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U.S. Ride-On Mowers Market - Comprehensive Study and Strategic Assessment 2022-2027

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    Report

  • 324 Pages
  • October 2022
  • Region: United States
  • Arizton
  • ID: 5671345
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The U.S. ride-on mowers market is expected to grow at a CAGR of 4.94% during 2022-2027.

MARKET INSIGHTS

  • The market is expected to witness shipments of around 2,491.02 thousand units in 2027. The rising growth can be attributed to the increasing popularity of landscaping services across the country due to the rising need to provide an aesthetic appeal to commercial and residential lawns and gardens. Also, the surging investment in large lawn acreage of commercial properties as compared to residential units is boosting the demand for these services & hence the demand for riding lawn mowers from professional landscaping service providers in the market.
  • The country's government is making significant investments in the construction of outdoor open spaces. For instance, according to U.S. Census Bureau, in 2020, the local & state government of the country spent more than USD 10 billion on the construction of parks, sports infrastructure & community centers. Hence, such expansion of green spaces is boosting the U.S. ride-on mowers market.
  • The manufacturer-led programs' growth further supports the U.S. ride-on lawn mowers market. The vendors are undertaking referral programs that reward existing customers for bringing in new ones. For instance, John Deere rewards the person who refers ZTrak Commercial Zero Turn Mower with a discount of USD 100 on purchasing parts, service, or equipment & also offers the referred person a discount voucher of USD 50.
  • The growing usage of artificial turf in sports facilities such as cricket pitches, football grounds, and others to escape from the high cost of regular mowing and other maintenance cost associated with fertilizers, water, and others is expected to hamper the demand for ride-on lawn mowers in the market during the forecast period.

KEY INDUSTRY HIGHLIGHTS

  • Battery life, amount of power, and price are the primary concerns of consumers concerning battery-powered ride-on lawn mowers. With the growing usage of Li-ion batteries in riding lawn mowers and other equipment, the price is declining significantly, thereby influencing its purchase among customers.
  • Remote-controlled mowers, electronic speed control & tight turn technology, are recent trends gaining momentum in the U.S. ride-on lawn mowers market.
  • The declining yard size in U.S. households due to the increasing demand for larger homes is expected to push the demand for walk-behind mowers, thereby hampering the demand for ride-on mowers in the market.
  • The supply chain disruptions, labor shortages, and inflation significantly impacted the construction sector in 2020 and 2021. However, in 2022 and 2023, the spending on amusement & recreation construction is expected to increase by more than 7.5% and 6%, respectively, thereby offering substantial growth opportunities for the U.S. ride-on mowers market.

SEGMENT INSIGHTS

  • The zero-turn lawn mowers are expected to add a revenue of USD 425 million by 2027.
  • The revenue from battery-powered ride-on mowers is expected to reach USD 1 billion by 2027 due to the increasing developments in the battery run time and declining cost due to better economies of scale.
  • In 2021, the golf course & other sports arenas segment accounted for a revenue share of 30.84% in the U.S. ride-on mowers market. These segments are expected to witness significant growth due to increased user participation and government spending to support golf grassroots development efforts.

Segmentation by Product

  • Standard Ride-On
  • Zero-Turn
  • Lawn Tractors
  • Garden Tractors

Segmentation by Fuel Type

  • Gasoline-Powered
  • Battery-Powered
  • Propane-Powered

Segmentation by End-User

  • Professional Landscaping Services
  • Golf Courses & Other Sports Arenas
  • Residential
  • Government & Others

Segmentation by Transmission Type

  • Hydrostatic
  • Electric Motor
  • Manual
  • Others

Segmentation by Drive Type

  • Two Wheel Drive
  • Four Wheel Drive

Segmentation by Start Type

  • Push Start
  • Key Start

Segmentation by Blade Type

  • Standard Blades
  • Mulching Blades
  • Lifting Blades
  • Cylinder Blades

Segmentation by Distribution Channel

  • Offline
  • Online

INDUSTRY TRENDS & OPPORTUNITIES

Increasing Penetration of Recreational Facilities

  • Recreational facilities such as parks, playgrounds, and others help strengthen the citizens' healthy and vibrant community. Moreover, it also helps in attracting home buyers & increases the value of the property close to the open space.
  • The California government focuses on expanding outdoor spaces by investing in public park improvements. In 2022, California's local & state leaders granted nearly USD 15 million in funds for the expansion of outdoor facilities.
  • The Florida Department of Environmental Protection (DEP) is taking initiatives to boost the green cover across the state. The plan for developing new playgrounds at St. Andrews State Park is underway. Such expansion of green spaces is boosting the U.S. ride-on mowers market.

