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Marketing Automation Market - Global Forecast 2025-2030- Product Image
Marketing Automation Market - Global Forecast 2025-2030- Product Image
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Marketing Automation Market - Global Forecast 2025-2030

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    Report

  • 199 Pages
  • August 2025
  • Region: Global
  • 360iResearch™
  • ID: 5674295
UP TO OFF until Jan 01st 2026
1h Free Analyst Time
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Marketing automation has emerged as a strategic cornerstone for enterprise growth, equipping organizations to streamline operations, align cross-functional teams, and optimize customer engagement across digital channels. Senior decision-makers are increasingly prioritizing marketing automation to achieve measurable business outcomes, efficient workflows, and unified performance tracking.

Market Snapshot: Marketing Automation Market Growth and Opportunity

The Marketing Automation Market grew from USD 6.53 billion in 2024 to USD 7.36 billion in 2025, and is projected to increase at a CAGR of 12.95% to reach USD 13.57 billion by 2030. Market expansion is fueled by accelerated digital transformation, advanced analytics integration, and the rising demand for unified customer journeys as companies seek scalable solutions for optimizing campaign effectiveness and operational agility.

Scope & Segmentation Across the Marketing Automation Sector

  • Solution Types: Services—including managed services and professional services—and software options such as cloud-based and on-premises platforms cover a broad range of deployment preferences and compliance needs.
  • Application Areas: Marketing automation platforms support customer relationship management workflows, email marketing (automated campaigns and personalized emails), lead management (generation, nurturing, scoring), pricing tools (discount management, dynamic pricing), and social media marketing (analytics, content scheduling).
  • Organization Sizes: Platforms cater to the disparate needs of large enterprises with complex integration and governance requirements, as well as small and medium-sized enterprises prioritizing user-friendliness and accelerated onboarding.
  • Industry Verticals: Adoption spans automotive; banking, financial services, and insurance (covering corporate banking, retail banking, wealth management); education; healthcare (biotechnology, hospitals, pharmaceuticals); IT and telecommunications (cloud services, network management, software tools); media and entertainment; real estate; retail; and travel and hospitality.
  • Geographic Coverage: Analysis includes regions such as the Americas (with a focus on key U.S. states and Latin American markets), Europe, Middle East & Africa (featuring major economic centers and emerging nations), and Asia-Pacific (encompassing leading and high-growth economies).
  • Key Technology Drivers: Advancements include artificial intelligence, machine learning, predictive analytics, CRM integration, real-time reporting, consent management tools, and modular deployment for scalability and compliance.

Key Takeaways for Senior Decision-Makers

  • The marketing automation landscape is rapidly evolving with the deep integration of AI and machine learning, enabling organizations to adapt campaigns in real-time and tailor messages to individual prospects at scale.
  • Hyper-personalization and dynamic creative optimization are unlocking higher audience engagement, while demand for operational efficiency is prompting widespread adoption of analytics-driven automated workflows.
  • Cross-channel orchestration and data integration are critical for aligning marketing, sales, and service divisions, supporting granular segmentation and unified customer experience strategies.
  • Compliance with regulatory frameworks continues to shape platform capabilities, making features like consent management, encryption, and auditing vital in regulated industries.
  • Vendors are differentiating through flexible deployment models, innovative partnerships, expanded developer ecosystems, and the ability to deliver proven return on investment for enterprises navigating complex digital transformations.

Tariff Impact on Supply Chains and Service Delivery

U.S. tariffs introduced in 2025 have reshaped the marketing automation industry by increasing costs on software, cloud infrastructure, and outsourced services. This has prompted organizations to reevaluate sourcing strategies, shift toward domestic providers, and seek modular or hybrid deployments to mitigate financial impact. Service integrators are adapting by balancing regional alliances and optimizing compliance, while forward-thinking enterprises negotiate licensing flexibility and manage supply chain pressures.

Methodology & Data Sources

This report utilizes a blend of primary interviews with marketing leaders and solution providers, comprehensive secondary research of public filings and industry publications, and quantitative modeling. The multi-source approach ensures rigorous, actionable insights representative of diverse business environments and market developments.

Why This Report Matters for Marketing Automation Strategy

  • Enables senior leaders to benchmark automation adoption and technology priorities relative to peer organizations and key competitors.
  • Equips decision-makers to navigate market shifts, regulatory changes, and cost drivers impacting procurement and long-term vendor relationships.
  • Provides a robust foundation for planning investments in marketing automation platforms, with clarity on segment demands, regional nuances, and innovation opportunities.

