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Social Media Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Component, Application, Deployment, Organization Size, and Vertical

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    Report

  • 238 Pages
  • August 2022
  • Region: Global
  • The Insight Partners
  • ID: 5659448
The social media analytics market is projected to reach US$ 26,295.33 million by 2028 from US$ 7,007.84 million in 2021, growing at a CAGR of 21.5% from 2022 to 2028.

Businesses are rapidly embracing advanced predictive maintenance solutions and services to reduce unforeseen production delays and gain a competitive advantage. Several macroeconomic factors globally created a severely hostile environment for businesses. The COVID-19 pandemic caused severe disruptions, which led to huge losses for several industry verticals. Political factors in Europe, the Middle East, and South America negatively affected different industry verticals in various ways. Severe economic downturns in several countries decreased consumer spending on discretionary or optional goods.

Concerning such factors, enterprises are taking up different measures to remain competitive by reducing capital expenditure. Hence, enterprises are adopting technologies that can reduce production downtime and support continuous manufacturing activities. Availing predictive maintenance can aid organizations in reducing costs while maintaining a competitive edge. Studies claim that an offshore oil and gas company can use predictive maintenance solutions to reduce downtime by 20%, leading to a production increase of more than 500,000 oil barrels annually. Such advantages are expected to boost the social media analytics market growth during the forecast period.

Impact of COVID-19 Pandemic on Social Media Analytics Market Growth

The limitations imposed by governments to control the spread of COVID-19 during the initial time frame of the outbreak in most countries affected the day-to-day functioning of most enterprises. Stringent restrictions and supply chain disruptions put most companies in jeopardy. Similar situations were witnessed across most countries across all regions. The COVID-19 pandemic affected the economy, transportation, infrastructure, and electronics & semiconductor industries. Due to travel restrictions and business shutdowns, it disrupted the operations of electronics & semiconductor firms, clients, and partners for an indefinite period, severely influencing revenue generation and reducing technological spending. There is speculation that the work-at-home modality is expected to become the new normal for many people in the near future. Such factors strongly promoted the usage of social media platforms, as people used the same to spend additional time on hand. This led to a sudden spike in social media users and increased data generation. Such factors provided great opportunities for businesses to leverage such data for gathering business intelligence, gaining competitive edge and enhancing customer experience. Thus, there was a sudden rise in demand for social media analytics market players worldwide. Large enterprises and SMEs alike utilized social media analytic solutions and services. The outlook post-COVID 19 for the social media analytics market growth, thus, seems favorable for most market players.

China accounts for the largest share in the social media analytics market in Asia Pacific, followed by India and Japan. China's social media analytics market is growing at one of the fastest globally. The key factors expected to drive the growth of Chinese social media analytics market during the forecast period are the rising number of social media users and the increasing importance of social media platforms. Furthermore, the growing competitiveness amongst businesses is expected to drive the growth of the social media analytics market in the region. There has been an increase in the big data and AI ecosystem, with many large and small players entering the region in the past few years. As a result, India is expected to become one of the world's largest social media analytics markets with better use cases and significant opportunities for data scientists in the future. The country's rising social media user base is anticipated to further positively impact the market growth.

The social media analytics market revenue was predominantly generated through the solutions segment. Modern-day social media analytic solutions easily gather data from various sources, analyze the same and provide actionable insights. Integration of AI, ML, and NLP has further increased the demand for these solutions. Another reason for market expansion is the enterprise's demand for solutions that measure, monitor and analyze social media data to understand customer attitudes without requiring a heavy IT setup. Further, small and medium businesses' increasing usage of social media analytic solutions has been driving the market's expansion.

The services are a mix of professional and managed support services vendors provide to businesses to implement and maintain social media analytics solutions. Services segment revenue is expected to register a steady growth rate during the forecast period. With social media's growing popularity, businesses would inevitably incorporate social media analytics into their marketing strategies. Networking, content promotion, search engine optimization (SEO), research, and recruitment are five key functions social media can serve in modern organizations. Service providers can aid businesses in devising a social media advertising plan, a record describing how social media will be used for business growth. It may also include logo promotion, lead generation, or skills acquisition. Professional and managed services are projected to rise in popularity as social media analytics becomes more widely used. Such factors promote the growth of both the segments and the social media analytics market size.

Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater NV; Oracle Corporation; Qualtrics International Inc.; Salesforce.com, Inc.; Sprout Social, Inc.; Talkwalker S.à.r.l.; and Zoho Corporation Pvt. Ltd. are a few key social media analytics market players.

The overall growth size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast of the social media analytics market size with respect to all market segments. Also, industry participants and commentators have conducted multiple primary interviews to validate the data and gain more analytical insights. Participants in this process include VPs, business development managers, market intelligence managers, national sales managers, external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the social media analytics market.

Table of Contents

1. Introduction
1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 Social Media Analytics Market - By Component
1.3.2 Social Media Analytics Market - By Application
1.3.3 Social Media Analytics Market - By Deployment
1.3.4 Social Media Analytics Market - By Organization Size
1.3.5 Social Media Analytics Market - By End-Use Vertical
1.3.6 Social Media Analytics Market- By Region
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Social Media Analytics Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 North America
4.2.2 Europe
4.2.3 APAC
4.2.4 MEA
4.2.5 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Social Media Analytics Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Growing Importance of Social Media Platforms
5.1.2 Increasing Demand for Business Intelligence (BI)
5.2 Market Restraints
5.2.1 Data Privacy and Security Concerns
5.3 Market Opportunities
5.3.1 Rising Number of Social Media Users in Developing Nations
5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)
5.4 Future Trends
5.4.1 Increasing Integration of AI in Social Media Analytics
5.4.2 Growing Importance of Customer Experience Management
5.5 Impact Analysis of Drivers and Restraints
6. Social Media Analytics Market - Global Analysis
6.1 Global Social Media Analytics Market Overview
6.2 Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
6.3 Market Positioning - Five Key Players
7. Social Media Analytics Market Analysis - By Component
7.1 Overview
7.2 Social Media Analytics Market, By Component (2021 and 2028)
7.3 Solutions
7.3.1 Overview
7.3.2 Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
7.4.2.1 Professional Services
7.4.2.1.1 Overview
7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
7.4.2.2 Managed Services
7.4.2.2.1 Overview
7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
8. Social Media Analytics Market Analysis - By Application
8.1 Overview
8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028
8.3 Customer Experience Management
8.3.1 Overview
8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
8.4 Competitive Intelligence
8.4.1 Overview
8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)
8.5 Sales and Marketing Management
8.5.1 Overview
8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
9. Social Media Analytics Market Analysis - By Deployment
9.1 Overview
9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028
9.3 Cloud
9.3.1 Overview
9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)
9.4 On-Premise
9.4.1 Overview
9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)
10. Social Media Analytics Market Analysis - By Organization Size
10.1 Overview
10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028
10.3 Large Enterprises
10.3.1 Overview
10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
10.4 SMEs
10.4.1 Overview
10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)
11. Social Media Analytics Market Analysis - By Vertical
11.1 Overview
11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028
11.3 BFSI
11.3.1 Overview
11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)
11.4 IT & Telecom
11.4.1 Overview
11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
11.5 Media & Entertainment
11.5.1 Overview
11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
11.6 Retail & e-Commerce
11.6.1 Overview
11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
11.7 Others
11.7.1 Overview
11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)
12. Social Media Analytics Market - Geographic Analysis
12.1 Overview
12.2 North America: Social Media Analytics Market
12.2.1 Overview
12.2.2 North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
12.2.3 North America Social Media Analytics Market Breakdown, By Component
12.2.3.1 North America Social Media Analytics Market Breakdown, By Services
12.2.4 North America Social Media Analytics Market Breakdown, By Application
