands-based online beauty retailer, announced that the firm is expanding its presence in the German market.
  • Similarly, in May 2022, Trendyol, the Turkish e-commerce platform, announced that the firm was launching operations in the German market. Trendyol offers products across different categories in Turkey, including fashion, food and grocery. The presence of these global e-commerce platforms in the German market will intensify competition and innovation in the e-commerce industry over the next three to four years.

Germany-based tours and activities platforms are entering into strategic partnerships to distribute their products on global online travel booking platforms

  • In September 2021, GetYourGuide, a Germany-based tours and activities platform, announced that the firm had forged a strategic alliance with Expedia, allowing the latter to distribute products for the German firm.
  • Expedia's new strategy to open activities to third-party inventory allows collaboration between the two firms, wherein Expedia customers can search and book content from GetYourGuide on the Expedia website.

On-demand grocery delivery platforms are looking for global expansion through mergers and acquisition deals

Globally, the pandemic outbreak has accelerated the rise of the on-demand grocery sector, and the industry is expected to continue its growth trajectory over the next three to four years.

Amid this projected growth, German-based on-demand grocery delivery platforms are eyeing global expansion through mergers and acquisitions. For instance,
  • In January 2022, Gorillas, one of Germany's leading on-demand grocery delivery startups, announced that the firm had entered into acquisition talks with Frichti, a France-based delivery giant. If the acquisition is successful, Gorillas is expected to further strengthen its position in the French market, where the firm has already opened 22 dark stores in five major cities in 2021.
  • Together, the firms are expected to offer customers meal kits, private label products, groceries, and other local products. Notably, Frichti has been one of the early movers in the quick commerce segment and ready-to-eat meals. Established in 2015, the French firm is one of the few rapid delivery startups with profitable operations.
  • Similarly, in May 2022, Flink, another German-based grocery delivery startup, announced the acquisition of its French rival, Cajoo. This acquisition is expected to give Flink access to Carrefour, one of the leading French grocery chains. Notably, Flink will get 30 micro fulfillment centers in nine cities in France, thereby allowing the firm to reach 6 million customers. While Flink is growing rapidly in the European region, Gorillas is expanding its presence globally in some of the largest online grocery delivery markets. For instance,

German food delivery group is raising stake in domestic and global food delivery platform

During the global pandemic outbreak, online food delivery platforms have benefited from a surge in demand. However, firms are concerned about how much their business will persist as restaurants reopen. Consequently, a race into new markets and early moves toward consolidation has resulted in cross-shareholdings in the sector. For instance,
  • In December 2021, the German food delivery group Delivery Hero announced that the firm had acquired about 39.4% of Glovo, the Spanish delivery app. Before its investment in Glovo, the firm acquired a minority stake in Berlin-based grocery delivery firm Gorillas. Notably, Delivery Hero invested a total of US$235 million in Gorillas in October 2021, resulting in a stake of 8% in the fast-growing startup. In August 2021, Delivery Hero also invested in the British rival, Deliveroo, claiming a 5.09% stake.
This report provides a detailed data-centric analysis of B2C ecommerce market dynamics, covering over 100 KPIs in Germany. It details market opportunities across key B2C verticals - Retail Shopping, Travel & Hospitality, Online Food Service, Media and Entertainment, Healthcare and Wellness, and Technology Products and Services. It provides market share by key players across key verticals along with sales channels (Platform to Consumer, Direct to Consumer, Consumer to Consumer). In addition, it provides spending patterns by payment instruments along with a snapshot of consumer behaviour in Germany.

The report also covers niche trends such as market size by live streaming engagement model and cross-border purchases. It also covers ecommerce spend share by operating systems, devices (mobile vs. desktop) and cities.

In addition to detailed data-centric analysis, this report provides analyst commentary on key trends, drivers, strategies, and innovations in the B2C ecommerce industry in Germany.

Scope

This report provides a detailed data-driven look at the Germany B2C Ecommerce industry, covering various segments and highlighting areas of interest across the verticals in the industry. In addition, it provides a comprehensive understanding of market dynamics and future forecast.