Conclusion

Strategic alignment, integrated technologies, and agile execution remain essential as the marketing automation market advances. This report empowers leaders to drive organizational resilience, optimized engagement, and data-informed growth in a dynamic digital landscape.

 

Additional Product Information:

  • Purchase of this report includes 1 year online access with quarterly updates.
  • This report can be updated on request. Please contact our Customer Experience team using the Ask a Question widget on our website.

Table of Contents

1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
4. Market Overview
4.1. Introduction
4.2. Market Sizing & Forecasting
5. Market Dynamics
5.1. Adoption of conversational chatbots powered by generative AI for lead engagement
5.2. Emergence of API-first marketing automation solutions enabling seamless system integration
5.3. Rise of revenue attribution platforms connecting marketing activities directly to ROI
5.4. Emphasis on zero-party data collection through interactive and gamified experiences
5.5. Implementation of privacy-centric data architectures to ensure regulatory compliance
5.6. Deployment of intent-based lead scoring models leveraging advanced machine learning
5.7. Use of real-time omnichannel orchestration to unify customer touchpoints across channels
5.8. Integration of AI-driven predictive analytics for personalized customer journeys
5.9. Expansion of AI-driven account-based marketing workflows with predictive account insights
5.10. Growth of video-based marketing automation with dynamic content tailored to user behavior
6. Market Insights
6.1. Porter’s Five Forces Analysis
6.2. PESTLE Analysis
7. Cumulative Impact of United States Tariffs 2025
8. Marketing Automation Market, by Solution Type
8.1. Introduction
8.2. Services
8.2.1. Managed Services
8.2.2. Professional Services
8.3. Software
8.3.1. Cloud-Based
8.3.2. On-Premises
9. Marketing Automation Market, by Application
9.1. Introduction
9.2. Customer Relationship Management (CRM)
9.3. Email Marketing
9.3.1. Automated Campaigns
9.3.2. Personalized Emails
9.4. Lead Management
9.4.1. Lead Generation
9.4.2. Lead Nurturing
9.4.3. Lead Scoring
9.5. Pricing Tools
9.5.1. Discount Management
9.5.2. Dynamic Pricing
9.6. Social Media Marketing
9.6.1. Analytics & Insights
9.6.2. Content Scheduling
10. Marketing Automation Market, by Organization Size
10.1. Introduction
10.2. Large Enterprises
10.3. Small & Medium Enterprises (SMEs)
11. Marketing Automation Market, by End-Use Industry
11.1. Introduction
11.2. Automotive
11.3. Banking, Financial Services & Insurance
11.3.1. Corporate Banking
11.3.2. Retail Banking
11.3.3. Wealth Management
11.4. Education
11.5. Healthcare
11.5.1. Biotechnology
11.5.2. Hospitals
11.5.3. Pharmaceuticals
11.6. IT & Telecommunications
11.6.1. Cloud Services
11.6.2. Network Management
11.6.3. Software Development Tools
11.7. Media & Entertainment
11.8. Real Estate
11.9. Retail
11.10. Travel & Hospitality
12. Americas Marketing Automation Market
12.1. Introduction
12.2. United States
12.3. Canada
12.4. Mexico
12.5. Brazil
12.6. Argentina
13. Europe, Middle East & Africa Marketing Automation Market
13.1. Introduction
13.2. United Kingdom
13.3. Germany
13.4. France
13.5. Russia
13.6. Italy
13.7. Spain
13.8. United Arab Emirates
13.9. Saudi Arabia
13.10. South Africa
13.11. Denmark
13.12. Netherlands
13.13. Qatar
13.14. Finland
13.15. Sweden
13.16. Nigeria
13.17. Egypt
13.18. Turkey
13.19. Israel
13.20. Norway
13.21. Poland
13.22. Switzerland
14. Asia-Pacific Marketing Automation Market
14.1. Introduction
14.2. China
14.3. India
14.4. Japan
14.5. Australia
14.6. South Korea
14.7. Indonesia
14.8. Thailand
14.9. Philippines
14.10. Malaysia
14.11. Singapore
14.12. Vietnam
14.13. Taiwan
15. Competitive Landscape
15.1. Market Share Analysis, 2024
15.2. FPNV Positioning Matrix, 2024
15.3. Competitive Analysis
15.3.1. ActiveCampaign, LLC
15.3.2. HubSpot, Inc.
15.3.3. Adobe Inc.
15.3.4. Banzai International Inc
15.3.5. Braze, Inc.
15.3.6. Cisco Systems, Inc.
15.3.7. ClickDimensions LLC
15.3.8. Damco Solutions
15.3.9. EngageBay Inc.
15.3.10. GetResponse S.A.
15.3.11. Google LLC by Alphabet Inc.
15.3.12. Infusion Software, Inc.
15.3.13. International Business Machines Corporation
15.3.14. LeadSquared Service
15.3.15. Mailchimp by Intuit Inc.
15.3.16. Maropost Inc.
15.3.17. Microsoft Corporation
15.3.18. NEC Corporation
15.3.19. Omnisend, LLC
15.3.20. Oracle Corporation
15.3.21. Salesforce, Inc.
15.3.22. SAP SE
15.3.23. SAS Institute Inc.
15.3.24. Sendinblue, Inc.
15.3.25. Teradata Operations, Inc.
15.3.26. Thryv Holdings, Inc.
16. ResearchAI
17. ResearchStatistics
18. ResearchContacts
19. ResearchArticles
20. Appendix
List of Figures
FIGURE 1. MARKETING AUTOMATION MARKET RESEARCH PROCESS
FIGURE 2. GLOBAL MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
FIGURE 3. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 4. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 5. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2024 VS 2030 (%)
FIGURE 6. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 7. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2024 VS 2030 (%)
FIGURE 8. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 9. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2030 (%)
FIGURE 10. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 11. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2024 VS 2030 (%)
FIGURE 12. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 13. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 14. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 15. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2024 VS 2030 (%)
FIGURE 16. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
FIGURE 20. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
FIGURE 21. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2024
FIGURE 22. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2024
FIGURE 23. MARKETING AUTOMATION MARKET: RESEARCHAI
FIGURE 24. MARKETING AUTOMATION MARKET: RESEARCHSTATISTICS
FIGURE 25. MARKETING AUTOMATION MARKET: RESEARCHCONTACTS
FIGURE 26. MARKETING AUTOMATION MARKET: RESEARCHARTICLES
List of Tables
TABLE 1. MARKETING AUTOMATION MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
TABLE 3. GLOBAL MARKETING AUTOMATION MARKET SIZE, 2018-2024 (USD MILLION)
TABLE 4. GLOBAL MARKETING AUTOMATION MARKET SIZE, 2025-2030 (USD MILLION)
TABLE 5. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
TABLE 6. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2025-2030 (USD MILLION)
TABLE 7. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 8. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 9. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 10. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 11. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 12. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 13. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 14. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 15. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 16. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 17. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 18. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 19. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 20. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 21. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CLOUD-BASED, BY REGION, 2018-2024 (USD MILLION)
TABLE 22. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CLOUD-BASED, BY REGION, 2025-2030 (USD MILLION)
TABLE 23. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2024 (USD MILLION)
TABLE 24. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ON-PREMISES, BY REGION, 2025-2030 (USD MILLION)
TABLE 25. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 26. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 27. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 28. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 29. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT (CRM), BY REGION, 2018-2024 (USD MILLION)
TABLE 30. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT (CRM), BY REGION, 2025-2030 (USD MILLION)
TABLE 31. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2024 (USD MILLION)
TABLE 32. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2025-2030 (USD MILLION)
TABLE 33. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY AUTOMATED CAMPAIGNS, BY REGION, 2018-2024 (USD MILLION)
TABLE 34. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY AUTOMATED CAMPAIGNS, BY REGION, 2025-2030 (USD MILLION)
TABLE 35. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PERSONALIZED EMAILS, BY REGION, 2018-2024 (USD MILLION)
TABLE 36. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PERSONALIZED EMAILS, BY REGION, 2025-2030 (USD MILLION)
TABLE 37. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 38. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 39. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 40. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 41. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD GENERATION, BY REGION, 2018-2024 (USD MILLION)
TABLE 42. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD GENERATION, BY REGION, 2025-2030 (USD MILLION)
TABLE 43. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD NURTURING, BY REGION, 2018-2024 (USD MILLION)
TABLE 44. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD NURTURING, BY REGION, 2025-2030 (USD MILLION)
TABLE 45. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD SCORING, BY REGION, 2018-2024 (USD MILLION)
TABLE 46. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD SCORING, BY REGION, 2025-2030 (USD MILLION)