12.2.5 North America Social Media Analytics Market Breakdown, By Deployment
12.2.6 North America Social Media Analytics Market Breakdown, By Organization Size
12.2.7 North America Social Media Analytics Market Breakdown, By Vertical
12.2.8 North America Social Media Analytics Market Breakdown, by Country
12.2.8.1 US Social Media Analytics Market, Revenue and Forecast to 2028
12.2.8.1.1 US Social Media Analytics Market Breakdown, By Component
12.2.8.1.1.1 US Social Media Analytics Market Breakdown, By Services
12.2.8.1.2 US Social Media Analytics Market Breakdown, By Application
12.2.8.1.3 US Social Media Analytics Market Breakdown, By Deployment
12.2.8.1.4 US Social Media Analytics Market Breakdown, By Organization Size
12.2.8.1.5 US Social Media Analytics Market Breakdown, By Vertical
12.2.8.2 Canada Social Media Analytics Market, Revenue and Forecast to 2028
12.2.8.2.1 Canada Social Media Analytics Market Breakdown, By Component
12.2.8.2.1.1 Canada Social Media Analytics Market Breakdown, By Services
12.2.8.2.2 Canada Social Media Analytics Market Breakdown, By Application
12.2.8.2.3 Canada Social Media Analytics Market Breakdown, By Deployment
12.2.8.2.4 Canada Social Media Analytics Market Breakdown, By Organization Size
12.2.8.2.5 Canada Social Media Analytics Market Breakdown, By Vertical
12.2.8.3 Mexico Social Media Analytics Market, Revenue and Forecast to 2028
12.2.8.3.1 Mexico Social Media Analytics Market Breakdown, By Component
12.2.8.3.1.1 Mexico Social Media Analytics Market Breakdown, By Services
12.2.8.3.2 Mexico Social Media Analytics Market Breakdown, By Application
12.2.8.3.3 Mexico Social Media Analytics Market Breakdown, By Deployment
12.2.8.3.4 Mexico Social Media Analytics Market Breakdown, By Organization Size
12.2.8.3.5 Mexico Social Media Analytics Market Breakdown, By Vertical
12.3 Europe: Social Media Analytics Market
12.3.1 Overview
12.3.2 Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
12.3.3 Europe Social Media Analytics Market Breakdown, By Component
12.3.3.1 Europe Social Media Analytics Market Breakdown, By Services
12.3.4 Europe Social Media Analytics Market Breakdown, By Application
12.3.5 Europe Social Media Analytics Market Breakdown, By Deployment
12.3.6 Europe Social Media Analytics Market Breakdown, By Organization Size
12.3.7 Europe Social Media Analytics Market Breakdown, By Vertical
12.3.8 Europe Social Media Analytics Market Breakdown, by Country
12.3.8.1 Germany Social Media Analytics Market, Revenue and Forecast to 2028
12.3.8.1.1 Germany Social Media Analytics Market Breakdown, By Component
12.3.8.1.1.1 Germany Social Media Analytics Market Breakdown, By Services
12.3.8.1.2 Germany Social Media Analytics Market Breakdown, By Application
12.3.8.1.3 Germany Social Media Analytics Market Breakdown, By Deployment
12.3.8.1.4 Germany Social Media Analytics Market Breakdown, By Organization Size
12.3.8.1.5 Germany Social Media Analytics Market Breakdown, By Vertical
12.3.8.2 France Social Media Analytics Market, Revenue and Forecast to 2028
12.3.8.2.1 France Social Media Analytics Market Breakdown, By Component
12.3.8.2.1.1 France Social Media Analytics Market Breakdown, By Services
12.3.8.2.2 France Social Media Analytics Market Breakdown, By Application
12.3.8.2.3 France Social Media Analytics Market Breakdown, By Deployment
12.3.8.2.4 France Social Media Analytics Market Breakdown, By Organization Size
12.3.8.2.5 France Social Media Analytics Market Breakdown, By Vertical
12.3.8.3 Italy Social Media Analytics Market, Revenue and Forecast to 2028
12.3.8.3.1 Italy Social Media Analytics Market Breakdown, By Component
12.3.8.3.1.1 Italy Social Media Analytics Market Breakdown, By Services
12.3.8.3.2 Italy Social Media Analytics Market Breakdown, By Application
12.3.8.3.3 Italy Social Media Analytics Market Breakdown, By Deployment
12.3.8.3.4 Italy Social Media Analytics Market Breakdown, By Organization Size
12.3.8.3.5 Italy Social Media Analytics Market Breakdown, By Vertical
12.3.8.4 UK Social Media Analytics Market, Revenue and Forecast to 2028
12.3.8.4.1 UK Social Media Analytics Market Breakdown, By Component
12.3.8.4.1.1 UK Social Media Analytics Market Breakdown, By Services
12.3.8.4.2 UK Social Media Analytics Market Breakdown, By Application
12.3.8.4.3 UK Social Media Analytics Market Breakdown, By Deployment
12.3.8.4.4 UK Social Media Analytics Market Breakdown, By Organization Size
12.3.8.4.5 UK Social Media Analytics Market Breakdown, By Vertical
12.3.8.5 Russia Social Media Analytics Market, Revenue and Forecast to 2028
12.3.8.5.1 Russia Social Media Analytics Market Breakdown, By Component
