Middle East and Africa Digital Experience Monitoring Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Enterprise Size, Deployment Type, and End User

The MEA digital experience monitoring market is expected to grow from US$ 107.99 million in 2022 to US$ 220.55 million by 2028; it is estimated to grow at a CAGR of 12.6% from 2022 to 2028.

The customer feedback system critical to any functional and profitable industry has been enhanced thanks to technology improvements. For example, companies are implementing an online feedback system using a cutting-edge Customer Relationship Management CRM. As a result, client input directly aids in making real-time modifications and updating the company’s software to conduct a real-time assessment of the quality and adjust or change as needed. Any company experiencing a digital transition must implement experience monitoring systems. Streamlining the digital procedures involved in running a company lays a strong basis for future system changes or ongoing innovation. The rise in the adoption of technologies such as the Internet of things (IoT), artificial intelligence (AI), and big data across industries fuels market expansion, and it aids businesses in resolving issues and improving IT decisions concerning device and application performance. According to Statista, as of 2022, 35.82 billion IoT devices are installed worldwide, and by 2025, there will be 75.44 billion devices. From smartwatches to voice assistants, IoT gadgets are changing the way we work, communicate, and interact with one another. Consumer internet and media devices, such as smartphones, automobiles, IT infrastructure, and asset tracking and monitoring are the most important IoT devices in the consumer market. End-user adoption of smart devices is a major driver of end-user experience monitoring, which will boost the demand for digital experience monitoring solutions.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA digital experience monitoring market at a notable CAGR during the forecast period.

MEA Digital Experience Monitoring Market Segmentation

The MEA digital experience monitoring market is segmented into enterprise size, deployment type, end user, and country.

• Based on enterprise size, the MEA digital experience monitoring market is divided into large enterprises and SMEs. The large enterprises dominated the MEA market in 2022.
• Based on deployment type, the MEA digital experience monitoring market is bifurcated into on-premises and cloud. The cloud segment dominated the market in 2022.
• Based on end user, the MEA digital experience monitoring market is categorized into BFSI, IT and telecommunications, retail and consumer goods, healthcare and life sciences, and others. The BFSI segment dominated the market in 2022.
• Based on country, the MEA digital experience monitoring market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of MEA. The UAE segment dominated the market in 2022.

AppDynamics LLC; BMC Software, Inc.; Broadcom Inc.; Catchpoint Systems, Inc.; Dynatrace LLC; IBM Corporation; Micro Focus; Oracle Corporation; Riverbed Technology, Inc.; SAP SE; Lakeside Software, LLC; Aternity LLC.; and Nexthink SA by Altair are among the leading companies in the MEA digital experience monitoring market.