Growing Demand from Golf Courses

  • Even after the pandemic in 2020, participation in golf observed remarkable growth. In 2020, the number of golfers across the U.S. reached around 25 million, witnessing a growth of nearly 500,000 and an increase of about 2% compared to 2019.
  • The U.S., accounting for more than 16,000 golf courses, has one of the highest numbers of golf courses worldwide.
  • The higher penetration of golf courses in the Southern U.S. compared to other regions is expected to generate higher demand for the equipment from the region.

GEOGRAPHICAL OUTLOOK

In 2021, the U.S. accounted for a revenue share of 79.51% in the North American ride-on lawn mowers market. The growth is attributed to the increasing demand for landscaping services through suburban lawns, golf courses, sports fields, and public parks. Moreover, well-developed residential & commercial sectors across the country are expected to support the industry’s growth. Residential construction spending across the country is rising significantly, which is expected to push the demand for ride-on lawn mowers in the US market and has helped to secure domination in the global ride-on lawn mowers market.

The Southern U.S., accounting for the highest population base & highest per capita GDP, is one of the major revenue contributors to the US ride-on lawn mowers market and is expected to grow at a CAGR of 5.14% (by revenue) during the forecast period. However, the growing population migration to the western region is expected to boost the construction activities across the region, thereby increasing the GDP & the overall ride-on mowers industry in the western US.

Segmentation by Geography

  • Southern US
  • Western US
  • Midwest US
  • Northeastern US

VENDOR LANDSCAPE

Vend competition is based on innovation, product updates, product portfolio, product differentiation, and pricing. Vendors try to break the price-based competition by relying on value-added sales offerings that offer them a competitive advantage and better margins. During the forecast period, the new product development initiatives for various lawns will intensify the competition in the U.S. ride-on mowers market.

Deere & Co., Husqvarna, Kubota, STIGA, and The Toro Company are among the few significant vendors in the US ride-on mowers market. The competition among these leading players is high. Several players offer various gardening equipment to achieve economies of scale. Other players in the industry are AriensCo, Bobcat, and Briggs & Stratton. Most players followed the acquisition strategy to become industry leaders. For instance, in May 2021, AriensCo acquired AS-Motor, a Germany-based mowers manufacturer, which sells its mower products via 100 dealers in France; over 300 dealers in Germany; and distributors in the rest of the world and Europe. This acquisition enabled AriensCo to expand its reach across the European region.

Key Vendors

  • Ariens Company (AriensCo)
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota Corporation
  • Stanley Black & Decker
  • STIGA Group
  • The Toro Company

Other Prominent Vendors

  • AGCO
  • Altoz
  • AS-Motor
  • Bad Boy Mowers
  • Bobcat Company
  • Briggs & Stratton
  • Chervon Group
  • Emak Group
  • Generac Power Systems
  • Greenworks Tools
  • Masport
  • Metalcraft of Mayville
  • STIHL
  • SUMEC Group Corp.
  • Swisher Inc.
  • Techtronic Industries
  • Textron Inc.
  • The Grasshopper Company
  • Walker Manufacturing
  • Wright Manufacturing
  • Yangzhou Weibang Garden

KEY QUESTIONS ANSWERED

1. How big is the U.S. ride-on mowers market?
2. What is the growth rate of the U.S. ride-on mowers market?
3. What will be the U.S. ride-on mowers market share in the number of units by 2027?
4. Who are the key players in the U.S. ride-on mowers market?
5. What are the market trends impacting the U.S. ride-on mowers market?