12.3.8.5.1.1 Russia Social Media Analytics Market Breakdown, By Services
12.3.8.5.2 Russia Social Media Analytics Market Breakdown, By Application
12.3.8.5.3 Russia Social Media Analytics Market Breakdown, By Deployment
12.3.8.5.4 Russia Social Media Analytics Market Breakdown, By Organization Size
12.3.8.5.5 Russia Social Media Analytics Market Breakdown, By Vertical
12.3.8.6 Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028
12.3.8.6.1 Rest of Europe Social Media Analytics Market Breakdown, By Component
12.3.8.6.1.1 Rest of Europe Social Media Analytics Market Breakdown, By Services
12.3.8.6.2 Rest of Europe Social Media Analytics Market Breakdown, By Application
12.3.8.6.3 Rest of Europe Social Media Analytics Market Breakdown, By Deployment
12.3.8.6.4 Rest of Europe Social Media Analytics Market Breakdown, By Organization Size
12.3.8.6.5 Rest of Europe Social Media Analytics Market Breakdown, By Vertical
12.4 Asia Pacific: Social Media Analytics Market
12.4.1 Overview
12.4.2 Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
12.4.3 Asia Pacific Social Media Analytics Market Breakdown, By Component
12.4.3.1 Asia Pacific Social Media Analytics Market Breakdown, By Services
12.4.4 Asia Pacific Social Media Analytics Market Breakdown, By Application
12.4.5 Asia Pacific Social Media Analytics Market Breakdown, By Deployment
12.4.6 Asia Pacific Social Media Analytics Market Breakdown, By Organization Size
12.4.7 Asia Pacific Social Media Analytics Market Breakdown, By Vertical
12.4.8 Asia Pacific Social Media Analytics Market Breakdown, by Country
12.4.8.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028
12.4.8.1.1 Australia Social Media Analytics Market Breakdown, By Component
12.4.8.1.1.1 Australia Social Media Analytics Market Breakdown, By Services
12.4.8.1.2 Australia Social Media Analytics Market Breakdown, By Application
12.4.8.1.3 Australia Social Media Analytics Market Breakdown, By Deployment
12.4.8.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size
12.4.8.1.5 Australia Social Media Analytics Market Breakdown, By Vertical
12.4.8.2 China Social Media Analytics Market, Revenue and Forecast to 2028
12.4.8.2.1 China Social Media Analytics Market Breakdown, By Component
12.4.8.2.1.1 China Social Media Analytics Market Breakdown, By Services
12.4.8.2.2 China Social Media Analytics Market Breakdown, By Application
12.4.8.2.3 China Social Media Analytics Market Breakdown, By Deployment
12.4.8.2.4 China Social Media Analytics Market Breakdown, By Organization Size
12.4.8.2.5 China Social Media Analytics Market Breakdown, By Vertical
12.4.8.3 India Social Media Analytics Market, Revenue and Forecast to 2028
12.4.8.3.1 India Social Media Analytics Market Breakdown, By Component
12.4.8.3.1.1 India Social Media Analytics Market Breakdown, By Services
12.4.8.3.2 India Social Media Analytics Market Breakdown, By Application
12.4.8.3.3 India Social Media Analytics Market Breakdown, By Deployment
12.4.8.3.4 India Social Media Analytics Market Breakdown, By Organization Size
12.4.8.3.5 India Social Media Analytics Market Breakdown, By Vertical
12.4.8.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028
12.4.8.4.1 Japan Social Media Analytics Market Breakdown, By Component
12.4.8.4.1.1 Japan Social Media Analytics Market Breakdown, By Services
12.4.8.4.2 Japan Social Media Analytics Market Breakdown, By Application
12.4.8.4.3 Japan Social Media Analytics Market Breakdown, By Deployment
12.4.8.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size
12.4.8.4.5 Japan Social Media Analytics Market Breakdown, By Vertical
12.4.8.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028
12.4.8.5.1 South Korea Social Media Analytics Market Breakdown, By Component
12.4.8.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services
12.4.8.5.2 South Korea Social Media Analytics Market Breakdown, By Application
12.4.8.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment
12.4.8.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size
12.4.8.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical
12.4.8.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028
12.4.8.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component
12.4.8.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services
12.4.8.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application
12.4.8.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment
12.4.8.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size
12.4.8.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical
12.5 MEA: Social Media Analytics Market
12.5.1 Overview
12.5.2 MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
