The global digital out-of-home market was valued at $18.80 billion in 2020, and is projected to reach $58.67 billion by 2031, registering a CAGR of 11.6% from 2022 to 2031. Digital out of home or DOOH refers to the digital media used for marketing purposes outside the home. This media includes any out-of-home (OOH) display such as digital billboards in airports, subways, taxis, and street furniture among others.
The growth of the global digital out of home market is majorly driven by shift in consumer prefer from traditional to digital display advertisement solutions across the globe. Further, rapid digitization is anticipated to drive the growth of digital out of home market. However, complex and expensive digital signage coupled with rise in trend of online/broadcast advertisement are major restraint that are projected to hamper the global market. On the contrary, surge in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period.
The global digital out of home market is segmented based on format type, application, end-user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. On the basis of end-user, the market is segmented into automotive, personal care & households, entertainment, retail, food & beverages, telecom, BFSI, and others. Region-wise, the digital out of home market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, and the rest of the Europe), Asia-Pacific (China, India, Japan, Australia, and the rest of the Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).
The key players that operate in the market include Broadsign International, Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, Inc., JCDecaux SA, Lamar Advertising Company, NEC Corporation, OOh!media Ltd, Outfront Media Inc., Samsung Electronics Co. Ltd., and Mvix Inc.
The growth of the global digital out of home market is majorly driven by shift in consumer prefer from traditional to digital display advertisement solutions across the globe. Further, rapid digitization is anticipated to drive the growth of digital out of home market. However, complex and expensive digital signage coupled with rise in trend of online/broadcast advertisement are major restraint that are projected to hamper the global market. On the contrary, surge in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period.
The global digital out of home market is segmented based on format type, application, end-user, and region. On the basis of format type, the market is divided into billboard, transit, street furniture, and others. Based on application, it is bifurcated into indoor and outdoor. On the basis of end-user, the market is segmented into automotive, personal care & households, entertainment, retail, food & beverages, telecom, BFSI, and others. Region-wise, the digital out of home market trends are analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Russia, and the rest of the Europe), Asia-Pacific (China, India, Japan, Australia, and the rest of the Asia-Pacific), and LAMEA (Latin America, the Middle East, and Africa).
The key players that operate in the market include Broadsign International, Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, Inc., JCDecaux SA, Lamar Advertising Company, NEC Corporation, OOh!media Ltd, Outfront Media Inc., Samsung Electronics Co. Ltd., and Mvix Inc.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digital out of home market analysis from 2020 to 2031 to identify the prevailing digital out of home market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the digital out of home market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global digital out of home market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By End-User
- Automotive
- Personal Care and Households
- Entertainment
- Retail
- Food and Beverages
- Telecom
- BFSI
- Others
By Format Type
- Billboard
- Transit
- Street Furniture
- Others
By Application
- Indoor
- Outdoor
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- Rest Of Asia Pacific
- LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Clear Channel Outdoor Holdings, Inc.
- Broadsign International, Inc
- Daktronics, Inc
- JCDecaux SA
- Lamar Advertising Company
- NEC Corporation
- Ooh!mediaLtd
- Outfront Media Inc
- Samsung Electronics Co. Ltd
- MvixInc
Please note:
- Online Access price format is valid for 60 days access. Printing is not enabled.
- PDF Single and Enterprise price formats enable printing.
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: DIGITAL OUT OF HOME MARKET, BY FORMAT TYPE
CHAPTER 5: DIGITAL OUT OF HOME MARKET, BY APPLICATION
CHAPTER 6: DIGITAL OUT OF HOME MARKET, BY END-USER
CHAPTER 7: DIGITAL OUT OF HOME MARKET, BY REGION
CHAPTER 8: COMPANY LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, titled, “Digital Out of Home Market," the digital out of home (DooH) market was valued at $18.80 billion in 2020, and is estimated to reach $58.67 billion by 2031, growing at a CAGR of 11.6% from 2022 to 2031.Digital out of home is a type of display advertising in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on. Digital out of home advertising boosts brand recognition by engaging a broad audience in real-time. Further, this form of message delivery is supported by dynamic digital technology maximized with real-time capabilities of user engagement to target consumers. DOOH encompasses a variety of screen shapes, sizes, and levels of interactivity. Features of DOOH such as flexibility, cost-effectiveness, and relevancy to each unique environment make it suitable for different industry verticals such as commercial, infrastructural, and institutional. In addition, a rise in investment in digital ads in various public locations across developing and developed economies is anticipated to drive the digital out-of-home market share.
The growth of the global digital out of home market is majorly driven by a decline in demand for traditional billboards paired with the reduced cost of digital screens across the globe. Further, rapid digitization & decline in demand for traditional billboards is anticipated to drive the growth of digital out of home market. However, complex and expensive digital signage coupled with rising in the trend of online/broadcast advertisement acts as a prime restraint of the global market. On the contrary, the rise in urbanization across emerging economies globally is anticipated to provide lucrative opportunities for the digital out of home industry during the forecast period.
According to digital out of home market analysis, the billboard segment was the highest contributor to the market in 2020. The billboard and transit segments collectively accounted for around 76.0% market share in 2020. The surge in adoption of digital signage solutions has led to the growth of the billboard and transit segments; thereby, enhancing the digital out of home market growth.
The outbreak of COVID-19 has significantly impacted the growth of the digital out of home market. The decline in demand for digital signage solutions across prime sectors has significantly impacted the digital out of home market size during the pandemic. Further, the lack of availability of a professional workforce due to partial and complete lockdown implemented by governments across the globe restrained the growth of the digital out of home market during a pandemic. Moreover, the healthcare sector globally started to deploy digital signage solutions, which is expected to drive the growth of the digital out of home market post-pandemic.
According to Himanshu Jangra, Lead Analyst, Semiconductor and Electronics, “The global digital out of home market share is expected to witness considerable growth, owing to increase in demand for digital signage solutions across retail, telecom, healthcare sectors, especially in Asia-Pacific and LAMEA, due to rise in demand for digital infrastructure solution in these regions.”
Region-wise, North America holds a significant share in the global digital out of home market, owing to the presence of prime players in this region. The adoption of a two-way voice system and medical alert alarm system at the hospital sector is expected to propel the growth of the digital out of home industry in this region. Moreover, the surge in demand for personal health monitoring systems for senior citizens in North America is anticipated to drive the digital out of home market trends in this region.
The key players profiled in the report include Broadsign International, Inc., Clear Channel Outdoor Holdings, Inc., Daktronics, Inc., JCDecaux SA, Lamar Advertising Company, NEC Corporation, Ooh!media Ltd, Outfront Media Inc., Samsung Electronics Co. Ltd., and Mvix Inc. Market players have adopted various strategies, such as product launch, collaboration& partnership, joint venture, and acquisition, to expand their foothold in the digital out of home market.
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 270 |
Published | August 2022 |
Forecast Period | 2020 - 2031 |
Estimated Market Value ( USD | $ 18.8 billion |
Forecasted Market Value ( USD | $ 58.67 billion |
Compound Annual Growth Rate | 10.9% |
Regions Covered | Global |
No. of Companies Mentioned | 10 |