Germany B2C Ecommerce Market Size and Future Growth Dynamics

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Gross Merchandise Volume Trend Analysis

Germany User Statistics and Ratios of Key Performance Indicators

  • User Statistics
  • Card Abandonment Rate and Product Return Rate
  • B2C Ecommerce Per Capita and GDP Per Capita
  • GDP Per Capita Trend Analysis

Germany B2C Ecommerce Market Share by Key Players

  • Germany Retail Shopping Ecommerce Market Share by Key Players (Amazon, Lidl, MediaMarkt, OTTO, Zalando)
  • Germany Travel Ecommerce Market Share by Key Players (Booking.com, Expedia, FlixBus, HolidayCheck, Trivago)
  • Germany Food Ecommerce Market Share by Key Players (Lieferando, Wolt, Uber Eats, HelloFresh, Gorillas)

Germany B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Retail Shopping ( breakdown by clothing, footwear & accessories, health, beauty and personal care, food & beverage, appliances and electronics, home improvement, books, music & video, toys & hobby, auto)
  • Travel and Hospitality (breakdown by air travel, train & bus, taxi service, hotels & resorts)
  • Online Food Service (breakdown by aggregators, direct to consumer)
  • Media and Entertainment (breakdown by streaming services, movies & events, theme parks & gaming)
  • Healthcare and Wellness
  • Technology Products and Services
  • Other segments

Germany B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel

  • Platform to Consumer
  • Direct to Consumer
  • Consumer to Consumer

Germany B2C Ecommerce Market Share by Travel and Hospitality Sales Channel

  • Market Share by Travel and Hospitality Sales Channel
  • Aggregator App - Gross Merchandise Value Trend Analysis
  • Direct to Consumer - Gross Merchandise Value Trend Analysis

Germany B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel

  • Aggregator App
  • Direct to Consumer

Germany B2C Ecommerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Website Based
  • Live Streaming

Germany B2C Ecommerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Cross Border
  • Domestic

Germany B2C Ecommerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Mobile
  • Desktop

Germany B2C Ecommerce Market Size and Forecast by Operating System

  • iOS/macOS
  • Android
  • Other Operating Systems

Germany B2C Ecommerce Market Size and Forecast by City

  • Tier 1
  • Tier 2
  • Tier 3

Germany B2C Ecommerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Cash
  • Other Digital Payment

