Global Marketing Automation Market by Offerings (Services, Software), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Application, Deployment - Forecast 2024-2030- Product Image

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Global Marketing Automation Market by Offerings (Services, Software), Organization Size (Large Enterprises, Small & Medium-Sized Enterprises), Application, Deployment - Forecast 2024-2030

Report
186 Pages
March 2024
Region: Global
360iResearch™
ID: 5674295

UP TO €850EUR$875USD£733GBP OFF until Dec 31^st 2024

The Marketing Automation Market size was estimated at USD 6.07 billion in 2023, USD 6.85 billion in 2024, and is expected to grow at a CAGR of 13.15% to reach USD 14.42 billion by 2030.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Marketing Automation Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Marketing Automation Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Marketing Automation Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., ActiveCampaign, LLC, Adobe Inc., aMarketForce, ClickDimensions LLC, Damco Group, GetResponse S.A., HubSpot, Inc., Infusion Software, Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., SAS Institute Inc., and Sendinblue, Inc.

Market Segmentation & Coverage

This research report categorizes the Marketing Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

Offerings
- Services
- Software
Organization Size
- Large Enterprises
- Small & Medium-Sized Enterprises
Application
- Analytics & Reporting
- Campaign Management
- Email Marketing
- Inbound Marketing
- Lead Scoring
- Social Media Marketing
Deployment
- Cloud
- On-Premises

Region
- Americas
  - Argentina
  - Brazil
  - Canada
  - Mexico
  - United States
    - California
    - Florida
    - Illinois
    - New York
    - Ohio
    - Pennsylvania
    - Texas
- Asia-Pacific
  - Australia
  - China
  - India
  - Indonesia
  - Japan
  - Malaysia
  - Philippines
  - Singapore
  - South Korea
  - Taiwan
  - Thailand
  - Vietnam
- Europe, Middle East & Africa
  - Denmark
  - Egypt
  - Finland
  - France
  - Germany
  - Israel
  - Italy
  - Netherlands
  - Nigeria
  - Norway
  - Poland
  - Qatar
  - Russia
  - Saudi Arabia
  - South Africa
  - Spain
  - Sweden
  - Switzerland
  - Turkey
  - United Arab Emirates
  - United Kingdom

The report offers valuable insights on the following aspects:

Market Penetration: It presents comprehensive information on the market provided by key players.
Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

What is the market size and forecast of the Marketing Automation Market?
Which products, segments, applications, and areas should one consider investing in over the forecast period in the Marketing Automation Market?
What are the technology trends and regulatory frameworks in the Marketing Automation Market?
What is the market share of the leading vendors in the Marketing Automation Market?
Which modes and strategic moves are suitable for entering the Marketing Automation Market?

Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report

Please note: This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

With the purchase of this report at the Multi-user License or greater level, you will have access to one hour with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This will need to be used within three months of purchase.

This report also includes a complimentary Excel file with data from the report for purchasers at the Site License or greater level.

1. Preface

1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology

2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

4.1. Introduction
4.2. Marketing Automation Market, by Region

5. Market Insights

5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Rise in smartphone, laptop, and tablet usage
5.1.1.2. High utilization of marketing automation by SMEs
5.1.1.3. Adoption of cross-channel or multi-channel marketing by organizations
5.1.2. Restraints
5.1.2.1. High integration cost of marketing automation solutions
5.1.3. Opportunities
5.1.3.1. Advancements in marketing automation solutions
5.1.3.2. Focus on customer relationship management (CRM) and analytics by enterprises
5.1.4. Challenges
5.1.4.1. Security vulnerabilities of marketing automation solutions
5.2. Market Segmentation Analysis
5.3. Market Trend Analysis
5.4. Cumulative Impact of High Inflation
5.5. Porter’s Five Forces Analysis
5.5.1. Threat of New Entrants
5.5.2. Threat of Substitutes
5.5.3. Bargaining Power of Customers
5.5.4. Bargaining Power of Suppliers
5.5.5. Industry Rivalry
5.6. Value Chain & Critical Path Analysis
5.7. Regulatory Framework

