Wellness Supplements Market Report 2025

The wellness supplements market size has grown strongly in recent years. It will grow from $300.29 billion in 2024 to $320.45 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to growing health awareness, aging population demographics, shift towards preventive healthcare, expansion of retail channels, influence of holistic health practices.

The wellness supplements market size is expected to see strong growth in the next few years. It will grow to $443.98 billion in 2029 at a compound annual growth rate (CAGR) of 8.5%. The growth in the forecast period can be attributed to elevated focus on immune health, digital health and e-commerce growth, personalization and customization trends, rising demand for plant-based supplements. Major trends in the forecast period include regulatory compliance and transparency, global expansion and market penetration, collaborations with healthcare professionals, rise of clean label products.

The forecast of 8.5% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade disputes may burden U.S. retailers by increasing prices of probiotic blends and adaptogenic herb formulations imported from Italy and Thailand, raising consumer costs for preventive health maintenance products. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

A growing emphasis on healthy lifestyles is anticipated to drive the growth of the wellness supplements market in the future. Maintaining a healthy lifestyle keeps individuals energetic and lowers the risk of disease. Key components of healthy living include regular exercise, proper nutrition, sufficient sleep, and the use of wellness supplements, which encourage people to integrate health-enhancing supplement products into their daily routines. For instance, in May 2022, the International Food Information Council, a nonprofit organization supported by the food, beverage, and agricultural industries, reported that 52% of Americans followed a specific diet or eating pattern in 2022, a significant increase from 39% in 2021. Thus, the increasing focus on healthy lifestyles is driving the growth of the wellness supplements market.

The growing geriatric population is expected to drive the growth of the wellness supplements market in the coming years. The geriatric population includes individuals aged 65 and older, who have specific healthcare needs related to aging. Wellness supplements play a crucial role in enhancing the well-being of this demographic by offering targeted nutritional support and promoting overall health and vitality. For example, in January 2024, the Population Reference Bureau, a Kenya-based nonprofit organization, projected that the number of Americans aged 65 and older will increase from 58 million in 2022 to 82 million by 2050, representing a 47% rise. Additionally, this age group's share of the overall population is expected to grow from 17% to 23% during the same period. Therefore, the increasing geriatric population is a significant driver of growth in the wellness supplements market.

Innovations in products are a significant trend that is gaining traction in the wellness supplements market. Major companies in this market are focusing on developing new products to enhance their market presence. For instance, in February 2022, Zeonutra, an Indian-based company that manufactures wellness supplement products, launched a new product called Slim Plus in February 2022. This product is organic and features unique vegan nutritional supplements containing slimbiome, making it suitable for vegan consumers. It is designed to aid in weight reduction through natural supplements.

The wellness supplements market's major companies are concentrating on developing supplements and vitamins to enhance customers' health and well-being, in response to the increasing demand for such products. For example, in April 2023, Cura360, a US-based company dedicated to making healthcare and wellness products and services more accessible and affordable, introduced its line of Wellness Supplements and Vitamins Products. This launch emphasizes holistic well-being through partnerships with well-known manufacturers, a volume discount program, and a commitment to accessibility and affordability. These initiatives address the rising demand for wellness products driven by factors such as increasing awareness, a growing elderly population, and a heightened focus on healthy lifestyles.

In September 2024, Pluckk, an India-based fresh food delivery platform, acquired Upnourish for $1.4 million. This acquisition enables Pluckk to expand its product offerings by integrating Upnourish's innovative nutrition products, which include meal replacement smoothies, soups, and bars, as well as personalized nutrition plans. Upnourish is a manufacturer of wellness supplements based in India.

Major companies operating in the wellness supplements market include Archer Daniels Midland Company, Pfizer Inc., Nestle SA, Bayer AG, Abbott Laboratories, Suntory Holdings Ltd., Otsuka Pharmaceutical Co Ltd., Haleon plc, Amway Corporation, Glanbia plc, Herbalife Nutrition Ltd., The Bountiful Company, GNC Holdings Inc., USANA Health Sciences Inc., Shaklee Corporation, Jamieson Intermediate Holdings Ltd., New Chapter Inc., Pukka Herbs Ltd., Gaia Herbs Inc., MegaFood LLC, Traditional Medicinals Inc., Olly Nutrition, Herb Pharm LLC, Herbaland Naturals Inc., Ritual Foods Pvt Ltd., Fungi Perfecti LLC, Banyan Botanicals Corp, Herbalist & Alchemist Inc., Garden of Life LLC.

North America was the largest region in the wellness supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wellness supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wellness supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the pharmaceutical sector. Companies are grappling with higher costs on imported active pharmaceutical ingredients (APIs), glass vials, and laboratory equipment - many of which have limited alternative sources. Generic drug manufacturers, already operating with minimal profit margins, are particularly affected, with some scaling back production of low-margin medications. Biotech firms are also experiencing delays in clinical trials due to shortages of specialized reagents linked to tariffs. In response, the industry is shifting API production to regions like India and Europe, building up inventory reserves, and advocating for tariff exemptions on essential medicines.

The wellness supplements market research report is one of a series of new reports that provides wellness supplements market statistics, including wellness supplements industry global market size, regional shares, competitors with a wellness supplements market share, detailed wellness supplements market segments, market trends and opportunities, and any further data you may need to thrive in the wellness supplements industry. This wellness supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

A wellness supplement is a dietary supplement that individuals add to their diet, often containing vitamins and minerals. Unsuch as pharmaceuticals, wellness supplements are not subject to the same rigorous safety and effectiveness testing requirements.

Wellness supplements encompass several types, including dietary supplements, vitamins, minerals, proteins, and herbal supplements. Dietary supplements are products used to supplement nutrients in the diet or reduce the risk of health issues such as osteoporosis or arthritis. Functional foods and beverages consist of omega fatty acid fortified foods, probiotic fortified foods, branded iodinated salt, branded wheat flour, energy drinks, and sports drinks. These products find applications in home care, hospitals, and the chemical industry.

The wellness supplement market consists of sales of tablets, capsules, gummies, and powders. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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