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United Kingdom (UK) Amazon Prime Day - Analyzing Market, Trends, Consumer Attitudes and Major Players

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    Report

  • 50 Pages
  • August 2022
  • Region: United Kingdom
  • GlobalData
  • ID: 5656186
United Kingdom (UK) Amazon Prime Day report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.

Scope

  • The number of people participating in Prime Day 2022 was higher than it was for Prime Day 2021.
  • Amazon Prime Day shoppers purchased the most, from the electricals & technology product category.
  • The majority of respondents would like earlier notice for when Prime Day is occurring.

Reasons to Buy

  • Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
  • Understand why consumers did or did not make a Prime Day purchase, to drive appeal of promotional activity in the future.
  • Discover which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, to maximise sales potential.

Table of Contents

  • Consumer attitudes
  • Penetration
  • Shopper profile
  • Financing attitudes
  • Barriers to purchase
  • Amazon Prime Day ratings and expectations
  • Electricals & technology
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Clothing & accessories
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Health & beauty
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Entertainment & leisure
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Homewares & furniture
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Speciality food & drink
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Miscellaneous
  • Buying dynamics
  • Average spend
  • Impulse purchasing
  • Methodology & contacts
List of Tables
  • Electricals & technology products purchased, 2022 and 2021
  • Clothing & accessories products purchased, 2022 and 2021
  • Health & beauty products purchased, 2022 and 2021
  • Entertainment & leisure products purchased, 2022 and 2021
  • Homewares & furniture products purchased, 2022 and 2021
  • Speciality food & drink products purchased, 2022 and 2021
  • Miscellaneous items purchased, 2022 and 2021
List of Figures
  • Amazon Prime penetration, 2022 and 2021, and by demographic, 2022
  • Amazon Prime penetration breakdown, 2022 and 2021, and by demographic, 2022
  • Amazon Prime Day shopper penetration, 2022 and 2021, and by demographic, 2022
  • Amazon Prime Day shopper profile, 2022
  • Financing wellbeing, 2022 and 2021
  • Prime Day total spending, 2022 and 2021
  • Amazon ratings across key measures, 2022 and 2021
  • Barriers to Prime Day purchase, 2022 and 2021
  • Prime Day purchase recipients, 2022 and 2021
  • Device usage for purchasing Prime Day products, 2022 and 2021
  • Fulfilment options for browsing and purchasing Prime Day products, 2022 and 2021
  • Impact of timing for Prime Day purchases, 2022 and 2021
  • Prime Day sign up behaviours, 2022 and 2021
  • Prime Day discount expectations, 2022
  • Prime Day agreement and disagreement statements, 2022 and change on 2021
  • Electricals & technology penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on electricals & technology, 2022 and 2021
  • Planned/impulse purchases - electricals & technology, 2022 and 2021
  • Clothing & accessories penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on clothing & accessories, 2022 and 2021
  • Planned/impulse purchases - clothing & accessories, 2022 and 2021
  • Health & beauty penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on health & beauty, 2022 and 2021
  • Planned/impulse purchases - health & beauty, 2022 and 2021
  • Entertainment & leisure penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on entertainment & leisure, 2022 and 2021
  • Planned/impulse purchases - entertainment & leisure, 2022 and 2021
  • Homewares & furniture penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on homewares & furniture, 2022 and 2021
  • Planned/impulse purchases - Homewares & furniture, 2022 and 2021
  • Speciality food & drink penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on speciality food & drink, 2022 and 2021
  • Planned/impulse purchases - Speciality food & drink, 2022 and 2021
  • Miscellaneous items penetration overall for 2022 and 2021, and by demographic, 2022
  • Average spend on miscellaneous items, 2022 and 2021
  • Planned/impulse purchases - Miscellaneous items, 2022 and 2021

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Amazon