6. Marketing Automation Market, by Offerings

6.1. Introduction
6.2. Services
6.3. Software

7. Marketing Automation Market, by Organization Size

7.1. Introduction
7.2. Large Enterprises
7.3. Small & Medium-Sized Enterprises

8. Marketing Automation Market, by Application

8.1. Introduction
8.2. Analytics & Reporting
8.3. Campaign Management
8.4. Email Marketing
8.5. Inbound Marketing
8.6. Lead Scoring
8.7. Social Media Marketing

9. Marketing Automation Market, by Deployment

9.1. Introduction
9.2. Cloud
9.3. On-Premises

10. Americas Marketing Automation Market

10.1. Introduction
10.2. Argentina
10.3. Brazil
10.4. Canada
10.5. Mexico
10.6. United States

11. Asia-Pacific Marketing Automation Market

11.1. Introduction
11.2. Australia
11.3. China
11.4. India
11.5. Indonesia
11.6. Japan
11.7. Malaysia
11.8. Philippines
11.9. Singapore
11.10. South Korea
11.11. Taiwan
11.12. Thailand
11.13. Vietnam

12. Europe, Middle East & Africa Marketing Automation Market

12.1. Introduction
12.2. Denmark
12.3. Egypt
12.4. Finland
12.5. France
12.6. Germany
12.7. Israel
12.8. Italy
12.9. Netherlands
12.10. Nigeria
12.11. Norway
12.12. Poland
12.13. Qatar
12.14. Russia
12.15. Saudi Arabia
12.16. South Africa
12.17. Spain
12.18. Sweden
12.19. Switzerland
12.20. Turkey
12.21. United Arab Emirates
12.22. United Kingdom

13. Competitive Landscape

13.1. FPNV Positioning Matrix
13.2. Market Share Analysis, By Key Player
13.3. Competitive Scenario Analysis, By Key Player

14. Competitive Portfolio

14.1. Key Company Profiles
14.1.1. Act-On Software, Inc.
14.1.2. ActiveCampaign, LLC
14.1.3. Adobe Inc.
14.1.4. aMarketForce
14.1.5. ClickDimensions LLC
14.1.6. Damco Group
14.1.7. GetResponse S.A.
14.1.8. HubSpot, Inc.
14.1.9. Infusion Software, Inc.
14.1.10. International Business Machines Corporation
14.1.11. Microsoft Corporation
14.1.12. Oracle Corporation
14.1.13. Salesforce, Inc.
14.1.14. SAS Institute Inc.
14.1.15. Sendinblue, Inc.
14.2. Key Product Portfolio

15. Appendix

15.1. Discussion Guide
15.2. License & Pricing

List of Figures

FIGURE 1. MARKETING AUTOMATION MARKET RESEARCH PROCESS
FIGURE 2. MARKETING AUTOMATION MARKET SIZE, 2023 VS 2030
FIGURE 3. MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 4. MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2030 (%)
FIGURE 5. MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 6. MARKETING AUTOMATION MARKET DYNAMICS
FIGURE 7. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2023 VS 2030 (%)
FIGURE 8. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 9. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
FIGURE 10. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 11. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
FIGURE 12. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 13. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
FIGURE 14. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 15. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 16. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 17. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
FIGURE 18. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
FIGURE 22. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
FIGURE 23. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023
FIGURE 24. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023

