Argentina Cards and Payments - Opportunities and Risks to 2025

The publisher's ‘Argentina Cards and Payments - Opportunities and Risks to 2025' report provides detailed analysis of market trends in the Argentine cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, credit transfers, cards, direct debits, mobile wallets and cheques during the review-period (2017-21e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2021e-25f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Argentine cards and payments industry, including:

• Current and forecast values for each market in the Argentine cards and payments industry, including debit, and credit cards
• Detailed insights into payment instruments including cash, credit transfers, cards, direct debits, mobile wallet and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Argentine cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Argentine cards and payments industry.

Scope

• Digital-only banks will help accelerate the shift towards electronic payments. In January 2019, digital-only Brubank was launched in Argentina. The bank offers free accounts that can be opened in minutes, including a Visa debit card and no opening or monthly account maintenance fees. By May 2022, the bank had a customer base of over 4.2 million. Meanwhile, in June 2019, Brazil-based digital-only Nubank launched its operations in Argentina under the brand name Nu. In January 2022, digital-only Openbank (a subsidiary of Santander) launched its operations in Argentina. Customers are offered a salary saving account along with a Visa-branded debit card and access to the Debin instant money transfer platform.
• Alternative payments are gaining traction in Argentina. In December 2020, mobile payment service MODO was launched by over 35 financial institutions. The solution is available as a standalone app and as an integrated feature within the mobile banking apps of several banks. To make a payment, users scan the QR code displayed at merchant stores. Payments are charged to the bank account or payment card linked to the MODO account. In March 2022, Apple Pay was launched in Argentina. It enables users to make contactless payments by adding their debit, credit, and store card details to Apple Pay. For in-store payments, users hold their Apple device near the payment terminal and authenticate the transaction via Touch ID, Face ID, or passcode. Apple Pay also allows online and in-app payments, which are authenticated using the same methods.
• Amid the COVID-19 outbreak, the government extended the Ahora credit card-based installment program until June 30, 2022, enabling credit card holders to purchase products in three, six, 12, 18, or 24 interest-free installments. In addition to in-store purchases, the program was extended to online purchases and essential items such as medicine. From January to April 2022, 24.9 million transactions worth ARS411.7 billion ($4 billion) were made via the program.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Argentine cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Argentine cards and payments industry.
• Assess the competitive dynamics in the Argentine cards and payments industry.
• Gain insights into marketing strategies used for various card types in Argentina.
• Gain insights into key regulations governing the Argentine cards and payments industry.