Table of Contents

1 Research Methodology2 Research Objectives3 Research Process
4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market Segmentation by Product
4.4.2 Market Segmentation by End-User
4.4.3 Market Segmentation by Fuel
4.4.4 Market Segmentation by Transmission
4.4.5 Market Segmentation by Blade Type
4.4.6 Market Segmentation by Drive Type
4.4.7 Market Segmentation by Start Type
4.4.8 Market Segmentation by Distribution Channel
5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation
6 Market at a Glance
7 Premium Insights
7.1 Overview
7.2 Key Highlights
7.3 Snippets
7.4 Vendor Landscape
8 Introduction
8.1 Overview
8.1.1 Development of Li-Ion Battery
8.2 History of Lawn Mowers
8.3 Consumer Behavior
8.4 Walk-Behind Vs. Ride-On Lawn Mower
8.5 Lawn Mowers Market: Expert Insights
8.6 Us Lawn & Lawn Equipment Insights
8.7 Us Gasoline Price Trend Analysis
8.8 Penetration of Green Spaces
8.9 Recent Developments
8.9.1 New Product Launches
8.9.2 Mergers, Acquisitions, & Partnerships
8.10 Declining Demand for Gasoline-Based Ride-On Lawn Mowers
8.11 Dynamics of Landscaping Industry
8.12 Value Chain Analysis
8.12.1 Overview
8.12.2 Raw Material & Component Suppliers
8.12.3 Manufacturers
8.12.4 Dealers/Distributors
8.12.5 Retailers
8.12.6 End-Users
8.13 Regulations & Standards
8.13.1 Lawn Mowers
8.14 Impact of Covid-19
9 Market Opportunities & Trends
9.1 Growing Landscaping Industry
9.2 Increasing Influx of Alternative Fuel Options
9.3 Internet Shaping End-User Purchasing Behavior
10 Market Growth Enablers
10.1 Growing Demand from Golf Courses
10.2 Growing Manufacturer-Led Programs & Initiatives
10.3 Increasing Penetration of Recreational Facilities
11 Market Restraints
11.1 Growing Usage of Artificial Grass & Rise in Xeriscaping
11.2 High Upfront Cost & Longer Replacement Cycle
11.3 Eroding Vendor Margins Due to Volatility in Raw Material Prices
12 Market Landscape
12.1 Market Overview
12.2 Macroeconomic Factors
12.2.1 Gdp
12.2.2 Construction Outlook
12.3 Market Size & Forecast
12.3.1 Value
12.3.2 Volume
12.4 Market by Geography
12.4.1 Value
12.4.2 Volume
12.5 Five Forces Analysis
12.5.1 Threat of New Entrants
12.5.2 Bargaining Power of Suppliers
12.5.3 Bargaining Power of Buyers
12.5.4 Threat of Substitutes
12.5.5 Competitive Rivalry
13 Product
13.1 Market Snapshot & Growth Engine (Value)
13.2 Market Snapshot & Growth Engine (Volume)
13.3 Market Overview
13.4 Standard Ride-On Mowers
13.4.1 Market Overview
13.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
13.5 Zero-Turn Mowers
13.5.1 Market Overview
13.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
13.6 Lawn Tractors
13.6.1 Market Overview
13.6.2 Market Size & Forecast 2021-2027 (Value & Volume)
13.7 Garden Tractors
13.7.1 Market Overview
13.7.2 Market Size & Forecast 2021-2027 (Value & Volume)
14 Fuel Type
14.1 Market Snapshot & Growth Engine (Value)
14.2 Market Snapshot & Growth Engine (Volume)
14.3 Market Overview
14.4 Gasoline-Powered
14.4.1 Market Overview
14.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
14.5 Electric Cordless/Battery-Powered
14.5.1 Market Overview
14.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
14.6 Propane-Powered
14.6.1 Market Overview
14.6.2 Market Size & Forecast 2021-2027 (Value & Volume)
15 End-User
15.1 Market Snapshot & Growth Engine (Value)
15.2 Market Snapshot & Growth Engine (Volume)
15.3 Market Overview
15.4 Professional Landscaping Services
15.4.1 Market Overview
15.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
15.5 Golf Courses & Other Sports Arenas
15.5.1 Market Overview
15.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
15.6 Residential
15.6.1 Market Overview
15.6.2 Market Size & Forecast 2021-2027 (Value & Volume)
15.7 Government & Others
