'Saudi Arabia Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027' is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Indian market.
The number of live births in Saudi Arabia increased by 4.4% during 2009-2021, to reach 0.6 million in 2021. This resulted in a baby population of 1.7 million in 2021. The GDP of the country grew by 2.6% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.1%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.9% during 2015-2021. Similarly, in volume terms, sales increased in 2021, with the sector growing at a CAGR of 3.4%. Baby milks remained the largest category in value terms with 75.9% share of the overall baby food sector, followed by baby cereals & dry meals in 2021. Nestlé, Abbott Laboratories, and Danone Group together accounted for a combined near three-quarter share of baby food value sales in 2021. Drug stores & pharmacies remained the leading distribution channel, accounting for nearly 57.4% of overall value sales in 2021. The publisher estimates that the market for baby food in the country is expected to grow in value terms, registering a value CAGR of 2.7%. However, in volume terms the market is expected to contract at a negative volume CAGR of 1.5% during 2021-2027.
The number of live births in Saudi Arabia increased by 4.4% during 2009-2021, to reach 0.6 million in 2021. This resulted in a baby population of 1.7 million in 2021. The GDP of the country grew by 2.6% in 2021 primarily owing to the successful COVID-19 vaccination campaigns, while consumer price inflation stood at 3.1%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 5.9% during 2015-2021. Similarly, in volume terms, sales increased in 2021, with the sector growing at a CAGR of 3.4%. Baby milks remained the largest category in value terms with 75.9% share of the overall baby food sector, followed by baby cereals & dry meals in 2021. Nestlé, Abbott Laboratories, and Danone Group together accounted for a combined near three-quarter share of baby food value sales in 2021. Drug stores & pharmacies remained the leading distribution channel, accounting for nearly 57.4% of overall value sales in 2021. The publisher estimates that the market for baby food in the country is expected to grow in value terms, registering a value CAGR of 2.7%. However, in volume terms the market is expected to contract at a negative volume CAGR of 1.5% during 2021-2027.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of the baby milks category increased from SAR1.8 billion ($471.2 million) in 2015 to SAR2.4 billion ($652.4 million) in 2021, registering a CAGR of 5.6% during 2015-21. The category accounted for the highest share of the overall baby food sector, amounting to 75.8% in value terms in 2021.
- Volume sales of the baby cereals & dry meals category increased from 7.78 million kg in 2015 to 8.56 million kg in 2021, recording a CAGR of 1.6%.
- Value sales of the baby wet meals & other category grew from SAR63.1 million ($16.8 million) in 2015 to SAR125 million ($33.3 million) in 2021, registering a CAGR of 12.1%.
- During 2015-21, per capita consumption of baby finger food increased by 30.1%, to reach 0.2kg in 2021.
- During the same period, per capita expenditure on baby drinks increased by 25% in current price terms, and by 14.4% in constant price terms.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Market Environment
- Value and Volume Growth Analysis by Region
- Growth Analysis of Saudi Arabia Compared with Other Leading Countries in the Middle East & Africa Market
- PCC and PCE of Saudi Arabia Compared with Global and Middle East & Africa Markets
- Background
- Births
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Overview
- Saudi Arabia Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Category Analysis
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Production and Trade
- Imports
- Exports
- Distribution
- Channel Share Analysis
- Baby Food Retailing
- Economic Background
- GDP Growth and Inflation
- Prospects and Forecasts
- Future Trends
- Definitions
- Appendix
- Summary Methodology
- About the Publisher
List of Tables
- Birth & population trends, 2009-27
- Deliveries in Ministry of Health & private hospitals, by region, 2016
- Live births by place of delivery, 2016-18
- Number of women of childbearing age by age group, 2018-20
- Women in the workforce, 2013-16 and 2018
- Breastfeeding patterns by sociodemographic characteristics, 2002-03
- Breastfeeding rates by type and by the age of the baby, 2008-09
- Breastfeeding patterns for infants in the first six months
- Breastfeeding rates by age of baby & sociodemographic characteristics of mother, 2008-09
- Breastfeeding rates up to six months, by region, 2016
- Consumption of food types, 2019
- Prevalence of complementary feeding time, 2019
- Average duration of breastfeeding, 1987, 1993, 2004, 2007, 2009 and 2011