Germany B2C Ecommerce Consumer Demographics

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Reasons to buy

  • In-depth Understanding of B2C Ecommerce Market Dynamics: Understand market opportunities and key trends along with forecast (2017-2026). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by B2C Ecommerce Categories: Get market dynamics by sales channel to assess emerging opportunities across various segments.
  • Detailed analysis of market share by key players across key B2C ecommerce verticals.
  • Insights into Opportunities across key B2C verticals: Retail shopping, travel & hospitality, online food service, media and entertainment, healthcare and wellness, and technology products & services.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate a B2C ecommerce strategy; assess market-specific key trends, drivers, and risks in the B2C ecommerce industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key B2C ecommerce KPIs, including spend by age, gender, and income level.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 B2C Ecommerce Definitions
1.4 Disclaimer
2. Germany B2C Ecommerce Market Size and Future Growth Dynamics
2.1 Germany B2C Ecommerce - Gross Merchandise Value Trend Analysis, 2017-2026
2.2 Germany B2C Ecommerce - Average Value Per Transaction Trend Analysis, 2017-2026
2.3 Germany B2C Ecommerce - Gross Merchandise Volume Trend Analysis, 2017-2026
3. Germany Social Commerce Market Size and Forecast
3.1 Germany Social Commerce - Gross Merchandise Value Trend Analysis, 2017-2026
3.2 Germany Social Commerce - Average Value Per Transaction Trend Analysis, 2017-2026
3.3 Germany Social Commerce - Gross Merchandise Volume Trend Analysis, 2017-2026
4. Germany User Statistics and Ratios Of Key Performance Indicators
4.1 Germany User Statistics, 2021
4.2 Germany User Statistics of Card Abandonment Rate and Product Return Rate
4.3 Germany B2C Ecommerce Per Capita and GDP Per Capita, 2021
4.4 Germany GDP Per Capita Trend Analysis, 2017-2026
5. Germany B2C Ecommerce Market Share by Key Players, 2021
5.1 Germany Retail Shopping Ecommerce Market Share by Key Players, 2021
5.2 Germany Travel Ecommerce Market Share by Key Players, 2021
5.3 Germany Food Service Ecommerce Market Share by Key Players, 2021
6. Germany B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segments
6.1 Germany B2C Ecommerce Market Share by B2C Ecommerce Segments, 2021
6.2 Germany B2C Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2017-2026
6.3 Germany Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2017-2026
6.4 Germany Online Food Service - Gross Merchandise Value Trend Analysis, 2017-2026
6.5 Germany Media and Entertainment - Gross Merchandise Value Trend Analysis, 2017-2026
6.6 Germany Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2017-2026
6.7 Germany Technology Products and Services - Gross Merchandise Value Trend Analysis, 2017-2026
6.8 Germany Other segment Gross Merchandise Value Trend Analysis, 2017-2026
7. Germany B2C Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Germany B2C Ecommerce Market Share by Retail Shopping Categories, 2021
7.2 Germany Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2017-2026
7.3 Germany Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2017-2026
7.4 Germany Food & Beverage - Gross Merchandise Value Trend Analysis, 2017-2026
7.5 Germany Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2017-2026
7.6 Germany Home Improvement - Gross Merchandise Value Trend Analysis, 2017-2026
7.7 Germany Books, Music & Video - Gross Merchandise Value Trend Analysis, 2017-2026
7.8 Germany Toys & Hobby - Gross Merchandise Value Trend Analysis, 2017-2026
7.9 Germany Auto - Gross Merchandise Value Trend Analysis, 2017-2026
7.10 Germany B2C Ecommerce Other - Gross Merchandise Value Trend Analysis, 2017-2026
8. Germany B2C Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Germany B2C Ecommerce Market Share by Retail Shopping Sales Channel, 2021 vs. 2026
8.2 Germany B2C Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
8.3 Germany B2C Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
8.4 Germany B2C Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
9. Germany B2C Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Germany B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
9.2 Germany Air Travel - Gross Merchandise Value Trend Analysis, 2017-2026
9.3 Germany Train & Bus - Gross Merchandise Value Trend Analysis, 2017-2026
9.4 Germany Taxi Service - Gross Merchandise Value Trend Analysis, 2017-2026
9.5 Germany Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2017-2026
9.6 Germany Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2017-2026
10. Germany B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Germany B2C Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Germany B2C Ecommerce Market Share by Travel and Hospitality Sales Channel, 2021 vs. 2026
10.1.2 Germany B2C Ecommerce Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.1.3 Germany B2C Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.2 Germany Air Travel Market Share by Sales Channel
10.2.1 Germany Air Travel Market Share by Sales Channel, 2021 vs. 2026
10.2.2 Germany Air Travel- Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.2.3 Germany Air Travel- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.3 Germany Hotels & Resorts Market Share by Sales Channel
10.3.1 Germany Hotels & Resorts Market Share by Sales Channel, 2021 vs. 2026
