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The Global Market Research Services Market is projected to grow with a significant CAGR in the forecast period. Economic development and substantial infrastructure development have constituted regional revenue generation. Further, the patterns associated with domestic production, import and export, and consumption have helped market participants to analyze and capitalize on potential opportunities. Besides, the qualitative and quantitative parameters provided in the report with detailed analysis highlight the driving and restraining factors of the Global Market Research Services Market.Speak directly to the analyst to clarify any post sales queries you may have.
The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Market Research Services Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.
Market Segmentation & Coverage:
This research report categorizes the Global Market Research Services Market in order to forecast the revenues and analyze trends in each of following sub-markets:- Based on Service Type, the market is studied across Marketing Research & Analysis Services and Public Opinion & Election Polling. The Public Opinion & Election Polling is projected to witness significant market share during forecast period.
- Based on End-User, the market is studied across FMCG, Healthcare, Media, and Professional Services. The Healthcare is projected to witness significant market share during forecast period.
- Based on Region, the market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Asia-Pacific is projected to witness significant market share during forecast period.
Market Statistics:
The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.FPNV Positioning Matrix:
The FPNV Positioning Matrix is essential for assessing the Global Market Research Services Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).Market Share Analysis:
The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.Company Usability Profiles:
The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Market Research Services Market, including Escalent, Inc., Fortune Business Insights, Gartner Inc., Global Vox Populi, INTAGE Holdings Inc., Ipsos Group, IQVIA Holdings Inc., Kai Analytics and Survey Research Inc., Market Xcel Data Matrix Pvt Ltd., Mintel Group Ltd., Nielsen Holdings PLC, SIS International Research, The Kantar Group Limited, Verisk Analytics, Inc., and Westat, Inc.The report provides insights on the following pointers:
- Market Penetration: Provides comprehensive information on the market offered by the key players
- Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets
- Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
- Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation
- Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
- Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
The report answers questions such as:
- What is the market size and forecast of the Global Market Research Services Market?
- What are the inhibiting factors and impact of COVID-19 shaping the Global Market Research Services Market during the forecast period?
- Which are the products/segments/applications/areas to invest in over the forecast period in the Global Market Research Services Market?
- What is the competitive strategic window for opportunities in the Global Market Research Services Market?
- What are the technology trends and regulatory frameworks in the Global Market Research Services Market?
- What is the market share of the leading vendors in the Global Market Research Services Market?
- What modes and strategic moves are considered suitable for entering the Global Market Research Services Market?
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Table of Contents
1. Preface
2. Research Methodology
4. Market Overview
5. Market Insights
6. Market Research Services Market, by Service Type
7. Market Research Services Market, by End-User
8. Americas Market Research Services Market
9. Asia-Pacific Market Research Services Market
10. Europe, Middle East & Africa Market Research Services Market
11. Competitive Landscape
12. Company Usability Profiles
13. Appendix
List of Figures
List of Tables
Companies Mentioned
- Escalent, Inc.
- Fortune Business Insights
- Gartner Inc.
- Global Vox Populi
- INTAGE Holdings Inc.
- Ipsos Group
- IQVIA Holdings Inc.
- Kai Analytics and Survey Research Inc.
- Market Xcel Data Matrix Pvt Ltd.
- Mintel Group Ltd.
- Nielsen Holdings PLC
- SIS International Research
- The Kantar Group Limited
- Verisk Analytics, Inc.
- Westat, Inc.
Methodology
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