15.7.1 Market Overview
15.7.2 Market Size & Forecast 2021-2027 (Value & Volume)
16 Transmission
16.1 Market Snapshot & Growth Engine (Value)
16.2 Market Snapshot & Growth Engine (Volume)
16.3 Market Overview
16.4 Hydrostatic
16.4.1 Market Overview
16.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
16.5 Electric Motor
16.5.1 Market Overview
16.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
16.6 Manual
16.6.1 Market Overview
16.6.2 Market Size & Forecast 2021-2027 (Value & Volume)
16.7 Others
16.7.1 Market Overview
16.7.2 Market Size & Forecast 2021-2027 (Value & Volume)
17 Drive Type
17.1 Market Snapshot & Growth Engine (Value)
17.2 Market Snapshot & Growth Engine (Volume)
17.3 Market Overview
17.4 Two-Wheel Drive
17.4.1 Market Overview
17.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
17.5 Four-Wheel Drive
17.5.1 Market Overview
17.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
18 Start Type
18.1 Market Snapshot & Growth Engine (Value)
18.2 Market Snapshot & Growth Engine (Volume)
18.3 Market Overview
18.4 Push Start
18.4.1 Market Overview
18.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
18.5 Key Start
18.5.1 Market Overview
18.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
19 Blade Type
19.1 Market Snapshot & Growth Engine (Value)
19.2 Market Snapshot & Growth Engine (Volume)
19.3 Market Overview
19.4 Deck/Standard Blades
19.4.1 Market Overview
19.4.2 Market Size & Forecast 2021-2027 (Value & Volume)
19.5 Mulching Blades
19.5.1 Market Overview
19.5.2 Market Size & Forecast 2021-2027 (Value & Volume)
19.6 Lifting Blades
19.6.1 Market Overview
19.6.2 Market Size & Forecast 2021-2027 (Value & Volume)
19.7 Cylinder Blades
19.7.1 Market Overview
19.7.2 Market Size & Forecast 2021-2027 (Value & Volume)
20 Distribution Channel
20.1 Market Snapshot & Growth Engine (Value)
20.2 Market Snapshot & Growth Engine (Volume)
20.3 Market Overview
20.4 Offline
20.4.1 Market Overview
20.4.2 Dealers & Distributors
20.4.3 Specialty Stores
20.4.4 Mass Market Players
20.4.5 Market Size & Forecast 2021-2027 (Value & Volume)
20.5 Online
20.5.1 Market Overview
20.5.2 Direct Sales
20.5.3 Third-Party Sales
20.5.4 Market Size & Forecast 2021-2027 (Value & Volume)
21 Region
21.1 Market Snapshot & Growth Engine (Value)
21.2 Market Snapshot & Growth Engine (Volume)
21.3 Geographic Overview
21.4 Product
21.4.1 Market Size & Forecast (Value & Volume)
21.5 Fuel Type
21.5.1 Market Size & Forecast (Value & Volume)
21.6 End-User
21.6.1 Market Size & Forecast (Value & Volume)
21.7 Transmission Type
21.7.1 Market Size & Forecast (Value & Volume)
21.8 Drive Type
21.8.1 Market Size & Forecast (Value & Volume)
21.9 Start Type
21.9.1 Market Size & Forecast (Value & Volume)
21.10 Blade Type
21.10.1 Market Size & Forecast (Value & Volume)
21.11 Distribution Channel
21.11.1 Market Size & Forecast (Value & Volume)
22 South
22.1 Market Overview
22.1.1 Florida
22.1.2 Texas
22.2 Market Size & Forecast
22.2.1 Value
22.2.2 Volume
23 West
23.1 Market Overview
23.1.1 California
23.1.2 Washington
23.2 Market Size & Forecast
23.2.1 Value
23.2.2 Volume
24 Midwest
24.1 Market Overview
24.1.1 Illinois
24.1.2 Minnesota
24.2 Market Size & Forecast
24.2.1 Value
24.2.2 Volume
25 Northeast
25.1 Market Overview
25.1.1 New Jersey
25.1.2 New York
25.2 Market Size & Forecast
25.2.1 Value
25.2.2 Volume
26 Competitive Landscape
26.1 Competition Overview
27 Key Company Profiles
27.1 Ariens Company (Ariensco)
27.1.1 Business Overview
27.1.2 Product Offerings
27.1.3 Key Strategies
27.1.4 Key Strengths
27.1.5 Key Opportunities
27.2 Deere & Company
27.2.1 Business Overview
27.2.2 Product Offerings
27.2.3 Key Strategies
27.2.4 Key Strengths
27.2.5 Key Opportunities
27.3 Honda
27.3.1 Business Overview