10.3.2 Germany Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.3.3 Germany Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.4 Germany Taxi Service Market Share by Sales Channel
10.4.1 Germany Taxi Service Market Share by Sales Channel, 2021 vs. 2026
10.4.2 Germany Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.4.3 Germany Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
10.5 Germany Other Segment Market Share by Sales Channel
10.5.1 Germany Other Segment Market Share by Sales Channel, 2021 vs. 2026
10.5.2 Germany Other- Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
10.5.3 Germany Other- Direct to Consumer - Gross Merchandise Value Trend Analysis, 2017-2026
11. Germany B2C Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Germany Market Share by Online Food Service Sales Channels, 2021 vs. 2026
11.2 Germany Aggregator App - Gross Merchandise Value Trend Analysis, 2017-2026
11.3 Germany B2C Ecommerce Direct to Consumer- Gross Merchandise Value Trend Analysis, 2017-2026
12. Germany B2C Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Germany Market Share by Media and Entertainment Sales Channel, 2021
12.2 Germany Streaming Services - Gross Merchandise Value Trend Analysis, 2017-2026
12.3 Germany Movies & Events - Gross Merchandise Value Trend Analysis, 2017-2026
12.4 Germany Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2017-2026
12.5 Germany B2C Ecommerce Other - Gross Merchandise Value Trend Analyses, 2017-2026
13. Germany B2C Ecommerce Market Size and Forecast by Engagement Model
13.1 Germany B2C Ecommerce Market Share by Engagement Model, 2021 vs. 2026
13.2 Germany B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2017-2026
13.3 Germany B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2017-2026
14. Germany B2C Ecommerce Market Size and Forecast by Location
14.1 Germany B2C Ecommerce Market Share by Location, 2021 vs. 2026
14.2 Germany B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2017-2026
14.3 Germany B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2017-2026
15. Germany B2C Ecommerce Market Size and Forecast by Device
15.1 Germany B2C Ecommerce Market Share by Device, 2021 vs. 2026
15.2 Germany B2C Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2017-2026
15.3 Germany B2C Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2017-2026
16. Germany B2C Ecommerce Market Size and Forecast by Operating System
16.1 Germany B2C Ecommerce Market Share by Operating System, 2021 vs. 2026
16.2 Germany B2C Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2017-2026
16.3 Germany B2C Ecommerce Android - Gross Merchandise Value Trend Analysis, 2017-2026
16.4 Germany B2C Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis, 2017-2026
17. Germany B2C Ecommerce Market Size and Forecast by City
17.1 Germany B2C Ecommerce Market Share by City, 2021 vs. 2026
17.2 Germany B2C Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2017-2026
17.3 Germany B2C Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2017-2026
17.4 Germany B2C Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2017-2026
18. Germany B2C Ecommerce Market Size and Forecast by Payment Instrument
18.1 Germany B2C Ecommerce Market Share by Payment Instrument, 2021
18.2 Germany B2C Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.3 Germany B2C Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.4 Germany B2C Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2017-2026
18.5 Germany B2C Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2017-2026
18.6 Germany B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2017-2026
18.7 Germany B2C Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2017-2026
18.8 Germany B2C Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2017-2026
19. Germany B2C Ecommerce by Consumer Demographics
19.1 Germany B2C Ecommerce Market Share by Age Group, 2021
19.2 Germany B2C Ecommerce Market Share by Income Level, 2021
19.3 Germany B2C Ecommerce Market Share by Gender, 2021
20. Further Reading
2.1 About the Publisher
List of Figures
Figure 1: Methodology Framework
Figure 2: Germany B2C Ecommerce - Gross Merchandise Value (US$ Million), 2017-2026
Figure 3: Germany B2C Ecommerce - Average Value Per Transaction (US$), 2017-2026
Figure 4: Germany B2C Ecommerce - Gross Merchandise Volume (Million), 2017-2026
Figure 5: Germany Social Commerce - Gross Merchandise Value (US$ Million), 2017-2026
Figure 6: Germany Social Commerce - Average Value Per Transaction (US$), 2017-2026
Figure 7: Germany Social Commerce - Gross Merchandise Volume (Million), 2017-2026
Figure 8: Germany User Statistics (Million), 2021
Figure 9: Germany User Statistics of Card Abandonment Rate and Product Return Rate
Figure 10: Germany B2C Ecommerce Per Capita and GDP Per Capita (US$), 2021
Figure 11: Germany GDP Per Capita (US$), 2017-2026
Figure 12: Germany Retail Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 13: Germany Travel Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 14: Germany Food Service Ecommerce Market Share by B2C Ecommerce Segments (%), 2021
Figure 15: Germany B2C Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2017-2026
Figure 16: Germany Travel and Hospitality - Gross Merchandise Value (US$ Million), 2017-2026
Figure 17: Germany Online Food Service - Gross Merchandise Value (US$ Million), 2017-2026
Figure 18: Germany Media and Entertainment - Gross Merchandise Value (US$ Million), 2017-2026
Figure 19: Germany Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2017-2026