TABLE 47. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 48. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 49. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, BY REGION, 2018-2024 (USD MILLION)
TABLE 50. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, BY REGION, 2025-2030 (USD MILLION)
TABLE 51. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DISCOUNT MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 52. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DISCOUNT MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 53. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DYNAMIC PRICING, BY REGION, 2018-2024 (USD MILLION)
TABLE 54. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DYNAMIC PRICING, BY REGION, 2025-2030 (USD MILLION)
TABLE 55. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 56. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 57. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2024 (USD MILLION)
TABLE 58. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2025-2030 (USD MILLION)
TABLE 59. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ANALYTICS & INSIGHTS, BY REGION, 2018-2024 (USD MILLION)
TABLE 60. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ANALYTICS & INSIGHTS, BY REGION, 2025-2030 (USD MILLION)
TABLE 61. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CONTENT SCHEDULING, BY REGION, 2018-2024 (USD MILLION)
TABLE 62. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CONTENT SCHEDULING, BY REGION, 2025-2030 (USD MILLION)
TABLE 63. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 64. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 65. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 66. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 67. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2024 (USD MILLION)
TABLE 68. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2025-2030 (USD MILLION)
TABLE 69. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SMALL & MEDIUM ENTERPRISES (SMES), BY REGION, 2018-2024 (USD MILLION)
TABLE 70. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SMALL & MEDIUM ENTERPRISES (SMES), BY REGION, 2025-2030 (USD MILLION)
TABLE 71. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 72. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 73. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2024 (USD MILLION)
TABLE 74. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2025-2030 (USD MILLION)
TABLE 75. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2024 (USD MILLION)
TABLE 76. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2025-2030 (USD MILLION)
TABLE 77. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CORPORATE BANKING, BY REGION, 2018-2024 (USD MILLION)
TABLE 78. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CORPORATE BANKING, BY REGION, 2025-2030 (USD MILLION)
TABLE 79. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY RETAIL BANKING, BY REGION, 2018-2024 (USD MILLION)
TABLE 80. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY RETAIL BANKING, BY REGION, 2025-2030 (USD MILLION)
TABLE 81. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY WEALTH MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 82. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY WEALTH MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 83. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 84. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 85. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EDUCATION, BY REGION, 2018-2024 (USD MILLION)
TABLE 86. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EDUCATION, BY REGION, 2025-2030 (USD MILLION)
TABLE 87. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
TABLE 88. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2030 (USD MILLION)
TABLE 89. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY BIOTECHNOLOGY, BY REGION, 2018-2024 (USD MILLION)
TABLE 90. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY BIOTECHNOLOGY, BY REGION, 2025-2030 (USD MILLION)
TABLE 91. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY HOSPITALS, BY REGION, 2018-2024 (USD MILLION)
TABLE 92. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY HOSPITALS, BY REGION, 2025-2030 (USD MILLION)
TABLE 93. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2018-2024 (USD MILLION)
TABLE 94. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2025-2030 (USD MILLION)
TABLE 95. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 96. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 97. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, BY REGION, 2018-2024 (USD MILLION)
TABLE 98. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, BY REGION, 2025-2030 (USD MILLION)
TABLE 99. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CLOUD SERVICES, BY REGION, 2018-2024 (USD MILLION)
TABLE 100. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CLOUD SERVICES, BY REGION, 2025-2030 (USD MILLION)
TABLE 101. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY NETWORK MANAGEMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 102. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY NETWORK MANAGEMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 103. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE DEVELOPMENT TOOLS, BY REGION, 2018-2024 (USD MILLION)
TABLE 104. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE DEVELOPMENT TOOLS, BY REGION, 2025-2030 (USD MILLION)
TABLE 105. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 106. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 107. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
TABLE 108. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2025-2030 (USD MILLION)
TABLE 109. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REAL ESTATE, BY REGION, 2018-2024 (USD MILLION)
TABLE 110. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REAL ESTATE, BY REGION, 2025-2030 (USD MILLION)
TABLE 111. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
TABLE 112. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY RETAIL, BY REGION, 2025-2030 (USD MILLION)
TABLE 113. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2024 (USD MILLION)
TABLE 114. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2025-2030 (USD MILLION)
TABLE 115. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 116. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 117. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 118. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 119. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 120. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 121. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 122. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 123. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 124. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 125. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 126. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 127. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 128. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 129. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 130. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 131. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 132. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 133. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 134. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 135. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 136. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 137. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 138. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 139. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 140. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 141. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 142. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 143. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 144. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 145. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 146. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 147. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 148. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 149. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 150. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 151. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 152. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 153. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 154. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 155. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 156. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 157. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 158. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 159. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 160. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 161. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 162. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 163. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 164. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 165. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 166. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 167. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 168. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 169. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2018-2024 (USD MILLION)
TABLE 170. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2025-2030 (USD MILLION)
