Next-Generation Shopping - Consumer Trend Analysis

This report is part of the the publisher Trend Tracker report series, which analyzes trends the publisher's top consumer trends for 2022 related to consumer sentiment, lifestyles, attitudes, and behaviors. The report showcases how the trend has evolved during the pandemic, future considerations, and what this means for businesses.

Digitally advanced shopping was developing before the pandemic but has greatly diversified in recent years. Online/contactless shopping services became necessity during the pandemic and consumer preference for them will remain post-pandemic.

Scope

• Tech innovations and an increasingly digital consumer lifestyle is allowing the trend to meet the needs of the pandemic. Beyond COVID-19, convenience will be the key priority of shopping which has become synonymous with digital products and services.
• Tech innovation is also making shopping more interactive in more personalized categories such as beauty and food.
• A highly automated shopping experience will be ultra-convenient for consumers and key to solving labor shortages for businesses. Nevertheless, consumer preference for in-store shopping will endure but these spaces will be increasingly integrated with online features.

Reasons to Buy

• Recognize what has driven the evolution of consumer attitudes so far, and why brands must incorporate Next-Generation Shopping attributes and features.
• Identify where the market is going and how consumers react in different categories.
• Access valuable strategic take-outs to assist future decision-making and product development.