Figure 20: Germany Technology Products and Services - Gross Merchandise Value (US$ Million), 2017-2026
Figure 21: Germany Other segment Gross Merchandise Value (US$ Million), 2017-2026
Figure 22: Germany B2C Ecommerce Market Share by Retail Shopping Categories (%), 2021
Figure 23: Germany Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2017-2026
Figure 24: Germany Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 25: Germany Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 26: Germany Appliances and Electronics - Gross Merchandise Value (US$ Million), 2017-2026
Figure 27: Germany Home Improvement - Gross Merchandise Value (US$ Million), 2017-2026
Figure 28: Germany Books, Music & Video - Gross Merchandise Value (US$ Million), 2017-2026
Figure 29: Germany Toys & Hobby - Gross Merchandise Value (US$ Million), 2017-2026
Figure 30: Germany Auto - Gross Merchandise Value (US$ Million), 2017-2026
Figure 31: Germany B2C Ecommerce Other - Gross Merchandise Value (US$ Million), 2017-2026
Figure 32: Germany B2C Ecommerce Market Share by Retail Shopping Sales Channel (%), 2021 vs. 2026
Figure 33: Germany B2C Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 34: Germany B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 35: Germany B2C Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 36: Germany B2C Ecommerce Market Share by Travel and Hospitality Categories (%), 2021
Figure 37: Germany Air Travel - Gross Merchandise Value (US$ Million), 2017-2026
Figure 38: Germany Train & Bus - Gross Merchandise Value (US$ Million), 2017-2026
Figure 39: Germany Taxi Service - Gross Merchandise Value (US$ Million), 2017-2026
Figure 40: Germany Hotels & Resorts - Gross Merchandise Value (US$ Million), 2017-2026
Figure 41: Germany Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2017-2026
Figure 42: Germany B2C Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2021 vs. 2026
Figure 43: Germany B2C Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 44: Germany B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 45: Germany Air Travel Market Share by Sales Channel (%), 2021 vs. 2026
Figure 46: Germany Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 47: Germany Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 48: Germany Hotels & Resorts Market Share by Sales Channel (%), 2021 vs. 2026
Figure 49: Germany Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 50: Germany Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 51: Germany Taxi Service Market Share by Sales Channel (%), 2021 vs. 2026
Figure 52: Germany Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 53: Germany Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 54: Germany Other Segment Market Share by Sales Channel (%), 2021 vs. 2026
Figure 55: Germany Other- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 56: Germany Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Figure 57: Germany Market Share by Online Food Service Sales Channels (%), 2021 vs. 2026
Figure 58: Germany Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Figure 59: Germany Direct to Consumer- Gross Merchandise Value (US$ Million), 2017-2026
Figure 60: Germany Market Share by Media and Entertainment Sales Channel (%), 2021
Figure 61: Germany Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 62: Germany Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 63: Germany Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 64: Germany B2C Ecommerce Other - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 65: Germany B2C Ecommerce Market Share by Engagement Model (%), 2021 vs. 2026
Figure 66: Germany B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 67: Germany B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 68: Germany B2C Ecommerce Market Share by Location (%), 2021 vs. 2026
Figure 69: Germany B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 70: Germany B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 71: Germany B2C Ecommerce Market Share by Device (%), 2021 vs. 2026
Figure 72: Germany B2C Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 73: Germany B2C Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 74: Germany B2C Ecommerce Market Share by Operating System (%), 2021 vs. 2026
Figure 75: Germany B2C Ecommerce by iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 76: Germany B2C Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 77: Germany B2C Ecommerce by Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 78: Germany B2C Ecommerce Market Share by City (%), 2021 vs. 2026
Figure 79: Germany B2C Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 80: Germany B2C Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 81: Germany B2C Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 82: Germany B2C Ecommerce Market Share by Payment Instrument (%), 2021
Figure 83: Germany B2C Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 84: Germany B2C Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 85: Germany B2C Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 86: Germany B2C Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 87: Germany B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 88: Germany B2C Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 89: Germany B2C Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Figure 90: Germany B2C Ecommerce Market Share by Age Group (%), 2021
Figure 91: Germany B2C Ecommerce Market Share by Income Level (%), 2021
Figure 92: Germany B2C Ecommerce Market Share by Gender (%), 2021