TABLE 171. CANADA MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 172. CANADA MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 173. CANADA MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 174. CANADA MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 175. CANADA MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 176. CANADA MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 177. CANADA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 178. CANADA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 179. CANADA MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 180. CANADA MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 181. CANADA MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 182. CANADA MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 183. CANADA MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 184. CANADA MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 185. CANADA MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 186. CANADA MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 187. CANADA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 188. CANADA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 189. CANADA MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 190. CANADA MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 191. CANADA MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 192. CANADA MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 193. CANADA MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 194. CANADA MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 195. CANADA MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 196. CANADA MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 197. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 198. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 199. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 200. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 201. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 202. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 203. MEXICO MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 204. MEXICO MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 205. MEXICO MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 206. MEXICO MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 207. MEXICO MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 208. MEXICO MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 209. MEXICO MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 210. MEXICO MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 211. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 212. MEXICO MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 213. MEXICO MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 214. MEXICO MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 215. MEXICO MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 216. MEXICO MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 217. MEXICO MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 218. MEXICO MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 219. MEXICO MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 220. MEXICO MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 221. MEXICO MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 222. MEXICO MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 223. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 224. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 225. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 226. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 227. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 228. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 229. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 230. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 231. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 232. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 233. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 234. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 235. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 236. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 237. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 238. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 239. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 240. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 241. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 242. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 243. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 244. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 245. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 246. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 247. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 248. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 249. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 250. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 251. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 252. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 253. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 254. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 255. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 256. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 257. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 258. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 259. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 260. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 261. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 262. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 263. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 264. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 265. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 266. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 267. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 268. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 269. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 270. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 271. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 272. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 273. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 274. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 275. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 276. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 277. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 278. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 279. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 280. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 281. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 282. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 283. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 284. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 285. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 286. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 287. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 288. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 289. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 290. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 291. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 292. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 293. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2018-2024 (USD MILLION)
TABLE 294. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY END-USE INDUSTRY, 2025-2030 (USD MILLION)
TABLE 295. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2018-2024 (USD MILLION)
TABLE 296. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, 2025-2030 (USD MILLION)
TABLE 297. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
TABLE 298. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY HEALTHCARE, 2025-2030 (USD MILLION)
TABLE 299. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2018-2024 (USD MILLION)
TABLE 300. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY IT & TELECOMMUNICATIONS, 2025-2030 (USD MILLION)
TABLE 301. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
TABLE 302. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2025-2030 (USD MILLION)
TABLE 303. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2018-2024 (USD MILLION)
TABLE 304. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SOLUTION TYPE, 2025-2030 (USD MILLION)
TABLE 305. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
TABLE 306. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SERVICES, 2025-2030 (USD MILLION)
TABLE 307. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
TABLE 308. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, 2025-2030 (USD MILLION)
TABLE 309. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
TABLE 310. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2025-2030 (USD MILLION)
TABLE 311. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2018-2024 (USD MILLION)
TABLE 312. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, 2025-2030 (USD MILLION)
TABLE 313. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2018-2024 (USD MILLION)
TABLE 314. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY LEAD MANAGEMENT, 2025-2030 (USD MILLION)
TABLE 315. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2018-2024 (USD MILLION)
TABLE 316. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY PRICING TOOLS, 2025-2030 (USD MILLION)
TABLE 317. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2018-2024 (USD MILLION)
TABLE 318. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, 2025-2030 (USD MILLION)
TABLE 319. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2024 (USD MILLION)
TABLE 320. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2025-2030 (USD MILLION)
TABLE 321. UNITED KINGDOM