12.5.3 MEA Social Media Analytics Market Breakdown, By Component
12.5.3.1 MEA Social Media Analytics Market Breakdown, By Services
12.5.4 MEA Social Media Analytics Market Breakdown, By Application
12.5.5 MEA Social Media Analytics Market Breakdown, By Deployment
12.5.6 MEA Social Media Analytics Market Breakdown, By Organization Size
12.5.7 MEA Social Media Analytics Market Breakdown, By Vertical
12.5.8 MEA Social Media Analytics Market Breakdown, by Country
12.5.8.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028
12.5.8.1.1 South Africa Social Media Analytics Market Breakdown, By Component
12.5.8.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services
12.5.8.1.2 South Africa Social Media Analytics Market Breakdown, By Application
12.5.8.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment
12.5.8.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size
12.5.8.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical
12.5.8.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028
12.5.8.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component
12.5.8.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services
12.5.8.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application
12.5.8.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment
12.5.8.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size
12.5.8.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical
12.5.8.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028
12.5.8.3.1 UAE Social Media Analytics Market Breakdown, By Component
12.5.8.3.1.1 UAE Social Media Analytics Market Breakdown, By Services
12.5.8.3.2 UAE Social Media Analytics Market Breakdown, By Application
12.5.8.3.3 UAE Social Media Analytics Market Breakdown, By Deployment
12.5.8.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size
12.5.8.3.5 UAE Social Media Analytics Market Breakdown, By Vertical
12.5.8.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028
12.5.8.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component
12.5.8.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services
12.5.8.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application
12.5.8.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment
12.5.8.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size
12.5.8.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical
12.6 SAM: Social Media Analytics Market
12.6.1 Overview
12.6.2 SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
12.6.3 SAM Social Media Analytics Market Breakdown, By Component
12.6.3.1 SAM Social Media Analytics Market Breakdown, By Services
12.6.4 SAM Social Media Analytics Market Breakdown, By Application
12.6.5 SAM Social Media Analytics Market Breakdown, By Deployment
12.6.6 SAM Social Media Analytics Market Breakdown, By Organization Size
12.6.7 SAM Social Media Analytics Market Breakdown, By Vertical
12.6.8 SAM Social Media Analytics Market Breakdown, by Country
12.6.8.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028
12.6.8.1.1 Brazil Social Media Analytics Market Breakdown, By Component
12.6.8.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services
12.6.8.1.2 Brazil Social Media Analytics Market Breakdown, By Application
12.6.8.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment
12.6.8.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size
12.6.8.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical
12.6.8.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028
12.6.8.2.1 Argentina Social Media Analytics Market Breakdown, By Component
12.6.8.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services
12.6.8.2.2 Argentina Social Media Analytics Market Breakdown, By Application
12.6.8.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment
12.6.8.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size
12.6.8.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical
12.6.8.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028
12.6.8.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component
12.6.8.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services
12.6.8.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application
12.6.8.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment
12.6.8.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size
12.6.8.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical
13. Impact of COVID-19 Pandemic on Global Social Media Analytics Market
13.1 Overview
13.2 North America: Impact Assessment of COVID-19 Pandemic
13.3 Europe: Impact Assessment of COVID-19 Pandemic
13.4 APAC: Impact Assessment of COVID-19 Pandemic
13.5 MEA: Impact Assessment of COVID-19 Pandemic
