This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the analyst's eight focus megatrends, and insights as to how each trend has manifested in France.
The analyst's Megatrends in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The analyst's Megatrends in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Clone brings its digital food brands to restaurants
- Millennials employ tech to make life easier
- Consumers want to stay close to home
- Shoppers want to see before they buy…
- Younger generations are too busy to cook
- Digital living
- Aubert & Mathieu creates first ChatGPT-designed wine
- French lag behind their global peers in most areas of tech
- Most consumers actively manage their data settings
- Millennials most likely to value online anonymity
- Friends and family remain the most important source of information
- Consumers expect more activities to go online
- Diversity and Inclusion
- Ethnic food delivery platform Waysia set for expansion
- Gen X are the most vocal when it comes to expressing political opinion
- Millennials want to change the world
- Most people are comfortable with expressing their identity
- Older consumers most likely to buy from trusted companies
- Experience more
- Fashion retailer Zara puts technology first in new flagship store
- Friends now meet more often online than in person
- French have a fondness for outdoor activities
- Millennials most enjoy tailored experiences
- Baby Boomers plan to spend more time online
- Personalisation
- Marionnaud launches personalised face cream and new store concept
- Millennials are most mindful of data settings
- Tailor-made products and services are gaining traction
- Premiumisation
- Consumers enjoy bespoke experiences but do not want to stand out
- Millennials are the most confident in their long-term investments
- Consumers prioritise taste and quality
- Pursuit of value
- Casino tests new hard discounter format under the LP banner
- French consumers like to find bargains
- French feel less financially secure than global average
- Consumers embrace the circular economy
- Few French consumers feel able to increase their savings over the next 12 months
- Shopper reinvented
- Carrefour trials direct-to-fridge delivery service
- French consumers want curated experiences
- French consumers generally still prefer to shop in store
- French are less engaged with companies and brands online than their global counterparts
- Gen Z are more engaged online than other cohorts
- Sustainable living
- Carbon Maps set to help the food industry to reduce its environmental impact
- French are concerned about the impact of climate change…
- French consumers focus more strongly on reducing their consumption of meat
- Consumers are keen to make their voices heard
- Recyclable comes above other types of packaging
- Wellness
- Maison Le Star launches Cabochard, the first still light wine infused with CBD
- French use yoga to de-stress on a par with the global average
- French consumers do not rely on vitamins and supplements as much as the global average
- French not as concerned about health precautions as the global average
- Leverage the power of megatrends to shape your strategy today