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Companies Mentioned

The companies profiled in this Marketing Automation market report include:
  • ActiveCampaign, LLC
  • HubSpot, Inc.
  • Adobe Inc.
  • Banzai International Inc
  • Braze, Inc.
  • Cisco Systems, Inc.
  • ClickDimensions LLC
  • Damco Solutions
  • EngageBay Inc.
  • GetResponse S.A.
  • Google LLC by Alphabet Inc.
  • Infusion Software, Inc.
  • International Business Machines Corporation
  • LeadSquared Service
  • Mailchimp by Intuit Inc.
  • Maropost Inc.
  • Microsoft Corporation
  • NEC Corporation
  • Omnisend, LLC
  • Oracle Corporation
  • Salesforce, Inc.
  • SAP SE
  • SAS Institute Inc.
  • Sendinblue, Inc.
  • Teradata Operations, Inc.
  • Thryv Holdings, Inc.

Table Information

Report AttributeDetails
No. of Pages199
PublishedAugust 2025
Forecast Period2025 - 2030
Estimated Market Value ( USD ) in 2025 $ 7.36 Billion
Forecasted Market Value ( USD ) by 2030 $ 13.57 Billion
Compound Annual Growth Rate12.9%
Regions CoveredGlobal
No. of Companies Mentioned27

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