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Social Media Advertisement Global Market Report 2022

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    Report

  • 175 Pages
  • September 2022
  • Region: Global
  • The Business Research Company
  • ID: 5656277

The major players covered in the social media advertising market are Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok), Advance Publications, Inc. (Reddit), and Sina Corp (Sina Weibo).



The global social media advertisement market is expected to grow from $111.97 billion in 2021 to $130.53 billion in 2022 at a compound annual growth rate (CAGR) of 16.6%. The market is expected to grow to $201.36 billion in 2026 at a compound annual growth rate (CAGR) of 11.4%.

The social media advertising market consists of sales of social media advertising by entities (organizations, sole traders, partnership) that are promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals.

The main types of social media advertisement are microblogging, photo sharing, video sharing, and other types. Microblogging is a combination of instant messaging and content production. The devices used are mobile, personal computers, or laptops. The various end-user industries include healthcare, automotive, retail, telecom, BFSI, and other end users.

The North America market was the largest region in 2021. The Asia Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social media advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services. For instance, according to TheNextWeb, a Netherlands-based media company in January 2019, internet users across the globe were 4.38 billion with 57% penetration in the total population in 2019. Moreover, social media users increased to 3.48 billion in January 2019. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period.

Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in May 2019, lawmakers in Singapore proposed stringent regulations to control fake news published on social media and internet platforms, which in turn is likely to impact the revenues generated by these channels. This move is expected to stimulate India to introduce similar regulations. This scenario is projected to hamper the expansion of the social media advertising market over the upcoming years.

The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users. For instance, Sephora, a France-based retail company has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if they work. This advancement will draw more audiences and affect social media advertising positively.

In December 2019, Sprinklr, a US-based software company has acquired the social advertising business of Nanigans for an undisclosed amount. Nanigans social advertising business is a perfect complement to Sprinklr’s platform for customer experience management. This acquisition is expected to be the company’s definitive powerhouse in brand social advertising and managing annual ad spending of $1.5 billion on social media channels such as Facebook, Twitter, and Instagram. Nanigans is a US-based performance advertising software company.

The countries covered in the social media advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.



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Frequently Asked Questions about the Global Social Media Advertisement Market

What is the estimated value of the Global Social Media Advertisement Market?

The Global Social Media Advertisement Market was estimated to be valued at $130.53 Billion in 2022.

What is the growth rate of the Global Social Media Advertisement Market?

The growth rate of the Global Social Media Advertisement Market is 11.4%, with an estimated value of $201.36 Billion by 2026.

What is the forecasted size of the Global Social Media Advertisement Market?

The Global Social Media Advertisement Market is estimated to be worth $201.36 Billion by 2026.

Who are the key companies in the Global Social Media Advertisement Market?

Key companies in the Global Social Media Advertisement Market include Facebook, Inc., Twitter, Pinterest Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (Tik Tok) and Sina Corp (Sina Weibo)..

Table of Contents

1. Executive Summary2. Social Media Advertisement Market Characteristics
3. Social Media Advertisement Market Size And Growth
3.1. Global Social Media Advertisement Historic Market, 2016-2021, $ Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Social Media Advertisement Forecast Market, 2021-2026F, 2031F, $ Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Social Media Advertisement Market Segmentation
4.1. Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Mircoblogging
  • Photo Sharing
  • Video Sharing
  • Others
4.2. Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Mobile
  • Personal Computers or Laptops
4.3. Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Healthcare
  • Automotive
  • Retail
  • Telecom
  • BFSI
  • Others
5. Social Media Advertisement Market Regional And Country Analysis
5.1. Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
5.2. Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
6. Asia-Pacific Social Media Advertisement Market
6.1. Asia-Pacific Social Media Advertisement Market Overview
6.2. Asia-Pacific Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7. China Social Media Advertisement Market
7.1. China Social Media Advertisement Market Overview
7.2. China Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billio
8. India Social Media Advertisement Market
8.1. India Social Media Advertisement Market Overview
8.2. India Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. Japan Social Media Advertisement Market
9.1. Japan Social Media Advertisement Market Overview
9.2. Japan Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10. Australia Social Media Advertisement Market
10.1. Australia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Indonesia Social Media Advertisement Market
11.1. Indonesia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. South Korea Social Media Advertisement Market
12.1. South Korea Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Western Europe Social Media Advertisement Market
13.1. Western Europe Social Media Advertisement Market Overview
13.2. Western Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. UK Social Media Advertisement Market
14.1. UK Social Media Advertisement Market Overview
14.2. UK Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Germany Social Media Advertisement Market
15.1. Germany Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. France Social Media Advertisement Market
16.3. France Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Eastern Europe Social Media Advertisement Market
17.1. Eastern Europe Social Media Advertisement Market Overview
17.2. Eastern Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. Russia Social Media Advertisement Market
18.1. Russia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. North America Social Media Advertisement Market
19.1. North America Social Media Advertisement Market Overview
19.2. North America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. USA Social Media Advertisement Market
20.1. USA Social Media Advertisement Market Overview
20.2. USA Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. South America Social Media Advertisement Market
21.1. South America Social Media Advertisement Market Overview
21.2. South America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. Brazil Social Media Advertisement Market
22.1. Brazil Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. Middle East Social Media Advertisement Market
23.1. Middle East Social Media Advertisement Market Overview
23.2. Middle East Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Africa Social Media Advertisement Market
24.1. Africa Social Media Advertisement Market Overview
24.2. Africa Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Social Media Advertisement Market Competitive Landscape And Company Profiles
25.1. Social Media Advertisement Market Competitive Landscape
25.2. Social Media Advertisement Market Company Profiles
25.2.1. Facebook, Inc.
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Twitter
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Pinterest, Inc.
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. LinkedIn Corporation
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Google LLC (YouTube)
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Social Media Advertisement Market27. Social Media Advertisement Market Trends And Strategies28. Social Media Advertisement Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. About the Publisher
29.5. Copyright And Disclaimer

Executive Summary

Social Media Advertisement Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global Social Media Advertisement market.

This report focuses on Social Media Advertisement market which is experiencing strong growth. The report gives a guide to the Social Media Advertisement market which will be shaping and changing our lives over the next ten years and beyond, including the markets response to the challenge of the global pandemic.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the Social Media Advertisement? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Social Media Advertisement market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider Social Media Advertisement market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The Social Media Advertisement market section of the report gives context. It compares the Social Media Advertisement market with other segments of the Social Media Advertisement market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, Social Media Advertisement indicators comparison.

Scope

Markets Covered:

1) By Advertisement Type: Microblogging; Photo Sharing; Video Sharing; Other Types
2) By Device: Mobile; Personal Computers or Laptops
3) By End-Use Industry: Healthcare; Automotive; Retail; Telecom; BFSI; Other End Users

Companies Mentioned: Facebook Inc.; Twitter; Pinterest Inc.; LinkedIn Corporation; Google LLC (YouTube)

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Facebook, Inc.
  • Twitter
  • Pinterest Inc.
  • LinkedIn Corporation
  • Google LLC (YouTube)
  • Snap Inc. (Snapchat)
  • Tencent (QQ, Qzone, and WeChat)
  • ByteDance Ltd. (Tik Tok)
  • Advance Publications, Inc.(Reddit)
  • Sina Corp (Sina Weibo).

Methodology

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