Functional Supplements Global Market Report 2025

The functional supplements market size has grown strongly in recent years. It will grow from $60.56 billion in 2024 to $66.52 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. Growth during the historic period can be attributed to rising health awareness, increasing consumer preference for natural products, growing fitness and wellness trends, the expansion of retail and e-commerce channels, and higher disposable income.

The functional supplements market size is expected to see strong growth in the next few years. It will grow to $95.56 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. Growth in the forecast period can be attributed to increasing adoption of functional foods and supplements, a stronger focus on preventive healthcare, rising demand for personalized nutrition, expansion of online distribution channels, and growing research and development in bioactive compounds. Major trends expected in the forecast period include technological advancements in supplement formulations, innovations in delivery systems and bioavailability, developments in personalized nutrition solutions, research and development of plant-based and organic ingredients, and the adoption of AI and data-driven approaches for health optimization.

The growing consumer awareness about health and wellness is driving the growth of the functional supplements market. Increasing access to health information through digital platforms is empowering consumers to take proactive steps toward preventive healthcare, shifting focus from reactive treatments to overall wellness. This trend has heightened demand for functional supplements that support immunity, energy, digestion, and general preventive health. For example, in June 2024, the International Food Information Council (IFIC) reported that 54% of Americans followed a specific diet or eating pattern, with interest in increasing protein intake rising from 59% in 2022 to 71% in 2024. This demonstrates how consumer health consciousness is directly boosting functional supplement adoption.

Market players are innovating with formulations that improve nutrient absorption and consumer convenience. Orosoluble film supplements - thin, fast-dissolving strips that melt on the tongue without water - enable rapid nutrient delivery and precise dosing, enhancing compliance and usability. For instance, in August 2025, IBSA Group, a Switzerland-based pharmaceutical and nutraceutical company, launched orodispersible film supplements containing iron, vitamin D3, and vitamin B12 across multiple European countries. These products provide faster absorption and ease of use, particularly benefiting individuals who have difficulty swallowing traditional pills, while reinforcing IBSA’s commitment to consumer-centric wellness solutions.

In August 2025, Zydus Wellness Limited, an India-based health and wellness company, acquired Comfort Click Limited for $312.3 million. This acquisition expands Zydus’s international footprint, strengthens its presence in the vitamins, minerals, and supplements (VMS) segment, diversifies its product portfolio, and leverages Comfort Click’s distribution network to accelerate global growth. Comfort Click, a UK-based consumer health company, specializes in functional supplements, making the acquisition a strategic move to capitalize on the growing global demand for preventive health solutions.

Major companies operating in the functional supplements market are Nestlé S.A., PepsiCo Inc., Bayer AG, Abbott Nutrition Inc., Lonza Group Ltd., Herbalife Nutrition Ltd., Amway Corporation, USANA Health Sciences Inc., Glanbia Nutritionals Inc., Clif Bar & Company, Jamieson Wellness Inc., Blackmores Limited, Thorne HealthTech Inc., Himalaya Global Holdings Ltd., Quest Nutrition LLC, Life Extension Foundation Buyers Club Inc., OZiva Naturals Pvt. Ltd., Life Seasons Inc., NOW Health Group Inc. (NOW Foods), Sona Nutrition Pvt. Ltd.

North America was the largest region in the functional supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in functional supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the functional supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the pharmaceutical companies contend with tariffs on APIs, glass vials, and lab equipment inputs with few alternative sources. Generic drug makers, operating on razor-thin margins, are especially vulnerable, with some reducing production of low-profit medicines. Biotech firms face delays in clinical trials due to tariff-related shortages of specialized reagents. In response, the industry is expanding API production in India and Europe, increasing inventory stockpiles, and pushing for trade exemptions for essential medicines.

The functional supplements market research report is one of a series of new reports that provides functional supplements market statistics, including functional supplements industry global market size, regional shares, competitors with the functional supplements market share, functional supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the functional supplements industry. This functional supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Functional supplements are products formulated to support specific physiological functions and promote overall well-being. They contain targeted nutrients, bioactive compounds, or natural ingredients that address particular health needs such as energy, immunity, or cognitive performance. These supplements work by enhancing the body’s natural processes and maintaining optimal balance, helping improve vitality, resilience, and long-term health.

The primary product types of functional supplements include vitamins, minerals, amino acids, probiotics, herbal supplements, protein supplements, omega fatty acids, and energy supplements. Functional supplements are concentrated, easily absorbable nutrients that help the body meet daily vitamin requirements, support general health, and prevent deficiencies. They are available in various formulation types, including pills and capsules, powders, liquids, gummies, and bars, and are distributed through multiple channels such as online retail, supermarkets or hypermarkets, specialty stores, pharmacies, health food stores, and fitness centers. These supplements are used across applications such as sports nutrition, weight management, immune health, digestive health, and other areas, and they target audiences including athletes, health-focused consumers, older adults, individuals with specific health needs, and working professionals.

The functional supplements market consists of sales of collagen, functional mushrooms, nootropics, and sports nutrition products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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