List of Tables

TABLE 1. MARKETING AUTOMATION MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
TABLE 3. MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
TABLE 4. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
TABLE 5. MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 6. MARKETING AUTOMATION MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
TABLE 7. MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
TABLE 8. MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 9. MARKETING AUTOMATION MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
TABLE 10. MARKETING AUTOMATION MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
TABLE 11. MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 12. MARKETING AUTOMATION MARKET SIZE, BY ANALYTICS & REPORTING, BY REGION, 2018-2030 (USD MILLION)
TABLE 13. MARKETING AUTOMATION MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
TABLE 14. MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 15. MARKETING AUTOMATION MARKET SIZE, BY INBOUND MARKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 16. MARKETING AUTOMATION MARKET SIZE, BY LEAD SCORING, BY REGION, 2018-2030 (USD MILLION)
TABLE 17. MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2030 (USD MILLION)
TABLE 18. MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 19. MARKETING AUTOMATION MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
TABLE 20. MARKETING AUTOMATION MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
TABLE 21. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 22. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 23. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 24. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 25. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 26. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 27. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 28. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 29. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 30. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 31. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 32. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 33. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 34. CANADA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 35. CANADA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 36. CANADA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 37. CANADA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 38. MEXICO MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 39. MEXICO MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 40. MEXICO MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 41. MEXICO MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 42. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 43. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 44. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 45. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 46. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
TABLE 47. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 48. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 49. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 50. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 51. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 52. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 53. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 54. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 55. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 56. CHINA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 57. CHINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 58. CHINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 59. CHINA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 60. INDIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 61. INDIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 62. INDIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 63. INDIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 64. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 65. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 66. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 67. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 68. JAPAN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 69. JAPAN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 70. JAPAN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 71. JAPAN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 72. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 73. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 74. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 75. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 76. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 77. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 78. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 79. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 80. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 81. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 82. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 83. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 84. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 85. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 86. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 87. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 88. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 89. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 90. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 91. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 92. THAILAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 93. THAILAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 94. THAILAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 95. THAILAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 96. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 97. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 98. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 99. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 100. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 101. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 102. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 103. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 104. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
TABLE 105. DENMARK MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 106. DENMARK MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 107. DENMARK MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 108. DENMARK MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 109. EGYPT MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 110. EGYPT MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 111. EGYPT MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 112. EGYPT MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 113. FINLAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 114. FINLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 115. FINLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 116. FINLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 117. FRANCE MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 118. FRANCE MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 119. FRANCE MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 120. FRANCE MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 121. GERMANY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 122. GERMANY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 123. GERMANY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 124. GERMANY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 125. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 126. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 127. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 128. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 129. ITALY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 130. ITALY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 131. ITALY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 132. ITALY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 133. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 134. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 135. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 136. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 137. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 138. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 139. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 140. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 141. NORWAY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 142. NORWAY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 143. NORWAY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 144. NORWAY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 145. POLAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 146. POLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 147. POLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 148. POLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 149. QATAR MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 150. QATAR MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 151. QATAR MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 152. QATAR MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 153. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 154. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 155. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 156. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 157. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 158. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 159. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 160. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 161. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 162. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 163. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 164. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 165. SPAIN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 166. SPAIN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 167. SPAIN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 168. SPAIN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 169. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 170. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 171. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 172. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 173. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 174. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 175. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 176. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 177. TURKEY MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 178. TURKEY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 179. TURKEY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 180. TURKEY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 181. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 182. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 183. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 184. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 185. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY OFFERINGS, 2018-2030 (USD MILLION)
TABLE 186. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
TABLE 187. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
TABLE 188. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
TABLE 189. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023
TABLE 190. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023
TABLE 191. MARKETING AUTOMATION MARKET LICENSE & PRICING

Companies Mentioned

Act-On Software, Inc.
ActiveCampaign, LLC
Adobe Inc.
aMarketForce
ClickDimensions LLC
Damco Group
GetResponse S.A.
HubSpot, Inc.
Infusion Software, Inc.
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Salesforce, Inc.
SAS Institute Inc.
Sendinblue, Inc.

Methodology

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Table Information

Report Attribute	Details
No. of Pages	186
Published	March 2024
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 6.85 Billion
Forecasted Market Value ( USD ) by 2030	$ 14.42 Billion
Compound Annual Growth Rate	13.1%
Regions Covered	Global
No. of Companies Mentioned	15

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FPNV Positioning Matrix

Market Share Analysis

Key Company Profiles

Market Segmentation & Coverage

The report offers valuable insights on the following aspects:

The report addresses key questions such as:

Table of Contents

Companies Mentioned

Methodology

Table Information

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