List of Tables
Table 1: Germany B2C Ecommerce - Gross Merchandise Value (US$ Million), 2017-2026
Table 2: Germany B2C Ecommerce - Average Value Per Transaction (US$), 2017-2026
Table 3: Germany B2C Ecommerce - Gross Merchandise Volume (Million), 2017-2026
Table 4: Germany Social Commerce - Gross Merchandise Value (US$ Million), 2017-2026
Table 5: Germany Social Commerce - Average Value Per Transaction (US$), 2017-2026
Table 6: Germany Social Commerce - Gross Merchandise Volume (Million), 2017-2026
Table 7: Germany GDP Per Capita (US$), 2017-2026
Table 8: Germany B2C Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2017-2026
Table 9: Germany Travel and Hospitality - Gross Merchandise Value (US$ Million), 2017-2026
Table 10: Germany Online Food Service - Gross Merchandise Value (US$ Million), 2017-2026
Table 11: Germany Media and Entertainment - Gross Merchandise Value (US$ Million), 2017-2026
Table 12: Germany Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2017-2026
Table 13: Germany Technology Products and Services - Gross Merchandise Value (US$ Million), 2017-2026
Table 14: Germany Other segment Gross Merchandise Value (US$ Million), 2017-2026
Table 15: Germany Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2017-2026
Table 16: Germany Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 17: Germany Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 18: Germany Appliances and Electronics - Gross Merchandise Value (US$ Million), 2017-2026
Table 19: Germany Home Improvement - Gross Merchandise Value (US$ Million), 2017-2026
Table 20: Germany Books, Music & Video - Gross Merchandise Value (US$ Million), 2017-2026
Table 21: Germany Toys & Hobby - Gross Merchandise Value (US$ Million), 2017-2026
Table 22: Germany Auto - Gross Merchandise Value (US$ Million), 2017-2026
Table 23: Germany B2C Ecommerce Other - Gross Merchandise Value (US$ Million), 2017-2026
Table 24: Germany B2C Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 25: Germany B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 26: Germany B2C Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 27: Germany Air Travel - Gross Merchandise Value (US$ Million), 2017-2026
Table 28: Germany Train & Bus - Gross Merchandise Value (US$ Million), 2017-2026
Table 29: Germany Taxi Service - Gross Merchandise Value (US$ Million), 2017-2026
Table 30: Germany Hotels & Resorts - Gross Merchandise Value (US$ Million), 2017-2026
Table 31: Germany Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2017-2026
Table 32: Germany B2C Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 33: Germany B2C Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 34: Germany Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 35: Germany Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 36: Germany Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 37: Germany Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026 63
Table 38: Germany Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 39: Germany Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 40: Germany Other- Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 41: Germany Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2017-2026
Table 42: Germany Aggregator App - Gross Merchandise Value (US$ Million), 2017-2026
Table 43: Germany Direct to Consumer- Gross Merchandise Value (US$ Million), 2017-2026
Table 44: Germany Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 45: Germany Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 46: Germany Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 47: Germany B2C Ecommerce Other - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 48: Germany B2C Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 49: Germany B2C Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 50: Germany B2C Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 51: Germany B2C Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2017-2026
Table 52: Germany B2C Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2017-2026
Table 53: Germany B2C Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2017-2026
Table 54: Germany B2C Ecommerce by iOS/macOS - Gross Merchandise Value (US$ Million), 2017-2026
Table 55: Germany B2C Ecommerce Android - Gross Merchandise Value (US$ Million), 2017-2026
Table 56: Germany B2C Ecommerce by Other Operating Systems - Gross Merchandise Value (US$ Million), 2017-2026
Table 57: Germany B2C Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2017-2026
Table 58: Germany B2C Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2017-2026
Table 59: Germany B2C Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2017-2026
Table 60: Germany B2C Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2017-2026
Table 61: Germany B2C Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2017-2026 97
Table 62: Germany B2C Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2017-2026
Table 63: Germany B2C Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2017-2026
Table 64: Germany B2C Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2017-2026
Table 65: Germany B2C Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2017-2026
Table 66: Germany B2C Ecommerce Cash - Gross Merchandise Value (US$ Million), 2017-2026

Companies Mentioned

  • Amazon
  • Lidl
  • MediaMarkt
  • OTTO
  • Zalando
  • Booking.com
  • Expedia
  • FlixBus
  • HolidayCheck
  • Trivago

Methodology

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