13.6 SAM Impact Assessment of COVID-19 Pandemic
14. Industry Landscape
14.1 Overview
14.2 Market Initiative
14.3 Merger and Acquisition
15. Company Profiles
15.1 Cision Ltd.
15.1.1 Key Facts
15.1.2 Business Description
15.1.3 Products and Services
15.1.4 Financial Overview
15.1.5 SWOT Analysis
15.1.6 Key Developments
15.2 Hootsuite Inc.
15.2.1 Key Facts
15.2.2 Business Description
15.2.3 Products and Services
15.2.4 Financial Overview
15.2.5 SWOT Analysis
15.2.6 Key Developments
15.3 IBM Corporation
15.3.1 Key Facts
15.3.2 Business Description
15.3.3 Products and Services
15.3.4 Financial Overview
15.3.5 SWOT Analysis
15.3.6 Key Developments
15.4 Meltwater N. V
15.4.1 Key Facts
15.4.2 Business Description
15.4.3 Products and Services
15.4.4 Financial Overview
15.4.5 SWOT Analysis
15.4.6 Key Developments
15.5 Oracle Corporation
15.5.1 Key Facts
15.5.2 Business Description
15.5.3 Products and Services
15.5.4 Financial Overview
15.5.5 SWOT Analysis
15.5.6 Key Developments
15.6 Qualtrics International Inc.
15.6.1 Key Facts
15.6.2 Business Description
15.6.3 Products and Services
15.6.4 Financial Overview
15.6.5 SWOT Analysis
15.6.6 Key Developments
15.7 Salesforce, Inc.
15.7.1 Key Facts
15.7.2 Business Description
15.7.3 Products and Services
15.7.4 Financial Overview
15.7.5 SWOT Analysis
15.7.6 Key Developments
15.8 Sprout Social, Inc.
15.8.1 Key Facts
15.8.2 Business Description
15.8.3 Products and Services
15.8.4 Financial Overview
15.8.5 SWOT Analysis
15.8.6 Key Developments
15.9 Talkwalker S.à.r.l.
15.9.1 Key Facts
15.9.2 Business Description
15.9.3 Products and Services
15.9.4 Financial Overview
15.9.5 SWOT Analysis
15.9.6 Key Developments
15.10 Zoho Corporation Pvt. Ltd.
15.10.1 Key Facts
15.10.2 Business Description
15.10.3 Products and Services
15.10.4 Financial Overview
15.10.5 SWOT Analysis
15.10.6 Key Developments
16. Appendix
16.1 About the Publisher
16.2 Word Index
List of Figures
Figure 1. Social Media Analytics Market Segmentation
Figure 2. Social Media Analytics Market Segmentation - By Geography
Figure 3. Global Social Media Analytics Market Overview
Figure 4. Solutions Segment held the Largest Share of Social Media Analytics Market
Figure 5. Competitive Intelligence Segment held the Largest Share of Social Media Analytics Market
Figure 6. Cloud Segment held the Largest Share of Social Media Analytics Market
Figure 7. Large Enterprises Segment held the Largest Share of Social Media Analytics Market
Figure 8. Media & Entertainment Segment held the Largest Share of Social Media Analytics Market
Figure 9. APAC to Show Great Traction During Forecast Period
Figure 10. North America: PEST Analysis
Figure 11. Europe: PEST Analysis
Figure 12. Asia-Pacific: PEST Analysis
Figure 13. Middle East and Africa: PEST Analysis
Figure 14. South America: PEST Analysis
Figure 15. Expert Opinion
Figure 16. Social Media Analytics Market Impact Analysis of Drivers and Restraints
Figure 17. Geographic Overview of Social Media Analytics Market
Figure 18. Social Media Analytics Market - Revenue and Forecast to 2028 (US$ Million)
Figure 19. Social Media Analytics Market Revenue Share, By Component (2021 and 2028)
Figure 20. Solutions: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 21. Services: Social Media Analytics Market - Revenue, and Forecast to 2028 (US$ Million)
Figure 22. Professional Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 23. Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)
Figure 24. Social Media Analytics Market Breakdown, By Application (2021 and 2028)
Figure 25. Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)
Figure 26. Competitive Intelligence Market Revenue and Forecast to 2028(US$ Million)
Figure 27. Sales and Marketing Management Market Revenue and Forecast to 2028(US$ Million)
Figure 28. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 29. Social Media Analytics Market Breakdown, By Deployment (2021 and 2028)
Figure 30. Cloud Market Revenue and Forecast to 2028 (US$ Million)
Figure 31. On-Premise Market Revenue and Forecast to 2028(US$ Million)
Figure 32. Social Media Analytics Market Breakdown, By Organization Size (2021 and 2028)
Figure 33. Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)
Figure 34. SMEs Market Revenue and Forecast to 2028 (US$ Million)
Figure 35. Social Media Analytics Market Breakdown, By Vertical (2021 and 2028)
Figure 36. BFSI Market Revenue and Forecast to 2028 (US$ Million)
Figure 37. IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)
Figure 38. Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)
Figure 39. Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)