27.3.2 Product Offerings
27.3.3 Key Strategies
27.3.4 Key Strengths
27.3.5 Key Opportunities
27.4 Husqvarna Group
27.4.1 Business Overview
27.4.2 Product Offerings
27.4.3 Key Strategies
27.4.4 Key Strengths
27.4.5 Key Opportunities
27.5 Kubota Corporation
27.5.1 Business Overview
27.5.2 Product Offerings
27.5.3 Key Strategies
27.5.4 Key Strengths
27.5.5 Key Opportunities
27.6 Stanley Black & Decker
27.6.1 Business Overview
27.6.2 Product Offerings
27.6.3 Key Strategies
27.6.4 Key Strengths
27.6.5 Key Opportunities
27.7 Stiga Group
27.7.1 Business Overview
27.7.2 Product Offerings
27.7.3 Key Strategies
27.7.4 Key Strengths
27.7.5 Key Opportunities
27.8 the Toro Company
27.8.1 Business Overview
27.8.2 Product Offerings
27.8.3 Key Strategies
27.8.4 Key Strengths
27.8.5 Key Opportunities
28 Other Prominent Vendors
28.1 Agco
28.1.1 Business Overview
28.1.2 Product Offerings
28.2 Altoz
28.2.1 Business Overview
28.2.2 Product Offerings
28.3 As-Motor
28.3.1 Business Overview
28.3.2 Product Offerings
28.4 Bad Boy Mowers
28.4.1 Business Overview
28.4.2 Product Offerings
28.5 Bobcat Company
28.5.1 Business Overview
28.5.2 Product Offerings
28.6 Briggs & Stratton
28.6.1 Business Overview
28.6.2 Product Offerings
28.7 Chervon Group
28.7.1 Business Overview
28.7.2 Product Offerings
28.8 Emak Group
28.8.1 Business Overview
28.8.2 Product Offerings
28.9 Generac Power Systems
28.9.1 Business Overview
28.9.2 Product Offerings
28.10 Greenworks Tools
28.10.1 Business Overview
28.10.2 Product Offerings
28.11 Masport
28.11.1 Business Overview
28.11.2 Product Offerings
28.12 Metalcraft of Mayville
28.12.1 Business Overview
28.12.2 Product Offerings
28.13 Stihl
28.13.1 Business Overview
28.13.2 Product Offerings
28.14 Sumec Group Corporation
28.14.1 Business Overview
28.14.2 Product Offerings
28.15 Swisher Inc.
28.15.1 Business Overview
28.15.2 Product Offerings
28.16 Techtronic Industries
28.16.1 Business Overview
28.16.2 Product Offerings
28.17 Textron Inc.
28.17.1 Business Overview
28.17.2 Product Offerings
28.18 the Grasshopper Company
28.18.1 Business Overview
28.18.2 Product Offerings
28.19 Walker Manufacturing
28.19.1 Business Overview
28.19.2 Product Offerings
28.20 Wright Manufacturing
28.20.1 Business Overview
28.20.2 Product Offerings
28.21 Yangzhou Weibang Garden
28.21.1 Business Overview
28.21.2 Product Offerings
29 Report Summary
29.1 Key Takeaways
29.2 Strategic Recommendations
30 Quantitative Summary
30.1 Market by Geography
30.1.1 Value
30.1.2 Volume
30.2 Product
30.2.1 Market Size & Forecast (Value & Volume)
30.3 Fuel Type
30.3.1 Market Size & Forecast (Value & Volume)
30.4 End-User
30.4.1 Market Size & Forecast (Value & Volume)
30.5 Transmission Type
30.5.1 Market Size & Forecast (Value & Volume)
30.6 Drive Type
30.6.1 Market Size & Forecast (Value & Volume)
30.7 Start Type
30.7.1 Market Size & Forecast (Value & Volume)
30.8 Blade Type
30.8.1 Market Size & Forecast (Value & Volume)
30.9 Distribution Channel
30.9.1 Market Size & Forecast (Value & Volume)
31 Appendix
31.1 Abbreviations

Companies Mentioned

  • Ariens Company (AriensCo)
  • Deere & Company
  • Honda
  • Husqvarna Group
  • Kubota Corporation
  • Stanley Black & Decker
  • STIGA Group
  • The Toro Company
  • AGCO
  • Altoz
  • AS-Motor
  • Bad Boy Mowers
  • Bobcat Company
  • Briggs & Stratton
  • Chervon Group
  • Emak Group
  • Generac Power Systems
  • Greenworks Tools
  • Masport
  • Metalcraft of Mayville
  • STIHL
  • SUMEC Group Corp.
  • Swisher Inc.
  • Techtronic Industries
  • Textron Inc.
  • The Grasshopper Company
  • Walker Manufacturing
  • Wright Manufacturing
  • Yangzhou Weibang Garden

Methodology


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



 

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