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2022 Germany Food, Health, and Wellness Trend Study

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  • May 2022
  • Region: Germany
  • HealthFocus International
  • ID: 5661631

Consumers' Search for Living & Eating Healthier in this Period of Tumultuous Change and Challenge

As the global leader in understanding the core consumer beliefs and motivations that drive consumer behavior, the analyst delivers the foundation for all major consumer insights in the realm of health and nutrition. With over 30 years specializing in healthy food and beverage culture, they amplify the consumer voice and deliver powerful insights and understandings to the world’s leading food, beverage, ingredient, and supplement companies.

The Trend Study is the broadest and longest running database of its kind; providing the most comprehensive and forward-looking global resource for tracing consistent trends over time, and pinpointing new trends that will have a lasting impact on the future food and beverage landscape.

Exploring the trends that will shape the future of the health food and beverage landscape, including:

  • Embracing Fortification
  • Diet Fuels Positive Aging
  • Interest in Food Science in a Time of Clean Eating
  • What is Good for the Planet is Good for Me
  • 24/7 Access to Nutrition
  • Healthy Indulgence + Mindful Snacking
  • Energy Evolves to Feeling Good
  • Explosion of Kitchen Medicine
  • Emotional Well-being Defines Good Health
  • Mental Power
  • Mainstreaming of Exercise Nutrition
  • The Search for Better Protein
  • Boosted Beverages
  • The COVID-19 Accelerator
  • Good Gut = Good Health
  • Health for Children
  • Nutrition Moves with the Time of Day
  • Product/Brand Healthfulness Scorecards
  • Early Adopters Forecast the Future


Providing global perspective with local nuances for the most effective strategy development

The foundation for our insight and expertise lies in our state-of-the country views across 40+ international markets. The Trend Study focuses on the most significant countries globally - including new emerging powerhouses of the future.

Table of Contents

  • Introduction & Methodology
  • The World of Wellness
  • Detailed Country Findings
  • Shopper Views on Health and Well-being
  • Diets, Exercise, and Weight Management
  • Benefits that Motivate Consumers to Action
  • Making Foods & Beverages Healthier
  • Macro Nutrients: Protein, Fats, Carbohydrates, Fiber, & Sweeteners
  • The Role of Brands Today
  • Communicating Health + Shopping for Wellness
  • Dayparts, Snacking, and Healthy Indulgence
  • Immunity, Kitchen Medicine, and Supplements
  • The Personal + Planet Health Connection
  • Clean Conscience Eating + The Shift Towards Plant
  • Health & Nutrition for the Family