Figure 40. Others Market Revenue and Forecast to 2028 (US$ Million)
Figure 41. Global Social Media Analytics Market Breakdown, by Region, 2021 & 2028 (%)
Figure 42. North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 43. North America Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
Figure 44. North America Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
Figure 45. North America Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
Figure 46. North America Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
Figure 47. North America Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
Figure 48. North America Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 49. US Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 50. Canada Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 51. Mexico Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 52. Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 53. Europe Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
Figure 54. Europe Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
Figure 55. Europe Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
Figure 56. Europe Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
Figure 57. Europe Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
Figure 58. Europe Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 59. Germany Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 60. France Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 61. Italy Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 62. UK Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 63. Russia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 64. Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 65. Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 66. Asia Pacific Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
Figure 67. Asia Pacific Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
Figure 68. Asia Pacific Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
Figure 69. Asia Pacific Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
Figure 70. Asia Pacific Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
Figure 71. Asia Pacific Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 72. Australia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 73. China Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 74. India Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 75. Japan Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 76. South Korea Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 77. Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 78. MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 79. MEA Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
Figure 80. MEA Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
Figure 81. MEA Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
Figure 82. MEA Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
Figure 83. MEA Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
Figure 84. MEA Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 85. South Africa Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 86. Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 87. UAE Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 88. Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 89. SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 90. Europe Social Media Analytics Market Breakdown, By Component, 2021 & 2028 (%)
Figure 91. SAM Social Media Analytics Market Breakdown, By Application, 2021 & 2028 (%)
Figure 92. SAM Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028 (%)
Figure 93. SAM Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028 (%)
Figure 94. SAM Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028 (%)
Figure 95. SAM Social Media Analytics Market Breakdown, by Country, 2021 & 2028 (%)
Figure 96. Brazil Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 97. Argentina Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 98. Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)
Figure 99. Impact of COVID-19 Pandemic in North American Country Markets
Figure 100. Impact of COVID-19 Pandemic in Europe Country Markets
Figure 101. Impact of COVID-19 Pandemic in APAC Country Markets
Figure 102. Impact of COVID-19 Pandemic in MEA Country Markets
Figure 103. Impact of COVID-19 Pandemic in South America Country Markets

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Cision Ltd
  • Hootsuite Inc.
  • IBM Corporation
  • Meltwater NV
  • Oracle Corporation
  • Qualtrics International Inc.
  • Salesforce.com, Inc.
  • Sprout Social, Inc.
  • Talkwalker S. A. R. L.
  • Zoho Corporation Pvt- Ltd

Table Information