- Introduction of solid food by age of baby, 2002-03
- Leading categories (value) and (volume), 2021
- Baby food: manufacturer shares, value & volume, %, 2015-21
- Baby food: manufacturer shares by category, %, 2021
- Baby milks: SKUs by pack type, 2021
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, value & volume, %, 2015-21
- Baby milks: manufacturer & brand shares, value & volume, %, 2015-21
- Baby cereals & dry meals: SKUs by pack type, 2021
- Baby cereals & dry meals: SKUs by pack size, 2021
- Baby cereals & dry meals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-21
- Baby cereals & dry meals: manufacturer & brand shares, value & volume, %, 2015-21
- Baby wet meals & other: SKUs by pack type, 2021
- Baby wet meals & other: SKUs by pack size, 2021
- Baby wet meals & other: brand price positioning analysis, 2021
- Baby wet meals & other: manufacturer shares, value & volume, %, 2015-21
- Baby wet meals & other: manufacturer & brand shares, value & volume, %, 2015-21
- Baby finger food: SKUs by pack type, 2021
- Baby finger food: SKUs by pack size, 2021
- Baby finger food: brand price positioning analysis, 2021
- Baby finger food: manufacturer shares, value & volume, %, 2015-21
- Baby finger food: manufacturer & brand shares, value & volume, %, 2015-21
- Baby drinks: SKUs by pack type, 2021
- Baby drinks: SKUs by pack size, 2021
- Baby drinks: brand price positioning analysis, 2021
- Baby drinks: manufacturer shares, value & volume, %, 2015-21
- Baby drinks: manufacturer & brand shares, value & volume, %, 2015-21
- Baby milks & cereals: trends in imports, 2014-20
- Imports of baby milks & cereals by country of origin, 2018-20
- Other baby food: trends in imports, 2014-20
- Imports of other baby food by country of origin, 2018-20
- Baby milks & cereals: trends in exports, 2014-20
- Exports of baby milks & cereals by country of destination, 2018-20
- Other baby food: trends in exports, 2014-20
- Exports of other baby food by country of destination, 2018-20
- Change in distribution share, 2015-21
- Baby food: sales by outlet type, % value, 2015-21
- Baby food: sales by type of food & outlet type, % value, 2021
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2011-27
- Baby food: market value, current prices, ($ million), 2015-21
- Baby food: market value, constant prices, 2015-21
- Baby food: market volume, million kg, 2015-21
- Baby food: per capita expenditure, current prices, ($), 2015-21
- Baby food: per capita expenditure, constant prices, 2015-21
- Baby food: per capita consumption, kg, 2015-21
- Baby milks: category segmentation, value & volume, 2015-21
- Baby food: market value forecasts, current prices, ($ million), 2021-27
- Baby food: market value forecasts, constant prices, 2021-27
- Baby food: market volume forecasts, million kg, 2021-27
- Baby food: per capita expenditure, current prices, ($), 2021-27
- Baby food: per capita expenditure, constant prices, 2021-27
- Baby food: per capita consumption, kg, 2021-27
- Exchange rates: LCU per USD, 2015-21
- Exchange rates: LCU per USD, 2022-27
- SKUs allocation by product type
List of Figures
- Value and volume share of Saudi Arabia in the global and Middle East & Africa baby food sector, 2021-26
- Saudi Arabia compared with the other top countries in terms of market share, growth and competitive landscape
- PCC* comparison Saudi Arabia, Middle East & Africa and global, 2016-26
- PCE* comparison Saudi Arabia, Middle East & Africa and global, 2016-26
- Baby food: sector size (value), 2016-21
- Baby food: sector size (volume), 2016-21
- Market size and growth analysis by value and volume, baby food sector, 2015-27
- Baby food: manufacturer shares, value %, 2021
- Baby food: manufacturer shares, volume %, 2021
- Baby food: manufacturer shares by category, %, 2021
- Market size and growth analysis by value and volume, baby milks category, 2015-27
- Baby milks: per capita expenditure & consumption, 2015-21
- Baby milks: per capita expenditure & consumption by age group, 2015-21
- Baby milks: segmentation, value and volume, 2015-21
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-27
- Baby cereals & dry meals: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby wet meals & other category, 2015-27
- Baby wet meals & other: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby finger food category, 2015-27
- Baby finger food: per capita expenditure & consumption, 2015-21
- Market size and growth analysis by value and volume, baby drinks category, 2015-27
- Baby drinks: per capita expenditure & consumption, 2015-21
- Share of key distribution channels (in value terms) baby food, 2021
- Key distribution channel share by category (in value terms), 2021
- GDP at current prices (SAR billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Danone Group
- The Kraft Heinz Company
- Abbott Laboratories
- Humana
- Almarai
- Hero Group
- Biofoodnutrition
